The Best Entertainment Era

The animated feature films created by Pixar Studios have always been adult-oriented, and the audience is older, not those elementary school students.

Ronan can be said to have a deep understanding of this aspect. The most typical example is the response to the Pixar animated feature film on the other side of the Pacific Ocean. There is no worst, only worse.

None of Pixar's animated films has a good market response on the other side of the Pacific Ocean.

Even the well-known Toy Story, Finding Nemo and Wall-E and so on, there is always a trend of high and low.

Ronan didn't expect Pixar Animation Studios' works to explode across the Pacific Ocean from Relativity Entertainment.

That's obviously impossible.

The actual situation of the animation market on both sides is very different, which determines all this.

In the film market on the other side of the Pacific Ocean, cartoons are veritable consumer goods for children, and adults rarely go to theaters to watch feature films.

However, Pixar's animated feature films have never been filmed for young children, and younger audiences can't understand them either.

The adult theme or content can be said to be the main reason why Pixar animated films are not acclimatized on the other side of the Pacific Ocean.

John Lasseter has said to Ronan more than once that Pixar Studios hopes to bring joy to more audiences, not just to children.

In contrast, the former Illumination Entertainment and DreamWorks Animation Studio won with the route of young age, cuteness, and family carnival, and the audience on the other side of the Pacific Ocean obviously bought it more.

Ronan had a general impression that after 2010, Pixar Animation Studios did not have any works, and the box office on the other side of the Pacific could reach hundreds of millions.

The unit here is soft sister coins.

For the Pixar studio that has swept the world's film market, this seems a bit unbelievable.

But that's the difference in the market.

The folks at Pixar Studios, represented by John Lasseter, Andrew Stanton, Brad Bird, Peter Docter, and Lee Unkrich, were not hard-nosed and Not a pure artistic idealist, but deeply understands the balance between the market and art.

This The Incredibles can be described as a typical example.

Spider-Man and X-Men are hot, and Batman: Beginning of War is a great success again. Brad Bird and Pixar Studios have keenly grasped the potential huge market of superhero themes, and determined The Incredibles project.

But it's not about simply animating a superhero story.

If you want to describe The Incredibles in one sentence, perhaps this sentence is the most appropriate-a midlife crisis wrapped in animation.

The principle of producing commercial films in Hollywood is similar to that of a kaleidoscope. There are only a few pieces of paper that are turned over and over again, but after a little turn, a new pattern will emerge, which will never take your eyes off you.

Movies featuring superheroes are one of the best-selling genres in Hollywood in recent years. The Incredibles may seem dazzling at first glance, but after careful reflection, it is not difficult to find that it is also a new trick conjured up by the kaleidoscope of comic book heroes. , because the little scraps of paper there are still nothing more than heroes with superpowers, conspiracies, bad guys, heroes trapped, and evil is evil.

The Incredibles just changed the understanding of Superman, and the story took on a new look.

Do you think Superman has no worries? Superman is actually more annoying than normal people!

Anyone who has watched the film can easily see that

Even though there are three kids in it, and it looks funny, The Incredibles really isn't an animated movie for kids.

This fresh enough story, coupled with Pixar's technical capabilities and brand effect, naturally brings success.

The Incredibles, like all previous animated feature films of Pixar Studios, has a reputation that can only be described as overwhelming.

After the premiere, Cinema released data showing that the audience gave the film an average score of A, and authoritative media comprehensively evaluated MetaCritic to include 42 media with an average score of 90 points.

It is rare for a film released by Embassy Pictures to have a relatively positive response on Rotten Tomatoes. Among the more than 60 film critics and film reviews collected by Rotten Tomatoes, the favorable rate is as high as 97%.

In contrast, the IMDB score is slightly lower, with only 8.5 points after the first day of The Incredibles in theaters.

However, such a reputation is enough to ensure that The Incredibles has a strong enough market competitiveness.

Even among the films released on the same weekend, there is also a masterpiece-the latest Bond film 007 vs. Casino Royale released by Sony Columbia Pictures.

This is the latest 007 movie after Pierce Brosnan launched the James Bond series. The new Bond is still Daniel Craig.

The response of Casino Royale after its release in North America can only be said to be mediocre. Many fans of James Bond are still intoxicated by Pierce Brosnan's elegant demeanor. Accept incompetence.

Even, in the comments of many websites, Daniel Craig was called the most stupid Bond ever by countless fans.

The drastic changes in the style of the James Bond series are obviously influenced by The Bourne, but it is different from The Bourne after all. It has a long enough history in the past, and the drastic changes in style will inevitably have one or a long time. or a short period of labor pains.

The Incredibles and 007 vs. Casino Royale collided head-on, but the audience overlap between the two is not high, and there is actually not much fierce competition.

The production costs of the two are also very different. The production budget of 007 vs. Casino Royale is as high as 150 million U.S. dollars, while The Incredibles is only 90 million U.S. dollars.

When Ronan saw the final production cost, he was still a little unbelievable. Pixar studios, do you also save money?

But the data of the actual money spent is in front of him, so Ronan can't help but not believe it.

Compared with DreamWorks Animation's The Rat Country, Pixar's The Incredibles can be said to be extremely cost-effective.

With the full support of Relativity Entertainment's marketing channels, The Incredibles is even more powerful.

The Incredibles opened in North America with 4,192 theaters. Because of the advantages of subject matter and grading, it opened nearly 500 theaters more than Casino Royale.

As we all know, the distribution ability of Sony Columbia Pictures is relatively weak among the top six in Hollywood.

In the face of the brand effect that Relativity Entertainment has built with one film after another in recent years, Sony Columbia Pictures has no advantage at all.

Facts have also proved that it is correct for theaters to give priority to animated feature films and PG-level films.

On its first day of release in North America, The Incredibles earned $23.66 million at the box office, easily overtaking 007 vs. Casino Royale at $14.74 million, and topped Friday's single-day box office champion.

Compared with the huge production budget of 150 million U.S. dollars, the latter's box office performance on the first day was not satisfactory.

James Bond's style change is inevitable, and the integration of the style of Bourne Shadow may not be a bad thing in the long run.

What Daniel Craig brings to James Bond is a tough temperament that is completely different from Pierce Brosnan.

British actor Henry Cavill, who signed a long-term contract with Shahai Entertainment, defeated all competitors in the audition for the new 007 actor a few years ago, and was the final winner of the audition. According to the usual rules, he can be sure that he will be the next James Bond.

Like the inexplicable loss at the end of the Superman audition, the British actor can be said to have been unlucky before coming to Sandsea Entertainment.

Henry Cavill was given up because he was too young, and the crew finally chose Daniel Craig, who has a more vicissitudes in appearance and temperament.

Being young is often the natural enemy of male actors, and many male characters become more popular as they get older.

However, Daniel Craig's sense of vicissitudes did not help 007 vs. Casino Royale win more audience recognition in North America. On the second day of its release in North America, 007 vs. Casino Royale did not have any tendency to explode. Earned $15.41 million in one day.

This result can only allow 007 vs. Casino Royale to continue to stay at the second place in the single-day box office list in North America.

The number one spot is still The Incredibles.

This animated feature film was significantly boosted by the rest day effect on Saturday. Compared with Friday, the box office rose by nearly 30% on Saturday, and it received another US$30.75 million.

Even though the three-day weekend isn't over yet, Pixar and Embassy Pictures have every reason to say that The Incredibles has been a success.

The major media also praised it.

The Los Angeles Times thought it was an exciting visual experience; Entertainment Weekly praised the film as beautiful, dazzling, funny and profound; , feels funky and classic at the same time, and it's easily the best and brightest family movie of the year.

Premiere magazine even juxtaposed The Incredibles with Iron Man: In 2006, two real superhero blockbusters were born, one was Iron Man, and the other was not Superman Returns, but The Incredibles from Pixar Studios.

The praise of these media has further attracted more audiences into the theater to watch The Incredibles.

Three days after the opening weekend, The Incredibles continued the consistent strong performance of Pixar's animated feature films. It won $78.91 million in 4,192 theaters in North America, easily topping the North American box office chart.

In the second place is 007 vs. Casino Royale, but the figure of 40.83 million US dollars is nearly 40 million US dollars less than the box office of the first place.

Chain Saw 4, which was released in the third week, ranked third. This horror thriller consumed too much heat in the first two weekends, and the box office began to plunge this weekend.

However, the cumulative North American box office of Chain Saw 4 has exceeded 70 million US dollars, which is worthy of the name.