The Best Entertainment Era

After parting with Harley and returning home, Lisa Ann couldn't bear to be curious, so she searched on the official website of Discovery Channel, probably because it was broadcast just yesterday, and there was no relevant content on the website, so she had to go to Yahoo, Did a Yahoo search for witches and missing college students.

A large amount of relevant content immediately popped up on the webpage.

Lisa opened the first post, but it was a post posted by someone on the Yahoo forum, with a very eye-catching title--Missing Person Announcement!

In 1994, three film students, Josh, Heather and Mike, brought filming equipment and came to Bull Town to investigate the local legend about the Boer Witch. They came to the Black Mountain Forest in order to find the Boer Witch, but soon They just disappear.

People were looking for them everywhere, but with no results, so the search was abandoned. A year later, a couple of Maryland State University students found a package in a very secluded cabin in the woods, containing the blood of one of the students. Diary and a DV camera, which records all the horrors that happened when the three disappeared...

Next, there are detailed introductions of the three college students, as well as images and photos, and some activity records before and after the disappearance, etc.

Is this true? Lisa looked at the end of the missing person notice, which was a link to contact information and a website.

For the news of the three college students, you can call the two phone numbers on the contact information, and the website links are specially established by the relatives and friends of the three college students and those who want to help them to search for them.

Lisa didn't rush to open the website link, but read the reply to the post first.

There have been hundreds of replies.

Last night, the Discovery Channel broadcast a video, which was filmed by the three college students before they disappeared. It was very scary.

The Discovery Channel is on the air? Are these three people really missing?

Are there any witches in the video?

By the way, have you checked out that linked website? It was built for the relatives and friends of the missing college student. They collected a lot of information about witches in order to find the missing person. It is said that the journal of the missing person is also being compiled and released.

Seeing this, Lisa no longer paid attention to these replies, but became very interested in that website, and quickly clicked on the link, and a simple website soon appeared on the computer screen.

The website is too simple, Lisa complained, and soon figured out that this website is for finding people, and it is estimated that the relatives of the missing people simply did it to find someone.

After reading the introduction about witches first, and then reading the diary of the missing college students, Lisa was terrified, and subconsciously felt that the disappearance of the three college students might really be related to witches.

After reading the content on the website, Lisa thinks so even more.

This kind of thing is too scary.

She closed the website, went back to the Yahoo search page, and clicked on another post, which was a post on another website, and the content was also a missing person notice.

It is estimated that the relatives and friends of the three missing people were all anxious. After finding the clues, they began to frantically post missing person notices.

It's a pity that it is mixed with legendary factors such as witches.

Lisa thought about it, opened her blog, and directly reprinted the missing person notice on the blog post.

After posting the missing person notice, I went to take a shower, and when I got out, the phone rang, and it was a college classmate who answered.

Is the missing person notice you posted true? The classmate asked eagerly, What does the missing person have to do with you? There really aren't witches, are there?

Lisa replied: It has nothing to do with me, I just feel that the three people are missing, and their families must be very anxious, so I helped forward it.

The classmate said on the phone: That's right. In this way, I mobilize the people around me to forward it on the Internet. There are more people and more power.

This makes sense, and Lisa also said: I also asked people around me to forward it.

She went back to the computer and sent a message on ICQ with some friends,

Get them to retweet her blog.

Not long after, notices of missing persons appeared on the blogs of those friends.

Then friends of friends, also started retweeting.

The Internet, a brand-new tool for movie promotion, already possesses a powerful dissemination capability.

In fact, the first step of the publicity and marketing plan formulated by Ronan is not complicated. In addition to the discovery channel, it is to arrange some online media to spread the information conveyed by the film in the form of news, making people think it is real and true, and then make people believe The audience of facts further spreads this information to those around them.

There is a simple truth, if you tell a lie once, no one will believe it, if you tell it ten times, you will believe it, and if you tell it a hundred times or even tens of thousands of times, it becomes truth.

Such things as viral marketing are not new in this commercial society, but in the past few movies have really applied viral marketing to publicity.

Two weeks after the start of the first phase, Embassy Pictures received specific data feedback.

Statistics from movie websites. David Villa licked his dry lips and said, In just two weeks, the number of visits has exceeded one million.

Ronan nodded in satisfaction and asked, What about other aspects?

David Villa looked at the statistical table in front of him, and continued: All the propaganda departments have mobilized, and they have posted more than 1,000 posts on the Internet. Among them, on the Yahoo forum, the post related to missing persons is already one of the most popular posts on the top. , The posts on several movie websites and fan forums also received strong responses. According to incomplete statistics, excluding our leading replies, the total number of replies to these posts is more than 300,000.

Ronan asked again: Have the statistics on the Discovery Channel come out?

Garcia, the person who answered this time: The data has been transmitted. The discovery channel's first broadcast and two rebroadcasts, a total of more than 4 million people have watched this program. The credibility of the show, many people have become followers of the movie website after watching the show.”

Many people have been affected. Robert continued: On my way to work, I heard people talking about witches and the incident several times.

David Villa, who is in charge of publicity, said: The Blair Witch case is already a hot topic on the Internet.

This result far exceeded his expectations, and he couldn't help but glance at Ronan, secretly lamenting that the young man has a lot of brains and many ideas, and the most important thing is that he can still see the effect.

Ronan looked around at the crowd and asked, What do you think?

Garcia glanced at David Villa and said: I think this plan is completely feasible, and we can start the second phase.

The data don't lie, and this is still not much human and material resources invested.

David Villa echoed: From market feedback, the publicity effect of the first phase far exceeds expectations, and the data proves that this plan is completely feasible.

Okay! Ronan no longer hesitated: We will increase our investment!

He first said to David Villa: The personnel of the propaganda department were mobilized to continue posting on the Internet, the website accelerated the update of the missing persons log, and began to release sound materials. During this time, I asked Jessica Felton to edit I found some usable ones in the footage that came down, and you can post them on the website according to the situation. Also, advertise in the form of a missing person notice on several major websites!

Offline promotion is advancing at the same time! Contact TV stations, continue to broadcast short documentaries, find a national TV station, discuss pseudo-documentary programs that investigate witchcraft and supernatural phenomena, and purchase community-type advertising spaces to publish missing person notices! In addition, etc. When the online topic is hot enough, advertisements similar to missing person notices will be published on major periodicals, magazines and newspapers. By the way, there are also video storefronts, which are places where movie fans gather, so don’t ignore them.”

Ronan said to David Villa again: Pay attention to confidentiality in the early stage.

In fact, it doesn't matter in the later stage. This kind of trick can't be fooled by everyone, but this kind of crazy viral replication will have another effect.

Even if some people intellectually know that all these stories surrounding the Blair Witch are fabricated lies, the rich content and various online and offline activities make people feel emotionally and psychologically that this happened in reality In their lives, three college students experienced terrible supernatural events and disappeared forever in the black forest.

These propagandas prepared with authentic lies can effectively stimulate human curiosity and desire to explore.