The birth of the Hong Kong Island family

In mid-June, international gold fell further, falling below $300 per ounce, which once shocked investors.

Only Lin Zhichao is sitting firmly on Diaoyutai, because his total investment of more than 1 billion Hong Kong dollars in gold futures and spot purchases was made in batches (bought within a month), so the cost was actually reduced.

Of course, some people are happy, such as Xie Zhichao, the boss of Xie Liyuan in Hong Kong. He likes the fall of gold the most because he can make a lot of money in this way.

Media Building.

When I went to work in the morning, cars (Porsche), Mercedes-Benz (Mercedes-Benz), and Lamborghini (Lamborghini) drove into the underground garage of the Media Building.

A group of reporters, editors and other staff working here all looked envious.

"Why so many luxury cars?"

"newcomer?"

"Well, hello, senior brother, I'm the new trainee reporter!"

"Oh, don't be envious, because even if you are envious, you won't be able to afford it in the future."

"Ah, do these cars all belong to the executives of the media group?"

"Wrong, wrong, wrong! Even the senior executives of our media group may not be able to afford these cars. Only the main writers of the comic strips are all powerful people with an annual salary of one million!"

The rookie reporter was stunned and said in disbelief: "The comic artist is so rich, and there are so many rich comic artist?"

The old reporters laughed one after another!

Someone said: "You count here every morning. The number of luxury cars driving into the garage represents the number of cartoonists at Oriental Publishing House who earn millions a year."

Another person said: "I counted about forty vehicles."

For a moment, there was complete silence, and the words of hatred were properly expressed.

At the right time, a Porsche passed by and its horn beeped, causing many employees to curse in a low voice: "It's great to be rich! It's not the group that trained you!"

"That's right! The group paid to train them. Now that they have money, they are all very good at it!"

envy, jealousy, hate!

However, many old employees have become accustomed to it, shaking their heads and walking towards the Media Building.

"Let's go! Under the leadership of the media group, Hong Kong comics are killing all over the world and becoming the representative of the cultural industry second only to Hong Kong movies!"

"I regret that you didn't study painting and then join the training class of Oriental Publishing House."

Every morning, dozens of luxury cars drive in and have become the subject of discussion.

nine in the morning.

Lin Zhichao came to the Media Building in Causeway Bay, and it suddenly became the real media center of Hong Kong. When he saw the luxury cars in the garage, he couldn't help laughing and scolding: "They are all so high-profile!"

Of course, this is not his business. Others are willing to enjoy it this way when they make money!

The media group is currently divided into four business segments:

Oriental Publishing House, including the development of comics and peripheral products, and the retail of Bond toy brands (also sells comic peripherals).

Oriental Newspapers, which owns many newspapers and magazines including "Oriental Daily", "Men's Gang", "Capitalist", "YES" and so on.

Golden Harvest Films is a one-stop business of production, distribution, and theaters. It also has real estate business and has many properties in Southeast Asia.

Asia Television is currently a stable "40-60%" TV station with TVB, and occasionally reaches "50-50%". It is just a loss-making enterprise. Large advertisers have not fully believed in ATV. On the contrary, they have made advertising for Lin Zhichao's brands cheaper.

"Lin Sheng, morning"

"morning"

Wherever Lin Zhichao passed by, the staff greeted him one after another. In the minds of young people in Hong Kong, Lin Zhichao was completely an idol-level figure, and he was very much a myth.

This phenomenon is not on the same level as Li Jiacheng in his previous life. After all, Li Jiacheng was a real estate businessman in his previous life, while Lin Zhichao is now a giant spanning shipping, real estate, industrial manufacturing, media, film and television.

Wherever you go, everyone’s eyes are not deceiving.

The Media Building is bustling with activity. Although there are only the headquarters of Oriental Newspaper and Oriental Publishing House of the media group, these two companies have nearly 1,500 employees.

Last year (1981), the profit of Oriental Publishing House reached more than 80 million Hong Kong dollars, and the profit of Oriental Newspaper also reached more than 50 million Hong Kong dollars.

At the entrance of the building, there are several comic characters - Mobile Suit Gunpla (2 meters), Sun Wukong (Dragon Ball), Meng Bo (City Hunter), Chen Yulang (Fist of the North Star), etc. These are the most representative images of Oriental Publishing House. Characters in sexual works are also the most profitable characters in comic publications.

These images have been fully utilized and developed by Lin Zhichao's enterprises, such as opening a "special show" in the Lychee Garden. In 1977, due to the influence of Ocean Park, Lychee Garden's business gradually declined, so Lin Zhichao opened a number of special animation shows to once again welcome Hong Kong citizens and overseas tourists to visit.

Walking inside the Media Building, you can feel a strong cultural atmosphere. Lin Zhichao was very proud at this time. This is not only a matter of making money, but also a matter of pride.

Today, Oriental Publishing House has more than 300 cartoonists, editors and other professionals; and the number of new Hong Kong comic style talents trained in Hong Kong over the years has reached more than 500, driving the development of Hong Kong's overall comics.

At present, the Hong Kong comics industry has become a cultural representative second only to Hong Kong movies. It has a huge influence throughout Asia and has also developed into Europe and the United States. Because of this, Oriental Publishing House created a profit of more than 80 million Hong Kong dollars last year, and has more than 30 main painters with an annual salary of more than one million.

Many media outlets have described that the parking lot of the Media Building is full of imported high-end cars, and you can tell at a glance that they are the cars of comic book writers.

Not long after sitting in the office, three major group executives, Lin Ruikai, Li Ziduo, and Luo Wenhui, came to Lin Zhichao's office.

At present, Li Ziduo has served as the CEO of the media group and the general manager of Oriental Publishing House, the vice president of Lin Ruikaize Group, and the vice president of Luo Wenhuize Group and the general manager of Oriental Press.

In fact, the four major businesses of the group are relatively independent, but in order to connect the four major businesses, the group must play an important role.

For example, as early as the late 1970s, the media group had already entered into "animation production" and consolidated it into a subsidiary of Oriental Publishing House; and then developed and filmed its comics. In the early days, cartoons were broadcast on wireless TV stations. In recent years, they have been broadcast on ATV, such as "Captain" and "Fist of the North Star".

At present, Lin Zhichao has contributed the creativity of "Captain Tsubasa", "Fist of the North Star", "Mobile Suit Gundam", "Dragon Ball" and "City Hunter". With the comic talents of Oriental Publishing House, everything can be successfully completed and achieved remarkable results.

In addition, among the comic talents of Oriental Publishing House, many ‘genius writers’ have emerged and created their own classic works.

Because of this, there are currently close to 40 main writers with an annual salary of one million, and Oriental Publishing House also has two weekly magazines - "Manke World" and "Manyou Party", as well as two daily comics, and more than a dozen comic books and periodicals .

"Comics have grown rapidly in recent years. You must continue to expand the market and dig deeper into the value of peripherals. Filming into animation and showing it on Asian TV is a channel. There are also live-action theaters, toy peripherals, T-shirts, etc." Lin Zhichao said. .

In recent years, Oriental Publishing House's profits have grown very rapidly, which is the result of early investment. According to this trend, in another two or three years, the profit will increase to HK$150 million. In the previous life, Huang Yulang's Yulang Books was listed in 1986, and the profit that year was only HK$47.5 million.

This fully demonstrates that Oriental Publishing House’s overseas market has expanded many times. But in fact, the value of its excellent IP is far from being discovered.

Li Ziduo nodded and said: "Well, we have been doing work in this area recently, and with ATV as a channel, we are currently producing a series of Mobile Suit Gundam cartoons."

Lin Zhichao said: "How is the technical level?"

Li Ziduo said: "To be able to reach a level similar to that of Japan, we also have many returned overseas and local talents. Coupled with our talent training system over the years, there will be no problem in production."

Lin Zhichao nodded. In recent years, in order to develop the overall animation industry in Hong Kong, he has also established special training courses in several institutions. For example, the Hong Kong Academy of Art has special animation courses (college level).

Later, Lin Zhichao took out a piece of information and gave it to Li Ziduo and said: "Here is a comic theme similar to Sherlock Holmes. You need to find a main writer who is interested and talented in this aspect to serialize it. Later, remember to report to I'll report the situation."

What he gave was "Detective Conan". For such comics, Lin Zhichao not only provided creative ideas, but also described some classic details and plots. He will even review the first draft, and if the character image is not suitable, he will also ask for corrections, so generally after he comes up with the work, it will usually be serialized one or two years later.

And the five works he has produced - "Captain Tsubasa", "Fist of the North Star", "Mobile Suit Gundam", "Dragon Ball", "City Hunter", plus the current "Detective Conan", it's like It is a learning model that drives the development of the entire Hong Kong comics industry.

Nowadays, Hong Kong's comics industry has expanded a lot, but Huang Yulang and Shangguan Xiaobao have become an old-school comics system that survives in cracks, accounting for more than 10% of the market; comics talents from Oriental Publishing House account for more than 10% of the market; Oriental Publishing House accounts for 70%. Of course, this is the situation in the local comics market.

What’s really great about Oriental Publishing House is that 70% of its revenue comes from overseas.

"Okay, boss, don't worry, we will definitely choose the best talents to complete the work!"

Li Ziduo felt like he had found a treasure and couldn't help but look at it, which aroused the curiosity of Lin Ruikai and Luo Wenhui.

Later, Lin Zhichao said to Luo Wenhui: "The sales of "YES" are very good, but the peripheral market has not opened up. Therefore, we can develop peripheral products - 'YES cards', cooperate with celebrities, buy their portraits, and make YES Cards. YES cards can be divided into levels. This will make star-chasing teenagers keen on drawing cards."

He just brought it up casually and didn't put any effort into it.

Luo Wenhui couldn't help but admire him and said: "The boss can create a lot of profits in seconds with this trick!"

Lin Zhichao said with a smile: "I just want to use this trick to attract everyone's enthusiasm for the launch of peripheral products. How much money can teenagers have?"

"OK"

In fact, there were quite a few, but Lin Zhichao didn't really care.

Of course, Lin Zhichao doesn't make any money, at least not from Entertainment Weekly. He doesn't want the paparazzi to develop in his industry and eventually lead to some legal problems.

What's more, he has so many artists, why should he offend these artists?

Of course, both magazines, "FHM" and "YES", have entertainment news, but they are 'moderate' and are places where celebrities are keen to collaborate.

Finally, Li Ziduo and Luo Wenhui left first, leaving Lin Ruikai to listen to his father's teachings.

"Do you know what the prospects of the media group are?"

Lin Ruikai thought for a while and said: "Hong Kong movies and Hong Kong comics are very popular in Asia, and Hong Kong comics can even be popular in Europe and the United States. In short, under the leadership of my father, the media group has become a giant company."

After saying that, he looked at his father with admiration.

Lin Zhichao said: "If it were just like this, of course I would not be enthusiastic about this career. I hope that Hong Kong can have a culture - Hong Kong flow, Hong Kong pop culture, which will spread throughout Asia and even the whole world. Of course, to do this, we have to I have my own channels, so in the mid-to-late 1980s, I planned to let the media group launch communication satellites, and let Asia get satellite TV to take pictures, and ultimately spread Hong Kong culture."

Lin Ruikai didn't expect that his father would be so visionary. He said, "The price will be high!"

Lin Zhichao said: "The price is definitely high at the moment; but in the long run, it is definitely very cost-effective. Just like the comics industry back then, who would have thought that we would open up the world's market."

Lin Ruikai nodded and said, "Father said so!"

"Well, when I tell you this, I hope you have a long-term vision. In addition, you must do a good job of connecting the four businesses."

"OK"

Lin Ruikai is now the vice president of the media group and a director of ATV and Golden Harvest. Naturally, he must pay attention to the closer cooperation between the four businesses.

Finally, Lin Zhichao said: "ATV is on a par with TVB in terms of dramas and programs (variety shows). Now it is still very behind in music. TVB launched a hit song last year, and we at ATV have to do the same." 'Music Bank', but the model needs to be new, do you understand?"

He narrated it with reference to South Korea’s ‘Music Bank’ model in his previous life.

Lin Ruikai quickly took a pen to write it down, and finally said: "Understood!"

He understands that this is his father asking him to increase his influence.

Lin Zhichao nodded, ATV must develop across the board first, and then use its killer move later to completely crush TVB.

Plagiarizing classic dramas and variety shows from Hong Kong and Taiwan, the most you can do is to have a 50-50 or 64-4 split with TVB (ATV 6); but if you want to make big money, you have to earn copyright fees and overseas advertising fees (satellite TV).