The Director of Music Department
Chapter 37: .Dark horse potential
"Lilac": Number of screenings: 1028, with an average attendance rate of 62%, with a daily box office of 4.98 million and a total of 4.98 million.
Wu Tianxiong couldn't help but took a breath, this is a rival!
Wu Tianxiong really didn't expect that the young man who didn't even know how to invite the film maker at the beginning was actually successful.
However, it is a pity that now it has to become a competitor, and is the most direct competitor, Wu Tai "Dead Tree Every Spring" is also a romance film.
Before the same period, Wu Tianxiong did not consider "Lilac Flower" as a competitor, but he did not expect that the attendance rate on the first day was 62%.
Of course Wu Tianxiong knew what this meant.
It is important to know that several movies ranked in front of "Lilac", such as "The Line of Fire" ranked third, have more than four times the number of screenings of "Lilac", but the box office is only over 10 million.
Of course, this does not mean that "Lilac" can still maintain a high attendance after the expansion of the film, but at least it shows that the potential of "Lilac" is more than that.
The key is that "Lilac" is the first day it was released. With an ultra-low basis, it has created such a result. It is almost foreseeable that there is still a huge potential for the box office to break out.
The remaining question is, how much can it explode?
Of course, the movie platoon does not mean that the increase can be directly increased, usually there is a contract cycle, and it takes time to update the contract, so it is impossible for "Lilac" to add a lot of platoons at once.
But for the theater, you can adjust the number of shows.
Perhaps the theaters are controlled by giant companies, but the movie theaters are the most realistic. They will automatically increase the number of screenings for movies with higher attendance. After all, it is all money.
On the other side, Canstar Entertainment's Chen Jinmin, Xu Tiange, Zhou Tianming and others are also paying attention to the first day box office of "Lilac".
Zhou Tianming saw that the box office of "Lilac" was only more than 4 million on the first day, and he couldn't help but curl his lips. Although this result is very, very good for the production cost of "Lilac", but Zhou Tianming is after all Outsiders, they often hear that the total box office of a certain movie is tens of millions or billions.
And there is a ready-made example in front of the "Flying Dragon Battleship" total box office has exceeded 800 million, so the box office of several million on the first day, in his opinion, that's it!
"Hehe, a bad movie is a bad movie, more than four million. It's estimated that it was also a result of complacing purple velvet?" Zhou Tianming said with disdain.
"Don't bark if you don't understand, how much does "Lilac Flower" cost? Yifan's first movie can have a box office of nearly 5 million on the first day, and the final box office will be at least tens of millions. "Xu Tiange and Zhou Tianming's failure to deal with has almost become public.
the reason? Of course it is because of Wang Yifan.
However, the elements of the five elements are still peaceful to the outside world, but in private, the relationship is really not good.
Chen Jinmin has some headaches, but Chen Jinmin is also a bit dissatisfied with Zhou Tianming. Although Zhou Tianming's Pingsha Falling Geese fell in the first show of Beichuan Film Festival, under the operation of Canxing, it can be said that bad things turn into good things. The release of the single "Said" went smoothly, but it doesn't mean that Chen Jinmin likes Zhou Tianming to make his own decisions.
"The movie can't just look at the box office, but also depends on the schedule. The attendance rate of "Lilac" is low, but the attendance rate is very high. If nothing else, it is likely to be a dark horse." Chen Jinmin said indifferently.
Zhou Tianming's face collapsed suddenly.
But Chen Jinmin obviously knows more than he is a layman, so Zhou Tianming opened his mouth and still couldn't refute it, but Xu Tiange asked with surprise: "Brother Chen, then do you think the box office of "Lilac" can have How much? Is it possible to exceed 100 million?"
"This is hard to say, there are many elements that affect the box office of the movie." Chen Jinmin shook his head.
"Okay, this matter has nothing to do with you. Don’t think too much about it. Go and make preparations. You will be busy next time. I don’t care what you do in private, but if it’s in front of the media, in public Still like this, then don't blame the company for not being human!" Chen Jinmin glanced at Xu Tiange and Zhou Tianming in a warning manner.
The next day, while Wang Yifan was feeling a headache for agreeing to Zhang Zirong's new song, there was good news from "Lilac".
Although the theaters could not arrange more theaters before the contract renewal, but in terms of the number of games, it has increased a lot.
According to Chen Hanming, it seems that there are not many movies released during this schedule, but in fact, there are still many movies released. Of course, there are also many bad movies on the theater line day trips, plus those box office performances. Poor movies do not have a backstage, so the theaters will also reduce their film schedule.
Of course, most of the games are not golden games, but it has also increased the box office of "Lilac" a lot.
On the second day, following the 4.98 million box office of the first day, there was a certain increase. The daily box office received 5.82 million, and the box office broke the ten million mark in two days.
On the third day, September 11th, Saturday, although "Lilac Flower" still has limited growth in film production, it still did not show any decline. On the contrary, because there were no strong direct competitors in the same period, the box office finally had a qualitative change.
The box office received 7.76 million!
The daily box office ranking has also risen to fourth.
On the fourth day, that is, Sunday, September 12th, the box office should normally drop. After all, Monday is a working day.
But the box office trend of "Lilac" is still on the rise, winning 7.82 million box office.
In the first four days of the week, "Lilac" actually got 26.38 million box office.
What’s interesting is that under the influence of the movie "Lilac Flower", on the Yiyun music platform, the song "Lilac Flower", which had already fallen sharply in sales, has become popular again, and the same is true of "Legend" .
In the Yiyun music audition list and sales list that week, two songs unexpectedly made the list.
Does music make movies or movies make music? This is difficult to define, but what is certain is that Wang Yifan’s previous idea was successful. The achievement of "Lilac" can be said to be inseparable from the popularity of the song "Lilac".
Similarly, now the small outbreak of the film of the same name "Lilac Flower" has also fed back the sales of the song.
The key is that as Wang Yifan said, if a song has a unique story behind it, then this song has a soul.
This kind of title will begin to appear on the Internet: "The poignant and touching story behind "Lilac"!" "The poignant love story behind the song "Lilac" that you didn't know!"
Etc., etc.
If the media was able to sit still at the beginning, the goal is still to focus on films such as "Flying Dragon Battleship" and "Swordsman Warriors". There are reports about them everywhere, and "Lilac" is not very eye-catching among them. .
So now, with the "lilac" all the way soaring, the media can no longer sit back and watch.
On the one hand, because "Flying Dragon Battleship" has come to its fourth week, the heat has begun to cool down significantly, and there is no other focus film like "Flying Dragon Battleship" in the same period, so a dark horse like "Lilac" will naturally not Quietly.
The key is that "Lilac" has shown a dark horse posture, not at the box office. After all, not to mention the schedule overlord of the box office, "Flying Dragon Battleship", even "Sword Warriors" and "Line of Fire" are also better than "Lilac" The box office is much higher.
But the problem lies in the identity of Wang Yifan, the director of the film "Lilac", the cost, and the rate of return.
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