The Director of Music Department
Chapter 639: .Low cost operation
It's a coincidence that a book is not made, or that everyone is a film from the Beichuan Film Festival. So, it is a coincidence that the schedule of "Friends" and "Relativity of Love" hit the same.
Of course, for this kind of low-cost movie, the same schedule and different schedules can't actually become a competitor at all, because the scale of the two films will definitely not be too big.
Lin Jun finally chose to cooperate with Kyushu Publishing Company under Shengtang Kyushu, and handed over "Love Relativity" to Kyushu Publishing.
Although "Love Relativity" was not seen by Wang Yifan and others, in fact, the film that came down at the Beichuan Film Festival, "Love Relativity" is still not small, after all, Lin Jun won the best young director award.
This award is somewhat similar to the Best New Director Award. It is an award dedicated to encouraging young directors. At the same time, this award is only given to young directors when they make their first film. Therefore, "Love Relativity" is affected by the awards and still has some popularity.
Especially in the literary film critic circle, "Love Relativity" has a good reputation.
In view of this, in the end "Love Relativity" also allowed Lin Jun to get relatively good release conditions, and the number of painting theaters was increased from the number that Yan Shan had agreed to before to 400!
Don't underestimate this scale. You have to know that the scale of "Friends" is limited to more than 300 theaters.
Lin Jun sighed and wanted to prove that his movies are better than Li Mingjuan, Wang Yifan, and those movies that big directors like Xu Cang have seen.
Of course he is not a fool, and he knows that even if it is so, there is nothing to do with them, but this can determine his next future.
In fact, among a lot of ordinary newcomer directors, Lin Jun is indeed considered quite good, at least, "Love Relativity" is an award-winning work.
Although the Beichuan Film Festival is more encouraging than rewarding, it still has a certain influence.
In fact, whether it is Li Mingjuan, Wang Yifan, or Wen Juanjuan, the director of "Friends", in fact, there is no high pursuit of the box office performance of "Friends".
Because this is a relatively... simple movie!
It's more like an audio novel.
But the result just exceeded their expectations.
This is the problem, look for the friend in your life who is more important than your lover!
As soon as this event was launched, it became popular online with the song "One Like Summer, One Like Autumn".
But that's the case for an event. Except that some netizens have indeed recovered the best friends they used to make and brought a little popularity to "Friends", it actually didn't have much effect.
Therefore, the scale of the opening of "Friends" is completely operated according to the low-cost movies. Huaxin only gave more than 300 openings to the cinema. It is not that we cannot contact more, but it is unnecessary.
The audience for the movie "Friends" is not so wide. Secondly, this movie has a lot of flaws.
You can say that this movie is more individual, but the truth is that the plot is weak, there are few characters, and so on.
Of course, Huaxin has extremely rich experience in the distribution of such films.
"Friends" has conducted several screenings, all of which are very targeted screenings for specific groups.
For example, for film critics and media special sessions, "Friends" only invited female film critics and female reporters. Without him, the audience for this film is a female audience.
Secondly, we invited some active fans in the activity of finding friends who are more important than lovers.
This group of people are all people with similar experiences. When they watch this movie, they naturally have a very rich emotional resonance for this movie.
Therefore, the result is self-evident, and the reputation is so good.
Of course, this kind of word-of-mouth doesn't actually represent the public's word-of-mouth, but for movies, click-on is actually just a way of propaganda, and does not represent the public's relationship?
After the screening of "Friend" here, the audiovisual online score is not low, 8.8 points! Although the number of people who are temporarily rated is small, most of the comments below are given good reviews.
"When we were young, friendship was everything to us, because at that time, we did not understand love. When we grow up, we will find that when we choose between love and friendship, we usually choose love. However, friendship will never die. , But love can end!"
"A very pure friendship movie. It reminds me of the sisters who once said to cover me! We have already made an appointment. When this movie is released, we will go to see it again."
"Life is long and life is short. It is enough to have a confidant in a lifetime!"
...
On the other hand, Yan Shan, as the director of Kyushu distribution, has a wealth of experience in the distribution of such low-cost movies.
After all, this is what they are good at, and even in this aspect of experience, he is no worse than the parent company Shengtang Kyushu. The so-called technical industry has specialization, nothing more than that!
For movies like "Relativity of Love", he arranged several screenings.
Unlike the previous "Friends", the Kyushu release of "Relativity of Love" invites people from the literary film critic circle.
There are also some people who are very special. They are senior members of the audiovisual network. This group of people, they dismiss all commercial movies. They prefer the kind of niche movies, which can make them drunk. My lonely movies, they are often active on audio-visual networks, and other film review sites.
You will find that their tastes are very special. The more no one watches the movies, the more they like to join in the fun, and then various in-depth analysis, especially some foreign award-winning movies.
The same movie "Relativity of Love", these people will also like it very much, because this is their style and taste.
As a result, the "Relativity of Love" has an overwhelming reputation.
Audiovisual online, the score is as high as 9.2! Yes, it is unimaginable!
But this is what Yan Shan wants to achieve.
"A movie full of imagination, it allows you to watch several times and you will have several different ideas and opinions!"
"Love is relative. The director can say that he spares no effort in expressing this theme. He used two love stories to show that love is relative between people!"
"Love and being loved are both sad. Only when the love of both parties is equal, is true love!"
...
The movie "Friends" did not have any premiere. The premiere cost money. For such a low-cost film, if the premiere is to be held, if Wang Yifan and others are present, it will definitely become a big one. scene.
It’s too much to spend, and when the box office is not strong, it really becomes a joke.
There is no premiere for the same "Relativity of Love". Lin Jun is just a newcomer. It would be nice if the movie can be released. What kind of bicycle do I need?
The time of the two movies is not a popular schedule. It is asking for trouble if this kind of movie gets a popular schedule.
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