The Director of Music Department

In fact, films with sensitive themes like "Dear" are not suitable for large-scale publicity.

The human blood steamed bun is not without reason.

No matter how good your original intention is in "Dear," one thing is undeniable.

That is, this kind of movie is indeed built on the suffering of many people.

And this kind of movie, how you promote it, will actually make people feel bad.

Because the movie is a product that has a thousand words and ten thousand words, it has a natural commercial value.

Therefore, this is why it is said that the human blood bun is not unreasonable.

You sell the suffering of others as a commodity. What is it if you don’t eat human blood?

So, what happened this time, it can be said that, on the contrary, this film has received considerable publicity.

After that, the official media ceremoniously reported the donation of Huaxin and the box office donation of "Dear". It is a conclusive conclusion on this matter.

In any case, this is indeed a very positive thing, and no one can deny this.

Regardless of Huaxin's side, Wang Yifan and Wu Tianxiong's side, after that, there was no other large-scale publicity for the film.

Even many times, members of the crew are on some shows. Most of the time, they just talk about their feelings when filming, and talk about filming things.

Restraint, this kind of film requires restraint.

Because it is enough, there really is no need to do more in terms of publicity.

It's not that it cannot be promoted, but that there is not much need anymore.

When the movie was released in the previous life, there was also a lot of controversy, especially when the creators talked about their experiences in acting, and all kinds of sensationalism, in Wang Yifan's opinion, it was a bit too much.

Because this kind of film is sensational, you can be sensational in the movie, but it is not suitable for sensationalism in publicity.

First of all, there is an undeniable fact, that is, no matter how sensational you are, you are not a party.

You have not lost your children, how can you truly understand their pain?

......

"Dear" does not follow the normal screening process like other movies.

On the one hand, it is the previous "human blood steamed buns" statement, on the other hand, it is unnecessary.

Wang Yifan is very confident about this movie.

He has seen the version of the previous life, and he has also seen the version taken by Wu Tianxiong in this life. Generally speaking, it is not inferior to the version of the previous life.

As for the publicity effect, the publicity cost of "Dear" is not imaginary. Although the money is donated, in fact, because the donated money is too much, it actually makes the movie "Dear" more Be concerned.

Many people find it unbelievable to donate hundreds of millions of real money to a movie.

Of course, this is the opinion of most ordinary people. In fact, in the eyes of other giants, this is too normal.

Companies donate money for charity. Most of the time, the first choice is to support talents and cooperate with universities to provide scholarships.

Because of this kind of donation, the return that can usually be obtained is the greatest. What is most lacking in the 21st century? Talent!

But other than that, other charitable donations are not so targeted.

In particular, Huaxin Group is a company with film and television as its main body. Therefore, the choice in this area is actually more focused on how much to donate, rather than where to donate.

The opportunity of "Dear" to be released, donating this money does not seem to be of great benefit to Huaxin. After all, the box office ceiling of "Dear" is not high.

What's more, the box office of "Dear" was also donated.

But in fact, what Huaxin obtains is something that cannot be bought with money. A sense of social responsibility. Many companies are talking about this sentence, but how to show their corporate social responsibility.

Now the benevolent sees the benevolent and the wise see the wisdom!

Huaxin’s donation this time is actually to build the image of Huaxin Group in the eyes of the public.

In terms of finance, many people actually invest in a company, especially a giant like Huaxin with a market value of 200 billion yuan. Although this market value is not even worse than those of Internet unicorns.

But for the entertainment industry, this is already close to the ceiling.

For this kind of company, the financial report, profit, and revenue are just the basis. People also need to look at the company's image.

Why did Huaxin’s share price drop when the public opinion of "human blood steamed buns" hit?

It is because the reputation of Huaxin Group at this time is even more critical than revenue.

It takes a long time to build a reputation, but it can be destroyed overnight.

Fortunately, Huaxin's response was very timely, and the situation was immediately reversed.

And Huaxin's share price also rose in response to the trend.

Yes, after donating several hundred million, the market value has risen even more. It is no wonder why the outside world will say that Huaxin is still eating human blood buns, because even though Huaxin has used real money for charity, However, it is an indisputable fact that the stock price and market value have soared.

The premiere of "Dear" is still needed.

However, this time, there was no fanfare, but rather low-key.

However, the previous hundreds of millions have been smashed, so although "Dear" is a realistic movie, although the cost is not high, although it is not a big production, it is still not low-key.

However, compared with other movies, the premiere of "Dear" is more solemn, and there is no laughter. Many celebrities, celebrities, and film critics, media, fans, etc., all appear to be more. silence.

Because of this subject matter, it is indeed not suitable.

If at this premiere, there is a huge momentum and a lively atmosphere, then it will be a big problem.

"Dear" is a movie on the subject of anti-trafficking, which in itself is a relatively heavy topic.

In other words, this is a more serious movie, not suitable for funny or fanfare.

Therefore, the premiere seems rather shabby, and at the same time there are some requirements for the guests present, at least you can't come to any contenders.

After all, this is not an entertainment movie.

There are red carpets. The so-called too much is not enough. If you don't even lay the red carpet, it will give people a sense of wanting to cover up, but every celebrity guest and celebrity walked through the red carpet quickly.

Of course, it's just that.

After all, this is a movie, everyone just didn't talk loudly, didn't talk and laugh loudly, this is respect.

Can't ask for more, can't you?

At the premiere of "Dear", there were obviously more critics than other Huaxin commercials in the past.

In fact, this is also the characteristic of many literary and artistic movies and realistic movies.

Despite the fact that many film critics have been commercialized now, and their authority is insufficient, in fact, the group of film critics still rely on literary and artistic films.

At least, most of the time they will criticize a commercial film severely, but for literary films, they will show some mercy.