The Era of Hard Work

In Lu's Catering Building, there were people coming and going at the main entrance. Lu Dong and Song Na got out of the elevator and walked towards the entrance in a leisurely manner.

Song Na had just heard that Lu Dong was going to cooperate with someone to set up a film and television production company: Are you interested in this industry? First it was Zhao Laogen, and then it was Zhang Yuanfang's.

Lu Dongzheng said: When I was working with Zhao Laogen, I let Xu Qin know about the situation. If a drama can be popular, the profit margin can be 100% or even more.

Song Na turned to look at Lu Dong: Do you know this?

I don't really understand it. Lu Dong said honestly, That's why I hired professionals to cooperate, do a good job in financial supervision and company management, and leave other things to professionals.

Song Na deliberately asked: I heard that there are many beautiful actresses in that circle?

Lu Dong hugged her tightly: Those people are not as beautiful as you.

Song Na smiled: I'm getting better at coaxing people.

Lu Dong said solemnly: This is not lying, it is the truth! Not to mention anything else, when the image spokesperson of your company has no makeup, how beautiful is you? It's far behind.

Song Na was very happy, she took Lu Dong's arm and walked out of the main entrance of the building.

Lu Dong said: Tomorrow, if you are free, let's go to Caishi Villa to have a look. The pre-sale certificate has been approved there, so let's go through the formalities.

Song Na thought for a while: Okay, let's do it tomorrow morning.

In front of the building, Lu Kun had already driven the car over, and a man and a woman suddenly came from the side.

Mr. Lu, hello. Geng Hongju had met Lu Dong before, and also knew Lu Dong: Can you spare some time to chat?

Lu Dong turned his head and saw the woman with big bags under the eyes. He had known her two years ago. It seemed that the person in charge of KFC in Taidong called Lu Kun to ask him to meet up.

The man is about forty years old, with a medium build, and a Mediterranean hairstyle with a cover.

Fang Weibing was also looking at Lu Dong and Song Na. The woman was very beautiful, with a particularly good figure, but she was a little dark. The man was tall and burly, with a simple and honest face, which was in line with people's imagination of Taidong people.

Then there is youth, these two people are too young, they seem to be in their early twenties.

Fang Weibing's thoughts changed sharply. Youth often means lack of sufficient social experience. Maybe we can start from this aspect?

Geng Hongju introduced: Mr. Lu, this is Mr. Fang from our Baisheng. He came to Quannan from Shanghai just to chat with you.

Fang Weibing took the initiative to extend his hand, and his accent seemed to be slightly crooked: Hello, Mr. Lu.

Lu Dong shook hands with him: Mr. Fang, hello.

Fang Weibing's words sounded very polite: I have admired Mr. Lu's name for a long time, and seeing him today, it is true that being famous is not as good as meeting him.

Everyone came to the door, so there was no need for Lu Dong to dodge it, and said to Song Na, Let's go back?

Song Na smiled: I'm with you?

Mr. Lu nodded: Let's go. He invited: Mr. Geng, Mr. Fang, let's talk upstairs.

When returning upstairs, Lu Dong introduced Song Na, went to the top floor of the building, and went directly to the reception room.

Everyone else is off work now, Lu Dong invites people to sit down and chat, and Song Na simply goes to make tea.

Fang Weibing looked at the reception room slightly, the layout was simple and elegant, not like an upstart company.

This time, Fang Weibing has read about Lu Dong's resume. In the eyes of someone like him who has studied in top overseas universities and worked in the United States for many years, a self-made man like Lu Dong who never went to college It is an upstart.

Just like some multinational companies don't see Chinese consumers on the surface, but they have a completely different view in their hearts.

Perhaps, it was an indescribable sense of superiority.

Fang Weibing got straight to the point: Mr. Lu, there have been a lot of reports about our two companies in the media recently. Your Burger King and KFC under Yum Brands are the focus of public attention.

He looked at Lu Dong: I heard from Xiao Geng that many Burger King's stores are next to KFC, and our two families can be regarded as neighbors. As the saying goes, close neighbors are not as good as distant relatives.

Song Na brought tea over at this time.

Geng Hongju thanked her and said, Mr. Lu, at the earliest time, our two stores lived next to each other in Lixia RT-Mart in Quannan, and we have always lived in harmony.

Lu Dong said seriously: Of course, we have lived in harmony until now.

If Fang Weibing believed this, there would be ghosts. At the beginning of the Sudan Red incident, it really had little to do with Lu's Catering and Lu Dong. Strictly speaking, Lu's Catering was also a victim, but after a series of actions , and the public opinion that has not been quelled until now, who will believe that there is no promotion of Lu's Catering?

He wanted to solve it as soon as possible: Yum has always had goodwill towards Burger King and Lu's Catering, and hopes to strengthen exchanges and cooperation between the two sides. When will Mr. Lu have time? You can visit the headquarters of Yum! It must be warmly received.

Lu Dong knew that what the other party wanted to say when he came over was definitely not the same: I also welcome Yum! and KFC to visit at any time.

Look, Mr. Lu, we have now found a consensus. After Fang Weibing forced the so-called consensus, he gradually became more direct. After all, he was more used to the American style of straightforwardness: We should not be enemies.

Lu Dong smiled and said, Lu's Catering has never regarded Yum and KFC as enemies. Let's put it this way, Yum and KFC are Lu's Catering's teachers and our role models.

Fang Weibing didn't want to waste his words: Since that's the case, Mr. Lu will do me a favor. The government will help me to say a few words, and I'll admit the punishment, etc., but please treat other matters lightly, as well as the media and public opinion...

Wait. Lu Dong interrupted Fang Weibing's words: Mr. Fang has misunderstood something. It's not that I don't want to help, but that I have nowhere to use it.

He also didn't laugh: Many of KFC's products involve Sudan red, and the relevant regulations of the country that violated are accepted by the national department. It is legal and compliant. I have always abided by the law and the requirements of the company's owners Discipline and law-abiding, we can't do things that violate state regulations, and we don't have the power!

Fang Weibing nodded: I understand, well, we can't make things difficult for others in this regard, but in terms of media and public opinion...

Lu Dong said: In my opinion, this is a spontaneous report by the media. An important role of the media is social supervision. This is a manifestation of the responsibility of the media in our country. There is no media company under Lu's Catering. Powerless.

Hearing these words, Geng Hongju frowned, really talking nonsense with her eyes open.

Fang Weibing's expression was slightly displeased: Mr. Lu, as a practitioner in the catering industry, you should know Yum Group!

These words sound very simple, but it is not difficult to taste the hidden taste after careful consideration. Lu Dong smiled: Of course, as I said, Yum is a role model for Lu's catering.

Fang Weibing said: Mr. Lu should think it over carefully, don't refuse so quickly. He stood up and was about to say goodbye: People should see farther, have a long-term vision, and don't confine their eyes to a small place. Mr. Lu, Yum! Group is an American multinational corporation!

Lu Dong smiled: No matter how big a foreign company is, when it comes to China, it must abide by Chinese laws and regulations.

Fang Weibing also laughed: Then don't bother Mr. Lu, Xiao Geng, let's go.

Lu Dong politely sent him to the elevator.

When she came back, Song Na was slightly worried: KFC has suffered a big loss this time, and it may target Burger King in the future.

Lu Dong nodded: Actually, at the speed of Burger King's development, even if we don't do anything this time, it is estimated that KFC is about to formulate a strategy against Burger King.

McDonald’s business in China is far from as large as it is in the United States. The Western-style fast food industry has always been dominated by KFC. Until recent years, Burger King has gradually gained momentum, surpassing McDonald’s in scale and revenue. In the Western-style fast food chain industry , took the second place.

With the help of Ge Shiying's incident this time, Lu's Catering has the upper hand first, and if there is an opportunity to attack KFC later, it must not let it go.

This Western-style fast food restaurant was successfully packaged into a high-end fast food restaurant with hygiene and quality assurance through media soft articles and advertising packaging in the 1990s, coupled with the mentality of the Chinese people at that time, and many people even got good grades on their birthdays or exams , Eating KFC is the best celebration.

But after entering the new century, especially since the outbreak of the Sudan Red incident, KFC and McDonald's have gradually slipped from the altar. In the eyes of many people, their safety factor is not even as good as the Roujiamo or Chinese burgers on the street.

Lu Dong used to make knockoff fried chicken, similar to Wallace, so he knows a lot about this industry. I remember that KFC had more than one hygiene or quality accident.

…………

After leaving Lu's Catering Building and getting into Geng Hongju's car, Fang Weibing kept thinking.

It is impossible to open a breakthrough from Lu's Catering, so how can we calm down the wave of public opinion that is becoming more and more unfavorable to KFC as soon as possible?

As for the competitor of Burger King, we must pay attention to it, but if we really want to do something, we have to wait for the public opinion to change slightly here.

There must be priorities in doing things.

For a multinational company like KFC, such a blow is not a big deal, just get up wherever you stumble!

Fang Weibing quickly made a decision: Xiao Geng, how is the rectification of our store going?

All the rectifications have been completed, and the company's new inspection system has been introduced, and all meals have been strictly inspected! Geng Hongju is confident about this: I can guarantee that there will be absolutely no problems with all food!

Fang Weibing thought for a while, and then said: You mobilize your connections here, contact the food quality supervision department, and ask them to conduct another random inspection of KFC...It is best to conduct random inspections on all Western-style fast food chains including Burger King , if they respond, contact the media, and contact the mainstream media more, so that the government departments will have scruples! The results will be fair, and our standards are not worse than Burger King. Reporting through the media can save some public opinion.