The Era of Hard Work

Successive good news have made Lujia Village appear on the national media again and again, attracting attention. In Taidong Province alone, there are reports of Hard Struggle--A Documentary of Lujia Village's Entrepreneurship in Qingzhao published continuously in the evening paper. Thematic reports of provincial and municipal TV stations appeared every now and then.

People's Daily published related commentators' articles, which mentioned Lujia Village's achievements in the construction of new countryside several times.

Lujiacun was notified that a joint film crew with the news channel planned to come to Lujiacun next month to produce related special columns.

With the official launch of Country Love in a set of evening prime time, the name of Lujia Village is even more well-known to the public.

The Qingzhao Cultural Tourism Festival has not yet opened, and because of the drive of Lujia Village, a large number of foreign tourists began to pour in.

We all know how unified the caliber of domestic mainstream media will be and how powerful its propaganda power will be if it wants to create a typical one.

What's more, the achievements of Lujia Village are real.

Lujia Village has become a big trend!

Also widely praised and reported by the media is Lu Dong's Lu's Catering. Although it is not as popular as Lu's Village, it does not give way.

This is not only reflected in the company's operation and development, but it is also a deterrent to some people who have other thoughts.

With thick accumulation but thin hair, the brand image of Lu's Catering has risen sharply, quietly ranking among the top catering brands in the country.

…………

In Modu, the office building of Yum China Branch has been extremely busy since October last year. Its KFC and Pizza Hut had serious quality problems one after another. The fire kept catching fire in its own courtyard. Just after it was extinguished, it started to burn again and again, making Yum! Weary on the run.

Fortunately, the news is time-sensitive. After the new year, the media reports on KFC’s Sudan red and ice cube colonies exceeding the standard are much less. Except for some media in Taidong who propose to flog KFC from time to time, the attention of other media has long been dispersed. other things above.

However, most of the customers lost by KFC have no intention of turning back. The catering industry has its own particularities. Once a serious quality problem breaks out, it will take a long time to eliminate the negative impact.

Fang Weibing sat in the office, studying the data for the past month after the new year. Compared with the same period last year, KFC's turnover dropped by more than 30%. The store opening plan had to be suspended.

There must be someone responsible for such a serious problem in the company. Fang Weibing threw Geng Hongju out, and most of the blame was placed on Geng Hongju.

It's better to be a dead fellow than a dead poor.

But Fang Weibing did not forget that the recent troubled matters are closely related to Burger King and Lu's Catering, the previous restaurant of Burger King.

One goes up and down the other. Burger King, which KFC didn’t pay attention to at all before, has seen its brand value soar. In the Chinese market, its reputation is far better than KFC’s.

Yum couldn't bear this kind of thing, and Fang Weibing couldn't bear it either.

He was busy putting out the fire before, and KFC was so overwhelmed with his own affairs that he had no time to take care of Burger King. Now that he was free, it was time to find an opportunity to teach Hamburger a lesson.

He has submitted a plan to the above, intending to avenge his shame.

Suddenly the phone rang, and the head of Yum! China head office called him over.

As the executive vice president, Fang Weibing is basically in charge of daily affairs, and the top leader is more in charge of the overall situation.

When he came to the chief executive's office, Fang Weibing saw the chief executive put the proposal he had submitted on the corner of his desk.

Guards, hold this down in advance. The leader didn't mean to greet, and said directly: We'll talk about it later.

Fang Weibing frowned: Mr. Sun, Burger King is going up extremely violently. If we can't give it a positive suppression...

This matter should not only be viewed from the perspective of business operations, but also the political environment. The leader reminded: Have you read the news and mainstream media reports recently?

Fang Weibing vaguely guessed the meaning of Mr. Sun: Look.

Mr. Sun sighed: Looking at this trend, the mainstream media at the central level intends to shape Lu's Catering into an industry model.

This is what I'm most worried about. If we don't suppress it in time... Fang Weibing considered from a corporate perspective: The brand influence of Lu's Catering and Burger King has increased greatly, and it will not be easy to suppress it.

Mr. Sun took a look at Fang Weibing: How to fight? How to suppress? That guy just went to inspect Lu's Catering and just praised Lu's Catering highly. Yum jumped out and collided with Lu's Catering. This is not a slap in the face of Lu's Catering, but yes……

The following words are not said, but the meaning is very clear.

Fang Weibing fell silent immediately.

Mr. Sun shook his head: I'll talk about Burger King and Lu's Catering later. After all, Yum! is a foreign company. We should not only consider business, but also see the general trend of society, otherwise the consequences will be extremely serious.

Speaking of this, Fang Weibing already thought of the possible risks and the severe situation that Yum might face if someone took it seriously, and said, Mr. Sun, I didn't think carefully about this matter.

Mr. Sun reminded: First guard our existing basics, and things like Sudan red and ice cube colonies must never happen again.

Never again! Fang Weibing knew very well that if Sun Zongbao hadn't protected himself, even if Geng Hongju was thrown out, he would have taken the blame and resigned.

…………

The recent series of events have injected another shot of adrenaline into Lu's Catering, which is already developing at a high speed. The company is marching towards the top catering chain enterprise in the country.

With relatively high salaries in the same industry, comprehensive benefits, and huge honor blessings, most of the employees of Lu's Catering are quite motivated to work.

Motivating employees is nothing more than material and spiritual aspects.

Material is the basis, otherwise the wages will be low, let alone pouring chicken soup, injecting chicken soup into the blood vessels is useless.

When the material is guaranteed, a huge sense of honor can make people full of fighting spirit.

There is naturally a huge gap between the perspectives of business operators and ordinary employees when considering issues.

When most of the employees of Lu's Catering were still immersed in the glory of leading the company's inspection, Lu Dong was already thinking about how to keep the employees' high fighting spirit for a longer period of time.

In the office, Song Na brought him a glass of water, sat next to her, and said, Old Du, you may not have a deep understanding of this aspect. Your family's conditions are good, and you didn't lack money when you were young.

Du Xiaobing picked up his teacup and took a sip: The experience is different.

Lu Dong leaned on the thick sofa and said, Your old Du was born with a golden key in his mouth and grew up soaked in a honey pot.

Stop! Stop! Du Xiaobing pointed at Lu Dong: You bastard, do you praise me or hurt me?

There are only three of them in the office, and you don't have to pay as much attention to your words as you do to outsiders or the employees below.

Lu Dong unbuttoned a button of his shirt. It's not yet April. Just as he took off his sweater and down jacket, the weather started to heat up: Of course it's for you. We brothers have been together for so many years. When did I hurt you?

Du Xiaobing put down his teacup: Why doesn't this sound quite right?

Seeing that the two of them were talking in a crooked manner, Song Na reminded: You two stop chatting and talk about business.

Okay, let's get down to business. Lu Dong became serious: Old Du, Song Na and I both worked hard at the bottom, and we understand the mentality of the people below. When employees come to work, they first need to earn a job, which is not bad. Salary to support the family, and then everything else.

In his two lives, he has experienced the hardships of ordinary people struggling to survive in society: With income as the basis, we will consider platform, promotion, ideals and success.

Du Xiaobing said a reality: The company's salary is not low. Among the same industry, any position has a relatively high income level. Except for part-time jobs and temporary promotions in various stores, other regular employees will immediately sign contracts and pay after passing the probationary period. Insurance, not to mention in the university town, even if you look at the private companies in Taidong, it is extremely rare to see a standardized one like ours.

Song Na continued: In our companies, the material treatment is actually guaranteed. The company's platform and promotion mechanism are relatively fair. The store managers are selected first from the outstanding employees of the store. They have done a good job. Some of them can still be promoted to the business department or other departments, but compared to the base number of ordinary employees, only a small number of people can be promoted.

Recently, Lu Dong has been busy with various affairs in Lujia Village, and Song Na has been studying the actual problems of each company: In the past month, I have done a lot of field investigations and statistics. When it comes to promotion, the spirit tends to slack off, the enthusiasm for work drops sharply, and the chance of making mistakes increases.”

She gave an example: When the catering company was established, the first batch of employees we recruited, except for Xiaofu, Miao Yu and Gao Ming, who were promoted to their current positions because of their attitude and ability. All leave.

Both Lu Dong and Du Xiaobing knew that Song Na was talking about a very realistic situation.

Compared with most private companies, Lu's Catering's promotion channels have always been smooth, and relatively speaking, it is relatively fair. Ordinary employees are capable and perform well, and have every opportunity to be promoted and raise their salaries.

But no matter how big the company is, the most common employees must be ordinary employees, and it must be a pyramid-like organization from bottom to top.

It is impossible to have seven or eight ties in a department, and only one or two soldiers who actually do things.

In that way, the enterprise is not far from being doomed.

Lu Dong said at this time: This inspection from above is a great spiritual encouragement for the employees of Lu's Catering. This kind of incentive cannot last for a long time. My idea is, how can we achieve the same in the material rewards of the employees? On the basis of guarantee, further stimulate work enthusiasm.”

Du Xiaobing told the truth: Material rewards work best.

But we can't just have material rewards, Lu Dong said.

All three of them understand this truth. Material rewards are indispensable, but they cannot simply rely on material rewards.

By the way, the Sally Beauty Company I invested in is Zhuang Ling's side. Song Na said at this time: Their training seems to be a bit interesting.