The Industrial Giant Reborn

Of course, going to the United States is not just about tourism, the most important thing is to prepare for your own industrial factories to enter the European and American markets.

Although the sales of Galaxy Holdings have established relationships with the purchases of many chain retailers, this alone is far from enough, and many important things need to be decided by him personally.

As a cautious traveler, Chen Zhiwen is very concerned about his own safety. When he was in Hong Kong, he would basically have two or three bodyguards by his side. When he was in a relatively safe place in a prosperous area, these people would hide nearby. When they were in different places, they moved closer together. At the beginning, Chen Zhiwen was not quite used to it, but after a long time, he got used to it.

This time I went to the United States, I paid more attention to safety. I brought all the bodyguards on the plane, and I also brought my assistant An Qi. As a top student of the Chinese University of Hong Kong, she is not only beautiful, but also very capable. She can arrange any tasks safely. Done properly.

From Hong Kong to RB Tokyo to Los Angeles, the United States, plus refueling in between, it took a total of 24 hours to arrive in the United States, but fortunately, the first-class cabin is large enough to lie down and sleep. When I got off the plane, I didn’t feel at all Less than tired.

There are also people from the United States who pick up the plane. Several salesmen from Midea have come to the United States before.

"Chen Sheng, this way." Sales Zhou Yuncheng led Chen Zhiwen and his party to the parking garage next to the airport, where two five-seater Cadillac SUVs were already waiting.

"This car is not bad, it's quite big." After Chen Zhiwen got in the car, he took a look around the interior of the car. Lao Mei's car has a lot of space. It is not a problem to sit in the back row and raise your legs. The seats should also be leather, except for the high-tech feeling Not as good as later generations, the others are really good.

Zhou Yuncheng said with a smile: "American cars are like this. They are all big. Some time ago, there was no gas everywhere. There are fewer such large cars coming out, and it's getting better recently."

"The good show has just begun." Chen Zhiwen smiled. Just this month, OPEC resumed oil supply to the West, which finally stabilized the global economic market. However, the price of oil has risen, and they want to return to the previous price of $3 a barrel. The price is impossible. One of the fundamental reasons for the rapid development of the Western world after World War II is low energy prices, and inflation has been kept low.

Since the 1970s, oil prices have skyrocketed and inflation has exploded. In order to suppress inflation, the old Americans raised the benchmark interest rate to more than 10% in the 1980s, with a maximum of 16%. It took several years to suppress inflation, and then in the 1990s. It is the wave of globalization and the long-term impact of cheap products represented by the mainland on the Western market, which has allowed Europe and the United States to live in an era of low prices for decades.

Of course, another major contribution is the development of computers, the Internet, and later the mobile era, which not only added a huge cake, but also reduced operating costs for all walks of life.

These dividends have allowed the global economy to thrive for 50 years.

Along the way, Chen Zhiwen asked about Zhou Yuncheng's situation in the United States in the past few months. At the end of last year, Zhou Yuncheng came to the United States to conquer American retailers.

At present, the large retail giants in the United States are Celtic Supermarket and Sears Department Store. These two companies are the top 100 in the United States, with an annual turnover of more than 10 billion U.S. dollars, and their supermarkets or department stores are all over the United States.

However, what Chen Zhiwen asked of him was not to enter the supply chain of these two supermarkets, but a Wal-Mart supermarket headquartered in Arkansas. This supermarket has a medium scale and its annual turnover is about 200 to 300 million US dollars.

Under the constant "entertainment", a deputy manager of Wal-Mart's purchasing department also became good friends with Zhou Yuncheng. Red Bull also entered the counters of several Wal-Mart supermarkets, but the location was very poor.

Of course, there are other people in charge of other supermarkets, but they will not be as wholehearted as Wal-Mart. Most supermarkets, including Red Bull’s sales department, give away products for free. Some small supermarkets naturally did not refuse after confirming that there is no problem with the beverage certificate. Put it on your closet.

In addition to supermarkets, there is another direction, which is to send people to the truck driver transfer station in the United States. In the United States, there are a lot of truck drivers. They often drive high-intensity or even drive at night. People often pay for fatigue. Red Bull is a specialized It is used to relieve fatigue, the effect is stronger than coffee, and it is very convenient, you can drink it directly while driving.

After being confirmed by the truck drivers to be effective, these truck drivers who are richer than the normal middle class are also very generous and bought a lot of them. The same goes for factories that work night shifts, especially the auto industry in Detroit. Red Bull Also suitable for their workers.

However, from the perspective of the overall market, the number of these two groups is too small, and in the absence of special channels, they send people to serve these, and the pants of the loss are gone.

"The price of Red Bull is so expensive, it's normal that it doesn't sell well in supermarkets." Chen Zhiwen said with a smile. In the United States, the terminal price of Red Bull is 0.5 US dollars, the volume is only 200ml, the price is three to five times that of ordinary cola, and the taste is not bad It's not as good as Coke, and it's not well-known, so there's something wrong with the people who buy it.

"Judging from the feedback from truck drivers and night shift workers, the refreshing effect of Red Bull is very good. Many people in American cities stay up late, and there are also many people who like sports. What we need now is to let them know the effect of Red Bull." Zhou Yuncheng hinted road.

"This time I came to the United States for this purpose. I will find a good spokesperson. The company is planning to invest a huge amount of money in the advertising market." Chen Zhiwen nodded and said, beverages or food, what is most needed is advertising, there is no popularity, Ordinary people would not dare to eat this thing into their stomachs. The later Red Bull is one of the top advertisers in the world.

The car soon arrived at the Intercontinental Hotel in Los Angeles. After a night's rest, early the next morning, a man with blond hair and glasses came to visit.

"Mister Chen, hello, welcome to Los Angeles, nice to meet you." The visitor said with a generous handshake.

"Hello, Ron." Chen Zhiwen also shook hands. The person who came was Ron, a well-known local lawyer in Los Angeles. However, he was not the type who litigated, but the type who specialized in serving the rich and wealthy.

Ron said: "Mr. Chen, I have already discussed with Terry Bradshaw's agent about the willingness to cooperate, and their reply is this price."

Looking at the two fingers stretched out by Ron, Chen Zhiwen asked, "2 million US dollars? How long is the contract?"

"Three years, in these three years, Terry Bradshaw will cooperate with you to shoot three commercials, but the time must be within 30 seconds. If it exceeds, there will be an additional charge. In addition, if there are other activities, you can also find him , but it will be charged separately," said Ron.