The Industrial Giant Reborn

As the biggest news in Hong Kong, Central Land King will naturally be the finale of this auction, that is, the last auction. Before the auction, the order of the entire auction and the list of plots for each auction have been announced Come out, after all, these lands range from hundreds of millions to billions of Hong Kong dollars. Any company or consortium needs to prepare in advance whether to buy or which land to buy. However, the pre-sale price will always be kept secret.

The first piece of land to be auctioned is a 60,000-square-foot commercial land in Tsim Sha Tsui. The Hong Kong government requires the construction of a commercial office building with a floor area ratio of no more than 5, and half of the area must be held by the bidder for 5 years. , before it can be sold.

The Hong Kong government generally has some restrictions on the land it bids for, such as the maximum development period, floor area ratio, what kind of houses to build, height, number of parking spaces, public building requirements, etc., which are also urban development planning requirements. Otherwise, if many people take land, they may just store it there, or build a very short building for a show, and then wait for the appreciation. There are actually many such things in the mainland in later generations.

Of course, the mainland government actually has many restrictions on the land after the auction. Generally, domestic real estate developers dare not mess around, but some real estate developers from Hong Kong often play like this. Many local governments are also afraid of causing trouble with Hong Kong businessmen. Too rigid is not good, and it may end up being nothing, such as Li.

However, these are things that the government needs to consider when the real estate market is more profitable and the potential for appreciation is greater. Now, on the contrary, the Hong Kong government restricts the speed at which bidders can sell properties. When housing prices are not so good, a large number of new areas are listed.

Of course, the land value in Tsim Sha Tsui is not as high as that in Central, but it is also one of the few prosperous commercial areas in Hong Kong. In addition, the location of this land is not bad in Tsim Sha Tsui, which immediately aroused the interest of some consortiums. The auction will regard this land as The first shoot, I guess I also want to get a good start.

It’s just that for big companies like Landmark, Cheung Kong, and Swire, this piece of land is not a must. If they can buy this piece of land on weekdays, they will work hard to get it, but at the auction, they must There are trade-offs, because there are too many good lands. If everyone wants them, they will only fight to the death, and the auctioneer will make a profit in the end.

Soon, several smaller real estate companies participated, and finally, Great Eagle Industrial won the land with a transaction price of 980 million Hong Kong dollars.

Chen Zhiwen took a look at Luo Yingshi, the boss of Great Eagle Industrial. This boss Luo can be said to be one of the influential figures in Hong Kong. He started his business in the 1940s, specializing in real estate. Up to now, Great Eagle Industrial has become one of the top ten real estate companies in Hong Kong. First, the root of its great rise is that it hoarded a large amount of industrial real estate in 1973/74. Like Chen Zhiwen, he sold it for hundreds of millions in 1978, and then took advantage of the real estate bull market to make Eagle Industry The market value of more than 3 billion Hong Kong dollars.

The investment of nearly 1 billion Hong Kong dollars is already the limit of Eagle King, which also determines that the follow-up land is basically out of his reach.

Next, a few more pieces of land were sold. Although the transaction price was not as high as before, the atmosphere on the scene has been enlivened. Many media reporters aimed at the real estate developers on the scene, intending to arrest the most suitable for reporting or Screenshot of the news.

After an hour passed, the last piece of Land King's land finally came on the stage.

"What is going to be auctioned now is a piece of seaside land located on the west side of Connaught Plaza in Central, between Connaught Road and Harbor View Road, with a total area of ​​144,000 square feet. According to the requirements of the Hong Kong government, three buildings will be built on this land, and the space on the first and second floors will still be used by CMB as a new terminus.

At the same time, the trading hall of the Hong Kong Stock Exchange will also be relocated here. It is hoped that the successful bidders will consider all of these before bidding. In the future, the design of the building must consider the above two factors.

Because this piece of land is facing the sea, the floor area ratio is required to be below 15, and buildings with higher floors can be built.

The auction has officially started. The starting price is 5.5 billion Hong Kong dollars, and each increase should not be less than 50 million Hong Kong dollars. Now, please raise your placard to bid. "

Just the starting price exceeds the sum of all previous transactions, which is 5.5 billion Hong Kong dollars. At the current exchange rate, it is 1.2 billion U.S. dollars. This price is sold for a piece of land, not to mention the subsequent quotations. This data alone can become the world's largest auction house. In the end, in the future, it may be possible to break this record in Ginza, Tokyo, Japan in the late 1980s.

"5.5 billion Hong Kong dollars!" Although rumors had been released in the media, Zhao Lilin couldn't help but gasp when he heard this figure. This figure was even higher than the market value of Wharf.

At the scene, in addition to the Hong Kong consortium, there were also some representatives of the Japanese consortium. They were also interested in this land, and they were the first to quote their price: "5.6 billion Hong Kong dollars."

"5.7 billion." Zheng Yutong's second quotation from New World couldn't help but make many people look at him in surprise. You must know that although New World is also one of the real estate giants today, with 5.7 billion Hong Kong dollars, even if New World can rely on loans to get If it comes out, it will also cause the entire New World Company to be heavily in debt. Being able to follow this way must be optimistic about the future of Hong Kong's real estate.

"5.8 billion." Lee Shau Kee quickly followed up, causing a "buzzing" discussion at the scene.

Lee Shau Kee's Henderson Land is ranked among the top five real estate properties in Hong Kong, but his development model is completely different from others. Over the years, Henderson basically does not participate in auctions, but relies on collecting old buildings and demolishing them, and then building new ones building. That is to say, he proposed that after the new building is completed, the new property will be obtained in proportion to the area of ​​the original owner's old property.

Before that, real estate companies basically paid for the acquisition, but in this way, the requirements for funds were too high. Although Lee Shau-kee’s method reduced the salable area of ​​the new building by about half, the cost of demolishing the building The cost has been reduced to 30% of the original level, which has greatly increased the efficiency, and also made Henderson one of the earliest real estate five tigers, which has been strong until now.

And this demolition tycoon couldn't help but come to bid for the land, which can even stimulate Hong Kong's property market.

"6 billion." Li Jiacheng raised his finger and said, while the people around him raised their cards. This is his favorite mode of bidding.

The auction price was increased by 300 million at one time, which shocked everyone. The price has reached 6 billion. How many people dare to continue at this moment?

Li Zhaoji glanced at Li Jiacheng, then raised his sign and said, "6.2 billion."

Another number stimulated everyone on the scene. Even the cameramen who were shooting around began to feel powerless and unable to concentrate. Although this amount had nothing to do with them, this was their life, and it might be the only time they had come into contact with such an amount. Great deal opportunity now.

"6.3 billion Hong Kong dollars." Guo Desheng of Sun Hung Kai held up a placard.

Among the real estate five tigers, except for Hu Yingxiang, who obviously intends to make large-scale investment in the mainland, the other four have all appeared.

A cameraman not far away was also watching everything in front of him, and his heart beat faster.

"Master?" The apprentice beside him looked at the dazed master and reminded him.

"Oh, I'm fine, you just stare at the camera, don't miss the exciting part." The master said after recovering.

"Okay, there will be no problem here, but, master, more than 6 billion, just to buy a piece of land?" the apprentice asked in disbelief.

"You find it unbelievable, but for big bosses, it's quite normal." The master said softly: "This land, after the house is built, will have an area of ​​at least 2 million square feet. The current price of a Grade A office building in Central Hong Kong is one Ten thousand Hong Kong dollars per square foot is normal, that is, the rent, and the area per square foot costs more than 300 Hong Kong dollars a year, so what do you mean by buying land for 6 billion yuan?"

"It's right to think so." The land suddenly understood that the buildings in Central Hong Kong cost a lot of money, and the number of transactions in the past few years can be counted on the fingers. Rent collection can also make a fortune. Let’s say that the building after the land is built can collect 600 million Hong Kong dollars a year according to the current rent. No wonder so many bigwigs are crazy about it.

"6.5 billion Hong Kong dollars." Under Chen Zhiwen's gesture, Zhao Lilin held up the sign.

Seeing Chen Zhiwen's bid, the scene was full of heated discussions. The participation of the Hong Kong God of Wealth was enough to bring the auction to its climax.

"It's the first time with 6.5 billion Hong Kong dollars. I don't know if there is a higher price." The bidder was also very happy to see Chen Zhiwen make a bid. Although he didn't have any commission, it was enough for such a large deal to be completed in his hands. It has become the highest achievement resume in life.

All eyes were on the representatives from Landmark and Swire Properties sitting in the middle right.

Bao Fuda glanced at Niu Bijian, and after the latter nodded, Bao Fuda held up a placard and said, "6.6 billion Hong Kong dollars."

"6.7 billion." Chen Zhiwen said without hesitation.

"6.8 billion."

"6.9 billion."

"7.15 billion." Chen Zhiwen reported a figure, and the people at the scene were surprised again. It was not that the amount was too large. One hundred million Hong Kong dollars is a step, but this time, it is the minimum amount of 50 million, which seems to have dropped a lot in confidence.

Bao Fuda glanced at Chen Zhiwen who was not far away, and then had a quick conversation with Niu Bijian, and then raised a sign and said: 7.3 billion Hong Kong dollars.

A one-time increase of 150 million Hong Kong dollars, the meaning of oppression is obvious.

Many people put their eyes on Chen Zhiwen again, but obviously, Chen Zhiwen didn't move, and he didn't intend to follow.

"7.3 billion, the first time." The auctioneer looked at Chen Zhiwen. Obviously, the other people present no longer had the ability to compete with Landmark.

"7.3 billion, the second time."

"7.3 billion, the third time, the transaction." With the sound of the hammer falling, Hongkong Land obtained the land with the most expensive transaction amount and unit price in human history.

7.3 billion Hong Kong dollars, equivalent to 1.6 billion U.S. dollars, is an astronomical sum in any country.

In the mainland next door, the current foreign exchange reserves only fluctuate between 2 billion and 4 billion U.S. dollars, and the annual import and export volume is only 40 to 50 billion U.S. dollars. In other words, the value of a piece of land is equivalent to half of the entire mainland. Monthly import and export quota, this is a country with a population of one billion plus a large amount of mineral imports and exports.

In the most powerful United States, General Electric, as an industrial giant in the United States, has a net profit of just over US$1 billion a year. indivual.

However, according to the current housing prices in Hong Kong, the price of this land is not outrageous. After all, after the house is built, the rent alone will generate hundreds of millions of income a year. After entering the bull market, housing prices in Central will hit new highs.

Although he didn't get the land, Chen Zhiwen was still very happy, because he got the land, and the price was too high. In the future, the land would have to pay a huge debt for it, and next year when the real estate price collapsed, he was the one who made the move The best chance.

Although the trading building in the future is very valuable, and this location is the only one, but compared with Landmark's accumulation of a hundred years, the dozen or so buildings in Central are nothing. Lose.

After the auction was over, Niu Bijian came to Chen Zhiwen with Bao Fuda and a few people from Swire, and said with a smile: "Chen Sheng, long time no see, you are a rare visitor at the Hong Kong Government Auction."

"Just take a look. I still want to congratulate Jardine Group for obtaining such a treasured land in Central. With this land, Landmark's title of land king in Central can be said to be indestructible." Chen Zhiwen came to him only after winning the auction. Naturally, Chen Zhiwen knew this. The thoughts of several people are probably worried about the previous contact. If there is any conflict, the final competition will be more intense, which is not good.

"Thanks to Chen Sheng for thinking about it." Niu Bijian said with a smile. After completing the mutual control of Yizhi, Niu Bijian believed that this holding model must be unbreakable. Therefore, facing Chen Zhiwen, who has stronger financial resources, He has nothing to fear, which is also the confidence of Hongkong Land in the past two years. As long as it is not forcibly acquired, he is not afraid of any risks.

"Haha, I still can't compare to Hongkong Land's wealth and wealth. This land will be built into a building in the future, so I have to reserve a good place for it." Chen Zhiwen said with a smile.

"No problem." Niu Bijian nodded and said.

Although Wharf was robbed by Chen Zhiwen, the shopping mall has only interests and no friends or enemies, and what is lost has already been lost, so what else? If there is cooperation, we will still cooperate. Jardine was the first consortium in Hong Kong before, but now it is obviously not. If you want to get along well in Hong Kong, you can't go against Chen Zhiwen no matter what. Therefore, it is better to cooperate if you can.

"Then I'm waiting for another landmark building in Hong Kong." Chen Zhiwen nodded and said, the future trading building will indeed be a landmark after completion, but it will not work after the 21st century. Hong Kong's top buildings will basically last three to five years will be replaced by a new one.

After returning home, his father Chen Tianfu saw his son sitting on the sofa, walked over and asked, "What's the matter? The auction didn't succeed, and I feel uncomfortable?"

"How is it possible, I'm so happy." Chen Zhiwen said with a smile: "China Land has already fallen into a pit, and the current housing prices in Hong Kong may not be able to withstand the price in Central soon. In fact, if it weren't for the big companies such as Landmark and Carrian Desperate support for the market, I am afraid it will not work long ago."

Not to mention that when the real estate crisis broke out in September next year, even by the beginning of next year, the land price in Central could not bear it anymore. The original land king in history only bought 4.755 billion because the land price had dropped sharply at that time. In just half a year , Landmark would have to lose close to 3 billion Hong Kong dollars, which is enough for Landmark to eat a pot.

However, this kind of loss is not a serious injury to the opponent, it's just a loss of one finger at most.

"How do you plan to resolve the mutual control between Landmark and Jardine?" Chen Tianfu asked.

"Mutual control means that we live together and die together. Once one family is captured, the other family will not be able to escape," Chen Zhiwen said.

"So, are you planning to attack Jardine?" Chen Tianfu said.

"Almost." Chen Zhiwen nodded and said.

"It's still a little troublesome, but if you succeed, you can sell so many Central buildings to me. I also want to experience what it's like to own a Central building." Chen Tianfu said with a smile.

"No problem." Chen Zhiwen readily agreed.