The Industrial Giant Reborn

"More popular than Jeep BJ212?" Chen Zhiwen asked with a smile.

The main model of Yanjing Jeep is naturally the Jeep prototype imported from overseas. However, due to high quality requirements and many parts coming from the United States, even if it relies on other models to allow the factory to balance foreign exchange, high import tariffs, There are a lot of service fees and shipping costs in the United States. Coupled with the licensing fees from American brands, the price of the car is very expensive in China, almost 100,000 yuan, which is less than the 60,000 yuan of SAIC Volkswagen Santana. It's higher, but that's normal. The Jeep is a large car and it's the latest technology from the 1970s, so it's much better than the Santana from the 1960s.

At present, the sales of joint venture vehicles basically rely on government procurement, especially for the military. When there is no Yanjing Jeep, these institutions need good quality off-road vehicles and can only import them. The existence of Yanjing Jeep saves them money. It cost a lot of real foreign exchange, but even if it saves more, the price itself is still very high. It can only be said that the sales volume is much higher than the purely imported model before, about 200 vehicles a month. If you want sales to increase, you must produce most parts domestically as soon as possible. However, this is very difficult. Even if Chen Zhiwen uses strong capital to promote this matter, he can only achieve a small part. The industrial chain of the automobile industry can only be achieved by the market. Make your own arrangements to succeed.

However, Yanjing Jeep not only produces joint venture vehicles, but also includes an imitation Jeep that was previously produced by Yanjing Automobile Factory, the BJ212 model. This car already existed before the establishment of Yanjing Jeep, and it was also entirely domestically produced. The price It's much cheaper, only more than 20,000 yuan, and the American AMC company also provides certain technical support. Therefore, in the entire factory, this car is actually the most produced product.

In fact, whether it is Yanjing Jeep or SAIC-Volkswagen Santana, the first reason for higher pricing is its own actual demand, and the second is to avoid the price being too low, which will impact other local car brands.

"The current production capacity is not as high as that of BJ212. Mr. Chen, you also know that it has only been three months since we completed various tests and obtained the sales license. There is still a long way to go in terms of production capacity. But judging from the market order trend, the demand is still very high. Yes, it may be stronger than BJ212." Tian Xuecheng replied: "Recently, many people from various provinces live near our factory. As long as our car is made, they will buy it on the spot and drive it back. In this way It also saves us from having to truck the car over.”

"Although the average domestic economy is not doing well, the high-end consumption power is still considerable." Chen Zhiwen said with a smile.

"Yes, but it is not purely for consumption." Tian Xuecheng said: "Our vehicle also has a strong cargo capacity. Although it is not as good as a light truck, it is waterproof, windproof and sunproof. It is very convenient to transport some small things. This It can be regarded as filling a market demand. Many people may only need to transport two to three hundred kilograms of things. Instead, look for trucks. They are oversized and expensive. Look for three-wheeled rickshaws. Short distances are fine, but if the road is long, it will not work. Yes, our car perfectly solves this problem."

"If it is sold as a means of production, then the market will be completely different." Chen Zhiwen nodded and said.

At present, the domestic economy is poor, and the cars people travel in are, to a certain extent, a waste of resources, because the cars themselves generate basically no value and consume precious fuel. In exchange, they save some people a little time. , so the essence is that a large amount of resources + energy are exchanged for time.

If the person who saves time is a big leader or boss, then the deal is still a good deal, but if not, it will be a huge loss. This is different from the logic of overseas developed countries. After all, people in developed countries have very high incomes. , time is also precious, and what poor countries lack most are resources, not ordinary people's time.

"Yes, they are mainly bought by some companies, but there are indeed some people from Yanjing who buy them as private cars, not many." Tian Xuecheng said.

"You are a customer, just don't refuse." Chen Zhiwen said with a smile. Although Wuling is developing it for commercial use, it is not impossible to use it for home use. The market may not be big now. In a few years, we can start an individual business. With more and more people, the value of Wuling will be higher. It is very convenient for both public and private use.

While talking, the group came to the east gate. There was a large open-air parking lot nearby, where hundreds of new Wuling vehicles were waiting for final testing and loading. There were also two transport trucks loading.

"Is this kind of transport vehicle imported from abroad?" Chen Zhiwen asked.

"Yes, Yanjing Jeep imported it, and we also use it." Tian Xuecheng said: "However, given the current domestic transportation environment, this kind of vehicle has too many limitations. Our transportation is only to use the vehicle." From the factory, they are sent to Tanggu Port via the Beijing-Tianjin-Tangzhou Expressway, where they are then put on ships and transported to various coastal cities.

These cities themselves are also cities with relatively good economies in the country, and are also where our largest customers are located. Once the cars arrive there, they will no longer be transported and will be driven away directly.

For other cities in the mainland that are not near the sea, we actually do not use transportation mode, but drive directly there. "

"It seems to be different from Europe and the United States." Chen Zhiwen said with a smile. Europe, the United States and later the mainland have very high requirements for new cars. Basically, when buying a car, the regulations only allow the car to be driven less than 50km. In fact, most of them The cars are all within 20km.

Although this is something that a "new car" should have, in order to achieve this, it may cost thousands of additional dollars during transportation. This part of the money will naturally be borne by consumers. In economically developed countries, The region doesn't matter, but in the current country, there is no need to increase costs in order to pursue this. Even if you want to do something special, you may not be able to do it, because the traffic in many places means that trucks transporting cars cannot get in at all.

"Is there any feedback from overseas markets?" Chen Zhiwen asked again.

"We have sent more than 200 vehicles to some countries in Southeast Asia. This model is also very popular there. However, currently our production capacity is not enough, and we will still give priority to the domestic market in the short term." Tian Xuecheng said.

"Well, depending on the feedback from the mainland market later, if it is really good, then we will invest in increasing production capacity." Chen Zhiwen said.

Wuling can be said to be the first brand car produced by itself. Although it is in the low-end market, as long as the volume is large, it is still a potential automobile giant. In the next ten years or so, Wuling's annual sales are close to one million, which Even car companies dare not say that they look down on this market. From a practical point of view, products like vans can be regarded as filling a gap in the market. Only in this way can we break out of the automobile industry. Otherwise, it is almost impossible for newcomers to succeed in such a technology-heavy field. Opportunity.

"Understood, Mr. Chen." Tian Xuecheng agreed. If it is a general automobile company, or an investment fund, it is very cautious about the expansion of automobile production capacity. Even if sales surge in the short term, they are not necessarily willing to expand production capacity. This is because the investment is too huge. Once If something unexpected happens in the future, it will result in huge losses. AMC in the United States has been like this for many years.

However, under Chen Zhiwen, he also knows that the logic is different. His boss is larger and more profitable in the electronics, real estate and even beverage industries. In the automotive industry, for the boss, he cares more about achievements rather than As with other small car companies, there are various funding issues to consider. In particular, the boss is investing more and more money in terminal sales. He currently controls hundreds of sales points in Southeast Asia. In these places, there are no restrictions under antitrust laws. Eventually, the entire upstream and downstream industry chain will be opened up. , will only maximize the benefits of the entire company.

After looking around for a while, Chen Zhiwen left here. In fact, he also wanted to really communicate with these people, but there was a high probability that these people had already been instructed, and they probably wouldn't be able to ask anything.

At noon, at Chen Zhiwen's request, everyone came to the company canteen for a light meal. There was a rich variety of food in the canteen, which may be why Chen Zhiwen came. This kind of thing is inevitable, and it will be the same in later generations. It is the norm, whether it is a school or a factory, even if the leader does not come to the cafeteria, there will still be extra meals, just in case the leader is interested and wants to come and have a look.

However, Chen Zhiwen can also judge the daily food by the workers' body shape and complexion. There is a difference between good and bad food in the long term. Obviously, the food of the workers here is not bad on weekdays. The automobile factory is a heavy industry. Nowadays, Automobile production lines in this era are poorly automated and consume a lot of physical energy.

In the afternoon, some auditors were brought along to review the company's finance, administration, procurement, quality, logistics, etc. Naturally, Chen Zhiwen did not need to stay here. He only needed to know whether his products were obtained. Consumer approval is enough, and the rest is naturally the responsibility of the tens of thousands of people he hires with high salaries to work together.

The next morning, Chen Zhiwen came to an office building in Yanjing of the Ministry of Transport directly under the central government. This building is only 5 stories high, and its style is somewhat similar to the buildings of the Republic of China. It was probably built in the 1950s and 1960s and is still in use today.

In fact, there are still many ancient-style buildings in Yanjing, including Shanghai. However, with the development of the economy, people in the city need more area to live, and many outsiders come to big cities to seek life. In terms of real estate The pressure will increase, and eventually most of them will be demolished, and only a small part will be preserved as a historical monument.

Over the years, Chen Zhiwen has also arranged for many people to be responsible for purchasing these types of buildings in China, especially those in Yanjing and Shanghai, such as the Yanjing courtyard house, the Republic of China bungalows in Shanghai, etc. These are not just purchased for real estate speculation. , although one of these buildings will easily exceed 100 million yuan in the future, Chen Zhiwen will not be short of this amount of money. These historical monuments can be said to be half antiques. They have a strong historical significance and will only become less and less in the future. , just like the castles in Europe today, it has also become the favorite investment of many European wealthy people.

"Hello, Director Xin." At the door, Chen Zhiwen saw an acquaintance. This Director Xin had met Chen Zhiwen several times during the Beijing-Tianjin-Tangshan Expressway project.

"Mr. Chen, I haven't seen you for a long time. I heard that you gave birth to a pair of twins. Congratulations." Director Xin said with a smile.

"Thank you. I'm lucky. We have twins." Chen Zhiwen also said with a smile. He didn't deliberately keep the matter of his twins a secret. Many people knew about this kind of thing, so they couldn't hide it. Besides, it was impossible to hide this kind of thing. It doesn't make any sense. If the children can't go to school in the future, the most they can do is arrange the strongest security.

"Please come inside, Mr. Chen." Director Xin then said.

"Okay, please." Chen Zhiwen also went in with Director Xin and a group of people. On the way, Director Xin also introduced a few people to Chen Zhiwen to get to know each other, but there is a high probability that they will not have anything to do with each other in the future.

Later, Director Xin also took Chen Zhiwen and others to an exhibition hall, which contained a large number of domestic maps, including railway, water transportation, and highway maps, covering the entire country or various provinces.

"Sheng Chen, this is the 12-radius, 28-vertical, and 30-lateral national highway network decided at the last Central Committee meeting, with a total length of about 109,200 kilometers. Once completed, more than 90% of the cities in the country can pass through these highways. The network can go anywhere." Director Xin said as he walked to a huge map.

"Are these highway plans?" Chen Zhiwen asked.

The infrastructure maniacs of later generations have actually started to have relevant plans as early as this period of economic poverty. This is also China's unique ability to plan for the next few decades. If we leave Europe and the United States aside, no politician would think so. Far, just think about it now.

"No, it has not been determined yet, but some of the connections between cities are definitely still mainly high-speed, such as the Beijing-Shanghai Expressway." Director Xin said: "We also want to thank Chen Sheng for the Beijing-Tianjin-Tangshan Expressway, which allows us to The country has generally seen the economic benefits of highway kilometers. Now there is actually no big problem with building highways in China. The problem is that too much money is consumed. A Beijing-Shanghai highway will strain the national finances. If it were not for Chen Students want to invest in the Shanghai-Hangzhou-Ningbo Expressway, and it is estimated that it may take another three to five years to start construction of this expressway."

"Yes, I'll invest in the expressway, it's a win-win situation!" Chen Zhiwen said with a smile.

"Then I wonder if Mr. Chen is interested in investing in other highways?" Director Xin asked tentatively.

"Other highways? There are so many here, should I just pick?" Chen Zhiwen asked.

"Several routes starting from Yanjing have already been planned, and it is not suitable for foreign parties to intervene. Chen Sheng can choose other places. If there is no big problem, it should be fine." Director Xin said.

"Then I choose here." Chen Zhiwen drew a line next to the Yangtze River on the map. (End of chapter)