The King of Crossover Entertainment

The 123rd issue of Youxianqi Novel Magazine sold 2258532 copies.

The 123rd issue of Youxianqi Comic Magazine sold 6255322 copies.

The sales of the upper, middle and lower volumes of "Zhu Xian" were 754322 copies.

The sales of the upper, middle and lower volumes of "Ghost Blowing the Light" were 695800 copies.

The sales of "Cat's Eye" were 64125 copies.

The sales of "Dart Man" were 857521 copies.

The sales of "Wukong Zhuan" were 553652 copies.

The sales of "No. 8 Pawnshop" were 354214 copies.

…

Yunfeng looked at the sales of various physical books sent by Zheng Rong in July.

Because "Waiting for Someone to Drink Coffee" and "Captain Tsubasa: Elementary School Edition" were released in late July and early August, and both books were completed within half a month, they have not yet started serialization in Youxianqi Novel Magazine, and the sales are mainly supported by "No. 8 Pawnshop".

As for the Xianqi comic magazine, due to the word-of-mouth fermentation of "Feng Yun I", the monthly sales continued to rise. The appearance of the Sword Saint in the third issue set off a climax and constantly provoked the psychological resonance of readers. Although there were many old competitors in the same period, such as MD's "New Superhuman", Penguin Comics' "Xian Zhi Ding", and Kuaibo Comics' "Don't Mess with Me, Overbearing President", "Feng Yun I" has indeed gained a firm foothold from the current sales and word-of-mouth performance, and is expected to win the reader popularity vote champion of the third quarter comic journal.

Among the physical books of several novels, "Diao Ren" has the most stable sales, and the sales of a single volume far exceeds the sales of "Zhu Xian" and "Ghost Blowing the Light". The sales of a single novel this year, except for "Cat's Eye" with a smaller audience, should all exceed 10 million copies.

"Dong Dong Dong..."

Suddenly, the office door was knocked.

Yunfeng said, "Come in."

Screenwriter Wen Dabao pushed the door open and said, "Boss, I have something to talk to you about."

"Sit down." Yunfeng looked at him and asked, "What is it?"

Wen Dabao said embarrassedly, "It's like this, can you hire another screenwriter to be responsible for writing the plot of the "Detective Conan" case."

Yunfeng was stunned and said, "You wrote "The Park Pool Murder Case" very well, why do you need to hire another screenwriter?"

He needed a reasonable reason, why use two people when it is obviously something that one person can do.

Wen Dabao looked bitter and explained, "It's like this, I used to write martial arts, fairy tales, urban love, and science fiction plots. I have never been exposed to reasoning plots. It took me three days to write "The Park Pool Murder Case", which was very... very hard."

Yunfeng heard this and fell into deep thought.

Wen Dabao's resume at that time did include topics that he was good at. At that time, he wanted to adapt his novel into a comic book, so he thought Wen Dabao was very suitable. He suddenly decided to make a "Detective Conan" comic book on Blue Star. In this way, Wen Dabao was forced to do something he was not good at.

Wen Dabao knew his ability very well. He wrote "The Murder Case in the Park Pool" with great effort, and he also knew that no company would keep idle people.

He put an envelope on Yunfeng's desk and said, "Boss, this is my resignation letter."

Yunfeng was stunned for a moment, then said, "It's not a resignation. Our comic studio is not just about "Detective Conan". Moreover, the plot of "Detective Conan" can be divided into the main plot between the characters and the side plot of each case. So..."

He paused, looked at Wen Dabao, and said, "You continue to be responsible for the main plot. As for the side plot, I will ask Brother Zheng to recruit one or two people who are good at writing reasoning plots."

He hadn't considered this before.

The original author of "Detective Conan" has a team of quite a few people. Otherwise, with more than a thousand chapters and hundreds of cases involved, the author alone would not be able to do it even if he thought about losing all his hair.

Wen Dabao looked at Yunfeng gratefully and said, "Boss, don't worry, I will definitely write the main storyline well."

He was very happy to keep this job.

Yunfeng nodded slightly. Judging from the first episode of "Detective Conan", Wen Dabao wrote the rhythm and foreshadowing of the main storyline very well, which is worthy of trust.

After Wen Dabao left, he immediately told Zheng Rong about this.

"How many do you want to recruit?" Zheng Rong asked.

"Hmm..." Yunfeng thought for a moment and said, "Let's hire one first and try it out. When Detective Conan is serialized, let's see how the sales are, and then consider whether to expand the scale of the comic studio."

"Okay, I'll talk to Xiaodong and ask her to post a recruitment advertisement." Zheng Rong wanted to use the least number of people to do the most things. However, it is impossible for a screenwriter to be proficient in all themes, unless he is a genius, like Yunfeng. However, if he is a genius, how can he be a small screenwriter?

Yunfeng remembered something and said, "I told you last time, have you investigated the domestic cultural and creative derivatives market?"

Zheng Rong nodded and said, "Yes."

Turning out a folder, he continued, "In China, the so-called 'cultural and creative derivatives' usually refer to ancient crafts or artistic products. However, in fact, most of them are just used as valuable souvenirs. In the early days, they did not have much consumer recognition. It was not until later that the European and American film and television dramas, novels, animations and comics derivatives markets developed greatly and gradually increased the consumption of cultural and creative derivatives. However, the development of domestic film and television dramas, novels, animations and comics derivatives is still in its infancy, and most cultural and creative derivatives are underdeveloped..."

Cultural and creative derivatives, or peripheral products, are derivatives formed by combining cultural creativity with original products. They carry some artistic colors and are generally processed and modified to be finalized.

In fact, Zheng Rong did not look at the peripheral product market at first.

Because the current domestic peripheral market is mainly based on purchasing foreign IP agency rights, domestic original IP has not formed a mature and complete process, and many popular IPs have not yet opened up the industrial chain in China.

But after investigation, it was found that in Europe and the United States, the revenue share of peripheral products is close to 2:8. Most teenagers and even middle-aged people love peripheral products much more than the original products themselves.

And Yunfeng is well aware of the huge potential of the peripheral product market.

In the previous life on Earth, there was a saying that "a wall of otakus is a house in Yanjing."

It means that otakus like to put collections such as figurines, Gundam, model cars, etc. in display cabinets against the wall. These collections are usually exquisitely made and extremely expensive, ranging from hundreds to thousands. Often an inconspicuous figurine is seven or eight hundred yuan, and a better one is thousands or tens of thousands of yuan. The price of a wall of collections is difficult to estimate.

Furthermore, Blue Star attaches great importance to various copyrights, and is extremely strict in preventing piracy. Consumers are very aware of paying for genuine products.

Therefore, we cannot ignore the big cake of the peripheral product market, but this big cake is not easy to grab.

After Zheng Rong briefly described the survey results of the domestic peripheral market, he said: "In recent years, the number of animation and comics exhibitions and digital interactive entertainment exhibitions held in China has gradually increased. This year's National Day will be held in Shanghai."

Yunfeng nodded and said: "Go get a booth when the time comes."

"The booth fee is not expensive." Zheng Rong touched his nose and said: "But what should we take to the exhibition?"

Yunfeng smiled and replied: "Of course, it is the peripheral products of Fengyun Comics and Conan Comics, such as figures, pillows, and clothing."

Zheng Rong's eyes flashed and said: "Then I will contact the factory."

It is less than two months away from the National Day, and it takes time to customize these peripheral products.