The King of Variety Entertainment

During the 11th period, the staff of the CCTV Documentary Channel collectively worked overtime. 〔?

At 8 o'clock in the morning, Xiao Chen, the assistant to the director, came to the side entrance of CCTV East Third with a breakfast bag, and smiled at the security guard at the gate. Satisfied, she swept away the decadent image of a tired overtime girl in the past, and finally revealed the long-lost self-confidence, youth, and the whole person became bright and active.

The doorman, Uncle Qin, happened to see it, poked his head out and joked, Yo Xiao Chen, walk with your head held high. This is because you have a cervical spondylosis and work overtime? Do you want Uncle Qin to loosen your bones?

Xiao Chen stopped, continued to hold his head high, and explained with a smile: How could it be cervical spondylosis? This is called Salmonella Young's deformed syndrome on the tip of the tongue, hehe~

Seeing Xiao Chen trembling with laughter, Uncle Qin swallowed his saliva: Speak human!

Xiao Chen snorted triumphantly, turned around and left: Deutsche disease for short!

Uncle Qin shook his head with a smile. Everyone on the earth knows that the people on the CCTV Documentary Channel are terrified. They have created a miracle. Well, in fact, this miracle has little to do with ordinary employees, but it is still very shocking to say it. They Witness the historical record of CCTV advertising bidding!

At the end of November and the beginning of December every year, CCTV will hold the next year's golden resource advertisement bidding and bidding conference, and will split several of its news programs, variety shows, and high-rated gold resources into different units. National public bidding, under normal circumstances, the annual bid king will appear here.

Last year, CCTV's total bidding amount was just over 12 billion. Huiyuan Juice won the naming rights of this year's Avenue of Stars with 255 million yuan and became the bidding king. The high price of 180 million for A Bite of China and 258 million for Metamorphosis slapped the entire CCTV in the face.

Avenue of Stars is the king, right? Hehe, the bidding price of Metamorphosis is 258 million, which is 3 million higher than yours, which is also high. Who is the bidding king?

Gold resource advertising space, right? Yes, our documentary was raised by our stepmother, no one cares about it, no one loves it, so we are not qualified to be your gold resource, so, this 400 million, our channel will accept it ourselves!

It doesn’t matter if the resources are tilted 1-10 channels. It doesn’t matter if our documentary channel is not popular.

When Xiao Chen came to the working area of ​​the Documentary Channel, almost everyone was elated. They all suffered from the dysentery, and even worked overtime on the 11th day, and they worked overtime happily without any complaints.

In the marketing department, the phone call has not survived, everyone is busy!

Oh Mr. Wan, yes, you read that right. It was published in the newspapers. The bid is 258 million, which is from our documentary channel. It is freshly released and hot! Let me tell you, now the golden resources of our documentaries are getting more and more Less, if you don't decide which one to buy, it will definitely be too late...

Okay! Mr. Wu of CYTS bought the advertisement for unit 3 of Silk Road Journey for 3.9 million! I locked it for you, and others will never buy it...

Attention, colleagues! Don't sell Units 1 and 2 of China Adventure and the naming rights. The Pathfinder Group bought it for 32 million. Don't make trouble!

Congratulations! Come on, come on!

Nice job! Fighting!

Mr. Wan... did you hear that? China Adventure has been sold out. I'm not lying, am I? There are still two programs that are suitable for you. I'll just watch your old relationship for many years. Calling you... Let me tell you, the documentary channel is crazy these days. All the programs in the first half of next year are sold out. Unless there is a new program in the second half of the year, you have no chance at all... How is it possible! Yang An The new show, just one episode is more than 2,000,000, have you ever competed for those companies with billions of assets? Oh, okay! How about I temporarily lock up an order for you? You come to Taiwan to sign the contract!

Xiao Chen walked all the way,

Every station deliberately stops for a while, and she especially enjoys this atmosphere.

Colleagues in the marketing department acted like they had been beaten to death. Taking advantage of yesterday's bidding king, they sold out all the hard-to-sell advertising units of the Documentary Channel. Even those garbage units and leftovers were willing to bid. , and more than twice the previous offer, and there are still many people vying for it!

In the morning meeting at 9 o'clock, Director Hou called everyone to the office, and said excitedly: Work overtime during the eleventh period, and everyone's salary will be tripled. The deadline is o'clock on October 8th. Five commissions, you sell it as much as you want! Sell it with all your might! Try to sell it! Don’t worry about anything, double the reserve price and call it up! The more you sell, the more commissions, there is no cap!

Long live!

Director Hou is so handsome!

Hold on, I still have a 30 million client waiting for me, Director Hou, I'm going, if I take him down...

Director Hou looked at the excited young man and waved his hand: 150,000 yuan will be rewarded to you!

boom!

This suddenly made everyone's eyes turn red, this is going against the sky!

The entire documentary channel, regardless of whether it belongs to the marketing department or not, is all in motion, looking for classmates, friends, and former colleagues, and all the connections are spread out.

For the documentary channel, the original base price has been doubled, even if they are given a 50% commission, they can still earn. You know, how difficult it was for the documentary channel to sell advertisements in the past. Although it has the CCTV brand, it sounds like a documentary channel. The customers were all gone, and they basically ignored it. There were no advertisements in many places, so they could only keep reducing prices, and even kept replaying the feature film.

Seeing the employees working overtime excitedly, Director Hou sighed and went back to his office, made a cup of strong tea, half-lyed on the chair, read the newspaper delivered in the morning, and smiled contentedly.

China Youth Daily, China Beijing Morning Post, Entertainment Weekly and other well-known media reported yesterday's CCTV documentary channel bidding meeting, and the headlines were very eye-catching.

[Nuggets in the neglected TV industry——Discovering the whole process of the documentary channel producing CCTV's king], this article said: The famous director and producer Yang An, who is recognized by domestic TV people, made a lot of money in variety shows. After making a lot of money, he moved to the extremely undervalued and low-value documentary field in China, and won the 2002 CCTV bid with 258 million yuan... Yang An introduced that there are no unpopular TV programs, no niche, and excellent TV programs are definitely not only variety shows Programs, any genre may produce masterpieces at the king level, and the number of billion-dollar clubs will not be small...

[The well-known TV producer Yang An officially entered the documentary field], the article introduced: The documentary A Bite of China won 180 million, breaking the highest record in the history of food documentaries! Metamorphosis won 258 million, a humanities documentary brave Win the title of CCTV advertising! With the support of national policies, the spring of domestic documentaries has come!

[258 million domestic documentary advertising records, food and humanities are popular], China Youth Daily introduced: According to the introduction of director Hou Zhonghua of the CCTV documentary channel, it is the dream of all documentary producers to bring documentaries back to prime time... A Bite of China is not the most common type of history and humanities in traditional documentaries. Yang An's team cleverly selected the type of food and found another way to produce a classic documentary that is deeply loved by the audience...

The more Director Hou watched it, the more he liked it. He silently read his name several times, and finally couldn't help but burst out laughing.

Proud!

The spring breeze is proud of the horseshoe disease!

The spring of domestic documentaries is here, and the leader is Yang An!

The total investment of domestic documentaries in the year before last was less than 500 million. The radio and television issued an opinion at the end of the year before last. Last year, the investment doubled to 1 billion. Because the Central Television assumed the main responsibility for the progress of the dissemination, even if the investment and output of the documentary were not directly proportional, Losing so much money, they can only bite the bullet and invested 880 million last year, accounting for 90% of the country!

This year, under the auspices of Deputy Director Cai, the Documentary Channel successfully bought A Bite of China and introduced Transformer. The 400 million advertising revenue made CCTV people crazy, and the leaders couldn't believe it. Deputy Director Cai reprimanded Fang Qiu at the Taiwan leadership meeting alone, with high spirits, and strongly won next year's investment budget of 1.8 billion!

Tsk tsk... The documentary channel can get 1.8 billion financial allocations, my old Hou has not worked in vain in this life! Looking back on the history of the Chinese TV industry in the future, my old Hou's name will have to be rewritten!

Director Hou was so excited that his heart itched. He rubbed his nose, finished drinking tea, finished reading the newspaper, and turned on the computer to watch the Internet news. The overwhelming publicity made him fly into the clouds, as if he saw the brightest future of the documentary channel!

Tuk tuk tuk!

Knocking on the door, it was Xiao Chen from the window, Director Hou beckoned, Xiao Chen pushed the door in, holding the folder, bent down with a smile, and placed a stack of documents in front of Director Hou.

Director Hou, this is an invitation letter from Mr. Yang. Please go to the CapitaLand Hotel tomorrow night to attend the reception. This is a foreign-related reception. The high-level executives of BBC and other TV stations in China will participate. Mr. Yang specially left a message for you. He The original words are, maybe there will be surprises!

Director Hou's eyes lit up, political achievements, and political achievements, needless to say, it must be a matter of foreign TV stations introducing Chinese TV programs to be negotiated! He really likes Yang An too much: Haha! Maybe there will be a surprise, I will definitely be there, and thank Mr. Yang very much!

Xiao Chen pursed his lips and smiled, and bent down to pick up the second document: This is the application form for changing the broadcasting time officially issued by Anran Film and Television Entertainment Company, please take a look.

Director Hou didn't dare to be careless, carefully disassembled it, watched it carefully, and frowned: It will be broadcast at 9 o'clock in the evening?

He looked at the schedule for October, and Xiao Chen thoughtfully handed over the program playlist for October 8. (To be continued.) 8 For more exciting novels, welcome to visit our Reading Academy