The King of Variety Entertainment

After updating the gossip posts on the Haijiao Forum, the Big V of the Gossip Alliance reopened a new post [On the Rationality of Reality Shows]. The article said: Reality shows should show real people. If actors are invited to perform, We're going to the movies, why are we watching reality shows? Exchange Lives don't treat us audiences as fools. The information of these young actors is full of loopholes, full of flaws, how can we convince the audience? Even if you can make up for it afterwards, justify yourself, We can still spray you as a stinking pile of excrement, because your director team's approach is too bad, too extreme, too despicable!

There are too many forum netizens replying, without exception, they all support the forum big v and oppose the director's group's approach.

In order to increase the ratings, the director took the initiative to intensify conflicts and intentionally created conflicts. This is disrespect for children and tramples on human nature. The producer's approach is quite disgusting!

We want to see real changes! You can obviously make the picture more refined and the atmosphere more gentle, but you choose to be simple and rude, use violence to attract people's attention, and use indulgence to spread tyranny. This is in line with the core values ​​of society. Violated!

The 50-minute program included a 10-minute commercial. I only saw a group of undisciplined scum wreaking havoc. I didn't see anything moving at all. I was very emotionally blocked!

This show is too ugly. Watching these ignorant children play wild, I might as well watch Hong Kong pornographic movies.

Disgusting push!

After the netizens scolded Exchanging Lives, they still didn't forget to bring Yang An out for comparison. They really complied with that sentence. If you don't compare, you will never know the gap between yourself and others.

After watching Yang An's Metamorphosis, and then watching this shoddy program, I really feel that the quality of the producer and the producer are completely different, and the level of the director and the director is thousands of miles apart. I can tell!

That's right! The program is the person, and Yang An is positive, so Metamorphosis seems to be full of positive energy. This shit Zhu Xiaoming used to be famous for selling his breasts and thighs, and later followed the trend of reality shows. , went to Sanya to shoot model swimsuits, wasn’t it also criticized as a dog? This wretched guy is the director, so Exchange Life looks full of negative energy!

It turned out to be this guy! Damn, I used to masturbate to his show a few times before. If you shoot pornographic shows, just keep filming. What kind of deep play, what'human nature' is being discussed, and I can barely talk to you if you remove people. Let's talk!

What is Zhu Xiaoming? Didn't you take a closer look? It was jointly produced by the four traditional giants, who is in it? [Cowin Entertainment]! Oh, I don't know if I say this sentence, will someone check the water meter? Afraid……

The Haijiao Forum stripped all the production team of Exchange Life, especially director Zhu Xiaoming, producer Guo Xingyang, Zhao Ke and others. Only the Haijiao Forum still remembered and dared to discuss that incident. For a while, the voice of dissatisfaction on the Internet became louder.

The banning of If You Are the One is an eternal pain in the hearts of the Chinese TV industry, public opinion circles, entertainment circles, and even ordinary people. Everyone is angry when they think of this, but this is a scar that they dare not uncover!

The program is the person, this saying is absolutely true.

After careful analysis, netizens have become increasingly aware of the gap between the two programs.

There was an analysis post on the next door of the Haijiao Forum, from a technical point of view: First of all, the camera looks dazzling, Exchange Life you can't follow up with a camera like Hollywood blockbusters, so you can learn stable shooting techniques for a few years, okay? ?Look at the photographer of Metamorphosis who also shot on his shoulders, why are the shots taken by others not dazzling?

There is also a sense of imagery! Yang An's program style is generally neutral and warm. There are many beautiful scenery in the shots, which dilutes the sense of sadness in the poor mountainous areas. It is also post-processed into a cute style.

And Exchanging Lives, let me go, it's really simple and rude! Besides the [beep] sound, do you have any post-production staff?

Right, right! I said why it looks so inappropriate. There is also an editing problem. The 40-minute feature film of Exchange Life is released 5 days a week, so the total length is 200 minutes. It took a total of one week to shoot, but Yang An shot It took half a month, and finally edited into 90 minutes, what is irrigation and what is refining, you can understand it at a glance!

So one is more than 16 million, and the other is 258 million. This is the gap!

Earning the money of cabbage, hehe, worrying about the hearts of the people in the world, and expecting to be higher than the sky, the plagiarism is at the same level as a tiger or a cat, this Exchange Life is really too self-sufficient!

Zhao Ke looked at the comments on the Internet and felt cold.

He finally understood what Guo Xingyang was worried about. This was also what he was most afraid of. Yang An's show was preconceived, which made the audience think in a fixed way, and immediately belittled his show as worthless.

Any technical analysis, any content comparison, it's all bullshit, if there is no such shit stick as Yang An, Zhao Ke will definitely be a hit!

Seeing the data of the first issue of Exchanging Life last night, the highest instant ratings were 1.9%, and the average ratings were 1.2%. This data made Zhao Ke furious: Director Li, are you right? This is the first episode, the highest and highest The average difference is that much?

Mr. Zhao, don't be discouraged. At least our first broadcast has broken through 1.2%. There are still four days left, right? Metamorphosis has already been aired, okay! Besides, the highest ratings may be due to the habit of watching Gold Medal Mediator What about different target audiences!

Director Li of the projection department of China Beijing Television Station comforted Zhao Ke and handed him a cigarette by the way.

Zhao Ke looked at the data sheet, turned to the detailed graph on the second page, and frowned: Director Li, that's not right, it's not because of habitual viewing! Why did the ratings drop by 30% in 20 minutes? 20 minutes……

He tried his best to recall, at 20 minutes, it happened to be stuck in an advertisement. At that time, three children had just been introduced, and then the ratings plummeted from 1.75% to 1.%, what happened?

For a moment, something from those technical posts on the Haijiao Forum appeared in his mind. Could it be that the audience really doesn't like to watch his shows? No, no, absolutely not like this, these are their original creations, the conflict is so big, so hot, how could he lose to Yang An? Something else must be wrong, yes, it must be!

The authorities were obsessed, Zhao Ke was too confident, he didn't realize the seriousness of the problem at all.

The highest is 1.9%, and the average is 1.2%. As soon as the advertisement enters, the ratings drop by 30%. !

A program made like this without self-reflection can only show that the producer has a bag in his head.

Because the contract has already been signed, Exchanging Lives has to finish one season even with tears in their eyes. They prepared the materials for the second phase at the end of September, and the materials for the third and fourth phases have been released one after another in early October. When they came back, they became the arrows of the taut bow, they could only move forward, there was no retreat.

On the first day of the Internet, only the forum responded the fastest, and there was a lot of scolding.

Then there was the reaction from the media on Weibo. Some pioneers made it clear that they did not like Exchange Life and preferred Metamorphosis, and they praised Yang An very much.

Zhao Ke's big heart doesn't take it seriously. He believes that as long as there is a comparison between two similar programs, some people will like this one, and some people will like that one. Moreover, he has seen many Weibo users say that Exchange Life is not bad, and the audience will like it. I like to see how little kids fight their parents, how they are dandies, and how they destroy.

Guo Xingyang lacks interest and has long since neglected his work. Even the organizers have lost their fighting spirit. The opinions of the four companies of the Avengers Alliance have not been gathered at all. As a result, Zhao Ke, the new decision-maker, is often blinded and unable to see the complete picture. big situation.

The next day, Exchanging Lives continued to play. This time, no one competed with them for viewers!

In the projection operation room of Zhongjing TV Station, Zhao Ke stayed there, staring at the ratings image displayed on the computer beside him.

Five minutes later, the data came, and it started broadcasting at 1.3%. Zhao Ke breathed a sigh of relief, and Director Li beside him also smiled: Look, Mr. Zhao, let me just say, the first broadcast is 1.2%, so the ratings are no problem. , it must be rising steadily!

I'm worried too!

Zhao Ke's tense spirit finally relaxed. He really cared too much, because the ratings of the other two programs were not very high, only about 1%. Continue to maintain high quality, can word-of-mouth build up, Exchange Life carries too much hope for him, absolutely nothing will happen!

Zhao Ke sighed: It's really difficult to make TV shows these days. You can't make mistakes at all. If you don't pay attention, the ratings will drop. The audience will not buy it and choose to watch other shows.

Director Li chuckled: The same is true for TV stations. The competition is too fierce. A set-top box costs 360 yuan a year for an ordinary family and can watch 122 channels. What is the concept? The ratings start at 1% and go down, and the more they improve , It is to suppress other programs even more, unless it is the kind of program that surpasses the average strength too much, the program that can really reach more than 1% is a good program!

Zhao Ke shook his head: Business is not easy!

The two chatted for a few minutes, and the real-time data was obtained from CCTV's large database, with a delay of several minutes.

The show has been broadcast for 10 minutes, and Zhao Ke suddenly realized something was wrong!

Like the first few days when the stock market circuit breaker mechanism started, the ratings index plummeted, showing no signs of rising! (To be continued.)