The King of Variety Entertainment

In March, in order to allow more time to prepare for the rowing competition, Zhang Yishan's agent, his father, helped him push an invitation to be the second male lead in a comedy TV series Detective Detective.

The crew of the other party was also stunned. They obviously had time and a schedule, and this role was almost tailor-made for Zhang Yishan, but they didn't accept it?

Yes, we are not available, sorry, we will cooperate again in the future.

Lao Zhang replied like this, this decision caused Zhang Yishan to lose at least 9 million yuan in income, the package price does not include tax, because it is not a variety show content, so Enron Company does not take a cut, but he and his father think it is worth it.

It's just that this news was deliberately leaked by the production team of Detective Detective, and it was suspected to be a well-planned hype, causing an uproar on the Internet!

It coincides with the broadcast of Extreme Challenge: Rowing Special 2 on the second day, and audiences across the country will see the whole selection process of the Extreme Challenge Rowing Team. Coupled with the news of Zhang Yishan's refusal to act, the hearts of gossip among netizens were all ignited.

The circle of friends spread from several well-known gossip centers, and the first paparazzi became one of the Internet pushers.

Several entertainment big Vs on Weibo joined in the promotion, and it is unknown how many people received money to do things.

On the entertainment section of the Haijiao Forum, the headline on the front page was titled [Extreme Challenge Rowing Team’s Qualifications Are Worth 9 Million]. Within 4 hours, this post had more than 300,000 hits and more than 8,000 replies.

The host should be from the production team of Detective Detective, and he is very clear about the details of this invitation: The host heard a gossip that Yuanshan Film and Television Entertainment Company invested a lot of money in this year's masterpiece Detective Detective, and invited the Many first-line stars at home and abroad have joined, but unfortunately the male number two refused, saying that he has no time to film, he must hurry up to train rowing, and prepare to participate in the Asian Games! 9 million, plus a little more, it will be eight figures... Is it worth so much to participate in the extreme challenge?

From the perspective of news media practitioners, this post is a typical hype article. It is close to the hot spot (extreme challenge), and it is straightforward to use money to quote (9 million), and it is mysterious (the first-line star is hired with a lot of money, and the second male number refuses, and deliberately Don't mention the name, it's tempting).

For a while, tens of thousands of netizens guessed who this person was. The ten people listed in the first episode were analyzed one by one. In the end, four people were the most suspicious, but they couldn't be sure. In terms of characteristics, because he is the second male lead, not the leading actor, and his occupation does not have to be a policeman, the image must be widened, so it is too difficult to choose.

The hot posts on the Haijiao Forum are still on the homepage, and they are very influential.

But some careful people found that

The id of this poster is similar to the id of a piece of news hype last year.

That post was the promotion and marketing plan of the avoidance set [Peak No. 1]. The post was called [Online Dating Is Not Reliable], and the content was only a few dozen words, plus a selfie of a very pure beauty, which seemed too innocent. Because of online dating, this girl took a plane to find a boy. The boy treated her to a six-yuan Mala Tang, and then fucked her thirteen times in one night.

Later, this incident directly led to One Night Thirteen Times Lang, that is, the brand's Seven Emotions and Six Desires Series 13 Models became the top three Internet searches of the month, and 6 yuan Mala Tang became a popular Internet event. !

The characteristics of Internet marketing are like this. The host posted a post, seduced the audience with a story that is particularly prone to reverie, and then stopped talking. What kind of shit to use the data cable, eat, take a nap, and the boss asks to report work, all are excuses. Things that can be cleared up in an hour are like squeezing toothpaste for three to five days, just to keep the post hot, let netizens guess for themselves, and participate, pushers will use simple top posts and guidance, with the smallest cost Achieve their goals.

Apparently, the hype post worked.

Countless extreme challenge fans asked the host one after another, and replied below: Who is this male number two?

Are all the male protagonists in Detective Detective policemen?

9 million salary? Based on 30 episodes, it's 300,000 an episode. This price is not bad! Who is it?

Is it Zhang Yishan? Or Wu Jing? Can the landlord give me some hints?

Does the landlord know more details? Don't be inked, please tell me something!

[Arrogant Kitty] rewarded the host with 1,000 roses (thanks to the local tyrant for the reward)! I beg the host for some details!

Where did the landlord go? Did you get called to a meeting by the boss?

Damn it! Saying one more person's name will kill you?

The Lou Zhu is dead, burn paper if something happens!

Not to mention, next year today, I will burn paper sacrifices for you by the river!

Netizens are anxiously scratching their heads, but it’s a pity that Tuishou is like this. They only have the fewest people and resources, and the limited money must be used wisely.

Gradually, before the broadcast of Rowing Special 2, many fans found clues from their favorite celebrities' Weibo space, and everyone was sure that Zhang Yishan rejected the invitation!

The host of this post on Cape Forum achieved the first goal and immediately sent out a set of pictures.

These are four photos of Zhang Yishan's imaginary TV drama set makeup, and the logo of Detective Detective is specially printed on it. The posters are all produced. If this is not hype, what is it?

In the end, the host wrote: Haha, is the effect of PS okay? My friend said that the artist worked hard for two days and two nights to make this group of photos, but all his hard work was in vain, and he refused to act!

The hype, the netizens are all sure, this is Chiguoguo's hype!

What hearing from friends and gossip are all released by insiders themselves. People who have been on the forum for a long time can see the tricks in it at a glance!

But even if you see the tricks, everyone is still curious. The package price of male number two is 9 million, which is not a small amount. Zhang Yishan doesn't care about this money? Besides, he is a regular member of Running Man, and he just participated in a few extreme challenges as a guest star. TV dramas and movies are king, and he is not even willing to take this comfort money?

It's very simple. Yang An asked Zhang Yishan to go to the limit challenge. Even if Zhang Yishan was unwilling, he would not dare to violate Yang An's decision, so what is 9 million? Zhang Yishan is restricted by the contract!

A netizen with the id Shirley 110 made a bold conclusion. There were more than 200 replies on this level. (to be continued...)