The Rebirth of the Male God Starts From Playing Games
Chapter 89: 88. Mobile QQ
Chapter 89 88.Mobile QQ
In addition to the [good news] of Zhao Yunchuan and Zou Jielun’s first album release results, after April, Penguin brought another better news to Cao Yang.
Little Ma and Zeng Liqi are preparing to discuss a very important cooperation with China Mobile—
Add the function of [Mobile QQ] on the mobile phone.
If you want to say that the biggest Internet incident happened this year, I am afraid there is nothing more than this.
Mobile 2G services only appeared in China in 1995. By 2001, China’s mobile phone users had reached 145 million.
The growth of mobile phone users is extremely rapid. Although there is no smart phone, it has become a necessity in people's lives.
At that time, many high school students had their own mobile phones, and the parents of the students did not stop buying mobile phones for their children because of [Playing Games], because the mobile phone functions at this time were still relatively simple and lacked later game functions.
Accurately speaking, mobile phones in this period undertook two tasks: socializing and showing off.
Social is easy to understand:
Call, send text messages, communicate with your family and friends.
There are two ways to show off:
One is to show off through the hardware, that is, the phone itself.
At that time, Motorola also had BlackBerry phones (many young people don’t know this phone anymore), and they all introduced sliding, flip, and functional phones in a variety of different colors.
Girls can buy their own shiny pink BlackBerry phones.
Boys prefer to use a Nokia or Motorola flip.
Like I like to play with flip-top lighters, every time I take it out, open the lid with a snap, and the ejection always makes people feel a kind of inexplicable coolness.
In addition to mobile phones, there are many peripheral products, such as a lanyard, which can be tied to a mobile phone, like a keychain, and the other end of the lanyard can be some cute dolls such as bears and kittens.
Girls especially like this kind of stuff, which makes them look cute and pure.
And software show off is—
Mobile phones are not only used to make calls and send text messages, but also have many value-added services.
For example, the very popular CRBT at the time.
Many young people will purchase CRBT services to highlight their personalities. When you set yourself a beautiful CRBT, the other party calls and hears more than a simple beep...
Or simply "To Alice", but it is likely to be Xiaogang's "Twilight" or Zhang Xinzhe's "Excessive Fire".
Although it seems to be very common in 21 years, even some earthy things, in that era, it was incredibly fashionable.
If you haven't set up a fashionable and cutting-edge color ringtone for your phone, then you must be out of date.
In addition to the color ring back tone, there is also a MMS function, and there are even some astringent advertisements sent by MMS.
In 2001, these sentimental MMSs had an unparalleled impact on young people, especially high school students.
Sometimes, some high school boys will secretly read MMS under the quilt at night or read text and color novels through paid SMS.
This kind of value-added service charges SMS fees and traffic fees. As a result, you may spend dozens of dollars on it every month.
In 2001, it was incredible to be able to generate such a high payment.
In March, China Mobile, spun off from Telecom, launched Monternet.
Many Internet companies saw business opportunities from it, so they took a ride.
In the email sent by Brother Xiao Ma to Cao Yang, a very large amount of space was used to describe this matter—
Now QQ has a very large number of users, and they plan to cooperate with China Mobile to launch mobile QQ.
The mobile QQ function described in the email is also unusually simple:
There is no interface, only text messages. QQ users can communicate with their QQ friends by sending text messages, and the chat content will be synchronized to the database.
In other words, even if you use your mobile phone to chat QQ, when you use the pc to go online, you can still view part of the chat content on your mobile phone through historical messages.
Restricted by hardware (no smart phone) and software (Penguin’s mobile phone development technology is limited), mobile QQ looks a bit rudimentary, but it has a very big advantage over PC-
Mobile QQ is more convenient.
The user’s mobile phone can be carried with him at any time. You no longer have to work hard to find an Internet cafe, just to chat with your favorite netizens, and no longer have to wait to guess whether the other party has replied to your message. .
Mobile QQ will notify you as soon as it receives a QQ message. Although it is via SMS, you can still feel the fun of QQ chat.
And, the most important thing is—
Mobile value-added services provided by mobile QQ will bring huge profits to Penguin.
The charging method is very simple. Every time you use mobile QQ to send a message, China Mobile will charge the corresponding amount of money, and then return it to Penguin according to a certain percentage.
Yes, this time is very meaningful, the birth of Monternet, let the concept of [traffic] deeply rooted in the hearts of the people.
...
The content of the email is quite long. The Xiao Ma team wrote nearly 10,000 words, and a lot of introduction and analysis about Monternet, as well as the future development direction and market prospects of QQ were added to the attachment.
This is the way that the Xiao Ma team found through their keen sense of smell and personal hard work, and it is very effective.
Looking at the rudimentary mobile QQ prototype in the attachment, Cao Yang couldn't help but let out a knowing smile.
Although there is no interface, only boring text messages, Cao Yang almost saw the appearance of the mobile phone QQ he was familiar with in his previous life.
is really amazing.
It is not easy to be able to do this step.
Firmly occupy the user market, and strive to expand its user base from the perspective of user experience. This is the core value of Penguin.
Zeng Liqi was from the Shenzhen Telecom Bureau before, so he has a wide network of contacts in this area, and now China Mobile is launching Monternet. He definitely wants to talk to various companies about value-added services, so he once talked to Teme on behalf of Penguin. A good share should not be a problem.
After reading the email, Cao Yang solemnly made a long-distance call to Xiao Ma and Zeng Liqi.
It was originally such an important thing, the meeting about the future development direction of Penguin, Cao Yang should personally go to Shenzhen for an interview, but he only said a few very simple words on the phone:
"You decide, I believe you."
...
Little Ma hung up the phone and looked up at Zeng Liqi next to him.
They have been waiting for President Cao’s call since they sent the email, but they didn’t expect it to come so quickly.
And Cao's decisiveness is really surprising.
Zeng Liqi seemed quite excited, and the eyes of the two of them were a little red.
once sighed, "Cao is really amazing, with great grandeur."
"Hmm." Xiao Ma nodded.
President Cao actually trusted us so much?
This time is also the time to prove your team.
According to their vision, if we can talk about mobile QQ with China Mobile, Penguin will no longer be a money-burning machine in the future, but should have a certain balance.
...
(End of this chapter)
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