The Rebirth of Wealth

Because of fear of misleading Li Dong, Li Dong provoked the e-commerce war.

Liu Qiangdong, who was originally planning to hide some things, continued after a little thought: "I don't mean to go to war now.

In fact, at this stage, the e-commerce market is not yet mature.

The market needs to blossom in order to make the e-commerce market more prosperous. "

Li Dong smiled and waved his hand: "Mr. Liu, don't get me wrong, I just talk casually."

Liu Qiangdong smiled bitterly, who believed you!

Without continuing to struggle with this topic, Liu Qiangdong said in a sincere way: "Since President Li wants to listen to my opinion, then I will talk a few words.

I always think that the consumer goods industry is actually a piece of sugar cane.

The value chain of the consumer goods industry can be divided into ten links.

Creativity, design, research and development, manufacturing, pricing, marketing, trading, warehousing, distribution, after-sales. "

Li Dong came to Xingzhi. He seemed to have heard it once before, but he didn't do it in his previous life, and he only heard it a little bit.

This should be the "ten-section sugar cane" theory that Liu Qiangdong has always advocated.

Liu Qiangdong continued without Li Dong's words: "And these ten links, the first five of them, belong to the brand.

The last five are attributed to retailers.

The laws of the market have led to profits for the industry and brands, all of which want to be fixed at a reasonable level.

How to discover greater value at a fixed profit level?

Profits have been dug deep, costs have fallen, profits have risen, and competitiveness has increased.

Only then did we have the confidence and qualification to compete with any opponent. "

Li Dong nodded and said: "This is the reason, I have considered it before, that is not as detailed as President Liu said.

You continue, I think I didn't come here in vain today. "

Being praised by Li Dong, Liu Qiangdong was also somewhat arrogant and suppressed his pride. Liu Qiangdong continued: "I want to dig deeper into profit points and expand competitiveness.

Then start from these ten links!

This is like a sugarcane with ten knots. If you want to maximize your profit and maximize your core competitiveness, you need to eat a few more kegs.

Now, the average retailer can't even do the last five steps.

They can only participate in marketing, trading, and warehousing. There are individual enterprises that cannot even do warehousing.

At ten knots of sugar cane, they can only eat three knots, and the profits are shared by others.

Low profits, weak competitiveness, and weaker brand effects will sooner or later face market elimination.

Yuanfang has now achieved four points, marketing, trading, warehousing and distribution.

You have a perfect logistics system and are building a nationwide warehousing center. Ten knots of sugar cane are divided into two fifths.

However, your post-sale system has not been established and perfected.

Your product development, brand building depends on the brand.

Even the basic pricing power is not in your hands.

The price of our products is actually not set by us, but by the brand.

They give us discounts so that we can go to events and promote sales.

If we don't give us a discount, or even cut off our supply, we will hurt our muscles.

If you want to be a pioneer in the industry and want to be a leader in the industry, you need to eat more sugarcane.

If one day, we ate all ten sugar cane, then we have the entire market.

At that time, what is Taobao?

I want to fight the price war, I want to fight the price war, I want to stir the wave, I stir the wave.

"monopoly!"

Li Dong suddenly said two words at this time, summing up Liu Qiangdong's words.

Li Dong didn't pay much attention to his "ten-section sugar cane" theory before.

Today, listening to Liu Qiangdong's personal speech, Li Dong suddenly understood the potential meaning.

Be a monopolist in the market!

What else is more profitable than monopoly?

What else is more competitive than monopoly?

Liu Qiangdong said a lot, in fact, he wanted to be a monopolist.

Even when he and Li Dong said these things, there was also the idea of ​​instigating Li Dong to do it.

If Li Dong really wanted to do this, he would definitely encounter countless enemies and distract his energy.

There is no energy to start the e-commerce war, no energy to compete with these e-commerce Jingdong, because then the enemy is not Jingdong.

JD. Took the opportunity to dormant for a period of time, secretly accumulating strength.

As for whether monopoly can be achieved from afar, Liu Qiangdong is not too optimistic about Li Dong at this stage.

Such a layout, such a plan, without first saying whether others are willing or not, the cost is too high.

The improvement of the ten major links is not overnight.

Even Jingdong, ten years later, may not be able to complete it.

Can Li Dong do it?

Thinking of this, Liu Qiangdong's eyes flickered, watching Li Dong not speaking.

And what about Li Dong?

In fact, at this time, Li Dong was thinking about himself.

He hasn't defined his own behavior, so only now does he know what he wants to do and what he is doing.

monopoly!

Yes, in fact, he has been working towards this goal.

Whether it is e-commerce retail or physical retail, in fact, he has only one core point, monopolizing the entire retail market.

The establishment of Yuanfang Industrial Company is to supplement the downstream industrial chain of Yuanfang.

Just to replace the brand supplier!

The first five links, Li Dong actually started already.

As for the after-sales rights gathering, Li Dong has always been doing it.

More importantly, Liu Qiangdong only talked about ten links, in fact, he did more in the distance.

The far-reaching million cards complement the payment system.

Dongyu Real Estate is building an urban complex to solve the most fundamental rental and store problems.

If all the layout can be completed, I am afraid that the distant place can really monopolize China's retail market.

At this time, Li Dong was sober!

It turned out that I have never been a peaceful person!

No wonder, no wonder I will be hostile by so many people.

Li Dong suddenly realized that he didn't know that people were hostile to him, not because of his monopoly.

The distant monopoly is still only a prototype, and most people simply do not realize this.

Even if some people speculate, I have never thought that Li Dong would have such a big ambition.

The reason for being hostile to him is one point of interest, and the other point is that this guy is ridiculous.

Shopping malls are all about harmony. This guy doesn't do this, and it's natural to be hostile.

Of course, Li Dong has never felt that he is annoying, and naturally will not admit this.

Now, he found a reason for his being hostile, and Li Dong felt very suitable.

...

Liu Qiangdong's remarks are not too profound.

In fact, Li Dong did not get anything extra.

However, Liu Qiangdong's words made Li Dong understand himself, his goal in the next stage, and the direction of his struggle in the next stage.

It is better to say that Liu Qiangdong gave Li Dong a summary today.

Summarize Li Dong's achievements at the current stage and summarize the direction of efforts in the future stage.

In any case, Li Dong felt that this time he didn't come in vain.

At least the harvest is not small!

Several people exchanged ideas, and it took almost an hour before Li Dong got up and shook hands with Liu Qiangdong: "Liu, thank you very much this time."

Liu Qiangdong smiled quickly: "President Li is too polite. In fact, communicating with President Li has deepened his understanding of himself.

With regard to the ten-section sugarcane statement, I have never been perfect before, or I feel that it cannot be perfected at all.

But now, I see hope in President Li.

To say that in the industry, who can help me perfect this theory, none other than Mr. Li. "

Li Dong laughed and said: "Thanks to you, I also hope to have such a day.

In the future, President Liu will give lectures all over the world. Maybe Li Dong can still be exposed to become the first experimenter in President Liu's mouth. "

"It's up to me to honor you, and I hope that one day will come."

After talking, Liu Qiangdong said with a smile: "I want to report to a business school recently to try to improve myself. Li always thinks that the Yangtze River is better or China and Europe are better?"

Li Dong smiled, since the members of the China Association of Students last time exposed, this kind of thing has happened many times.

Not only Liu Qiangdong, many people hope to join this circle through this channel.

Even if the tuition is high, everyone's enthusiasm cannot be blocked.

Liu Qiangdong asked Li Dong not only about consultation, but also potential meaning, hoping that circle could accept him.

When you are not successful to a certain point, circle culture is essential.

Now in Huaxia, corporate clubs, Huaxia classmates association, Taishan club ...... These circles are the top business circles.

The Taishan Club has been relatively low-key recently. Most people in corporate clubs can't get in, which is related to individual businesses.

The Huaxia Alumni Association has been active recently.

Not long ago, Mengniu was hit hard, and the China Alumni Association raised hundreds of millions of funds to rescue it.

On the night of the charity night, the classmates once again showed their might and came forward to support Li Dong.

A few times, the prestige of the China Alumni Association has long been circulating in the business district.

Liu Qiangdong is actually not on the table now, and JD.com is not too strong. Naturally, he hopes to be among these big brothers.

Even if you can't get help, just entering is actually the greatest help for him.

Li Dong thought for a while and said with a smile: "Yangtze River, after all, it is more suitable for President Liu in the north.

When President Liu graduates, I will introduce President Liu. "

To vote for Li, Liu Qiangdong combed his veins today. Li Dong introduced him to join the China Association of Students.

As for whether it can pass, look at Liu Qiangdong's own.

But Li Dong repaid all he should repay. As for the future hostility, he didn't owe the other person's favor, nor did he kill him softly.

Liu Qiangdong didn't realize that Li Dong would raise such a thought at this time, if he knew it, he might spit blood depressed.

Co-authored, I think our relationship is so good, and the relationship is false.

This guy's first thought was to kill him without using his hands.

Once again, a few words were polite, and finally Liu Qiangdong and Jiang Heming sent Li Dong out together.

When going out, passing the office area, the employees all stretched their necks, and looked more awed than before.

Many people thought to themselves, "Maybe this is the new boss in the future, you have to give the boss a good impression."

Liu Qiangdong really didn't know, knowing that he might be able to vomit blood to death today.

What's wrong with you?

Li Dong, this guy is casual, do you understand?

Isn't he not able to recruit talents and need to dig you?

Also, Li Dong is not as cattle as you think, he asked me questions, do you know?

If this news spreads ...

Well, Liu Qiangdong didn't have this thought, and no one believed it when it was transmitted.

Even if someone believes it, Li Dong will feel ashamed to ask, worthy of being a big business man.

As for the Great Hadron, it is at most a supporting role.

...

Been to Jingdong, Li Dong did not go to Baidu.

Today's gains are enough. If he goes to Baidu, he will not have more gains.

at night.

Li Dong's illness at the desk.

He rarely writes any copy, and every time he writes something, it means that he has a new understanding and a new harvest.

Of course, sometimes getting rich, Li Dong also likes to settle accounts, that is another matter.

"Ten-section sugarcane theory monopolizes the market" ...

These nouns frequently appear in Li Dong's pen.

The "ten-section sugarcane" theory is actually not a monopoly in the traditional sense, but a more subtle market monopoly.

It does not aim at one line and one industry, but develops from various industries to form a complete ecological chain.

And this ecological chain actually has a core, everything is for retail service!

If Yuanyuan continues to improve this ecological chain, it is actually not very competitive in other industries, but in the retail industry, it can unconsciously achieve monopoly.

Mastering the pricing power and mastering the initiative of war is the true meaning of monopoly.

The price war, Li Dong can fight as long as he wants.

Extremely compressing costs, the core competitiveness will surpass that of others, and every move in the distance will be enough to affect the entire domestic retail market.

He doesn't have to kill everyone, but he kills whoever he wants, which is the most critical.

At that time, what could China Resources and Bailian do together?

Unless they join forces with the entire branding system, why else can Li Dong do it?

Moreover, retailing is not an energy industry or financial securities. The state does not think much about it.

The tentacles of some large families have not extended to the retail system, and monopolization in this field can also save a lot of trouble.

When Li Dong completes the layout completely, even if it is discovered by others, it does not matter much.

It is a long process to perfect the ten links.

In this process, the employees in the distant place may exceed one million, and the value of the distant place may reach one trillion.

At that time, what else did Li Dong worry about?

A few of Alibaba's later generations are actually engaged in monopoly. Baidu monopolized the search business, Tencent monopolized the social business, and Alibaba Bank's business must be robbed.

Are they dare to rest in the first few years?

Later, the reason is that the status is enough, the competitors die.

At this time, maintaining stability has become the most important thing. As for whether it is a monopoly, benevolence sees benevolence and wisdom, and some people say no, he is not.

This night, Li Dongzuo wrote several sheets of paper.

This night, Li Dong also forgot Liu Qing ’s threats and emotional entanglements.

Sometimes ~ www.wuxiaspot.com ~ you say that you hate it, but you are eager for it.

Li Dong said he didn't want to be tired anymore, he didn't want to manage the company any more, but really saw the opportunity, can he hold back?

Ma Yun said that he regretted the creation of Ali, you have the ability to sell all the shares to be a freelancer.

Not to mention the hypocritical eldest son, if your wife is really like a ghost, you promise not to say that you have face blindness ...

So to sum up, the big guys are really pretending to be masters!

(Many people say that the protagonist likes to intervene randomly, and every industry likes to get involved. Others say that the economic system of this book is chaotic.

Today ’s chapter is a brief mention. In fact, everything the protagonist does is centered on retail.

Not only single retail, but also the new retail system that Lao Ma proposed recently.

And the ten-section sugar cane theory of the Great Hadron is actually done by many people, so for the economic system of this book, everyone should stop fighting. )