The Rebirth of Wealth

Hong Ji came fast and walked fast.

As soon as he left, Wang Yuzhang, who had just gone upstairs, said a little strangely: "Chairman, what was that just now?"

"China Resources' Hongji."

"I'm familiar."

Wang Yuzhang reacted, and was somewhat curious: "This is Mr. Hong?"

"Talk about Hong Kelong."

Li Dongbian said as he stood up and said, "Yu Zhang, what do you think of Hong Kelong?"

"Me?" Wang Yuzhang paused for a moment before saying, "I don't think we need to fight China Resources this time.

We have just acquired Carrefour and the business has not yet been integrated.

At this time, the merger and acquisition of Hongkelong, on the one hand, is too much financial pressure, on the other hand, it is easy to cause waste of resources.

Also, our market share in Gan Province is not low.

The acquisition of Hong Kelong again did not help us as much as we thought. Instead of acquiring Hong Kelong, it is better to develop ourselves and have a more solid foundation. "

Li Dong smiled and said: "Yes, I think so too.

China Resources thinks that we will blend in, in fact, underestimate us.

Our business in Gan province has already surpassed Hongkelong, and it doesn't make much sense to acquire Hongkelong again.

In the first half of the year, how much did Hongkelong's revenue reach? "

"1.4 billion."

"What about us?"

"2.2 billion."

Li Dongwenyan laughed again: "This is not the case. Rather than spending so much money on Hongkelong, it is better to concentrate on growing our own business, which is a year or two."

Several people spoke while walking outside.

After waiting for the hotel, Li Dong relaxed: "Gan Province has a good performance.

The first half of the year was not a golden period for sales, and there was still a revenue of 2.2 billion, which is not low.

The goal of 5 billion yuan should be no problem this year. "

Wang Yuzhang immediately said: "We promise to complete the task!"

"Last year, Gan province was only 3 billions of dollars, and today it has a good increase, Yuzhang, you did very well."

Wang Yuzhang said excitedly: "It is only under the leadership of the chairman of the board that the present glory can be achieved.

After the acquisition of Carrefour this year, our distant signboards have become golden signs.

In Gan province, we originally recognized only foreign-funded brands and Hongkelong. Now, we are the first in the distance. "

"It's a good job." Li Dong praised again, and then said innocently: "Revenue goes up, and profits have to go up."

In Gan Province, the activities are not much, and the expenses such as rent and labor are not too large.

Your branch company should still pay attention to cost.

Now the profits of distant supermarkets are generally 8%, and some regions have reached 10%.

Although the 7.5% in Gan province is not much different, it is still exceeded by others.

Yuzhang, at the same time as the performance goes up, these should also be avoided as much as possible, so that the province can be saved, and now the group is waiting for the supermarket to transfusion. "

Wang Yuzhang hurriedly said: "We have also noticed that the chairman did not say that we are carrying out publicity activities recently, and the whole province of Jiangxi has become a united city. While this year's performance goes up, our profits will also go up, the previous stage, mainly due to competition.

The location of our store is slightly off, and the price is raised again, the business is bad, and the performance is affected.

Fortunately this year, we have more direct suppliers and sales, cost reduction, and profits can definitely go further. "

"That's good."

Li Dong responded, and then went into the driveway: "Go to Bayi Square to see, I heard that the business is good there."

Wang Yuzhang did not refuse. Of course, there was no rejection.

Everyone got on the car together, and several cars and a CMB drove to Bayi Square.

...

On the road.

Zhou Haidong called.

As soon as the phone was connected, Zhou Haidong whispered: "Mr. Li, things are a bit eyebrowing."

"Say."

"The problem is mainly with the supplier."

"supplier?"

"Yes, Gan province is not a supplier of the unified use group. In addition to Gan province, it is actually the case in many places.

After all, some manufacturers are too far away from the local area and do not have factories in the area.

The logistics costs alone are sometimes worth the discount they give.

Generally, in this case, we will choose some local suppliers to cooperate.

The same is true here in Gan province, and the problem is that some local suppliers and some manufacturers offer prices slightly higher than the average price.

Although the high is not much, but the goods are available, the price difference comes out. "

"So, the loophole is here?"

Zhou Haidong thought for a while and said: "It can't be said that it is entirely because of this for the time being, after all, the appropriate price difference is also within the scope allowed by the group.

It is actually feasible for the branch to use this right.

However, under normal circumstances, when there is a price difference, the local company will cancel this supply, and we also have someone to conduct market research and review.

This time, something went wrong in Gan Province. "

"go on."

"Headquarters also reminded Gan province here before, but Wang Yuzhang said that these local suppliers are not small, and cooperating with them will help us open the local market.

At the beginning, the headquarters also defaulted. "

"Really? I didn't see it in the report. Who agreed?"

"Supermarket board."

"Then say, I have wronged Gan province?"

Zhou Haidong hesitated for a while before whispering: "It's not wrong, I said before, the price difference is not the only factor.

In fact, even with this, the gap will not be so large.

Last year, in Gan province, the gap was still ten million. "

"Where did the money go?"

"Can't find it for now."

Li Dong frowned, and said coldly: "Ten thousand of funds, if you say no, it's gone. You can't find it. Is that how you do things?"

Zhou Haidong also had some headaches and reluctantly said: "The accounts of Gan Province are actually relatively clear and can be checked. Although there are some problems, the specific thing is that it is not easy to find out."

"Then keep checking!"

"understand."

Hanging up the phone, Li Dong shook his head, he still underestimated these people, and also overestimated the supervision team at the headquarters.

Knowing that there was a problem, but couldn't find it out, just kidding.

Just thinking about it here, Li Dong's mobile phone rang again.

The phone came from Yu Bo. When Li Dong answered it, Yu Bo quickly said: "Mr. Li, have you come to Gan province?"

"Ok."

"I am also in Gan Province!"

Li Dong was somewhat surprised: "Are you in Gan Province? Are you running in the team?"

Yuanfang Industrial Co., Ltd. only recently equipped its staff.

To attack, in Li Dong's opinion, it will take some time to run in.

Yu Bo immediately said: "I see President Li, you're in a hurry, and when you have all the staff, I will pull it out to exercise and talk with some small and medium-sized enterprises in the early stage to let everyone break in.

We will have experience when we negotiate with other companies later. "

"Practical training, this is feasible."

Li Dong thinks this is not bad. Talk to some small and medium-sized enterprises first, even if the money is spent unjustly, it will not be too much.

Wait for the team to run in, and then conduct some large-scale negotiations.

In this way, you can save a lot of time without having to raise idlers.

Yu Bo was in Gan province, and Li Dong didn't think much about it.

But he didn't want to, Yu Bo said voluntarily: "Li, it's been a while since we came to Gan province. We have also negotiated with several small production companies about the transfer.

In the middle, we conducted capital verification and finally found something interesting. "

"Ok?"

"There is a small business among them, which is our supermarket supplier."

"and then?"

"Then I found out that they have more inventory than we thought."

Li Dong frowned: "What do you mean by speaking directly?"

"At first, we didn't care too much, and the other party didn't know that we were actually a subsidiary of Faraway. After all, we just joined the team, and we didn't play faraway signs.

As a result, this company, some people said that the leak.

These goods are actually sent to supermarkets in the distance.

However, the delivery was only nominal. Actually, the order was ordered by a distant place, and even the goods had even entered the warehouse of the distant supermarket.

Also passed the acceptance ... "

"Then why did the goods return to the original manufacturer?" Li Dong grasped the point and asked again.

"After the sales period, slow-moving products are discounted."

Li Dong gradually understood that the products in supermarkets generally have three dates, sales date, best date, and expiration date.

The food is expired and worthless, this needless to say.

After waiting for the best sales date, in fact, supermarkets began to find ways to deal with these foods, discounts, and promotions, which are common things.

Sometimes, the profits of supermarkets are actually very high, and the gross profit margin of some commodities can even reach 50% or more.

And why the final net interest rate is not high, these expired products are actually an expense.

Of course, not every product requires remote responsibility.

Some products will be recycled by the original manufacturer.

But you can't sell it, and the goods have been bought again. You can't bear all the losses. The supermarket also has to bear part of the losses.

As soon as Yu Bo said this, Li Dong said in a low voice: "You mean, these are unsalable products from afar, and the manufacturer has recycled them?"

Yu Bo licked his lips and said, "More than that."

"not only that?"

"Yes!" Yu Bo affirmed: "I really want this, I'm not surprised, after all, the product is unsalable, and these are normal, and I won't think much about it."

"What else?"

"Some of these stocks are actually products that are already on the shelf in the distance, and I saw the shelf logo.

In other words, these things are actually sold from afar.

It's just that the sales in the name are not officially listed on the shelf. They are directly taken back by the manufacturer through the channel. "

This time Li Dong was puzzled and slightly strange: "If, according to your opinion, these commodities are on the shelf, they will be sold, only if the benefits are not harmful.

After all, performance has improved ... "

"Yes, the performance is improved, but it does not mean that the profit has increased. I said earlier, it is just past the sales period, not the expiration.

Products that have passed the sales period are actually dealt with at a discount. Not only are there no profits, but some products have even suffered losses.

The products that have passed the sales period can actually be re-sold.

If you are not afraid of trouble, you can even change the packaging and re-exit, without affecting sales and quality. "

"You mean ..." Li Dong finally understood a bit, and said after considering it for a moment: "Our products are not actually on the shelf, but on the bill of lading, on the storage side, the registration date is the purchase date.

When the best sales period has passed, the shipment will be discounted.

And this discount is only nominal, and the goods have never entered the mall from start to finish.

In the final stage, this batch of goods returned to the manufacturer's side in the name of discount promotion? "

"Correct."

"So, our performance has improved, but our profits have slightly declined."

"I don't know this, but I think it should be like this."

"And the manufacturer, who got this batch of goods, was a little bit darker, changed the packaging, and sold it again.

Even if you don't feel guilty, if you sell it to others at the price after the best sales period, or even a distance, can you still have a secondary profit? "

"exactly."

Li Dong raised his eyebrows and said: "This is a combination of two benefits, the distant performance has improved, and the manufacturer will have a second profit, am I right?"

Yu Bo whispered: "Yes, we are concerned about performance. As for the profit, it is a bit of a decline, which is also impossible.

After all, far away is always pursuing revenue, and wants to be the first.

Performance has risen, profits have fallen, and it should be acceptable.

As for the goods that have been imported more, they can't be sold, and they can't be rotten in the warehouse, right? "

"Yeah, there is a lot of incoming goods, and each batch is a little more and a little bit, and nobody pays attention.

We have so many stores, so many activities, who knows whether the temporary transfer of goods is enough, at least to ensure that the goods can not be out of stock. "

Li Dong smiled self-deprecatingly, this actually won't happen in other supermarkets.

Out of stock rate, which is an important evaluation index in retail enterprises.

What do you mean?

That is to say, it is better to buy less than to buy more. It is only right to continue to buy when it is almost sold out.

However, there is always a lot of activity on the far side, and they often cooperate with online stores.

There will be a lot of trouble if the purchase is less.

Therefore, in the distance, the purchase is always greater than the shipment, only inventory, and rarely out of stock.

Of course, even if there is inventory, generally there will not be too much. Before going through a survey, we will decide how much to buy.

But if there is a little more and a little bit, the excuses are to prepare for the next fight, or the shipments increase, and more purchases have become a matter of course.

Li Dong wanted to understand this, and finally said deeply: "The manufacturer, after generating a secondary profit, will there always be a rebate? From afar, it has not reached the point of making secondary profits for others."

"This is only known to the boss, whether it is specific, how many, I am not very clear, and it is not easy to ask." Yu Bolian quickly said.

Li Dong said softly: "Okay, I know, you are busy with you, you don't have to worry about these things."

"Yes, got it."

Li Dong hung up the phone, with a trace of self-deprecation on his face, the performance of the distant place went up, the manufacturer had a secondary profit, and some people could still get the profit returned by the manufacturer.

But actually?

Where did the money come from?

From the profits of other commodities in the distance, the tax revenue will rise even more because of the performance.

In short, only the distance is lost.

Of course, it doesn't matter if you only care about performance and lower profits.

Do n’t Li Dong want to be first?

OK, here you are!

Our performance is very good, although the profit is low, but this is also impossible. Good performance, promotion, discount, these activities must be engaged.

As for this promotional product, it is directly wrapped up by people, which is a symbol of good business.

what? Make money?

This does not count on making money. The task now is to make performance the king and make money.

I am afraid this is not just one person's idea, but many people's ideas.

Who made you Li Dong want to be number one!

Who makes you Li Dong only care about the performance, the performance is good, the bonuses are all large, and no one has seen you punish for the decline in profitability.

Moreover, the risk is not too great. The commodities have indeed entered the warehouse, and they have indeed become unsalable.

Is it not normal for unsalable products to be discounted?

The only unusual thing is probably the discounted buyer, the original manufacturer.

But no one stipulates that the original manufacturer cannot be a customer, right?

There are naturally loopholes, but it is not considered a crime. This is really not easy to determine.

Of course, if someone takes a rebate, it should be so determined.

But is there evidence?

No!

Zhou Haidong said that Gan ’s accounts are okay, and certainly no problem, because all the accounts should be there.

There are records of goods entering and leaving the warehouse, as well as discounted activities.

Even the performance is included in the calculation, and the only thing omitted is probably the handling.

The people in Gan province are very good at doing things. When they leave the warehouse, they will give the promotion, and the money for manual handling will be left to save the expenses.

The bottom-level employees don't know that the promotion has no promotion, and the senior executives actually don't necessarily care which products participate in the promotion.

The warehouse side is only responsible for imports and exports ~ www.wuxiaspot.com ~ other they are not responsible.

There are not many people needed in the middle, and there are not many processes.

Of course, there are still procedures and audits for goods entering the mall for sale, but these processes have been reduced to a minimum.

Slightly simplify a few processes, this matter is done without knowing it, I am afraid that many people are not aware of this kind of thing.

What they saw in the document is that only certain products participated in the promotion, and then the promotion effect was good, all sold out, which is normal.

A few people will deliberately go to thousands of commodities to see if this product is being promoted?

Even if I went to see it and sold out, what can you say?

Or a little more trouble, the goods enter the market directly, and the manufacturers recycle it back. In fact, the same is true, even if the cost is slightly higher, their secondary profit is lower.

Change to be more cautious, and doing so is not necessarily impossible.

This trick is not necessarily useful in other supermarkets, and in the distance, it can really confuse the past.

Whoever let the far side have been let go, the major departments mainly look at performance revenue, even less with other things.

When the performance is good, even if the profit is lower, many people can accept it.

If everyone does this, Li Dong may not really be able to see it, and everyone else is the same.

But here in Gan Province, it's slightly more obvious.

Especially after the arrival of Chen Ke, Gan province's performance has suddenly increased a lot, and it seems to me that there are some fooling elements in it.

By this time, Li Dong will of course doubt.

It ’s not just Li Dong. In fact, there are doubts in finance and supervision, but there is no evidence. After all, all the procedures are complete and the accounts are no problem.

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