The Rebirth of Wealth

Hotel.

The first person to come to the door was not the other invited CEO, but Wang Chuanfu who Li Dong personally called to invite.

When Tan Yong led Wang Chuanfu into the door, Li Dong took a step forward and stretched out his hands and laughed: "Brother Fu, more and more blessed!"

Regardless of whether Pharaoh would like it or not, Li Dong stepped forward as a hug.

Wang Chuanfu also smiled and said: "Too enthusiastic, take care of my old bones."

"Brother Fu laughed and said, just after the year of no doubt, what an old bone.

Mr. Liu, at your age, has not yet started a business. "

Li Dong laughed and took Liu Chuanzhi as an example.

Then he reached out and invited: "Please sit down. I was planning to visit in person, but I am now the least popular member of the entrepreneurs. I will not trouble my brother."

Wang Chuanfu raised his eyebrows and said: "I haven't seen this before. Who doesn't welcome you?"

Outsiders are no longer welcome, and our family is also standing in line!

Dongping out of you Li Dong is my glory and the glory of Dongping and Jiangbei!

Even, this is the glory of China. If it were not for you, now China is still the dominant foreign retailer. How could this situation be ... "

Wang Chuanfu said a lot and said a lot.

He has a better relationship with Li Dong than outsiders imagined, although the two did not meet many times.

Both are members of the China Alumni Association, not to mention, they are also Jiangbei.

Many people know this, but some people did not pay attention to the specific origin of the two, and they are all entrepreneurs from Dongping.

In a county town, it is really rare to walk out of two famous big entrepreneurs in China.

Dongping is not a well-developed county, and it is beyond everyone's expectations to be able to step out of the two of them. No one can match them in the next ten years or even longer.

Because of this relationship, the two often communicate on pp and on the phone.

Before Jiangbei Commercial Gang stood up to support Li Dong, Wang Chuanfu was also in the field and was the first Jiangbei businessman who stood up to support Li Dong.

Of course, Wang Chuanfu is more low-key than Li Dong at the moment, and many people don't even know who Wang Chuanfu is.

But knowing who he is, all understand that Wang Chuanfu is not an ordinary person.

BYD Auto, this is probably the first impression of the latecomers to BYD, but the actual situation is that BYD did not start with a car at all.

Founded in 1995, BYD was initially not positioned as a car.

A few years after its establishment, BYD has become the world's second and China's first rechargeable battery manufacturer.

It was not until 2003 that BYD acquired Qinchuan Automobile before it officially entered the automotive field.

Being able to be the second in the world and the first in China in one field, without saying anything, this alone is enough to make countless people look sideways.

And BYD is also the promoter of the new energy vehicle industry, and is one of the leaders of the new energy vehicle industry in the world.

The only pity is that the real-time machine is a bit wrong at this time.

In the past few years to promote the new energy vehicle industry, the trouble is not much, and the technical breakthrough is not difficult.

Of course, this concept still has the support and optimism of countless people.

In 2008, Buffett invested in BYD, which is optimistic about BYD's development and promotion in the field of new energy vehicles.

It was also this acquisition that made BYD's new energy vehicle concept known to the public.

Of course, at this moment, the boom in the new energy automobile industry, which has attracted worldwide attention, will soon usher in a global bubble.

Nowadays, China National Automobile Brands regards new energy vehicles as the capital to turn over. I think this is the only opportunity for China National Automobiles to turn over.

Capital, talent, and technology are highly accumulated to this point.

However, the low utilization rate of new energy is a fact, as is the difficulty of technological breakthroughs. The entry of various capitals has led the Blue Ocean Strategy to enter the Red Sea.

However, just after entering 2009, a large amount of capital entered the automotive field and entered the field of new energy vehicles. Even if people see this trend, they will not care too much.

Even the country and the government feel that this is an opportunity to overturn the battle. Various policy incentives, various policy subsidies, and various talents and technical resources are all tilted toward this piece.

At this time, who stood up and said that the new energy vehicle industry will be a huge bubble, I am afraid the first harvest is countless saliva and verbal abuse.

This is the only opportunity for Chinese car companies!

Yes, everyone thinks so, including the government and these entrepreneurs.

Of course, Li Dong knows how much this bubble will have an impact. At least BYD spent five or six years on it, resulting in a lack of competitiveness in the later period, and gradually left the national car brand.

With the two seated, Li Dong did not say anything about new energy vehicles, but laughed: "Congratulations to Brother Fu, the influence of the stock **** is not ordinary.

It has not been a few months since this shareholding. Under the circumstance of global economic depression, BYD's stock price has actually increased by 5 times, which is gratifying. "

Wang Chuanfu was not too happy, but only slightly suspicious: "There is a little bit of sarcasm in it, I heard it.

Is it because the foreigner bought shares, you think my brother is embarrassing? "

"It doesn't mean that."

Li Dong laughed and said: "To tell the truth, everyone actually misunderstood me. I am not an absolute nationalist and I am not so angry.

As long as it is not controlled by foreign capital, I have no big idea about foreigners investing in our domestic enterprises.

The development of domestic enterprises needs capital. After all, our motherland has just risen, and we can't take care of us private enterprises.

At this time, choose between development and bankruptcy, and switch to me, and I will not refuse foreign investment. You will know by looking at Weibo.

Without the promotion of a few major investment banks, can we go live abroad?

Without the help of a few major investment banks, can we let go of competition abroad?

The same is true for BYD. Buffett's influence is extraordinary. At least his entry has opened a shortcut for BYD to enter foreign markets.

But as a friend, I still want to say a few words, don't be too superstitious about the vision and strategy of these people.

In the capital market, their vision and strategy are top-notch, but in terms of actual business operations, they are just outsiders.

BYD's future, after all, depends on BYD itself, not outsiders.

During this period, although BYD's performance continued to climb, its stock price also climbed, but some problems could not be ignored. "

Wang Chuanfu's face changed slightly. As one of China's most well-known and outstanding entrepreneurs, Li Dong, although not a leader in the automotive industry, can achieve everything in this way. Many industries seem to be consistent.

Today, Li Dong invited him. He had originally felt that Li Dong had come to Shenzhen and expressed his gratitude.

But as soon as he entered the door, Li Dong talked about BYD itself, which awoke Wang Chuanfu.

With a little calm in his heart, Wang Chuanfu said in a deep voice: "Dongzi, just say something, do you think there is a problem with BYD?"

Li Dong smiled and shook his head, "This is not true. I am a layman, but I don't really understand these things.

But Brother Fu and I have a special relationship. We are more real and know each other longer than anyone else.

In 2002, Dongping No. 1 Middle School invited Brother Fu to give us an opening speech. I stood on the playground and listened. It has been 7 years now.

Although it is usually south and north, there is no chance of contact.

But I always feel that friends do not have to care about these.

Since I am a friend, then I will say a few layman's words. Brother Fu would just listen to it. If it feels unpleasant, then I smiled and didn't care too much. "

Wang Chuanfu raised an eyebrow and said: "Sure enough!

I always felt that something was wrong.

I have read your resume many times. You graduated from Dongping No. 1 Middle School in 2004. You should be in Dongping No. 1 Middle School in 2002.

I have been there to give an opening speech, but you did n’t mention it a few times, I thought it might be that I thought too much.

Now I know that you are really in the crowd, I am afraid that no one would think at that time, you will come to this step today. "

Wang Chuanfu felt some emotions. How many years has it been?

At that time, he did not dare to imagine that among the thousands of students who listened to the lecture under his eyelids, there would be a demon like Li Dong.

Now Li Dong himself mentioned that Wang Chuanfu felt that things were impermanent, and sometimes it really surprised people.

Li Dong laughed and said: "I didn't mention it before. Brother Fu was a giant in the industry before. I opened a supermarket alone. I mentioned these without making people laugh, thinking that I was pulling tiger skins.

And to be serious, what you said in your speech was almost forgotten, and I was embarrassed to mention this.

But then again, there was actually no concept. You were wearing the same style as an old farmer. I do n’t know who you are, so I heard people say you are a battery ... "

Wang Chuanfu laughed, and said after he laughed, "If you are old, you will talk later after dinner.

Don't change the subject. Tell me, is BYD really a serious problem?

The authorities are obsessed with bystanders, and you, Li Dong, are willing to give me a few words from an outsider, which is also a coincidence. "

Li Dong laughed: "I'm about to say that you interrupted yourself.

I won't tell you the old story, I will briefly say a few points, just listen.

BYD is currently very competitive on its own brands. Your f3 has always been the sales champion of independent single brands, with sales increasing day by day.

Moreover, current domestic policies continue to support the research and development and sales of independent car brands. It can be said that this is the golden period for the rise of independent car brands!

I believe that Brother Fu is more understanding than I see it.

But policy is ultimately just policy, and Buffett's influence is only temporary.

The key is that in this golden period, laying the foundation, improving itself, improving quality and service, and increasing technology research and development are the foundation of the enterprise.

And what about BYD?

Although f3 has the highest sales volume, it is also widely criticized. It is the most complained car by independent car brands on the market.

You blindly expand channels. Cars are no better than retail. Our stores can be opened as soon as possible, or closed if not.

what about you?

Your investment is much larger than ours, and it is for this reason that your channel distributors only care about making a return, as for after-sales and others, who cares?

Various problems occur frequently, the service attitude is poor, the after-sales system is imperfect, what is the use of expanding channels only?

Also, outsiders say that I am greedy, but you are actually more greedy than me.

Your vertical integration model, when it is small, is unprecedented, I admit it.

But by now, you have started to enter the international market, and are still holding on to the vertical integration mode. Do you really think BYD can do this? "

BYD Lai's well-known vertical integration model is actually similar to Li Dong's distance.

What do you mean?

That is a catch!

Not only cars, but all parts and components of cars, except for a few BYD can't produce, others are made from raw materials, all of which are manufactured by BYD itself.

However, after all, BYD Auto was established too short, the technical research and development of these parts and components are not in place, and quality control is not in place.

They are all one family, and many products are of inferior quality. Because they are one family, they are also directly put into operation.

This has led to more and more problems with BYD cars, and the quality has plummeted.

Coupled with the increase in production, sales, and user requirements, BYD has received numerous complaints and complaints about several models that are currently on the market.

Although Li Dong's distance is also entering the production field, it is not large in scale, and he has not grasped it. The quality control is extremely strict.

Coupled with the retail is no more than the automotive industry, the product technology requirements are greater and higher.

BYD is distracted by this, and a large amount of capital and manpower and material resources have also been allocated to the new energy industry, resulting in their own auto brands. The current product quality has fallen to a point that is unbearable.

Li Dong said something else, and Wang Chuanfu didn't care. Speaking of this, Wang Chuanfu frowned slightly: "Vertical integration is still necessary. At least we are still in the initial stage of new energy vehicles. Our expectations and goals.

Of course, what you said makes sense. The vertical integration strategy may be really time to make the necessary changes.

The problem of channel expansion and failure to keep up with follow-up services. In fact, I am planning to open the market first and then follow up ... "

Li Dong pouted: "It was late at that time, your reputation is stinky."

"Is it so serious?" Wang Chuanfu frowned slightly, feeling that Li Dong was still exaggerating.

"It's so serious, of course, that's how I said it, you just listen."

As Li Dong said, "Another point, are you too convinced of Buffett's influence?

Actually, because of Buffett's shareholding, you didn't even do the brand promotion you should have.

You look at today's enterprises, who is not doing publicity, you are better, there is no voice directly.

To be honest, many people don't even know BYD at present. At least on TV, on the Internet, in newspapers, you rarely see your publicity advertisements.

Chery and Geely are doing it. Are you short of advertising money?

To add one last sentence, I think your new energy vehicle industry is very good. Of course, this good refers to the future.

But at this stage, the technology can't keep up, and the technical resources of talents have accumulated too much. If this continues, there will be problems sooner or later.

The future trend is good, but I do n’t think your center of gravity can be fully invested at this time. This is not an overnight matter. Maybe ten years, maybe longer, you can see the results.

At this time, you put all your energy into it. Maybe ten years later, you will create a shocking Chinese car company.

But for ten years, can you really delay? "

"ten years?"

Wang Chuanfu condensed: "Do you think it will take ten years?"

"Maybe more than that."

"Why do you say that?"

Li Dong said with a smile: "If you believe in a family, you can believe it, but you can't believe it if you don't believe it. Anyway, I think so.

Finally, I would like to add one more sentence. Can you be reliable? We have hundreds of employees who have purchased f3. As a result, there are often problems. Even I know it.

Looking back, you can replace it if you can change it.

We have a lot of employees in the distance, and your car price is not low, maybe I will be on a whim one day, I want to find you to cooperate once, it is possible to purchase tens of thousands of vehicles for employees at once.

In addition, I want to eliminate our express car. Your electric car can't run long distances, but it's no problem to run in the city.

Brother Fu, don't say brother I don't take care of you.

We really want to purchase electric vehicles on a large scale, at least it is a list of hundreds of millions or even billions!

Of course, I explained in advance that this is not necessary, and even if it is settled, the plan may not be implemented until a few years later.

In addition, Chery has always wanted our list, all local enterprises in Jiangbei, I can not act on my own.

At present, it depends on your efficiency and quality improvement.

At the very least, you have to solve the vehicle problems of our employees immediately ... "

Wang Chuanfu looked suspiciously at him, and said: "How do I think that what you say in front is actually foreshadowing, and the back is the point.

To put it bluntly, don't it just for this?

If that's the case, then I can only say that I made it.

You Li Dong said a few words casually, but let me see a lot of shortcomings, just for this, I will not just look at it.

What's more, BYD's customers have encountered problems, which is caused by our own problems, no matter what aspect, we will not shirk. "

With that said, Wang Chuanfu again said: "Is it true or false that the large-scale procurement and express exchange you mentioned?"

Li Dong, the guy who said that he wanted to change, Wang Chuanfu still believed.

If you really want to be able to take orders from afar, that's great!

BYD's current annual sales volume is less than 500,000 units, in fact, it is even less.

The distance is huge, with hundreds of thousands of employees, especially express delivery. If you really do a large-scale car change, it will be great.

Perhaps the list of a family in the distance alone can increase their sales in tens of digits.

Of course, due to the high cost of electric vehicles and the inadequate infrastructure, Li Dong may not choose this way, but there is still hope.

In order to make a billion-dollar order, it is normal to talk for a year or two. At that time, the cost may have dropped.

The two chatted a few words, and Wang Chuanfu suddenly said: "Did you suddenly talk about the car problem today, do you have any ideas?"

Li Dong froze for a moment, then shook his head and said, "No, I can't understand this thing, and I don't want to play it.

But you guessed a little bit. I said so much. In fact, I still hope that BYD can do better. I think we will have greater opportunities for cooperation.

Next, I might integrate the power of express delivery.

At that time, if a breakthrough is made in the new energy vehicle industry, we will have a greater basis for cooperation. "

"Do you want to integrate the express delivery industry?"

Wang Chuanfu is a little dazed, this guy is too ambitious!

Not long ago, I was still integrating the resources of the retail industry, and now I want to intervene in the field of express delivery. The ambition is really too big!

Li Dong said with a smile: "Don't get me wrong, it's actually something similar to the Rookie League, but the old horses just said they couldn't do it.

In this regard, I will not invest too much. I just want to specialize in e-commerce. There is not much interest in other fields. "

"I said, startled me."

Wang Chuanfu relaxed, express delivery, but not just e-commerce express delivery, these two can not be equal.

At least for now, e-commerce has not occupied the mainstream of the express delivery industry.

Li Dong wants to integrate resources in this area, it is still possible to succeed.

However, Wang Chuanfu still joked: "You are now more lice and you are not afraid of itching. If you want to be an absolute overlord in any industry, are you not afraid of problems in the end?"

Li Dong didn't care: "It's not that much. I'm just sharing resources, so that everyone can make money and do business, why not do it.

Not too much investment, a meaning here. "

That being said, Li Dong still wants to use these methods to attack Taobao. No matter whether Tencent agrees to cooperate this time, Taobao will be a distant goal sooner or later.

For online shopping, Li Dong wants to integrate online and offline retail platforms successfully, to be the largest and absolutely the first.

And express delivery is actually one of them.

Any online shopping platform is inseparable from the support of express delivery ~ www.wuxiaspot.com ~ Li Dong is bullying Taobao without a self-built express delivery system, first digging away the other's rookie alliance, and then digging out third-party merchants, Taobao will become empty The shell is gone.

Of course, it is not so easy to say so.

Anyway, Li Dong didn't think about solving Taobao in a few days. The price war is not the only way. The price war hurts people and hurts others. It is best not to use it until the necessary moment, especially for the big platform such as Taobao.

Only through multi-faceted joint action can we fully suppress Taobao's living space.

Express delivery, third-party merchants, users, prices ...

These aspects have slowly hollowed out Taobao, and the value of Taobao's platform is approaching zero.

In the future, the battle between JD and Taobao often starts with express delivery. It is not unreasonable, and it is an indisputable fact that Taobao has lost a large number of customers because of express delivery.

What Li Dong needs to do now is to slowly improve his layout, and when the mobile online shopping market breaks out, it can extremely reduce the living space of Taobao.

As for BYD, by the way, it's best to cooperate, it doesn't matter if you can't cooperate, and new energy vehicles are not the mainstream of Li Dong's consideration.

However, if the other party has really made large-scale progress, the price has been compressed, and cooperation is also beneficial.

Thinking about it, Li Dong suddenly thought of something.

BYD's stock price is still rising, do you want to buy some?

Buffett's reputation is not blown away. BYD, whose market value was only about 18 billion Hong Kong dollars, is now approaching 80 billion Hong Kong dollars.

Next, it seems that there is no small increase.

On his way to eat with Wang Chuanfu, Li Dong wondered whether he would buy a small one, at least earning 100 million yuan owed to Lao Wang. ) !!