The Rebirth of Wealth

Just as Li Dong was preparing for the C2C independent platform, Taobao issued a series of new regulations.

Clean up some small and medium-sized businesses that violate the regulations, increase the threshold for entry, and increase the security deposit for breach of contract by the merchants. Once the regulations are violated, a minimum deposit of 10,000 will be deducted ...

The release of this series of new regulations is intended to restrict businesses and reduce the proportion of fakes and inferior goods.

In Ma Yun's view, these policies were issued to better operate the Taobao platform and to respond to distant competition.

However, when commenting, Ma Yun ignored the thoughts of small and medium businesses.

Since its establishment in 2003, Taobao has maintained a loose policy.

For almost 6 years, people have been used to the previous management.

Taobao is different from the distant place. Far place has improved the access system from the beginning. When the remote mall entered the C2C field, the far place access system was very high. Until now, there are not too many C2C merchants.

One is strict access from the beginning, and one maintains loose management from the beginning, which naturally results in different degrees of acceptance.

As soon as Taobao's new regulations were released, there was an immediate complaint!

Discontinued small and medium-sized businesses are dissatisfied, businesses that have increased their default liability deposits are dissatisfied, internal Yahoo is dissatisfied, and other shareholders are dissatisfied with Ma Yun's forced promotion of the new regulations.

In a flash of time, Ma Yun was pointed by Qianfu!

On February 27th, the first riot broke out in the history of China E-commerce!

More than 3,000 Taobao sellers secretly assembled to conduct malicious attacks on Taobao's big stores by means of taking goods, giving bad reviews, refusing payment, and asking for returns.

That night, most of the products of many brand stores were removed from the shelves, and Taobao's operations stalled.

On the evening of the 27th, Taobao issued an announcement, Ma Yun strongly stated that he would never compromise or tolerate such atrocities!

However, Ma Yun's strength did not stop in exchange for the incident.

At 11 o'clock that evening, the event escalated.

More than 20,000 small and medium sellers assembled again and played the banner of "Anti-Taobao Alliance", launched 6 attacks on Taobao within an hour!

The Anti-Taobao Alliance issued an export number: "Reject the mob! We are spontaneous rights defenders! We are not attacking anyone! We like shopping! Just go shopping!"

Facing repeated attacks, Taobao had no choice but to shut down the cash on delivery function in the early morning hours.

The entire Taobao website is now in a semi-stagnation state.

Some merchants once again shouted the exit number, "Don't Taobao, go far!"

"Taobao will die, and the distance will win!"

"Hope is far away!"

"..."

For a time, the outside media also broadcast a lot. Some insiders and media analysts analyzed that the outbreak of civil turmoil in Taobao may have been secretly manipulated from afar.

The remote Wanjia Network is about to be officially launched, and the remote may have secretly given the policies of the major merchants before they let them unscrupulously and broke out a large-scale internal strife!

As soon as the news came out, the smell of gunpowder in the business community became stronger.

That night, Ma Yun sent a sentence on Weibo, two words-tired.

The attitude of the merchant is not the source of his despair, the key is still internal.

Ali, infighting!

Yahoo strongly opposed the new regulations, and major capital institutions began to question it, expressing great dissatisfaction with his choice to force the implementation of the "New Deal" at this time.

Sun Zhenyi, who has always supported Ma Yun's Softbank, called from Japan and politely stated that he could make appropriate concessions.

New Deal, it's time to cancel!

...

Lin'an.

Ali headquarters.

Ma Yun rarely smokes, and the outside world does not even know that he will smoke.

However, on this night, Ma Yun stood by the office window, smoking cigarette after cigarette.

Behind him, Lu Zhaoxi's face was heavy, and it took a long time to say: "Go back."

"Retreat?"

Ma Yun turned his head and looked at him for a while, his eyes sharply said: "Why should I retreat!

If it weren't for the release of the new regulations, I don't know yet, to what extent Taobao has reached!

Tens of thousands of sellers gathered to oppose the counterfeit policy!

You tell me how many third-party merchants on Taobao! "

Lu Zhaoxi said dumbly: "About 1.2 million homes."

"What about active merchants?"

"About 100,000 homes."

Only 10% of active merchants are the real facts.

Don't look at Taobao's publicity of millions of sellers and millions of stores, and the survival rate is less than 10%.

However, these less than 10% of the merchants have created more than 100 billion yuan in revenue, which is spread out, and each store's annual revenue exceeds one million!

Millions of revenue, no rent, no labor costs, no other expenses, more than half of the profit!

Therefore, the third-party merchants at this time, as long as they are still alive, are making a lot of money.

But the money they make comes from the damage to big brands and the damage to small and medium private brands.

More than 20,000 merchants chose to object and chose not to accept the new regulations.

Even if some of them are lively, there are tens of thousands of merchants who really oppose it.

Compared with active merchants, more than 10% of merchants chose to oppose Taobao's new regulations!

Why object?

Because Taobao ’s new regulations will have a serious impact on them and fight against fakes, that is to crack down on them!

This is still standing out. More than 10% of the merchants think that it will have a big impact on them. It can be seen that how serious the matter is.

Ma Yun knew these things long ago, but at that time, he always felt that they were a minority.

Even if Li Dong kept reporting him, he didn't take it seriously.

But who can think that the implementation of a new regulation will cause such a big response.

Tens of thousands of merchants gathered and attacked the website at the same time, making the website unable to operate!

These tens of thousands of users, it is not that Chengdu started selling fakes!

Ma Yun's heart is shocking beyond recap!

Is there so much?

There are so many people standing up, but not those standing up?

Of the entire Taobao, hundreds of billions of revenue, how much revenue comes from fakes?

The money did not come out of thin air. It was drawn from big brands and some self-owned companies that insist on it.

Their existence is actually sucking blood.

The slogan of supporting small and medium-sized enterprises that I have been shouting has been **** exposed at this moment!

He is not supporting, he is sucking blood, sucking the blood of those companies that are still advancing on the road of his own brand, sucking the blood of small and medium-sized enterprises that have potential, and sucking the blood of those companies that are struggling, but still keep their heart.

And in the end, relying on this blood, he fed tens of thousands of merchants who came against him today!

Ma Yun was really tired and tired. When he sent those two words on Weibo, he was tired and desperate from the heart.

Seeing his pale face, Lu Zhaoxi explained: "Chairman, this time it is definitely not spontaneous, but a premeditated blow!

The gathering of tens of thousands of people cannot be so efficient and such a clear division of labor.

Moreover, it is precisely at this time!

Wanjia.com is about to go online, and a large number of sellers are needed to fill the platform ... "

Ma Yun immediately shouted: "Fart!"

Lu Zhaoxi stiffened.

Just listen to Ma Yun roaring: "All excuses, all reasons!

By this time, are you still escaping?

I do n’t believe it, I do n’t believe Li Dong will choose to support these sellers!

If he really supports him, I see him wrongly. I can tolerate failure, and I will never tolerate such failure!

He Li Dong, really want to support these sellers, I am blind! "

Lu Zhaoxi frowned slightly and whispered: "But this is the biggest benefit to the distance.

Taobao has been paralyzed. If it continues, the system and influence we established earlier will soon disappear.

At this time, the remote launch of Wanjia will take advantage of fishermen.

In terms of interests, the suspicion is the most distant.

I know that you don't want to doubt Li Dong, but I still think that Li Dong's suspicion is the biggest.

As early as the beginning of 2008, he put his goal on us.

Taking advantage of the heavy snow, he took away more than 50% of our market share in East China.

Li Dong is the best at seizing the opportunity, his eyes are venomous, no one denies this.

At this time, encouraging small and medium-sized businesses to oppose Taobao is not cost-effective.

Why dare these merchants choose to riot at this time?

Because they have confidence!

We close their shop, they have the next choice, Wanjia!

Before that, they had no choice.

Except for us, Paipa and Tom eBay do not have this strength, nor can they bring them the ideal benefits.

Only from afar can we bring them benefits that are no less than ours.

Chairman ... "

Ma Yun stared at him for a while, then a look of exhaustion appeared on his face and waved his hand: "Go out."

"Chairman!"

"Go out!"

Ma Yun drank angrily, and then said desolately: "Let me be quiet for a while."

Lu Zhaoxi did not insist on seeing this, but just whispered when he went out: "If it is really agitated from a distance, our new regulations will be cancelled.

With opponents, we have no other way to go. "

Ma Yun did not speak, looking up at the ceiling motionless.

Lu Zhaoxi sighed and opened the door to leave.

...

at the same time.

Although it was already early in the morning, Li Dong still rushed to the Yuanfang Building.

Staring at everyone in the conference room, Li Dong said angrily: "Who instructed!"

"Say, who connected in series!"

Li Dong's face was green, and he looked around and said angrily: "I can use conspiracies and tricks, and use whatever I think is right to defeat my opponent!

But I can't tolerate, use this scheme of losing the lower limit to seek victory!

I am short of merchants, I want to defeat Taobao, but I am not short of these merchants, and the means of victory will not be this!

Tens of thousands of merchants attacked Taobao, resisted suppressing counterfeit goods, brushing bad reviews, refusing payment, returning goods ...

This has lost our professional ethics!

There is a bottom line in any industry!

Whether it is a large merchant or a small merchant, as a business, if you can cross the bottom line, such corporate merchants are not worthy of being one of us!

This is illegal, this is a threat!

This time we can do this to Taobao, will we do this to distant places next time?

It is precisely because of the connivance of a group of people that they are unscrupulous and make them feel that there is no place for them to stay here.

You tell me, who instructed! "

The meeting room remained silent.

For a long time, Yuan Chengdao whispered: "Mr. Li, it may not be what our people instructed.

It may be another platform, or some opponents who want to see us and Taobao both defeated secretly control.

Or, it is simply that these merchants organize themselves spontaneously, and the possibility still exists. "

Li Dong stared at him: "Are you an idiot?

Tens of thousands of merchants!

Two days together, no one connected, no one commanded, will cause the current situation?

In this attack on Taobao, the division of labor was clear and the command was obtained, which obviously formed a fighting power.

You told me that a group of miscellaneous troops can form an effective management mechanism in two days?

This is really the case, these miscellaneous troops are more reliable than your regular army! "

Tan Haiying said softly: "Zhong Li, it's really not what we instructed.

You think, even if you want to instruct, it will not be at this time, our Wanjia Network has not been officially launched yet.

The timing is wrong. If you want to maximize the benefits, at least when we go online is the best opportunity.

Only in this way can a large number of merchants close their shops, choose a distant place, and let a large number of buyers abandon Taobao and choose a distant place.

After careful analysis, it can be seen that this time there should be a third party involved.

They chose to launch at this time, on the one hand Taobao gave such an opportunity.

On the one hand, we do not want to see our interests maximized.

Wanjia.com has not been officially launched, and resources have not been integrated. Once these merchants are kicked out of Taobao, it is not us who made the most profit.

What's more, they slogan, alluding to our control, if it is really us, there is no need to do more.

Therefore, this time it is definitely not us.

What's more, even if we really want to launch it, we will definitely ask your opinion, and we won't control it all by ourselves. "

Li Dong glanced at her and then looked at the others, and after a while he said: "Hope so!"

After all, Li Dong continued: "Contact Taobao to obtain the information and list of merchants of this anti-taobao alliance. If the information is incomplete, you will find a way to complete it!

I have only one purpose ... "

Looking around the crowd, Li Dong said slowly: "The participating merchants and small sellers are all on the remote blacklist!

Far away, do not accept these people!

Far away, they don't need them!

After the data collection is complete, an announcement will be issued to the outside world. Yuanyuan refuses to join this enterprise that destroys the business market and the small and medium-sized private brands!

In the distance, it is not a place tolerate dirt and dirt!

From afar, it is not their refuge!

Taobao ’s new regulations are far from the remote endorsement, and extremely agree, and the remote Wanjiawang ’s new regulations will be stricter than Taobao, but not looser! "

Tan Haiying immediately said anxiously: "Mr. Li, this is for Taobao!

We did not participate in the attack, we are already worthy of them, and we still help them out. Is this necessary?

As long as the announcement is made, it has nothing to do with us, this is enough!

The Qings are self-clearing. At this time, when these announcements are issued, Taobao will get the most relief ... "

Li Dong stared at her and said, "What I want is a clean market!

Rather than a single defeat Taobao!

You have to understand what our ultimate goal is, not just looking at the benefits in front of you!

This is also the difference between eBay and the distance!

Don't put the eBay set into the distance!

Don't think that Li Dong will only be profit-oriented. Even if it is profit-oriented, I pursue greater interests instead of short-term prosperity!

Anti-Taobao Alliance, not anti-Taobao, they are a group of black-hearted merchants that destroy the market, I do n’t need it, do you understand?

Purify the entire market, let the market see our determination, this time we stand together with Ali.

Of course, it is not my style to help Ali to siege.

Although Taobao ’s policy was correct this time, the operable method was too urgent, and the illness of Taobao was not formed overnight!

Now Taobao has become ill, and suddenly took the medicine, which can only cure the symptoms but not the root cause.

Ma Yun has lost his sense of position, and Ali's internal strife continues. Such a company is destined to have no future!

These words, let me join in the announcement. Yuanyuan welcomes all businessmen who follow the laws of the market to join Yuanyuan's platform.

As for Taobao, it will not die this time, and it will live soon next time.

Tmall, too!

Does n’t Ali charge any technical fees?

Tell Tmall's merchants that they will not accept it from afar!

B2C, only the remote mall is the right way, and there is no future with Ali.

While rescuing them, by the way, black them, they have to thank us for not killing, this is what we should do.

Knowing black alone will only ruin our reputation.

The black ones are applauding and satisfying, letting the opponent vomit blood and not knowing whether to get angry or not, this is our style! "

Everyone's mouth twitched, and sure enough, this is the boss!

But to put it bluntly, Li Dong did have a big conscience this time.

If at this time the distant place chooses to fall into the rock, Taobao will definitely cause a great turmoil, and it is possible to collapse overnight.

If the distant place opens the door this time and declares to accept these businesses, it will definitely shake some non-participating businesses.

It is now 20,000, and by then, 50,000 is possible!

But far away they had nowhere to go, and other shaken businesses did not dare to participate.

I am afraid that the participating merchants will also hesitate.

Rejected by the two e-commerce giants ~ www.wuxiaspot.com ~ Even if you join other platforms, there will be no more scenes now.

And Taobao's pressure is shared partly from afar, but Ali can easily overcome the difficulties.

On this point, it is not an exaggeration to say that Li Dong has a conscience entrepreneur.

But even if everyone thought about it, they would not dare to mention the things they were recruiting at this time.

Li Dong was obviously very angry before, and a meeting was held in the early morning. If it was really instructed by someone far away, this time the instructed person would definitely not be able to eat around.

The bigger the enterprise, the more profitable is Li Dong.

Li Dong was offended for Li Dong's sake, which was too cost-effective, and naturally no one mentioned it again.

...

On February 28, at 6 o'clock in the morning.

Yuanfang Mall, PP, and Weibo all issued announcements.

The content of the announcement is what Li Dong said in the early hours of the morning.

Yuanfang supports Taobao ’s new regulations and is committed to building a healthy and complete e-commerce system ...

More than 10,000 anti-Taobao alliance merchants have been included in the blacklist system from afar, and these merchants will always be refused to enter the distant place.

In addition, Yuanyuan also criticized Taobao's management style and the indulgence of some merchants for the sake of the market.

According to far-away words, Taobao is blamed and not worthy of sympathy.

However, Huaxia's e-commerce market and online shopping market need to develop healthily.

Taobao now knows the mistakes and corrects them. Fundamentally speaking, it is still worthy of encouragement and support. What is wrong is not the policies and platforms, but the problems of the management system and managers.

Li Dong posted @ 马 昀 on Weibo, telling the other party that being tired is not an excuse to escape. Ali ’s road is still very long. Li Dong can give Ma Yun a long time of guidance if necessary.

As soon as the news came out, public opinion was in an uproar!

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