The Rebirth of Wealth

After talking about debt repayment, the discussions between Li Dong and Chen Lang did not end here.

Bai Su entered the door and gave them a cup of hot tea. Before he left, he listened to Chen Lang: "Mr. Li, the previous boutique supermarket plan should be time to go online.

This year, major supermarkets have begun to invest in this area.

For China Resources, the Ole boutique supermarket was launched in 2007, and there was no expansion in 2008. However, this year, from the beginning of the year, the expansion plan for boutique supermarkets began.

Even, China Resources has begun to prepare to build the Ole boutique system, and once again create different classified boutique brands under Ole.

In addition, Xiangjiang's Hutchison Whampoa had previously built a Taste boutique supermarket in Xiangjiang, but it had never entered the mainland before.

But at the beginning of this year, Hutchison Whampoa opened its first Taste supermarket in Yangcheng.

Moreover, its Baijia, once again creating the second boutique brand Great, also has a tendency to enter the mainland market.

In addition, Bailian began to integrate its supermarket brands last year. Although it sold some ordinary supermarket stores in the north, it launched BHG boutique supermarkets in Beijing.

In addition, Yonghui, which was acquired by Bealead, is now rapidly expanding in the southern market after being supported by Bealead.

The main focus is on fresh food supermarkets. In addition, I heard that Yonghui also intends to launch its own boutique brand.

There is also Sun Hung Kai Group, which is now also involved in high-end retail, creating a citysuper high-end supermarket.

By the way, RT-Mart, a subsidiary of Sun Art, has also started to develop in this field.

I heard a friend of RT-Mart say before that they already have a plan to build a boutique supermarket ... "

Chen Lang is still telling that Bai Su couldn't help but grin.

When Chen Lang stopped to look at her, Bai Su immediately apologized: "Mr. Chen, I'm sorry, I didn't mean it."

Chen Lang lightly laughed: "It's okay, just don't know what I just said, so that Assistant Bai couldn't help but laugh?"

Bai Su, as Li Dong's secretary, has little self-control, and Bai has been a secretary for more than a year.

Chen Lang did not have any dissatisfaction, but then Bai Su suddenly laughed and interrupted his report, which was ultimately inappropriate.

Chen Lang doesn't mind, Li Dong may be dissatisfied, which also counts Bai Su as an opportunity to explain.

But he didn't want to. Chen Lang asked, Bai Su suddenly turned red, and Ai Ai didn't know how to answer the call.

Li Dong frowned slightly at this time: "If you have an opinion, just raise it. If you don't have an opinion, smirk for no reason, that's to provoke your boss. This year, you will get 10 points for the assessment!"

Bai Su suddenly felt wronged, and the distance has been deducted from the standard since the evaluation system was launched.

If the initial full score is 100 points and the deduction is below 60 points, then I'm sorry, leaving or demoting is inevitable.

Under 80 points, there is no opportunity for promotion within a year.

If you want to get promoted, or get a full bonus, you must have at least 80 points.

10 points were deducted all at once, this year just started, and the chain was dropped a bit later, then don't think about promotion and full bonus.

Thinking of what he had just thought, Bai Su couldn't help but glance at Li Dong.

Seeing Li Dong staring at her, Bai Su gritted his teeth, and low Ruo mosquitoes said: "I just ... just think of these names, I am afraid that President Chen will let him be named, and President Li will be sad."

"puff!"

Chen Lang didn't hold back this time, and was drinking tea while holding a tea cup, and suddenly burst into laughter.

Fortunately, Li Dong was far away, but it was not affected.

But when he heard this, Li Dong was so angry that he didn't get angry, "Go out!"

Bai Su's scorned face turned around and quickly ran away.

I knew that to say this, I would definitely be scolded.

But who asked Li Dongfei to tell her that she had no other excuse for a while, so she had to tell the truth.

Moreover, it was originally true.

Listen to the names of other people's boutique supermarkets. Can Li Dong, who only takes names according to their names, take out decent names?

As soon as Bai Su left, Li Dong rubbed his temples and said silently, "Is it so funny? Just a name, I can't get it out?"

Forget it, don't talk about this first.

The boutique supermarket strategy still has to go.

I have said long ago that we must have what others have, and we must have what others do not.

In fact, I know that boutique supermarkets have a limited audience and a limited scale, and have a more limited impact on the company's revenue.

It is also one of our tasks to catch high-end crowds.

The distant audience includes all people, including the current group of people who claim to be social elites. "

Li Dong was slightly mocking when he said this.

He doesn't hate the rich because he is now the biggest rich.

But the more rich, the more civilians are getting closer.

On the contrary, it is a group of middle-class people who ca n’t afford to. They like to distinguish themselves from ordinary people with elite people. They think they are two completely different classes.

These people, let them go to the ordinary supermarket to line up with the uncles and aunts, shopping together, they think this is very low.

Therefore, there is only a boutique supermarket, a boutique supermarket has a market.

According to Li Dong's idea, it is actually better to take the Aldi civilian route, which is the route that has always been in the distance.

It must be admitted that these middle classes are sometimes highly authoritative in certain fields.

If the distance does not keep up with the rhythm, it is easy to be biased by these people.

Because of this, even if the influence of boutique supermarkets is limited, a supermarket must be launched in the distance.

Of course, boutique supermarkets are also a trend after the online shopping market has expanded.

As the scale of online shopping expands, the traffic of ordinary supermarkets will decrease on a large scale.

On the contrary, it is a boutique supermarket, taking the high-end route, which will not be affected by online shopping.

When physical department stores are hit, boutique supermarkets can be used as a display window in the distance, as an experience area.

Chen Langwen nodded and said: "The boutique supermarket does have a limited audience, but it must be done.

And as the economy develops and the middle-class population increases, boutique supermarkets will gradually take to the stage.

When the basic materials are satisfied, the masses will pursue a higher level of spiritual enjoyment, which is inevitable.

Therefore, in the future, boutique supermarkets still have prospects.

And last time in Beijing, you reached an agreement with some real estate giants to settle in high-end villas and high-end residential areas, which is also our advantage and opportunity.

To be honest, I am the only one in the retail industry who can do this.

From the root, directly cutting the consumption areas of high-end and middle-class people is much stronger than competing with others.

If you live in a community with high-end boutique supermarkets, these people will not deliberately choose another boutique supermarket to shop.

The construction of mid-to-high-end residential areas happens to be capital development by giant real estate developers.

From this point of view, although we are now online in boutique supermarkets, it is a little slower than others, in fact, our advantage is actually greater than them. "

After all, Chen Lang said: "So going online is inevitable. At present, we are mainly targeting first-tier cities. Next, we will slowly penetrate into second- and third-tier cities.

As for the next one, it is unnecessary.

When social and economic development reaches that stage, it can continue to be extended.

The layout of first-tier cities, in my opinion, does not need much.

More means more.

Things are scarcely expensive, so much more, boutique supermarkets are not boutique supermarkets.

Therefore, there are more than three or five cities in a first-tier city. "

Li Dong said: "The front line in your eyes is Beijing, Shanghai, Yangcheng, Shenzhen?"

Chen Lang laughed quickly: "Of course, more than six cities of Jinling, Jiangcheng, Jinmen, Lin'an, Shancheng and Jiaozhou are also within the scope of my plan.

In other words, in the early stage, boutique supermarkets will be launched in these ten cities.

An average of 4 stores should be sufficient. My idea is to try 40 boutique supermarkets online this year. "

"40 ..."

Li Dong frowned slightly: "More."

A boutique supermarket of the same size, according to the investment budget, is equivalent to opening three ordinary supermarkets of the same size.

The gap is so big!

40, which is equivalent to adding 120 ordinary stores outside the plan this year.

Boutique supermarkets are also of different sizes, but they are generally not too small, even if you do n’t need such a large place, even if there are few people.

In order to distinguish it from ordinary supermarkets, and to create the kind of enjoyment and unique atmosphere for the middle and high-end people, I would rather leave it empty and have to go bigger.

If it's not crowded, it's not called a boutique supermarket. It's better not to do it.

According to the previous investment quota of the distant place, the size of the store, it is most appropriate to compare Beijing.

In the capital area, this time there are more than 100 stores, including convenience stores. Net start

The selling price is nearly 5 billion yuan!

The investment limit of 40 boutique supermarkets is probably not lower than this, and the investment in a single store may exceed 100 million.

At least, it is also a 4 billion investment.

A boutique supermarket invests so much. At present, it is still very cost-effective.

Chen Lang directly wants to cover the top ten cities. In Li Dong's opinion, it is a little bit more.

However, when he was digging Chen Lang, Li Dong promised that he would build a fine brand from afar.

It's been so long now that Chen Lang has great expectations in this respect. If he refuses again, it seems that Li Dongyan is untrustworthy.

Li Dong said again: "There are still more than 40, and the audience may not be so many.

Later, if there are many, we can refill.

At present, China's Ole boutique supermarket is the largest in China, but now, there are less than 20 stores, which has been three years.

Our determination to be number one is a must.

There are more than 40, and 30 are enough. "

As soon as his voice fell, Chen Lang smiled and said: "30 can also be, we can try it first."

In fact, he didn't have to talk about 40 companies, but he took into consideration Li Dong's habitual preference for bargaining, and quoted a little more to let Li Dong go and cut.

I originally thought it would be good to have 20 investment quotas. Now Li Dong has given 30 quotas, which has exceeded his expectations.

Seeing his smiling face folds, Li Dong was a little speechless and said for a long time: "In the boutique supermarket, you can't wait, do it slowly.

Moreover, it is best to own property.

Lots of boutique supermarkets are the most prosperous and high-end places. At present, the rent is already sky-high. In a few years, we will not be able to pay the rent for the landlord.

Buy it now, although the investment is not small, it can be used as a horse race.

In fact, most of the companies that operate boutique supermarkets are also the same idea.

The profitability of boutique supermarkets does not matter how much, relying on property preservation is their original intention. "

"Then, the investment is even greater."

"There is no way to invest big, or do it less and take your time.

In this regard, I can give up to 5 billion investment quota, no matter how much, it will delay the business.

A boutique supermarket is just a supplement to the industry, not a main body. It can invest 5 billion yuan, which is equivalent to a medium-sized retail chain company.

Apart from us, no other domestic company can do this.

More than 5 billion, it is beyond my tolerance, you should know how to choose.

Do n’t come with me this time. I ’ll have an overspending of several billion. I wo n’t be able to pay the money. If you want to pay, you can find someone else.

Even if I agree, others will not agree. "

Li Dong warned in advance that people from afar would like to do this kind of thing.

The budget is good, but the result is overspending every time.

Last time, Far East Airlines had a budget of 2 billion, and in the end it doubled its overspending.

Every time he asked Li Dong to pay for it, Li Dong was also overwhelmed by them.

A boutique supermarket, given 5 billion, is indeed his limit. No matter how many, he will definitely not do it, and other small shareholders will not agree.

Of course, because it is its own property, which is equivalent to investing in real estate, and it is notoriously good in name, it is not eye-catching. In fact, 5 billion is actually within Li Dong's tolerance.

Even if the boutique supermarket loses money, the property sector alone will grow far enough in the next few years to make a fortune.

And it ’s not as hard to earn as real estate companies. This is also what many retail companies are doing. Some retail groups have no more enclosures than real estate companies, but the result is that no one cares too much.

Chen Lang didn't care about Li Dong's words, 5 billion was enough.

To be honest, how many of China Retail Group's assets exceed 5 billion?

If the net assets are counted, I am afraid that there are less than 30, maybe fewer, about 20.

A boutique supermarket ~ www.wuxiaspot.com ~ can be taken out alone in the top 30 retail, Chen Lang is not unsatisfied.

After talking about the general things, Chen Lang finally smiled and said: "Mr. Li, then please give you a name."

Li Dong glanced at him, expecting this guy to say so.

However, Li Dong had already prepared for it, and immediately said: "Don't look at the foreign brands in other supermarkets. In fact, it's really not very good. It can't be called. It's useless for the promotion of popularity.

Although we take the high-end route, we must also be grounded, at least let people know that we have this brand.

I thought about it, YFLD is good, don't you like to use English, satisfy them. "

Li Dong's face is natural, but Chen Lang's head is running fast, muttering: "Infiniti? No, YFLD ... far away ... Li Dong ..."

When it comes to this, Chen Lang's cheeks are stiff!

I knew it!

I really should have guessed it!

This guy has always been named like this. Is it possible to expect him to give a meaningful good name suddenly?

YFLD?

Does this count as tall?

Just when he was thinking about it, Li Dong explained solemnly: "The full name is not a distant Li Dong, it is YourFriendLiDong, and your friend Li Dong provides you with the services you need most!"

"Cough cough ..."

Chen Lang coughed violently, is there a difference?

Is there really a difference?

Just to explain this, is it necessary?

Chen Lang is completely powerless, well, you are the boss, you have the final say.

All in all, whether it is Li Dong from afar, or your friend Li Dong, you are about to go online anyway.

As for how others interpret it, Chen Lang doesn't even think about it at this time. Anyway, the narcissistic boss always likes to carry the two letters LD.