The Rebirth of Wealth

While Li Dong was staying in Beijing, the rest of the world did not stop.

Shenzhen.

Tencent headquarters.

Ma Huateng lingered in the office for a while, and for a long time, Ma Huateng suddenly turned around and said: "How long has Alen been away?"

Xu Chenye, who was then Tencent, recalled for a moment and said, "It is almost eight months since I started working in August 2008."

"Did the management of the distant place adjust you recently?

Alen quietly became the president of the mobile business group.

He has been far away for so long, it seems that there is no movement, so he was promoted in this way, and even replaced Wang Junyu's status.

Although Wang Junyu is not a demotion, but for no reason, why is Alen promoted?

Even became the president of the mobile business group!

Mobile business has always been a business that Li Dong attaches great importance to, and ordinary people are not enough to hold this position.

Li Dong is not the kind of person who is allowed to be promoted casually. In terms of closeness, how many people are close to him in the distance, how long does Alen go? "

Xu Chenye couldn't help saying: "Don't Li Dong say that the red envelope system came from Alen?"

"Nonsense!"

Ma Huateng has always been gentle, but now his temper is getting more and more irritable, and his swearing is also bursting.

With a curse, Ma Huateng took a deep breath and rubbed his cheek hard: "Even if the red envelope system comes from Alen's hand, this credit alone is not enough to make Alen take a step.

Also, I have been a little uneasy since the beginning of the year.

The threat posed to us by PP is getting bigger and bigger, even more than the original MSN.

In the past two years, Yuanyuan has continued to suppress our business.

When I didn't pay attention to it at the beginning, PP rose.

At the beginning, we all felt that it was just another Ali Wangwang. Who could have thought that with the help of an emoticon package, the other party would become bigger quickly.

After that, when we weigh the pros and cons, in the blink of an eye, the other party will catch up! "

When Ma Huateng said this, he slightly regretted it.

At the beginning of PP online, they noticed.

However, Ali was also ambitious. When Aliwang went live, he also thought about challenging Tencent in the field of instant messaging.

Of course, the final result was miserable. Tencent hadn't shot yet, and the other party could not be beaten.

The original intention of PP is very similar to Ali Want. The only difference is that PP made a new trick and updated the expression package system.

But QQ soon followed, when PP was in a quiet period, and it seemed that the distance did not continue to invest.

However, although the distance did not invest in PP, it was a different way.

It is not the PP itself that really made PP hit the public again, but the farm game that is still popular.

Relying on this game, coupled with the need for mall exchanges, in a few months, it has pulled tens of millions of active users for PP.

A software, once active users reach 10 million, it is difficult to suppress in a short time.

At that time, Tencent was also following the trend urgently. However, when they launched the game, the distance immediately began to update, plus Li Dong and let Tencent and the lawsuit continue to hype PP, publicizing that PP poses a major threat to QQ.

With the help of QQ's reputation, PP is known to more people.

The average small business, even in the hype, is not very useful.

However, the distance is not an ordinary enterprise, and Li Dong is not an ordinary person. Li Dong is actually a real marketing master, and he has done a good job in this regard.

After several hype, PP became more and more popular.

At that stage, even if Tencent reacted, it would be a bit late.

At this time, Tencent had already thought of vigorously eradicating each other.

However, the result is frustrating. Several attacks not only failed to achieve good results, but also helped PP to gain reputation and scale again and again.

Until now, the time hasn't passed long.

And PP has grown to an unimaginable level.

Distant seems to be stuck at a node all the time, cutting off their products, leading them to launch a series of products, and each product has been welcomed by the market.

And every time Tencent prepares to follow suit, the other party immediately starts to update a more advanced version.

Time and time again, several times, Tencent seemed to hit the empty space every time he punched.

A few times down, Ma Huateng felt uncomfortable vomiting blood, and the executives and technicians on Tencent's side were also stubborn.

The on-line products and projects are on the verge of being eliminated again and again, wasting a lot of manpower and material resources, but the result is unsatisfactory, and they have been laughed at from afar.

In the past few years, Tencent is the only one who maintains its advantage today. I am afraid that it is only their number of users.

The more he wanted to go on, the more disturbed Ma Huateng said after a long time: "Alen is the president of the mobile business group. Li Dong has always said that he will beat us in the mobile field. The future is the era of mobile.

I think that Alen's promotion is not due to the red envelope system.

This is really the case. As early as the red envelope system went live, at the end of last year, Li Dong should have taken action.

Maybe ... maybe Alen was promoted because of a breakthrough in the mobile field! "

Ma Huateng said, squinting: "At the beginning of this year, Li Dong moved frequently, targeting Ali and other retail companies.

I don't know if you have found out that Li Dong doesn't seem to take care of us this year.

From the beginning of the year to now, the distance seems to have forgotten us collectively.

Not only did we not oppose us, but we were pulling us together.

E-commerce is attracting us, Internet finance is attracting us ... "

"He is to appease us, want to focus on Ali?" Another senior Tencent president said subconsciously.

Ma Huateng glanced at him sharply and said for a while: "Maybe, this is also the illusion that Li Dong wants us to have!

Up to now, in fact, QQ and PP have produced great conflicts and contradictions in the business, which are getting bigger and bigger, much bigger than Ali!

Taobao's main business is C2C, but it doesn't have much conflict with distant places.

It is us, and the conflict with PP is fatal.

As early as last year, I wanted to take the initiative to start a war with Li Dong and defeat the distance in one fell swoop.

But every time I had this motive, Li Dong seemed to be aware of it and kept comforting me.

A few times, I was really convinced.

But in recent days, the uneasiness in my heart has become more and more serious, I am afraid something will happen! "

Ma Huateng said, suddenly said: "I originally wanted to wait for the virtual currency fund to go online, but I still have more than a month to go online, and for more than a month, maybe something is going to happen.

Can't wait any longer, we will act now!

Tomorrow, no, the day after tomorrow, on the 20th, the 3G version of QQ is officially updated!

It ’s useless to just launch a new version, I thought about it ... "

Ma Huateng looked at everyone and slowly said: "Let the three major operators talk about Tencent's large-scale subsidies for traffic costs incurred by users to see if they can block PP's traffic entrance."

Everyone's expression condensed, and immediately said: "Impossible."

"First, there are a lot of PP users, and PP is just a product under the distance, and they have many products.

Their users are also many.

At present, there are not many mobile phone application software on the market, and a large part of the traffic sources of several major operators come from distant user groups.

Shielding remote traffic entrances, there is almost no such possibility, even if we pay a greater price.

Secondly, this method is not suitable for use. We can use it and we can use it from a distance.

In the end, it will not be us who are cheap, but only others, including several major operators.

Third, as for Pony, you said that the massive subsidies for user traffic ... "

The executives who spoke were helpless: "Data traffic is very expensive now, and 3G consumes more data. We have so many user groups. We really need large-scale subsidies. I am afraid that it will only burn into the billions.

Ma Huateng raised his eyebrows: "Is there so much?"

"Absolutely, there is not much traffic in the current package, and once we subsidize, users will increase the traffic application on this.

Tens of millions of users on mobile phones are subsidized by 10 yuan per capita.

Moreover, this is still monthly, and it is even more terrifying throughout the year.

Even if we have negotiated with the three major operators to reduce the cost of traffic, we really need to subsidize for a year, and the tens of billions will be burned out. "

Ma Huateng frowned, "What do you think?"

"The subsidy policy is actually okay. Now several major operators are promoting the 3G industry. They also hope that users will be converted into 3G users as soon as possible because they invest heavily in this.

Enterprises are willing to make subsidies themselves, and they will not refuse, so the plan is feasible.

However, there are restrictions, not all products are subject to flow subsidies. We can specialize in a certain item, such as mobile QQ, without subsidies, and simply avoid traffic.

In this regard, some thresholds need to be set, and the costs will be passed on.

For example, chat can be free of traffic, and entering the space or video chat requires consumption of traffic, otherwise we will not be able to subsidize.

In addition, other products can consume more traffic ... "

The speaker looked at Ma Huateng. Ma Huateng frowned slightly, and said after a while: "It's not necessary, it's not for saving money, but for PP."

The meaning of the executive's words he understands that many software can actually steal traffic.

And the high traffic consumption caused by it is not all earned by several major operators.

However, Tencent didn't need to do this. It was originally intended to respond to the threats of its opponents. At this time, in order to save money, it was necessary to do this kind of thing and find yourself dead.

Seeing Ma Huateng refused, everyone did not continue to say this, and it was said: "Traffic subsidies are feasible. In addition, I suggest technical interference!"

"Technical interference?"

"Excluded, not compatible!"

As soon as these words came out, Ma Huateng's eyes moved slightly: "This is a double-edged sword."

The speaker is Tencent's chief technology officer, and Wen Yan said in a deep voice: "It's a double-edged sword, but if you really want to go to war with Pony, this is the biggest killer!

The key lies in our trust in users and our viscosity.

Between the two choices, whether to choose QQ or PP, I think, at present we still have a greater advantage.

Of course, only interfere with PP, the other is unnecessary. "

When he said this, he was helpless.

They can do technical interference. For remote products, they can do some special responses to make the products of both sides incompatible.

However, there are too many products in the distance. One thousand cartoons, distant malls, remote Weibo, and distant PP are all products with a large number of users.

Once both incompatibility and exclusion have occurred, it is ultimately unknown who is dead.

As he said so, Ma Huateng suddenly said: "If you are incompatible with us from afar, how do users choose?"

Everyone was stunned for a while. They hadn't actually considered this possibility before.

But now Ma Huateng said that many people's faces were a bit gloomy, and for a while, someone said: "Shouldn't this be done in the distance?"

"At that time, we can sue them for unfair competition."

"You can go to the Ministry of Industry and Information for mediation ..."

The words of everyone made Ma Huateng a little speechless. Just now you also took the initiative to interfere with each other technically.

As a result, I said so, you are all withered. Obviously, there is still confidence in the single instant messaging battle, and it can affect all products in the distance, and these people have no confidence.

Everyone talked about it, and finally decided to launch the QQ3G version of the mobile phone on the 20th and talk with the operator about traffic subsidies.

As for technology exclusion, it is not suitable for the moment.

For small businesses, small software, Tencent can try.

But for distant users with hundreds of millions of users, once the choice between the two is really opened, they may be more troublesome.

For today's sake, only by constantly updating their products to make them more adaptable to mainstream people.

They were caught step by step from a distance, not because of anything else, but because the distance of the replacement was always faster than that of them.

It is not a technical reason, it is caused by market research and feedback.

It seems that there is very little market research and feedback work in the distance. If you have a product, you can directly launch it, and the general effect will not be particularly bad.

This is the main reason for Tencent's slowdown every time.

Many times, Tencent is still in the open beta, and when it is in the user experience stage, people have started to go online.

In this way, it is far convenient to save a lot of time.

In this regard, it is the reason why many technical employees on Tencent are extremely depressed. It is not that we are not giving strength, but there are problems in planning there.

It takes a lot of time to do the test every time. It is very troublesome to know whether or not to know, the solution should be perfect from the beginning!

At the same time, Ma Huateng also made people stare at every move in the distance.

What action is really needed from a distance, then he holds a mentality of decisive battle and opens a technically exclusive battle with the other party.

Ma Huateng still has the last confidence in his mind ~ www.wuxiaspot.com ~ After all, Tencent has been established for more than ten years, and has accumulated countless users for more than ten years.

QQ is no longer a simple chat software. After ten years of use, users have been inseparable for ten years.

Of course, until the last minute, this trick can still be used.

Unless, it is really time to face life and death.

When Ma Huateng hesitated about this matter, he didn't know that Li Dong had actually set his attention.

Ma Huateng hasn't finally decided whether to fight a desperate battle, but Li Dong has already thought about it, and he is determined to pay attention.

As long as the mobile terminal WeChat covers a part of the crowd and lays a chance to win, he will start a PC battle, and the idea is exactly the same as that of Tencent executives.

Exclusion battle!

This is not Li Dong's unprovoked thought, but the 3Q battle of the previous life. Tencent relied on this and almost caused 360 to collapse. In the end, 360 had to admit defeat and finally settle.

Despite this, there are tens of millions of 360 uninstall users.

After all, compared with the user base, 360 is far less than Tencent, and 360 has alternatives, but Tencent at the time did not have alternatives.

And Li Dong hit this idea too!

There are alternatives for QQ and PP.

The Weibo and Mall products, although there are other software to replace, but the key is that the scale and user experience are far inferior.

After fighting an odd battle, Li Dong firmly believed that he would win.

Of course, such a move cannot last, and can only be determined quickly.

Once it lasts for a long time, it will cause a big response, and the government will definitely intervene.

This scheme can only be used once. The first time, it can be said that there is no precedent and normal business competition.

But if one time is unsuccessful, the second time I am afraid there will be no such opportunity.

Li Dong believes that after one time, I am afraid that the government will issue a series of restrictions.