The Rebirth of Wealth

April 1, April Fools' Day.

At 9 am, there was no much publicity in the distance, and a new application called "WeChat" was quietly launched on the pea pod.

Although the pea pod has the same name as the previous life, the pea pod at this time is completely different from the previous life, and it is more like the Teng Xun application treasure of the previous life.

Nowadays, the smart machines launched in China almost all adopt pea pods as application platforms.

Because of Li Dong's advance layout, the pea pod has almost become the official application download platform of the Android system smartphone.

Afterwards, the popular Apple AppStore, because the iPhone3G last time cooperated with China Unicom, failed to achieve the expected results. So far, the iPhone3G has not been officially released in China. Except for the few iPhones brought back from abroad, there are currently few users in China .

This time, Faraway did not release a WeChat version on the Apple AppStore.

Pea pods cover almost all current smartphone users, including those who are still using Symbian.

The smart phone system is not limited to Android and iOS. In fact, whether it is iOS or Android, these two systems have not been around for a long time.

If it were not promoted by Li Dong in China, it would be the first to adopt Android smart system on OPPO mobile phones. Android system simply cannot prevail in the country. At least there is no hope that it will become the mainstream system of Huaxia smart machine system.

So far, in the global scope, among the intelligent machine operating systems, the real king is actually the Symbian system.

Li Dong can not go online with the iOS version, but the Symbian version must go live.

In addition to the OPPO smart phone, many smart phones launched by many domestic mobile phone manufacturers are still using the Symbian system, unless Li Dong wants to give up this part of users.

Obviously, Li Dong would not do such a stupid thing.

...

Yuanfang Building.

At 9:10, WeChat went online for 10 minutes.

Data control center.

Zhang Xiaolong was sweating heavily, and Liu Hong was also ugly. He said after a while: "10 minutes, 280 downloads, 247 registered users."

The three-digit number is the most bleak data released in the past few years.

Even if it was a logistics housekeeper before, it took 10 minutes to go online, and the download volume exceeded 1,000 people!

Before the previous Weibo applications, because of the large amount of advertising in the early stage, who did not break 10,000 or even 100,000 in the first time!

Only WeChat, which had high hopes from Li Dong, went online for 10 minutes and had less than 300 downloads!

It's miserable!

Even developer Xiaolong Zhang was pale and sweaty.

It ’s not that Li Dong is angry, nor because he has become the president of the business group, or that Li Dong is angry.

But he has doubts about the product and has shaken his confidence!

10 minutes, even if there is no promotion, the pea pod is actually the best promotion, but such data is too bleak.

Compared with the tens of millions of downloads of other distant products, WeChat looks so bleak.

For a long time, Zhang Xiaolong said slightly: "Chairman, I ..."

He kept talking, and it was hard to tell.

He wanted to tell Li Dong that he would give up this version, update the new version, and promote the version with voice intercom.

In Zhang Xiaolong's view, voice is the core competitiveness of WeChat.

Now that it has been developed, it is ready to go live.

It is not a problem to increase the promotion efforts to attract tens of millions of users based on the number of users in the distance.

Once in the smart phone user group, occupies tens of millions of users, even if Teng Xun responds, it may not be a distant opponent.

Even if Teng Xun followed suit, based on Zhang Xiaolong's understanding of Teng Xun, the other party could not develop the same product in 20 days.

Even if you work overtime, half a month is the limit. No matter how fast, the user experience is absolutely terrible.

He wanted to say, but Li Dong said that he was not in a hurry before the new version was launched in May, which made him a little wonder what to suggest.

Just when several people were extremely disappointed, Li Dong laughed and said: "What's the hurry?

In 10 minutes, nearly 300 downloads were considered good.

After all, these communication software, in fact, the most difficult is the beginning.

The later it gets, the easier it becomes, like a snowball, getting bigger and bigger.

300 people, as long as 100 people can persevere, he can bring people around to join, relatives, friends, colleagues, including their PP friends.

Everyone is a chain of relationships, he can bring thousands of people to join.

So I'm not in a hurry, take your time.

Good things, you have to throw a little bit.

You throw out the best one at a time, then everyone has a big appetite, and it will be more awkward to update later.

Now version 1.0 can only import address book friends.

Three days later, update the version and add the function of importing PP friends.

In another week, the function of adding friends will be expanded, and Weibo friends, nearby people, and shakers can all be online.

We gave Teng Xun time to let them develop.

After they have worked hard to complete the development and go online, it is almost until May. At that time, we will go online and the voice intercom version will go online!

Nationwide, make preparations for comprehensive promotion!

On May 1st, I let everyone across the country see WeChat's advertisements and know the functions of WeChat, and by this time, WeChat should already have a fixed user group.

The user group accumulated this month will become the link and pioneer of our promotion!

Through them, we can quickly harvest the fruits, so that Teng Xun simply has no time to deal with it, understand? "

Hearing what he said, the people in the control center were relieved first, and then Liu Hong frowned again: "Mr. Li, why don't you just go online for the voice version ..."

Li Dong rolled his eyes and didn't breathe: "Are you stupid or am I stupid?

How many smartphone users are there now?

Less than 30 million!

And now there are a large number of smartphone users every day. Do you know how many users can be added in a month?

OPPO took advantage of the opportunity of home appliances to go to the countryside, with monthly shipments exceeding 3 million units!

Other manufacturers are not bad. In a month, they can add nearly 10 million users, okay?

OPPO's exclusive machine went online in May, and reservations are now online. By then, there will be more than 3 million units shipped in one day!

If 30 million units can be completed within a month, do you know what it means?

It means that smartphone users can reach more than 70 million at that time. Do you understand?

Of course, this is the best case, actually it will not be so fast, but more than 60 million, I think it is ok.

The number of users has doubled than it is now. I launched a new version at that time to seize these new users.

Waiting for Teng Xun to follow suit, 60 million users have been covered by me for more than half. No matter how he jumps, it is a dead end.

But it ’s different now. It ’s equivalent to giving them an extra month. The old users ca n’t reach them, and the newly added users can cover them.

When the number of smartphone users reaches 60 million, it should enter a bottleneck period.

This data will not rise indefinitely. China Mobile has more than 700 million mobile phone users. In my opinion, smartphone users account for about 10%, and will enter a short-term bottleneck period.

So before the bottleneck period, we covered these users. In the next outbreak period, we can wait to harvest the fruits.

Instead of now, before reaching 5% of the total users, we are anxious to launch our killing tricks, so that it is difficult to cover all users in the later stage. "

Several people nodded. Indeed, it was n’t Teng Xun ’s follow-up or other problems that restricted the distance.

The key lies in the size of the user!

If there are too few users, even if you cover them all, there will be more people in the later period. Once Teng Xun works hard, it is very likely to ignore your accumulated customer base in the early stage.

But once there are more than 50 million users, it will be difficult for you to seize the market no matter how hard you exert yourself later.

Just like the million cards in the distance, the code scanning function was launched before, and it did grab most of the user group in the early stage. Even in the beginning, in the mobile field, the market share was as high as 90%.

But when the number of users increases, Ali is also working hard. At this time, their old users will choose to return.

At present, in the mobile market, although Wancao still occupies about 60% of the market, Alipay ’s market share has also reached about 30%, which has narrowed from the previous tenfold gap to twice the current one. Group selection problem.

These people don't care which one they choose, and some old users will subconsciously choose Alipay, after all, he has used it.

However, if the far-end is not launched before, but choose to launch now, the effect will be completely different.

Of course, Li Dong chose to launch at that time, not because he was stupid.

WeChat software doesn't really matter, it's just the telecom operator's plate.

Alipay and Wancao, these Internet payment software, prying plates are several times or even tens of times larger than WeChat.

And it's about internet finance, Li Dong really wants to go it alone, he doesn't have such a big appetite, nor such a great ability.

Even if he thought, the government would not agree.

...

It was at the same time that Li Dong talked to them.

Shenzhen.

Teng Xun headquarters.

Ma Huateng and several senior vice presidents, including some product managers, stared at the big screen of the conference room.

On the big screen, WeChat software is displayed, including analysis by some professionals.

A senior product manager of Teng Xun stood on the stage and said loudly: "WeChat is not much different from the current IM software. Its function is very simple and the user experience is rough.

Of course, WeChat is not useless.

It simplifies the current bloated system of IM software and maximizes the communication function.

It can be said that it is a pure IM tool.

But it also has a difference with QQ and PP, that is, its weak relationship chain.

In my opinion, WeChat is not a software launched for a wide range of applications. Its purpose is to connect with the social circle around itself and to narrow and live the IM social circle.

This is still desirable.

Looking at the WeChat friend import system, we know that its relationship link is built on the phone address book, and the scope is reduced a lot, the purpose is to push accurately.

Really speaking, I think it is similar to mobile Fetion.

Its target group is also the group of people around it and it is related to itself.

According to the six-degree separation theory, the connection of this kind of relationship chain will be more reliable and more active through the acquaintances and through the people around you.

but……"

The product manager did not completely deny WeChat, everything has its merits.

But he continued: "But this kind of social software, in my opinion, is still a bit superfluous.

There is no need to develop a new software at a distance. They can import the address book friend system based on the original PP.

In this way, the function of PP is also enriched.

This way, splitting up makes me feel a bit wasteful.

Of course, the remote purpose may be to simplify the communication function, so that PP does not appear bloated.

After all, current mobile phones have limitations, too many functions, and too large content. It is also easy to have some difficult problems, and the user experience is not too good.

In fact, our QQ3G has simplified some functions ... "

The product manager continued. When he finished, Ma Huateng said in a deep voice: "How do you think this software poses a threat to QQ?"

Everyone was silent for a moment, and after a while it was said: "Actually, in my opinion, WeChat is not enough to pose any threat to us.

You can see from the current downloads that this software has not caused any sensation and impact.

Of course, this is also related to the fact that there is no large-scale promotion in the distance.

Its only innovation is the introduction of the address book system. As for the abandonment of other bloated functions, in my opinion, there are good and bad.

As in the distance, unless we are developing new software now, otherwise, it is impossible for QQ to completely abandon the previous functions. If you really want to abandon it, then it is not QQ.

In addition, WeChat's profitability is also limited.

It is good to abandon other functions to allow customers to have a simpler and more extreme experience, but in fact, who was not the first IM software?

Why add new functions in the later period?

The key lies in launching value-added services and increasing our source of income. Just like WeChat now, where is its source of profit?

Value-added services?

Advertisement Income?

Traffic revenue?

Is it something else?

Even in my opinion, WeChat is not as good as Fetion. Of course, the user interface and login method of WeChat are much simpler than Fetion, which still has merits.

The products I feel far away from me are simple and convenient.

According to Li Dong, it is a fool-like operation, which can be used by illiterates.

This is the case with WeChat. I do n’t think their positioning is necessarily based on text communication. Their picture communication is clear and clear ... if this is ... ”

The senior vice president said, and could n’t help but feel the chin: “I just seemed to have thought of something. It just passed away, and I forgot.”

Many times, without a precedent, when you have a flash of thought in your mind, it is difficult for you to grasp and clearly remember what the thought is.

Just now the vice president thought of the voice call function.

But at this time, at home and abroad, voice calls are still patents of telecom operators.

VoIP appears, but VoIP is actually charged.

The voice call function of WeChat is actually a variant of VoIP, but WeChat converts this voice call fee into a traffic fee.

This is also the reason why Li Dongfei has to talk to the operator about the reduction of traffic costs.

Otherwise, the traffic cost formed by each voice is even higher than the cost of the call. At that time, the introduction of the voice chat function is a bit of a taste.

The flash of light left the vice president in a tangled state and did not continue to speak for a while.

Others waited for a moment, and seeing that he was still thinking, Ma Huateng had to say: "No matter how far away, the distance generally does not do useless work.

The more low-key Li Dong is, the more dangerous it is.

Although WeChat seems to be simple, we haven't tried this model or used it in practice.

It is unknown how much impact it will have on us.

The unknown is the most terrible.

The wireless department immediately started tracking this project, and we also started to develop IM software for this weak relationship chain.

People have me, this is the basis of our undefeated.

To prevent the other party from suddenly becoming bigger, we can't keep up and cause major losses. "

Everyone nodded in agreement. Anyway, the average person launches such a product, and they don't necessarily care too much.

However, since it was made by Li Dong, they have to pay attention to the garbage software.

At present, WeChat is not enough to have any possibility of impact on QQ.

But Ma Huateng always felt that Li Dong ’s goal this year was Teng Xun. Now that the other party has launched a software related to IM, he has to pay attention.

...

When the meeting room was over, Ma Huateng lit a cigarette and smoked.

After a while, Ma Huateng took out his mobile phone and called.

Not Li Dong, but Ma Yun.

As soon as the phone was connected, Ma Huateng said in a deep voice: "What do you mean, he said?"

The opposite Ma Yun was also exhausted at the moment, exhaling gently: "It's hard to say, it's not you or me anyway, but don't worry too much, it's unnecessary to scare yourself.

Uncertainly, this guy is waiting for us to mess up.

We were in a mess, and that gave him a chance.

At present, we have to stabilize first, and then, as long as we stabilize, is Li Dong really invincible?

I never believe that there is an invincible person, because a person has weaknesses, as long as he grasps his weaknesses, sooner or later will give him a fatal blow!

Let him be arrogant for a while ~ www.wuxiaspot.com ~ look back to make him look good! "

Ma Yun was talking about clenching his teeth, but Ma Huateng said helplessly: "I also believe that people have weaknesses, but his weaknesses are all passing by. This opportunity is not so easy to seize."

"Wait! Two years or two years and two years or three years. If we go to the present, don't we have patience?"

"This is also the key ..."

Ma Huateng didn't go on, the key is that we can really wait so long?

He is a little unsure about this now.

In fact, this group of people will not lack self-confidence, but compared with Ma Yun, Ma Huateng's sense of crisis is heavier.

No matter how difficult Ali is, Ma Yun never thought of compromising and confessing defeats. When Teng Xun encountered a crisis a few years ago, Ma Huateng raised his mind about packing and selling.

After all, human beings are human beings, and even if they succeed, they will never be able to do anything.