The Rebirth of Wealth

August passed away.

In September, the distance finally reached the time of harvest.

On September 1, Yuanfang Group and Longhua Group jointly held a press conference.

On the same day, Longhua Plaza held a name change ceremony.

As the leading shopping plaza in Pingchuan, Longhua Plaza is not only famous, but has also been hailed as the facade industry of Longhua Group.

However, unexpectedly, Longhua Group actually sold Longhua Plaza!

At the press conference, reporters asked questions one after another.

Some questions are very sharp, especially for the Longhua Group. A reporter asked outspokenly: "Mr. Xu, Longhua Plaza has been performing excellently for three years.

Now that Longhua Group sells Longhua Plaza, does it mean that Longhua Group failed in commercial real estate?

Another point, I heard that there is a crisis in the capital chain of Longhua Group. The sale of Longhua Plaza this time is also to ease the pressure on Longhua Group. Is it true? "

Xu Shengzhe didn't change his face and said: "The two points you said must have been the doubts of many people.

First of all, let me answer your first question, is that Longhua failed in commercial real estate?

When we invested in Longhua Plaza in 2002, we invested a total of 500 million yuan.

In the past three years, our recycling cost has exceeded 100 million.

This time in cooperation with Yuanfang Group, Yuanyuan Group acquired Longhua Plaza at a price of 1.5 billion. At this time, do you still think that we have failed in commercial real estate?

In the five years before and after, a 300% return, if this is also called failure, I think there are few real estate companies in China that are better than us.

As for why you want to sell Longhua Plaza, there is indeed a part of the reason for the capital chain problem you mentioned.

I don't deny this. Longhua has invested more than 8 billion yuan in Su'an New City in the past two years, which is very expensive.

Coupled with the rapid expansion, cash flow is a bit tight.

However, with regard to capital flow, the sale of Longhua Plaza this time should be able to satisfy our next development, which is beyond doubt.

In addition to funding issues, another point is Mr. Li ’s personal factors.

To be honest, I am not very willing to sell Longhua Plaza. After all, Longhua Plaza has given us high returns.

But I can't hold Mr. Li sincerely, as everyone knows, Li and I are always friends.

And Longhua Square is the first store and flagship store of Pingchuan in the distance. President Li has special feelings for it. I have discussed with me several times whether I can transfer Longhua Square to him.

I refused the previous few times. This time, we happened to have a little tight funds. In addition, Mr. Li's quotation also moved my heart. Finally, I had this cooperation. "

Xu Shengzhe threw all the questions to Li Dong, and then no one asked Longhua here.

The reporters turned their attention and asked Li Dong questions.

The most crucial point is whether Li Dong feels that the 1.5 billion takeover of Longhua Plaza is too overestimating the value of Longhua Plaza?

The other is whether taking over Longhua Plaza means that Dongyu Real Estate will re-enter the expansion mode.

And the next expansion direction is residential real estate or commercial real estate, which is also very interesting to everyone.

The first few questions, Li Dong perfunctory.

Waiting for a reporter to ask: "Zhong Li, the recent large-scale movements of the Yuanfang Group, not to mention the rapid expansion in the retail field, and other areas have also undergone substantial expansion. Can the distant place withstand this expansion rate?

Many people are interested in this answer.

Over the past year, Far East has successively entered Beijing, Tianjin, Hubei, Shancheng, Henan, and Shanghai, as well as Jiangsu, Zhejiang, Lu, and Gan provinces that entered late last year, covering almost half of China.

This crazy expansion mode, many people are frightened to see it.

This is just the expansion of the supermarket field. In addition, the logistics aspect is also to build a plan of thousands of stores, and multiple warehouses and distribution centers are still under construction.

The other is Sichuan and Sichuan, Sichuan Airlines, Southwest Logistics Center, and Education Donation Program.

And the e-commerce war that just ended not long ago, as well as the current Longhua Plaza, Yuanyuan Logistics Park ...

This series of big moves can be said to shake the entire business community.

Many people say that Li Dong's youth was successful, and his success was rampant. He completely forgot what it meant to play steadily.

If it were not for Li Dong to not accept an individual interview, the threshold would have been broken by reporters everywhere.

Now that someone has raised this issue, everyone naturally follows it.

Li Dong didn't evade it, he pondered for a moment and said: "The speed of expansion in the distance is fast, I don't deny this. As for whether I can bear this pattern and speed, I don't think I need to explain more.

Since the establishment of the distant place, it has always been capable of nothing.

Not to mention, compared to other companies, I think there is no big problem with the expansion rate in the distance.

There must be some minor problems, but it is sufficient to be correct in the general direction.

Hundreds of stores in Jiangsu, Zhejiang, Lu and Gan provinces were put into operation last month, and the results were spectacular. Within a month, the three places started to make profits.

This shows that the brand of Yuanyuan is still recognized by the public.

In the retail industry, Yuanfang Group ranks first in the industry in terms of both mode and service concept. In terms of scale, Yuanfang can now rank in the top five.

There is also a rate of profitability, and we are not falling behind.

This kind of result, presumably you should be able to understand why the distance can expand so fast, but not why the distance can expand so fast.

If it is not for the public to accept the distant place, the distant group is needed, and the distant group cannot do this.

This is an achievement in retail, but in other respects, there are many users in the remote mall, you can ask those mall users, how is our mall?

We are committed to creating a most complete management system, the mall brings you convenience, convenience and genuine prices!

In general, everything we do is to meet the needs of the public, think what the public thinks, and inherit the customer is God's core service concept.

As for logistics and real estate, these are all true.

Everyone in the several communities launched by Dongyu Real Estate last year also saw that they are now completed. In terms of speed, after-sales, and price, which one is not ahead of others?

It ’s not that I boast, but it ’s stronger than other companies in the distance!

No other company can do the best, then we will do our best!

Other companies can't do the most perfect, we must do the most perfect!

You have also seen that Mr. Xu of Longhua is here. I did not refute these words. Did it prove that everything I said is truth? "

Xu Shengzhe's mouth twitched, your sister!

I refute?

I don't refute to give you face, at this time, I am more serious than you.

Too lazy to take care of this guy's bragging, Xu Shengzhe did not answer.

It ’s okay if he does n’t answer the call. The reporters listened with relish.

If you do n’t speak out, is that still Li Dong?

This is the best now. Tomorrow's news report has materials to write. Li Dong bluntly said that all businesses in the distance are first, and all are provocative.

Provocation by small people is not terrible, but provocation by large people can only be seen.

Li Dong depreciated all the giants in the retail industry today, and depreciated the giants in the real estate industry, and even the e-commerce side also provoked it. Someone will always come out to fight.

Once confronted, there will be a big show.

After asking these questions, and then reaching the stage of regular talk, the reporters asked smoothly: "How does Li always solve the problem of funds? Now that there is a listing trend in China, has Li ever considered going to the distant market?"

"Funding is indeed a problem. Over the past six months, the total amount of distant investment has exceeded 25 billion.

At present, there is also a stretch in the distance ... "

Before Li Dong finished his speech, many people became excited.

This is the first time Li Dong has confessed in front of the media. In the past, this guy was always brave and ambitious. I do n’t lose money!

How long?

Now this guy finally says that he is short of money, let alone not short of money, everyone really thinks that the bank is opened by their family.

Over half a year, the total investment has exceeded 25 billion. This is not an exaggeration. I am afraid that there are so many people knowing.

They still wondered where Li Dong came from with so much money. Now they want to see what Li Dong thinks.

Li Dong didn't care what others thought: "Actually, I always wanted to wait for the distance to reach 100 billion scale, then go to financing, and then go public, so that we would become a giant in the industry. .

It's a pity that a penny knocks down the hero.

Recently, Distant has already started to contact major investment institutions. We may raise funds in the near future. It is not yet time to go public. "

"Financing? Mr. Li, can you tell us about your general plan?"

"Mr. Li, can you tell us which organizations you contact?"

"Mr. Li, can you disclose your initial financing quota?"

"..."

The reporters questioned one after another.

Even Xu Shengzhe on the side was a little surprised.

Li Dong laid his hands, and everyone finally became quiet.

Li Dong said with a smile: "I won't say more about the specific plan. As for the financing amount, my intention is naturally more good. The initial estimate is about 10 billion."

"Ten billions!"

Everyone felt their breathing was heavy, and immediately said: "Mr. Li, is it the overall financing of Yuanyuan Group?"

"It's undecided for the time being. Of course, there is still the possibility of financing with Yuanyuan Group as the main body."

"Then can you talk about how much your personal valuation of Yuanyuan Group can be?"

"It's about 50 billion, maybe higher. Of course, this is also an uncertain thing. Look at the valuations given by the major institutions. I say 50 billion. People may say that I am arrogant. But then, maybe Some people are optimistic about us and give us a valuation of 100 billion yuan, which is not impossible, what do you say? "

"..."

Everyone is speechless, 50 billion? 100 billion?

How dare you think about it!

The far-end group now, to be honest, has a valuation of 30 billion yuan, and everyone still agrees.

It can be turned several times, unless the investment institution is extremely optimistic about Yuanyuan Group and optimistic about Li Dong, otherwise it will definitely be impossible.

But at this time, Li Dong's valuation of distant places is not the focus of their concern.

The point is that the distant place finally has to choose financing. All along, they thought Li Dong was the undefeated god.

Although for other companies, financing represents success, but for the distance, everyone still has a bit of a taste.

Is the authoritarian Li Dong finally unable to sustain it?

Suddenly everyone felt a little pity. They really wanted to see how Li Dong created a miracle. He would continue to do so in a single fight alone.

Last year, Li Dong shook everyone around.

At that time, he also said that there will be institutions financing remote places, but in the end, he personally invested 2 billion and issued 3 billion bonds to help remote places overcome difficulties.

Will Li Dong wander everyone this time?

But looking at him, and the situation in the distance now, it doesn't feel very similar.

There are not many profit points in the distance, mainly in the supermarket system.

However, on the supermarket side, if you count more, and the new markets in the three provinces, the profit will not exceed 5 billion a year.

And Yuanyuan Group has invested more than five times this number alone this year. Without financing, can Li Dong continue to expand in the future?

Just as everyone was thinking, Li Dongbala stepped down directly.

Xu Shengzhe on the stage hurried to catch up, eagerly said: "Do you really want to raise money?"

"you guess?"

"Guess a fart!" Xu Shengzhe scolded and said angrily: "Why don't you raise money earlier! If you say earlier ..."

Li Dong smiled and said: "You said earlier that you wouldn't spend that much money. Is it right to leave some money to invest in a distant place?"

Xu Shengzhe didn't have a good air: "You know it. Seriously, you should consider me the first one in financing. When you haven't done it yet, I thought about investing far away. You haven't agreed, if At the beginning, you promised. Let's join forces. What is the distance now?

It ’s better now, I do n’t have any money on hand. You told me to raise money. Is n’t this just ostracizing me?

Did I not invite you to see you? "

Li Dong pouted: "Whoever I let in will not let you in. You should worry about it. Get in this fox, don't sell me someday. I don't know, you guys eat it. People don't spit bones, it's better to stay away from me. "

"You are slander!"

"I praise you, don't understand it."

Xu Shengzhe was annoyed and hummed: "Do you think others are better than me? At this time, you are raising tens of billions of dollars. Look, don't **** your blood, those people will stop?"

"It will not bother you, and I will be happy to absorb it." Li Dong said with a smile.

Xu Shengzhe's face changed from time to time, he snorted and turned away.

Li Dong smiled a little, it seems that this guy really wants to take a long-term stake.

Waiting for the backstage, Wu Shengnan also chased over, curiously said: "Mr. Li, have we contacted the financing institution?"

"No."

"then you……"

Wu Shengnan was confused, there was no contact, what did you just say is really like?

Li Dong casually said: "First, give everyone a peace of mind, and then let me say, over 10 billion of group financing, which is so easy. It is normal to talk for a few months or a few years, maybe even a few months later, maybe I made another ten billion yuan, which is not the same thing. "

Wu Shengnan laughed, can you really grab the money?

If tens of billions is so profitable, is there such a billionaire in China now?

Li Dong didn't care what she thought, and said with a smile: "Don't talk about it first. Anyway, it's really the same. It's not impossible to contact a financing institution. Be prepared.

By the way, take a look at the outside world's valuation and views on distant places. These investment banks and fund institutions are relatively poisonous.

See how much they quote us, if the price is high, you can also enhance our reputation.

By the way, let's take a look at our business level. It is also good to talk to these professional financial players. "

"But, wouldn't it cost a lot of energy in this way?"

"And once the valuation is too low, it may have an adverse impact on our later financing and listing."

Li Dong didn't care: "I will say it later, if a few years later, if I really become a 100 billion group in the distance, do they matter whether they are optimistic?"

"As for wasting energy, anyway, you have been idle recently, so waste it.

Draw a big pie to satisfy yourself, and there will not be so much nonsense in the back. I will tell you about this matter. Don't talk nonsense.

If you want Dongyu Real Estate to continue to expand, just cooperate with me, do you understand? "

Wu Shengnan couldn't help crying and laughing. His boss really dared to do it, so he wasn't afraid of trouble behind him?

But when it comes to expansion, Wu Shengnan is still a little emotional. Consider asking: "But without financing, how can we expand without money?"

Now that the group has run out of money, this acquisition of Longhua Plaza ~ www.wuxiaspot.com ~ also used reserves of other projects.

The money in the data center and the money in Su An Shopping Center were all misappropriated by Li Dong. I am afraid that it will be a bit troublesome to start these two projects.

Li Dong touched his chin and said, "Let's talk about it anyway. It's not anxious now. Even if it's expanding, it will probably have to wait until the end of the year or the beginning of next year. Maybe we will have money.

If such irresponsible words, if Li Dong said it himself, Wu Shengnan could not believe it.

He glanced at him with some resentment. Wu Shengnan said helplessly: "Well, you are also drawing me a pie."

"This is not a big cake, you will know it anyway. By the way, when will Shen Qian tell you when you will come back?"

"Just these days."

"Let her come back as quickly as possible. The group has been in trouble these days, running around all day long. I really thought I would get paid without having to work."

Li Dong muttered a word without saying anything specific.

However, this is not a foolish thing. There are indeed things to do in the past few days. There are many things in September, and Weibo will be online soon.

In addition to Weibo, the distribution platform is also fast.

All of these things need to be dedicated to the mall side. How can this manager Shen Qian not come back.

And Li Dong himself has something to be busy with. On the 3rd Jiang University, he had to pass the school. He may have to catch up on the 11th chain industry conference.

In addition to these, he will also inspect new markets around the country recently, which is also a labor-intensive matter.

There was no one around to watch over the group, and he hadn't been away for so long.

The last and most important point is to find ways to raise money.

There is no money to say that everything is empty. At that time, it is not enough to think about financing. Li Dong said this today, but also to set the stage for the back.

If you can raise money, you can say that if you can't raise money, financing is the same way.