"You all know that the name that is about to be announced was chosen by the extremely professional and strict teachers of the judging panel after rounds of repeated deliberation, careful consideration, and strict review. It was finally determined from among the many amazingly outstanding contestants! No matter who the lucky winner is, he must have deserved to stand on the champion's podium with real skills and hard work!" Wang Bo became more and more excited as he spoke, and his voice trembled slightly, as if he himself was immersed in the great excitement of the mystery that was about to be revealed.
At this time, he carefully opened the golden envelope, just like dismantling an extremely precious work of art, with gentle movements and a bit of impatience. After pulling out the note inside, he first lowered his head and took a look. In an instant, the originally brilliant smile on his face instantly expanded to the extreme, as if it could illuminate the entire stage. "Okay, dear friends, now I will announce with my loudest and most excited voice that the winner of this competition is..." Before the words fell, the whole audience fell silent. Everyone seemed to be under a spell, not daring to breathe, and all pricked up their ears. Their eagerly beating hearts seemed to burst out of their chests. Everyone stared at Wang Bo's mouth, eagerly waiting for the name that would shock the whole audience and ignite everyone's enthusiasm to be spoken out loudly from Wang Bo's mouth like a huge bell.
"Please invite Mr. Rowley, chairman of Manchester United Club, to announce it to everyone." As soon as Wang Bo's penetrating voice fell, the eyes of the whole audience focused on one side of the stage. Rowley walked calmly to the center of the stage with steady and confident steps.
He smiled and nodded slightly to the audience, then cleared his throat, and the loud voice echoed clearly throughout the venue: "Now, let's reveal the winner of this competition! This contestant's work is simply amazing. The unique design concept seems to have opened a new window of cultural integration for us, allowing Manchester United's passionate spirit and the profound cultural heritage of the Eastern country to collide and create brilliant sparks; the exquisite craftsmanship is fully displayed in every detail, whether it is the outline of the lines or the matching of colors, it is handled just right; coupled with the perfect cultural integration, the Eastern elements and Manchester United elements are seamlessly connected, without any sense of disobedience, and it completely conquered all our judges."
Luo Lie paused, his eyes full of expectation and excitement, and then he mustered up his strength and announced loudly: "The winner of the first Manchester United 'Oriental Edition Limited Edition Jersey' Design Competition Finals is: Li Zhengqi from the National Academy of Fine Arts of the Eastern Country!"
Instantly, thunderous applause broke out in the venue. The champion, Li Zhengqi, ran onto the stage excitedly, holding her own design tightly in her hands, her eyes full of excitement and pride. Her work brings the oriental embroidery craftsmanship to its extreme, with a lifelike unicorn embroidered on the front of the jersey, and the elements of the Manchester United logo cleverly integrated into the unicorn's body, such as the red color of the Manchester United logo for the unicorn's eyes and the blue color of the Manchester United logo for the unicorn's scales. The unicorn symbolizes auspiciousness and majesty in oriental culture, implying that Manchester United will be able to win the game and be invincible in future games. At the same time, an exquisite oriental landscape painting is embroidered on the back of the jersey, which seems to be telling the glorious history of Manchester United, echoing the unicorn on the front, forming a perfect whole.
Luo Lie personally walked up to Li Zhengqi, presented her with the champion's gold medal and certificate, and hugged her cordially. "Your work is really outstanding, perfectly showing the charm of Manchester United and oriental culture. I believe this design will definitely become a classic limited edition jersey in Manchester United's history." Luo Lie said to Li Zhengqi with a smile.
Soon, the staff prepared the signing table. Under the witness of a group of judges, contestants and stars:
First, Ed Woodward, CEO of Manchester United Club, Florian Alt, Global Vice President of Adidas, and Li Zhengqi, the champion, jointly signed the jersey design authorization and the subsequent city-specific agreements. I believe that in the near future, this "Qilin" jersey will be as popular as the previous "Dragon Pattern" and "Phoenix Pattern" jerseys in the Red Devils fan circle.
Then, John Annabell, Partner Sales Director, signed a design agreement on behalf of Manchester United Club with Li Zhengqi, the champion, and Li, the vice president of her alma mater, the National Academy of Fine Arts, a representative of the oriental country.The investment agreement of "Manchester United & National Academy of Fine Arts & Li Zhengqi Studio" was established. In addition to the equity of the studio, Li Zhengqi received a championship reward of 500,000 pounds. At the same time, Manchester United announced a donation of 1 million pounds to the National Academy of Fine Arts, a great oriental country, to establish the "Manchester United Scholarship".
After the award ceremony, Zhang Zhaoda, chairman of the jury, John Annabell, director of partner sales of Manchester United, and the overall champion Li Zhengqi, Liu Xue, winner of the "Special Jury Award", Chen Minghui, Li Huaiwei, winner of the silver medal, and Liu Yu, Yoghurt, Li Juan, winner of the bronze medal, came to the interview area, ready to accept sharp and expectant questions from media reporters from different countries.
As the chairman of the jury, Zhang Zhaoda was the first to be focused on by reporters. He smiled, calm and confident, and his eyes revealed his satisfaction with the results of this competition. A reporter from the oriental country asked the first question: "Chairman Zhang, can you talk about the original intention of holding this competition and the overall evaluation criteria?" Zhang Zhaoda nodded slightly, cleared his throat and said: "The main purpose of holding the Manchester United's 'Oriental Edition Limited Edition Jersey' design competition this time is to build a platform for the deep integration and collision of Eastern and Western cultures on Manchester United, a highly influential sports brand. We hope to see young designers use their imagination to cleverly integrate the essence of Eastern culture into the jersey design without losing the characteristics and spirit of Manchester United. In terms of evaluation criteria, we focus on the innovation of design concepts to see whether the contestants can combine the two cultural elements in an ingenious way; the exquisiteness of craftsmanship is also crucial, details determine success or failure; and the harmony of cultural integration cannot be stiff, but natural."
Then, John Annabell, the director of partner sales of Manchester United Club, also became the focus of questions. A British reporter asked: "Ms. Annabell, from a business perspective, what impact will this competition have on the brand promotion of Manchester United and the sales of related products?" John Annabell pushed his glasses and answered seriously: "This competition is undoubtedly a very successful brand promotion activity. It has attracted many outstanding designers from all over the world to participate, allowing the Manchester United brand to receive more extensive attention in the field of design, especially in terms of integration with oriental culture. For product sales, although not all winning works can be commercialized, the topicality and attention brought by these excellent designs will attract more fans and consumers to be interested in related products we will launch later. For example, the work of the champion Li Zhengqi, even if it may not be completely commercialized as it is at present, the design ideas and cultural integration methods it shows will bring a lot of inspiration to our future product development, and will also make fans look forward to our new attempts in cultural integration."
At this time, the champion Li Zhengqi also ushered in her question time.
A reporter from the Oriental Power asked curiously: "Li Zhengqi, congratulations on winning the championship. Can you share your inspiration and the biggest challenge you encountered during the design process?"
Li Zhengqi smiled shyly and said: "Thank you for your congratulations. My inspiration actually came from an accidental opportunity. When I visited the traditional culture exhibition of the Oriental Power, I saw an ancient landscape painting. The artistic conception and smart lines between the landscape reminded me of the agility and passion of Manchester United on the field. So I wanted to incorporate the charm of this oriental landscape into the jersey design. During the design process, the biggest challenge was how to perfectly integrate the elements of oriental landscape with the logo and colors of Manchester United, so that it would not appear abrupt and highlight the characteristics of the two cultures. I tried many times, constantly adjusting the thickness of the lines and the color matching, and finally achieved the current effect."
"Special Jury Award" winner Liu Xue was also asked immediately.
A Siamese reporter asked: "Student Liu Xue, your dragon pattern design is very unique, but unfortunately it cannot be commercialized this time. What do you think about this?"
Liu Xue answered frankly: "Although it is a bit regrettable that it cannot be commercialized, I can understand that this is due to business planning considerations. And for me, it is a great honor to win the Special Jury Award and have my work collected by the Old Trafford Stadium Memorial. This experience also made me more clear about my responsibility for the inheritance of oriental culture in design. I will continue to explore how to better combine oriental culture with other fields in future designs, and strive to create works that can reflect cultural connotations and meet the needs of commercial promotion."
Leading Silver Award winners Chen Minghui and Li Huaiwei also dividedDon't share your design experience.
Chen Minghui said in response to a question from a Singaporean reporter: "I combined the elements of Eastern and Western mythology with the elements of Manchester United, mainly to create a sense of fantasy that transcends culture. When designing, I studied many Eastern and Western mythological stories, extracted the most representative elements from them, and then thought about how to make them coexist harmoniously on the jersey. The biggest challenge is how to balance the proportions of different elements so that they can all be fully displayed without being too messy."
Li Huaiwei told a Siamese reporter: "I chose to combine the traditional Eastern culture - auspicious clouds with Manchester United elements because auspicious clouds have beautiful meanings and can give people a warm and peaceful feeling. After combining with Manchester United, I hope to convey an atmosphere that is both energetic and elegant. During the design process, I paid attention to the shape and layout of the auspicious clouds, making it look natural and smooth, as if it was really floating on the jersey, which took me a lot of thought."
Liu Yu, Yoghurt, and Li Juan, the bronze winners of the show, also talked about their feelings about winning the award and the design process in turn. Liu Yu told a Korean reporter: "When I was designing, I mainly considered how to use modern design techniques to present oriental cultural elements so that it would be more in line with the aesthetics of contemporary young people. For example, I used some simple geometric shapes to reinterpret traditional oriental patterns, which not only preserves the cultural connotation but also makes the design look more fashionable."
Yoghurt told an Indonesian reporter: "My design inspiration comes from the traditional handicrafts of the oriental country. I want to express the warmth and texture of handmade products on the jersey through digital design. The difficulty encountered in the process is how to maintain the handmade texture while allowing the design to be perfectly presented through modern printing technology."
Li Juan told a Korean reporter: "I combined the floral elements in oriental culture with the Manchester United elements to make the jersey look more lively and energetic. During the design process, I repeatedly experimented with the color selection and pattern design of the flowers to find the most suitable combination, so that it can both highlight the beauty of the flowers and match the overall style of Manchester United."
With the answer to the last question, the joint interview of the six media also ended successfully. All the interviewees left with satisfied smiles, and the valuable experiences and profound insights they shared in the interviews will be spread around the world through media reports, known to more designers and Manchester United fans, and become another precious treasure left by this competition.
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