The rise of Hong Kong's wealthy families

Time flies, and it’s February 1982 in a blink of an eye.

The real estate industry in Xiangjiang has entered a period of sluggishness. The prices transacted at many auctions have dropped significantly compared with the second half of last year. However, many large consortiums believe that this is just a short-term adjustment in the real estate market, so they take the opportunity to 'buy the dip' and purchase properties. Purchased a lot of 'low-price' land and some commercial properties.

However, the real estate industry as a whole has not yet entered a "continuous decline" trend. Many smart real estate developers are still waiting and watching, hesitant and afraid of the terrible situation in 1973. However, some real estate developers believe that land prices in Xiangjiang will still decline. Room for upside.

This time, the Central District Bus Terminal site has attracted the attention of many real estate tycoons, such as Swire Group's Swire Group, Jardine Matheson Land's Pau Fullerton and Newbikin, and Sun Hung Kai's Guo Desheng. These are all tycoons in the Hong Kong real estate industry, and they are the only ones. How dare you take on such a big project.

Xiangjiang is so small that many real estate developers know each other and even cooperate with some foreign investors. He Jiahao chatted with Luo Yingshi, Zheng Yutong and others.

"It seems that He Sheng has a lot of confidence in the land of China-Pakistan Terminal." Bao Fuda added with a smile.

He Jiahao shook his head and said, "If Land Company does not participate, I will be more confident."

"He Sheng, to be honest, this land is located in the Central Financial District and is an important part of Land Company's plan." Bao Fuda said, these are not secrets. Who in the real estate industry does not know that Land Company will not allow anyone to take it away. The title of 'Landlord of Central'.

"Haha! The Land Company is going to make some blood today." Naturally, He Jiahao would not let go of this opportunity to consume Land's funds and increase the liabilities of the Land Company.

"Then it all depends on their own abilities." Bao Fuda nodded and did not continue.

Soon the time for the auction came. In addition to the land kings in Central, there were also many good sites in this auction, so many small and medium-sized real estate companies participated.

Since November last year, the auction transaction price of land in Xiangjiang has been slowly declining, which has seriously affected the financial revenue of the Hong Kong government. This time, the Central Land King not only increases financial revenue, but also stimulates the already sluggish real estate market.

As the finale, Land King is naturally placed at the end. The first auction is a piece of land in Tseung Kwan O. The location is not very good, but the area is large enough, with 150,000 square feet. According to the requirements of the Hong Kong government, 900,000 square feet can be built. With a built-up area of ​​1.2 square feet, this piece of land was finally sold for 410 million, and the developer was Sun Hung Kai Company.

The second piece is a 40,000-square-foot commercial land in East Tsim Sha Tsui. The Hong Kong government requires the construction of a commercial office building with a total area of ​​no less than 150,000 square feet and a shopping mall of no less than 50,000 square feet. The shopping mall must be the winner of the auction. The holding period is not less than 10 years.

Huang Tingfang, who had no interest in the land king of the Central District, attacked this piece of land fiercely. Naturally, He Jiahao would not give up easily. However, Huang Tingfang kept bidding, as if he was sure to win.

Seeing that it was almost done, He Jiahao stopped embarrassing Huang Tingfang. Who knew that Huang Zhixiang gave him a provocative look, but he ignored it.

Due to Ho's intervention, the Wong Ting-Fung family only had 7 or 8 square feet of buildings in East Tsim Sha Tsui (plus the current 40,000 square feet).

The real estate industry has just begun to show signs of rising weakness, and is clearly on a downward trend. Although many experts believe that it is just an adjustment in the prefectures and cities and there is no need to panic, the Hong Kong government is very anxious because it directly affects the finances and wants to restore the prefectures and cities to 80% immediately. year status.

Soon, four more pieces of land were sold, and the atmosphere at the scene was heightened again and again. The prices were all in the hundreds of millions.

However, the big companies that were interested in the land king remained unmoved. Only Zheng Yutong of New World Development took a picture of a 100,000-square-foot piece of land. Even Ho Ka-Hao only raised the price of the piece of land in East Tsim Sha Tsui.

More than an hour later, the last piece of land was finally put on the market.

"The last piece of land is located on the west side of Connaught Place in Central, between Connaught Road and Harbor View Road, with a total area of ​​144,000 square feet. This land was originally the terminus of minibuses and minibuses in Central. According to the requirements of the agreement , this land can build three buildings, of which the first and second floors are still used by CMB as a new bus terminal.

At the same time, the trading hall of the Hong Kong Stock Exchange will also be moved here. We hope that companies planning to bid will consider these issues.

The starting price this time is HK$2.5 billion, and each bid increase cannot be less than HK$10 million. Now please raise your bids. "

Just the starting price has exceeded the highest auction price just now, and everyone is quiet. This project is not something that large companies like New World Development and Huamei Real Estate can handle as a sole proprietor. If you are not careful, you will fall into crisis. Because the amounts involved are so huge.

Except for Land Corporation, other real estate companies form joint companies to participate in the bidding.

"2.6 billion!" The first bidder was Li Jiacheng, who directly raised his sign and added 100 million.

Many people couldn't help but discuss in low voices. They all knew that this piece of land was very likely to set a new record for the city of Xiangjiang.

"2.7 billion!" Kwok Desheng of Sun Hung Kai raised a sign and shouted the price. For these tycoons, shouting tens of millions is too torture, knowing that no one will care about ten million.

"3.3 billion!" Bao Fuda from the Land Company directly raised the price by a full 600 million, shocking the entire audience.

600 million!

Many real estate developers took a breath of cold air. This price can buy a medium-sized company.

He Jiahao smiled, the price was really high and exciting.

Li Jiacheng glanced at He Jiahao, Zheng Yutong and Li Zhaoji, then raised the sign and shouted "3.5 billion!"

The calm was broken again, and his eyes focused on Li Jiacheng again.

In fact, Li Jiacheng already knows that this land is likely to exceed 5.2 billion, because Bao Fuda dared to raise it to 600 million at a time. Land development with sufficient funds is very scary.

"3.6 billion!" Bao Fuda refused to give in.

"3.7 billion!" Guo Desheng looked around and quoted his price.

"Four billion!" Li Jiacheng shouted in a deep voice.

Guo Desheng frowned and did not follow. He discussed quietly with his allies. He didn't know whether he disliked the price being too high or wanted to raise the base price.

"4.6 billion!" Bao Fuda glanced at Li Jiacheng.

"Another 600 million added!"

Most people's hearts trembled. Although the location of this piece of land is excellent and the area is large, HK$4.6 billion may be a height that they cannot reach in their lifetime. Even if banks can lend money, the initial funds required are still very large. Huge numbers.

Li Jiacheng frowned and raised the price by 1.2 billion yuan in Bao Fuda's hands alone. An additional 600 million yuan would exceed the reserve price.

This situation did not allow him to think too much, so he immediately raised the sign again and Li Jiacheng shouted "4.8 billion!"

Hearing this price, He Jiahao still kept smiling. In his budget, this land was worth 7 billion, but now it is only 4.8 billion, which is just a 'little thing'.

But he is unwilling to spend such a huge sum of money. Not only is the risk high, but it also affects bargain hunting. There are too many good properties in the world. There is no need to compete with the Land Company for a short period of time. However, the Land Company must pay a large amount of money, otherwise You can't pass him.

Guo Desheng hesitated. This price was actually his low price. It was not impossible to continue bidding, but it was by no means as simple as 4.8 billion, and could even exceed 5.5 billion.

In fact, he can see the value of this land, and he also believes that the future land price in Xiangjiang will not lose money even if it is 5.5 billion, but he is unwilling because he can make more money by investing the money elsewhere. , putting your eggs in one basket is not the way to do business.