The rise of Hong Kong's wealthy families
Chapter 66 Human Heart
late March
In order to completely activate the real estate economy, the Hong Kong government decided to hold the first official land auction in 1978 on the 27th. As soon as this news was released, land prices rose a lot. Although it was still far from the peak price in 1973, it let everyone know The economy has recovered.
He Jiahao originally did not want to participate. The reason is that a piece of land is worth at least tens of millions or hundreds of millions. Neither Manulife Development nor Huamei Real Estate has enough funds to win it. If they reluctantly win it, I am afraid it will affect the subsequent development.
However, when he saw the land next to Happy Valley Cemetery on the auction list, He Jiahao's mind became active and he decided to get another bargain. He could even consider connecting the land at Happy Valley Cemetery to build a community, which would be more valuable.
This time, He Jiahao appeared at the auction, and many real estate developers had their eyes on him.
At just twenty years old, he started from scratch and acquired three listed companies. The reserve land of his companies has exceeded 1 million square feet. At the same time, he is well-known in magazines and movies. More importantly, this guy was almost kidnapped by Vietnamese and not only escaped , and also successfully 'intercepted and killed' Vietnamese, which became a topic among wealthy businessmen.
The auction has not yet started, and many people gathered together to chat. Although they are opponents today, they may be collaborators and friends tomorrow.
He Jiahao glanced around and found that the only founders of the four major families were Li Jiacheng of Huanghe Industrial and Guo Desheng of Sun Hung Kai Properties. Zheng Yutong of New World Development did not like the 'maximum price' (bidding) and rarely appeared in auctions. Li Zhaoji of Henderson Land I like merging buildings and acquiring old buildings, but I don't like such expensive government land.
In fact, although the four major families have become powerful at this time, their real estate companies are still immature and their market value is not high. Huanghe Industrial is only 700 to 800 million. The other three are better, around 1 billion. Compared with the large British companies, , very different.
Of course, they don't just rely on one company, they have many joint ventures, and they also have private companies, which are naturally much better than He Jiahao.
"Ah Hao, which piece of land have you chosen today?" Zheng Jiachun saw He Jiahao and came over to say hello. There were several young people sitting next to him.
He Jiahao smiled and shook his head, "Brother Chun, how can a small company like mine afford official land? I just came here to see the world."
"You are too modest. Come, let me introduce you. This is the deputy general manager of Sun Hung Kai Properties, Guo Binglian, and this is the executive director of Hang Lung Properties, Chen Qizong." Zheng Jiachun introduced them one by one to He Jiahao.
He Jiahao also said hello one by one, handled the relationship with each other well, and the network was established.
With Zheng Jiachun's introduction, these rich second generations would naturally not be proud of themselves in front of He Jiahao. After all, they were the second generation guarding the city, and He Jiahao was the generation who built the country, so they had nothing to be proud of in front of him.
"Ah Hao, I heard that you knocked out all those Vietnamese guys. You were so awesome. If it were me, my legs might be a little weak." Guo Binglian complimented.
"Brother Binglian, you think too highly of me. My legs were weak at that time. If my bodyguards had dragged me away, I might have died." He Jiahao said with a bitter smile, telling the truth.
"There is no need to take risks when it comes to millions of dollars." Zheng Jiachun said seriously. Of course, this was not a joke. He Jiahao was reluctant to part with the millions, he was just expressing his own opinion.
He Jiahao shook his head, "Brother Chun, I am alone. The Vietnamese kidnapped me and no one paid me a ransom. If I die, no one will avenge me."
"That's true." Zheng Jiachun nodded, agreeing with He Jiahao's statement.
Soon, the auction began.
The first piece of land auctioned was a residential land covering an area of 52,000 square feet in Shau Kei Wan, with a starting price of 18 million.
Shau Kei Wan is an industrial area. It was slowly transformed into a residential area ten years ago. The subway is under construction, but it is not very far from North Point and Causeway Bay.
It's possible to get it, but it's not the best choice.
"21 million!" He Jiahao raised a sign and raised the price by 3 million.
Seeing He Jiahao's style, experienced real estate developers naturally thought that He Jiahao was a fool, and many people shook their heads and gave up.
They are not willing to bid with Leng Touqing, after all, there is still good land in the future.
"23 million." Finally someone bid.
Suddenly someone glanced at the bidder and said, "It's Huang Ting, the richest man in Xingdao, who bid 23 million."
"A mere dragon crossing the river wants to overwhelm us real estate developers in Xiangjiang. It's a good idea, 24 million!" Chen Qizong said with a sneer.
He Jiahao looked at Chen Qizong. He thought this guy was a boring gourd just now, but he didn't expect that he was a sweetheart.
Of course, Chen Qizong was willing to confront Huang Tingfang and his son, and He Jiahao was happy to see it happen. He had never thought about taking over this piece of land anyway.
In the end, Chen Qizong won the No. 1 land at a price of 27 million on behalf of Hang Lung Properties.
Next, the land auctioned were of various sizes, with the smallest being 12,000 square feet and the largest being 154,000 square feet.
"The sixth piece of land up for auction now is located opposite Happy Valley in Wan Chai. It covers an area of 38,000 square feet. The starting price is 6 million, and each increase in price is no less than 200,000. Boom. The auction begins!"
Hold!
Last time a land of 26,000 square feet was sold for 5 million, and this time a land of 38,000 square feet was sold for 6 million.
It was too expensive last time!
He Jiahao almost couldn't help but cursed, but this piece of land happened to be connected with the last piece of land, which was very suitable for him to take pictures.
All the real estate developers looked at each other, no one was interested.
When the auctioneer was about to announce the genre, He Jiahao raised the sign.
"Mr. No. 63 bids 6 million. Is there any higher price? 6 million for the first time. The second time. The third time. The deal is done."
Zheng Jiachun asked in confusion, "If you build a property next to a cemetery, are you afraid that it won't be sold?"
"Don't be afraid. Although it is a cemetery, it is not more than two kilometers away from Wan Chai. This location is worth the price. Xiangjiang is a small area with many people. It will be valuable in a few years." He Jiahao didn't care at all. By then, he would be able to earn at least two Central buildings.
The seventh piece of land is located in Pok Fu Lam, covering an area of 8.3 square feet, and the reserve price is NT$0.0 million.
During the 1972 cattle-buying war, Land purchased a dairy company and acquired a large area of land in Pok Fu Lam. A large number of residential buildings have been developed, and it is not far from Sheung Wan and other places, so land prices will naturally not be low.
It was finally bought by Li Jiacheng of Huanghe Industrial for 68.2 million yuan.
After the auction, He Jiahao and Zheng Jiachun chatted for a while before breaking up and leaving.
When I first walked to the door, I saw a group of reporters interviewing Li Chaoren, and Li Chaoren also talked eloquently.
"Li Sheng, will HSBC provide you with a large amount of funds to acquire Wharf Company? Will today's official land auction affect your subsequent plan to acquire Wharf?" asked a female reporter from Tiantian Daily.
"Our Yellow River Industrial Company has always had good cooperation with HSBC. This auction is also within the company's plan and will have no impact on funds." Li Chaoren replied elegantly.
He Jiahao watched from the side. He knew that this interview was done deliberately by Li Chaoren. Some investors would suspect that Li Chaoren was playing tricks and might give up on the acquisition and hastily release the stocks. Some investors would also think that Li Chaoren had the support of HSBC Bank. If you dare to appear at the auction house to auction land at this time, you will naturally expect a high price.
In any case, it's good for him because he has more equity than Jardine.
On the contrary, if it takes too long, it will be even more detrimental to Li Chaoren, because the loan requires interest.
"People's hearts are like this" He Jiahao sighed and got in the car.
When the news comes out tomorrow, I'm afraid the stock price will rise again.
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