The rise of Hong Kong's wealthy families

In Xiangjiang, there are many people but little land, so land is particularly precious.

Why did the clarion call for Chinese capital to attack British capital sound in the 1970s and 1980s?

That's because British-funded companies own high-quality land in Huangpu, Hung Hom and other places, and British-funded companies are not good at development and often jointly develop with Chinese-funded companies.

Coupled with the negotiations between China and Britain, the Chinese-funded bosses are even more confident.

Ho Ka-Hao, who is well aware of some of the major events in Hong Kong, must be stronger if he wants to compete with the Chinese-funded tycoons on the same stage, because he has no allies.

For example, during the first acquisition of Wharf, Li Ka-shing chose to sell all Wharf shares to shipping king Bao Yugang, and then Bao Yugang helped Li Ka-shing when he acquired Hepu International (Hutchison Whampoa).

However, the market value of Qingzhou Yingni Co., Ltd. is only 80 million yuan, so it is a real piece of cake.

April 13

He Jiahao specializes in "OH!" "Magazine Department, today is "OH! "On the day when the first issue was released, he responded to "OH! 》There is not much certainty whether we can achieve good results.

The economic strength of the student group is much worse than that of the elite white-collar class. One needs support from the family, while the other is self-reliant and has a generous monthly salary.

Although "OH! 》The price is 9 yuan, which cannot stop its disadvantages.

The second issue of "FHM" has achieved an astonishing sales volume of 68,000 copies, becoming the second-ranked magazine in Hong Kong.

Originally, editor-in-chief Wang Xiaohua wanted to follow the footsteps of "FHM" and print 20,000 copies, but was rejected by He Jiahao. The reason is that students have a strong sense of group sharing, and it is very likely that several students will buy one copy, or even Buy a copy of a dozen.

If so, then "OH! "The sales volume of "FHM" will be far less than that of "FHM".

In the end, Wang Xiaohua had to agree with what He Jiahao said and print 10,000 copies first.

In the afternoon, when it was time to get off work, news came about the sales at the newsstand.

"According to preliminary calculations, the sales volume of "OH!" on the first day was 5,306 copies."

After He Jiahao hung up the phone, he stared at Wang Xiaohua and spit out the numbers "5, 3, 0, 6".

There are 1,000 copies less than the first issue of "FHM", but it gave He Jiahao a big surprise.

"Well, "OH!" got 5,306 copies on the first day." Wang Xiaohua rushed out of the office and announced the good news to his colleagues while dancing.

"Bah bang bang!!"

Thunderous applause broke out outside.

"Please give me a few words, boss!" When Wang Xiaohua saw He Jiahao coming out, he got out of the way.

He Jiahao smiled bitterly and said, "There is nothing to say. I only have one sentence. Everyone, work hard and keep 20% of the profits as dividends for everyone."

"Long live the boss!!" I don't know who shouted this, and then the whole office was filled with this voice.

Around 6:30 p.m.

Qin Haiming saw the lights on in the office and ran in. Seeing that He Jiahao was still there, he immediately complained, "Boss, I'm exhausted today, running around all the newsstands."

He Jiahao raised his head slightly and said jokingly, "Isn't this what you want? Why are you tired now?"

"It's tiring to collect information, and it's even more tiring to conduct investigations." Qin Haiming said dejectedly.

In fact, most of the information in He Jiahao's office was collected by Qin Haiming, so he was sent to run the market instead of securities.

He Jiahao stopped what he was doing, stared at Qin Haiming, and said very sternly, "A Ming, if you want to be a master, you must know how to pay and endure the hard work, otherwise there is no way to become a rich man. It is because of hard work. , with the enhancement of our abilities, we are stronger than ordinary people and have more power to seize opportunities.

If you really feel that this job is hard and tiring, I can transfer you to do something lighter, but you won't have the chance in the future. "

Hearing this, Qin Haiming's face became extremely ugly. In his opinion, this was a warning from the boss, so he said equally seriously, "Boss, I understand, and I will do my best to do the job you gave me."

What Qin Haiming fears most is that the boss won't play with him anymore.

Seeing that his goal was achieved, He Jiahao changed the topic and said, "When the first issue of "OH!" is published, help me collect information about Xiangjiang clothing companies and pay attention to those big brands."

Qin Haiming was surprised and said, "Does the boss want to make costumes?"

He Jiahao nodded. He has been increasing Yunzhimeng's industry. It is easy for a company with a single product to become more refined and stronger, but it is difficult to become a large enterprise. For example, Li Jiacheng's Huanghe Industrial and the British-owned Yihe are both A company with multiple industry chains.

It's just that his pace is a little faster, which infinitely increases the risk of bankruptcy. However, He Jiahao wants to obtain a large amount of funds as soon as possible, and there are multiple sources of funds, so the risk is relatively low.

In fact, as far as clothing is concerned, he prefers to cooperate with big brands and become their agents, which can save a lot of effort.

With two major magazines, if we don't build our own industrial chain and build a brand, wouldn't it be too incompetent to integrate and utilize resources?

"The clothing industry in Xiangjiang is no longer good. Now, except for some big brands of crocodile shirts, the rest are foreign brands, and the competition is very fierce. Many people have withdrawn from Xiangjiang before." Qin Haiming advised, some people in the company It is already being spread that the big boss is expanding too fast, and as a newcomer, it is easy for the foundation to be unstable and fall down. "OH!" has just been opened! 》, being prepared to cross industries is a bit scary.

"What if we cooperate with them?"

Qin Haiming glanced at He Jiahao and shook his head, "They are eager to gain a foothold in Xiangjiang and are unlikely to give up the market to others."

He Jiahao thought about it and felt that it was the same. Who would be willing to give the market to agents, except for those brands that have not yet entered Hong Kong? Do they have to go to Europe in person?

This proposal was quickly discarded by He Jiahao, because it was an away game and he was afraid that his small money would not be enough to make it.

"Let's talk to them first and see how the situation goes?"

In the end, I decided to find out first.

Every industry is in deep trouble. In the small magazine industry, it was his previous experience that prompted him to reach this point in a short period of time. However, in the clothing industry, he looked at things darkly and was a little afraid of losing money.

When He Jiahao wants to find a brand to cooperate with, he is undoubtedly considering reducing business risks.

Unfortunately, things are not as simple as imagined.

Sure enough, like "FHM", "OH!" "The sales volume of "FHM" slowly climbed at first, and then began to decline on the third day. The final sales volume only reached more than 30,000 copies, which was half less than "FHM".

He Jiahao was mentally prepared for this and was not too disappointed.

But the staff still couldn’t accept “OH! "The fact that they lost to "FHM" made everyone feel dejected.

"Everyone, "OH!" is an excellent magazine. It is not as good as "FHM" now because of the consumption power of the people. So I thought of a way to make up for it."

He Jiahao took out a card with the cover character of this issue from his pocket, "This is a derivative character card of "OH!". When the time comes, it will be used with the CARD machine to randomly select cards and integrate a set of character cards, which can be exchanged accordingly. Character Prizes.”

"Editor Wang, you personally lead a team to discuss the issue of image rights with famous celebrities. Our card sells for about 1 yuan, and we can give 2 cents to the celebrities as a fee."

Everyone looked at He Jiahao blankly, they had not yet understood how big a market and profit this thing could bring.

He Jiahao did not explain to them, but walked out and returned to his office.