The straight man in the entertainment circle

The next day, Lin Li continued to participate in the recording of the "I am an Advertiser" program, while Song Wenjie went to discuss cooperation details with Li Yongjun's aunt and uncle, and Song Wenjie brought professionals to inspect their production plant.

Once you want to talk about endorsements, you must be clear about the other party's situation. After all, this is also related to Lin Li's future image.

Today is the recording of the second episode of "I Am an Advertiser". Since the first episode was broadcast, the response was very good, and the broadcast has even surpassed the first episode of "I Am a Creator".

After half a year, "I Am a Creator" is still the most played program among Youku's self-produced programs!

For an advertising program to achieve such a high on-demand volume and Internet buzz, neither Youku nor Tao Yufeng expected it.

Tao Yufeng even began to hope that this program could surpass the number of views of "I Am a Creator" and become the number one self-produced variety show by Youku. In this case, the top two self-produced variety shows by Youku would all belong to his team.

Of course, Tao Yufeng knew that if this were the case, outsiders would only notice that Lin Li participated in both programs.

Tao Yufeng also lamented that Lin Li is really easy to use. No matter what program he is on, just call him!

If anyone asks me in the future what is the secret of success, it must be Lin Li!

Due to the popularity of the first issue, today's sponsors are more excited than the last issue, but except for the people from the Linjianxi Advertising Building, people from other advertising companies have lost the momentum of the previous issue.

Even in the last issue, TusInc had a high-spirited and high-spirited attitude that we are here to teach you, this time it appeared, there was no sense of dominance like the last time.

After all the advertising companies entered the venue, they would all look towards the advertising building in the forest stream.

Lin Li and An Xiaoxi stood at the guest table of the advertising company and whispered softly, making everyone who looked at them envious. Talented men and beautiful women would make people jealous at any time, not to mention this pair of beautiful men and talented women. It's totally okay to say that men are good-looking and women are rich, men are rich and women are good-looking.

Not long after, the host Qiu Tian came.

Qiu Tian wore a light mesh dress today, and her whole body showed a hint of fairy spirit. Her face was filled with a youthful smile and she was elegant.

After Qiu Tian came on stage, she first glanced at Lin Li, then looked around the audience and said, "Hello everyone, welcome to the first variety show in China that is exclusively produced by Youku Video and has the purpose of creating advertisements and advertising for sponsors. program, "I Am an Advertiser"!"

The whole audience applauded.

"The first episode of the program has been broadcast. I think everyone knows that after the program was broadcast, the advertisement produced by Linjianxi Advertising House in our program became popular on the Internet. This can be regarded as a good start. I believe that in the future, Our programs and commercials will definitely be more exciting!”

"Okay, the last issue was just a self-introduction of each advertising company, so starting from today, you will start to fight. Please keep your spirits up. Then... I will announce the process of today's competition."

"Today's issue is a special topic on copywriting. Copywriting is the most basic skill for an advertiser, but countless advertisers will never be able to write a successful copy in their lifetime. The eighteen sponsors present today are all looking for copywriters. , later on our big screen will announce the copywriting requirements and advertising costs of each sponsor, and all advertising companies can choose three sponsors to provide your copywriting."

"At three o'clock in the afternoon, we will display the advertising copy of all bidders one by one. If there are more advertising companies competing, the sponsor will ultimately decide which copy to use. The winning advertising company will receive the sponsor's advertising fee. A total of three In this period, the 10 advertising companies with the lowest advertising fees will regrettably be eliminated!"

“If a sponsor’s advertising requirements are too demanding, or the price is too low, resulting in no advertising company bidding, or if an advertising company bids and the sponsor is dissatisfied and cannot conclude a deal, the sponsor for the next period must increase the price by at least 50 % of the advertising fee, and the price needs to be compared with the sponsors who want to join in the next issue, the top 18 sponsors can continue to solicit advertising in this program.”

"Do you understand the rules?" Qiu Tian asked.

"It's clear!" Many people in the audience said in cooperation.

The rules of this show were stated before signing contracts with everyone, so everyone naturally knows them.

But at that time, the sponsors did not take the show seriously. They all knew that this kind of workplace variety show was not popular. There would not be many sponsors for a show that was not popular. In addition, the show would cost eighteen If there are no sponsors, then the program team may not be able to find sponsors and ask them to stay. As for increasing advertising fees, that is almost impossible.

But none of them expected that the program "I Am an Advertising Man" would become a hit in the first episode!

Because Lin Li's last episode of "I Speak for Myself" became a hit, the show is now extremely popular, which has attracted more wealthy brands to focus on this show. If they don't get suitable advertising in this episode, Even if we increase the advertising fee by 50% in the next issue, we may not be able to squeeze in.

But the show is so popular now, and it is also a huge publicity opportunity for small brands like them, and they are really reluctant to leave.

There are even several powerful companies that have made up their mind that even if there is a suitable advertisement today, they will not take it and will have to wait for the next issue to expose it again, even if they increase the advertising fee by 50%.

Sponsors have their own ideas, and advertising companies naturally have their own plans.

Everyone knew the rules before this, so many advertising companies held meetings to discuss it before the show started.

The economic strength of the eighteen sponsors varies, and the advertising fees must be high and some low, because if they win the bid, the advertising fees can be divided, and it will also affect their subsequent promotions, so sponsors with high advertising fees It will definitely be popular.

But the problem is that sponsors with high advertising fees also compete for more people. Do they have the confidence to win? Advertising companies that are confident will choose sponsorships with high advertising fees. If they are not confident, for the sake of safety, they still have to choose sponsorships with lower advertising fees. business.

After all, less is better than nothing.

"Okay, now that everyone knows it, let's start taking a look at the copywriting requirements of today's sponsors."

After Qiu Tian finished speaking, the big screen showed up.

1. Nanshan Insurance, advertising fee: 100,000.

Copywriting requirements: concise, easy to remember, and refreshing.

2. Dolly electric toothbrush, advertising fee is 88,000.

Copywriting requirements: Highlight product performance.

3. Lazy self-heating hot pot, advertising fee is 85,000.

Copywriting requirements: None.

…………

Qiu Tian let everyone watch for a while and then said: "Everyone from the advertising agency, please discuss which three copywriters you want to bid for. In five minutes, you will give your choices."

Several people from the creek in the forest all gathered around, but they were not looking at An Xiaoxi, but at Lin Li, because even An Xiaoxi was looking at Lin Li.

"Lin Li, which one do you think is better?"

Lin Li smiled and said: "The first one, the fifth one, the sixth one."

Lin Li did it for no other reason than that he just happened to have a matching copywriter.

Others originally wanted to choose the first one because the advertising fees are high, but they were a little unsure. After all, Nanshan Insurance has the highest advertising fees, so there must be many people competing for it.

But now that Lin Li had spoken, they suddenly felt confident.

"Okay, let's just choose this one. It's 100,000 yuan. Even if we are half and half with the program team, we can still get 50,000 yuan. It's just a piece of copywriting. That's it."

"Why don't you choose the second and third places? This will cost the most advertising!" Some people were a little reluctant.

Lin Lidao: "Don't be greedy. If you win the bid, the advertising fee will be yours. And what we want now is to advertise our own advertising building. The copywriting we write must be amazing, so that everyone will not only remember the advertisement, but also Remember, if our advertising building is not amazing enough, it won’t be interesting even if it comes in second or third place.”

An Xiaoxi nodded and said, "Just listen to Lin Li."

Seeing that Lin Li was so confident, everyone naturally had no objections.

After a few people settled, people from other advertising companies also settled one after another. Qiu Tian quickly said: "The time is up. Please all advertising companies press the copy you want to bid on at your guest table. Follow the instructions. Use the sponsor's serial number displayed on the big screen to vote. If you don't press it, you will be deemed to have given up! Okay, please start pressing the button and count down to tens..."

After counting down to ten, Qiu Tian shouted stop, and then the bidding status of each copywriter was displayed on the big screen.

The first one, Nanshan Insurance, bidders: Linjianxi Advertising Building, Tus Advertising Company, Junfeng Advertising Company, Zhengyi Advertising Company.

A total of four companies bid for Nanshan Insurance. Each of the eighteen advertising companies can choose three sponsors to bid for copywriting. On average, three advertising companies will compete for one sponsor, and Nanshan Insurance is considered above the average.

These four companies are obviously very confident in their own strength.

The second Dolly Electric Toothbrush had more bidders, a total of five, while the third Lazy Self-heating Hot Pot only had two bidders because they stated that they had no requirements for copywriting, which often makes advertising companies confused. Don't dare to answer.

The copywriting advertisements received by Linjianxi Advertising Building are: Nanshan Insurance, Home Real Estate, and Dynamic Gym.

The advertising fees of these three companies are 100,000, 76,000, and 74,000 respectively!

That adds up to a total of 250,000!

What Lin Li and the others were most concerned about was Tus Advertising Company, which selected the first, second and fourth sponsors.

The advertising fees of their three sponsors are 100,000, 88,000, and 80,000, a total of 268,000!

Judging by the amount, Tus Advertising Company has higher advertising fees than the three companies Lin Li and the others selected combined. However, they both bid for Nanshan Insurance. Nanshan Insurance was where the two of them competed.

Lin Li looked at TusCorp. The people there were also looking at them, especially He Maozhong, who actually had a somewhat domineering look in his eyes.

Lin Li thought to himself that he must be sure to win against him.

"Okay, everyone has seen the bidding status of themselves and all their opponents. I will give you some time to show your best ability and write the copy you think the sponsors want to see. See you in the afternoon!"

Generally, advertising copy should be less than 20 words long. When you are writing this kind of thing quickly, you may be able to write dozens of pieces in a day, but when you are slow, you may not be able to write one piece in ten days and a half.

The program team gave all advertising agencies half a day to write three articles. Considering that this was a team effort, the time was not too tight.

After Qiu Tian finished speaking, almost all the advertising companies evacuated. If they wanted to discuss copywriting, they naturally had to find a secluded place. The program team had arranged separate conference rooms for each of them.

Seeing them leaving, Lin Li said to An Xiaoxi and the others, "Let's go too."

An Xiaoxi and the others followed Lin Li out of the recording hall, but they found that the direction Lin Li was going was not to the conference room of the program team. An Xiaoxi said: "Lin Li, you are going in the wrong direction!"

Lin Li smiled and said, "You're right."

"The conference room is over here." An Xiaoxi pointed to the corridor on the other side.

"I'm not going to the conference room." Lin Li said, "Isn't this where I go when I go out?"

An Xiaoxi was stunned, and others were also curious: "Go out? What are you going out for?"

"Go for a walk, then find a place to eat, then take a lunch break, and then you can come back."

An Xiaoxi: "..."

Someone couldn't help laughing and asked: "Lin Li, does this count as giving up on yourself?"

Everyone also laughed. Although they were not as familiar with Lin Li as An Xiaoxi, they also knew that Lin Li was not such a person. However, Lin Li's behavior was too strange for them, so they had to ask.

Before Lin Li spoke, An Xiaoxi seemed to understand something and said, "Lin Li is confident, right?"

Lin Li smiled and said, "Believe me and follow me!"

As a result, all the people in the Linjianxi advertising building followed Lin Li out. People from other advertising companies looked at them in confusion, wondering what this group of people were doing.

Naturally, the people in the program team will not stop them. For directors like Tao Yufeng who often do programs, it is actually a good thing for the program to have one or two teams and individuals with outstanding personalities. Otherwise, everyone will follow the rules and the program will not be good. .

Since there was a cameraman around, walking on the road was too conspicuous, and Lin Li was in the team. An Xiaoxi was afraid that Lin Li would be discovered, so they went directly to Anjia Restaurant for dinner without walking outside for a while.

"Lin Li, did you know that after the first episode of our advertising building was broadcast, advertisers came to discuss cooperation with us." An Xiaoxi said to Lin Li during the meal.

"That's good." Lin Li said, "Has the negotiation been concluded?"

"We are still negotiating. If there are no problems, we will be able to negotiate by the end of the month. Although the money will definitely not be much, it is considered to be open after all!"

Several other people were also very excited and raised their glasses to drink instead of wine.

"A toast to Lin Li, it's all Lin Li's propaganda that makes people know about us!"

"Yes, if Lin Li hadn't given us a platform in the last episode and produced such wonderful advertisements, we don't know when we would receive advertisements!"

Everyone toasted to Lin Li, and some people asked Lin Li curiously: "Lin Li, let's talk about how you wrote your copy this afternoon!"

"Yeah, I'm curious too."

"Tell me about it."

Everyone was begging Lin Li to tell him something, and Lin Li also felt it. In addition to being curious, they were actually a little worried. After all, Lin Li didn't have time to think carefully. After reading the sponsor's copywriting requirements, he came out and wrote the copy like this. I'm afraid it's not good enough, at least it's difficult to compare with other advertising companies.

Although they didn't say it, they were still a little worried in their hearts. They felt that since they were studying this major, there was strength in numbers. After Lin Li spoke out, he might have a better plan.

At this time, An Xiaoxi spoke again.

"Okay, I don't know you guys yet, I just don't worry. I asked you why you are worried. Although Lin Li is not our major, look at last time, if we were given one year, we could make something of that quality. Advertisement?"

An Xiaoxi had almost blind trust in Lin Li. When she asked, everyone fell silent. Although they were students of Yan University and were always confident in their professions, they really didn't dare to say that they could do it. Lin Li's advertising is of the same level as last time.

Lin Li wasn't angry at all. He knew that they had a strong impression of him, but they hadn't yet established incomparable trust. It was normal for them to be worried.

Lin Li smiled and said, "Actually, it's nothing. Since everyone wants to know, I'll tell you."

After everyone listened to An Xiaoxi's question, they were naturally embarrassed to let Lin Li speak anymore. The two people near Lin Li hurriedly pulled Lin Li and said, "It goes without saying, we believe you!"

"Yes, we believe you!"

Whether they were out of favor or because they really believed in themselves, in short, they all told Lin Li not to say anything, so Lin Li just laughed it off and stopped talking.

Lin Li believed that after this time, they would have great trust in him!