The straight man in the entertainment circle

At three o'clock in the afternoon, all advertising companies and sponsors returned to the recording stage one after another.

Qiu Tian also appeared on time.

"Thank you everyone for coming. Today's display and selection session has officially begun."

“First, we started with the ad copy.”

"Let's take a look at the first advertising company that bids for STAN thermos cups..."

As before, all the advertising companies bidding for the STAN thermos cup were displayed on the big screen, and then Qiu Tian began to reveal the copywriting of each advertising company one by one.

Then the choice is given to the sponsor, who chooses the advertising copy he likes best.

TusCorp chose another advertising copy this time, which did not conflict with the Linjianxi advertising building. They also successfully obtained the advertising copy this time.

"Now let's take a look at the last copy, Breeze Preserved Fruits. The cost of advertising copywriting is: 188,000. The requirements are: to highlight the ripeness and sweetness of the preserved fruits, not to be too literary, and to be down-to-earth so that people can remember it easily."

"There are three advertising companies participating in the bidding, Linjianxi Advertising Building, Feixin Media, and Donghui Advertising Company."

When people from Feixin Media and Donghui Advertising Company saw that the Linjianxi Advertising Building was their competitor, they looked helpless and desperate. They knew that their chances of winning this advertising copy this time were slim.

The boss of Breeze Fruit Preserves also smiled when he saw that the Linjianxi Advertising Building had bid for his own advertising copy.

"Let's take a look at the copywriting content of the three advertising companies one by one, starting with Donghui Advertising Company."

After Qiu Tian finished speaking, the big screen behind her displayed the advertising copy of Donghui Advertising Company:

The secret of Breeze preserves, healthy and sweet.

What this copy wants to say is that the reason why Breeze Preserved Fruit is delicious is that its product is healthy and sweet. It mentions the health aspect that is not required by the sponsor, and the health of the product is naturally a bonus, but the reason why Breeze Preserved Fruit is so bad is that the product is healthy and sweet. He never seemed to express his liking.

"Let's take a look at Fei Media's copywriting."

Although the order of the companies to reveal the advertising copy was not directly stated, everyone can see that the more advertising fees accumulated by the advertising companies in the previous issue, the later they will be announced in this issue.

In this case, it is easy to give people the feeling that the advertising is getting better and better, and they will have expectations for the future.

The advertising company that ranked first in the previous period, such as Linjianxi Advertising Building, naturally has to be announced at the end.

Copywriting from Feixin Media:

Sweet encounter, a "sweet" love.

The copywriting of Feixin Media uses homophones, which makes it easy to read.

After everyone read the copy, they looked at Mr. Hu from Breeze Fruit Preserve. He smiled and motioned to look at the next one.

It can be seen that he is more concerned about the copywriting of the advertising building in the creek in the forest.

"Okay, we, Mr. Hu, want to make a decision after reading it, so let's take a look at the copywriting of the last Forest Creek advertising building. I think many people, like me, are looking forward to it."

Qiu Tian said, and the large screen behind her displayed the copy provided by the forest stream:

Being more familiar with your wife is sweeter than first love!

The copywriting requirement for Breeze Preserved Fruits is to show the ripeness and sweetness of their preserved fruits in the copywriting, and the requirement is that the copywriting should not be too literary and should be down-to-earth.

This copywriting for the Forest Creek advertising building obviously meets the requirements the most.

Moreover, the copywriting of the advertising building of Xiaojianxi uses a very strange and even funny metaphor, comparing the ripeness of fruits to the ripeness of a wife, and the sweetness of preserved fruits to the sweetness of first love.

This metaphor may seem a bit inconsistent at first, but if you think about it carefully, you will find it very interesting. It makes people laugh out loud and can be remembered in no time.

"Wow, this copywriting example is very novel." Qiu Tian admired and looked at Mr. Hu from Breeze Fruit Preserves, "Mr. Hu, which copywriting do you like among the three advertising companies?"

Without even thinking about it, Mr. Hu said loudly: "The last one, the copywriter for the advertising building in the creek in the forest, we have decided!"

Mr. Hu said with a smile, as if he had found a treasure.

This copywriting of Linjianxi Advertising Building will definitely attract a large number of people's attention, whether online or offline, and may even become the target of countless netizens to follow suit. You can't go wrong with this copywriting!

Seeing that Breeze Fruit Preserves chose this copy provided by the Linjianxi Advertising Building, everyone in the audience looked at Lin Li and Mr. Hu, the boss of Breeze Preserves, with envious eyes.

People in advertising companies are envious of the huge advertising copywriting fee that Forest Creek Advertising Building can get, while the sponsors are envious of Breeze Fruit Preserves for getting such excellent copywriting fees. In comparison, their own company The advertising copy is a little too subpar.

"Okay, we congratulate Linjianxi Advertising Building for receiving an advertising fee of 188,000 yuan from Breeze Fruit Preserves."

"The first round of advertising copy is over, let's take a look at the rankings of each advertising company so far."

"First place, Linjianxi advertising building, 188,000."

"Second place, Tus Advertising Company, 175,000."

"Third place, Tengwei Advertising..."

There are only six advertising copywriters in this round, so most advertising companies did not win the bid, and naturally they were not ranked.

However, compared to the later picture ads, the cost of advertising copywriting is still not much. As long as one or two companies win the bid in the next round, the hope of a comeback is still high.

After reading the first round of rankings, Qiu Tian said: "The first round of advertising copywriting is over. Next, we will start the second round of picture advertising. As before, we will start from the back to the front..."

"The first one, white washing powder..."

…………

More than a dozen advertising sponsors were announced one by one, and then the sponsors were selected, which took a long time.

Image ads are more expensive than ad copy because image ads actually include ad copy.

On top of all picture advertisements, we will write relevant product copy.

Most of them only have one or two sentences, and a few have five or six sentences.

This makes image ads look a little more interesting than ad copy.

Except for a few advertising copywriting written by Linjianxi Advertising Building, most of the advertising copywriting can only be regarded as quite satisfactory, without much new ideas.

For an advertising building of the same level, the advertising images produced are basically more vivid than the advertising copy.

Because the advertising pictures also have advertising copy, but with more pictures as background, it is much more vivid.

An hour later, Qiu Tiancai said: "Let's move on to the tenth store, Naitong Tire Lubricant, with an advertising fee of 550,000. The requirements are lively and interesting, and highlight the main features of the product's lubrication."

"We have seen that a total of four advertising companies have chosen Netong tire lubricants, namely: Linjianxi Advertising Building, Zhengyi Advertising Company, Aoxing Advertising Building, and Tengwei Advertising."

After Qiu Tian finished reading, several other advertising companies had solemn expressions, and the boss of Naitong Tire Lubricant looked excited.

Nowadays, advertising companies and sponsors have completely different attitudes towards Linjianxi Advertising Building. Advertising companies are extremely reluctant to meet Linjianxi Advertising Building, but sponsors like Linjianxi Advertising Building very much. Bid yourself because then you have a good chance of getting the best ads.

"This time, let's take a look at the pictures of the plans provided by the four companies."

After Qiu Tian finished speaking, four pictures were displayed on the big screen at the back, with the names of various advertising companies underneath the pictures.

Everyone looked at it in turn.

The first one, a Tengwei advertisement, is a picture of a racing car speeding on the field, with yellow sand flying behind the car. Next to the wheel, there is a picture of a bucket of Niton tire lubricant. It says: Excellent quality, witness the power of lubrication.

The second one, Aoxing Advertising Building, is also a racing photo, but this time it is a motorcycle. In the desert, the tire marks on the back of the motorcycle form the logo of Naitong Tire Lubricants. In the sky in the upper left corner of the picture, it says Author: Traveler without borders, Naitong lubricating oil!

Racing cars need this tire lubricant the most, so the first two companies can't help but think of racing cars. Although one is a rally car and the other is a motorcycle, basically speaking, the two are somewhat creative.

The third company, Zhengyi Advertising Company, did not use a racing car as the picture, but used a picture of spilled Niton tire lubricant, and their creative idea was that the spilled lubricant leaked on the ground. The pattern turned out to be a world map, which means that Niton tire lubricants are all over the world.

Finally, there is the advertising building in the forest creek. Their picture is very simple, like a dilapidated car wash.

Many people are a little confused at first glance. Why does the advertising building of Forest Creek display such a picture?

However, some people immediately saw the key to this picture, which was the name of the car wash shop on the picture.

Nitong tire lubricant.

If it is just these 7 words, it can be said to have no meaning at all.

However, the four words "Naitong Tire" are neatly arranged, while the three words "lubricating oil" are separated one by one. You can't recognize these three words without looking carefully.

These three words go up and down, like a long wavy line, and there is a layer of golden oil on the surface of these words, as if they are sliding down from the signboard.

And under these words, there is an open bucket of Niton tire lubricant.

This is very meaningful. If you think about it carefully, you will know that these words slipped off the signboard because they were greased.

And isn’t the key point of the Naitong tire lubricant requirements to reflect the feeling of lubrication?

If you just look at the first three, you may not know which one to choose, but after looking at the fourth picture, you will have an idea.

Everyone looked down at the picture.

There it was clearly written: Forest Creek Advertising Building.

Everyone thought that it was indeed produced by the Linjianxi Advertising Building, so it’s not surprising.

Qiu Tian was still waiting for everyone to take a look, but the boss of Naitong Tire Lubricant raised his hand.

"Mr. Guo, tell me."

"We decided that among the four, our favorite is the last one, which is the advertisement produced by the Forest Creek Advertising House."

As if he was afraid that the advertisement would be snatched away, Mr. Guo started rushing to answer the question.

For sponsors, boasting that their products are spread all over the world, or how many people use their products, are actually just bonus points. What sponsors really want to show buyers is how good their products are.

Because product sales are meaningless to buyers, they need tangible product advantages.

Therefore, advertising should mainly show buyers the advantages of your products, rather than the performance of your products.

As for tire lubricant, it is natural to demonstrate its lubrication function.

The advertising requirements of Naitong Company also include the point of "prominent product lubrication", and looking at it, only the Linjianxi advertising building has achieved this.

And it can be said that it almost met all the expectations of their company.

Therefore, they naturally chose the advertisement of the advertising building in the forest creek.

Everyone applauded, Qiu Tian encouraged several other companies, and then continued.

The 11th one, with an advertising fee of 650,000, was won by TusHoldings.

It has to be said that in the absence of competition from Linjianxi Advertising Building, the quality of TusCorp's advertisements is indeed higher than that of other companies, so there is no suspense about winning.

"Okay, congratulations to Tus. Now let's see who our last sponsor's advertisement for today will end up with."

"Ruyi Little Raincoat, requirements: advertising pictures are subtle and meaningful, have matching slogans, and are consistent with the product. Advertising fee: 690,000! The bidding company..."

Qiu Tian paused and said with some embarrassment: "There are only two."

No one expected that the price for this Ruyi raincoat would be so high, with only two bidders.

However, everyone felt that the Ruyi Raincoat Company must be very harsh on advertising when it offered such a high price. Companies without any confidence would really not dare to bid.

Qiu Tian said: "Only two companies, Tus Advertising Company and Linjian Xiaoxi Advertising Building, bid."

When everyone heard this, they immediately became interested. The two companies had already seen a hint of gunpowder in the last issue, but this time they are on opposite sides again!

Mr. Liang from Ruyi Xiaoyuyi was a little surprised when he heard that there were only two bidding companies, and his face didn't look very good. But after hearing about the two advertising companies bidding, his face looked much better.

What he likes the most are these two advertising companies. Their standards are very high. In their hearts, only two advertising companies, Qidi Advertising Company and Linjian Xiaoxi Advertising Building, may be able to meet their standards. .

The bidding from these two companies is enough for Ruyi Raincoat Company.

Qiu Tian looked at the seats where the sponsors of Ruyi Raincoat were sitting, and asked: "Mr. Liang, these two advertising companies currently have the highest accumulation of advertising fees for our programs. Which one's advertising do you want to see first?"

Mr. Liang thought for a while and asked, "Which of these two companies has accumulated the most advertising fees now?"

Qiu Tian looked at the director's seat, and soon a voice from backstage told her the answer.

Qiu Tian said: "So far, Tus Advertising Company is slightly higher. Your advertising fee will determine the final ranking of both of them in this issue."

The Linjianxi Advertising Building spent 79,000 more than TusHoldings in the previous period, and the advertising copy in this period cost 13,000 more than TusHoldings. However, for the second round of picture advertising, although the Linjianxi Advertising Building was different from Tus Both were won, but the difference in advertising fee was 100,000.

So in total, the Linjianxi advertising building is still short of 8,000 in advertising fees.

Mr. Liang said: "Since TusDis is a bit higher, let's look at TusAdvertising Company first."

"Okay, let's take a look at the advertisement from Qidi Advertising Company first."

After Qiu Tian finished speaking, the large screen displayed the advertising picture of Tus Advertising Company.

This is a headless picture of a woman wearing sexy underwear and a man with a bare back.

The man's hand is on the button of women's underwear, while the woman's hand is holding a raincoat.

The message clearly conveyed by the picture is that the man wants to do something indescribable with the woman, while the woman is holding a Ruyi raincoat and is prepared for safety.

In terms of this picture alone, it is actually very ordinary, but when everyone saw the copy next to the picture, they suddenly felt different.

The copy is: To like is to take off her clothes, to love is to put on a raincoat for him!

This copywriting, paired with this picture, is simply a stroke of genius.

Not only does it explain the importance of the Ruyi Raincoat, but it also explains the responsibility of a man!

It is indeed a valuable advertisement!

After seeing the complete advertising copy, everyone felt that Tus Advertising Company was stable this time!

With such an excellent advertisement, even a company as demanding as Ruyi Xiaoyuyi would not be able to fault it.

Everyone looked at Mr. Liang of Ruyi Xiaoyuyi, and saw that he did show appreciation after reading the advertisement.

Everyone couldn't help but think, after all, ginger is still old and spicy, and the Linjianxi advertising building is probably going to lose this time!