The Wolf of Los Angeles

Chapter 113 Image Public Relations and Creation Plan

Beverly Hills, Century City.

Mondeo transferred out of Santa Monica Avenue and came to the Beverly Business Club.

Hawke brought his briefcase, got out of the car and came to the club door, showed his membership card, and walked into the club.

Not far away, Daniel Richard got off a Honda Accord, waited for a moment, and walked towards the Beverly Business Club.

As soon as he arrived at the door, he was stopped.

"Sir, please show your membership card."

Daniel Richard cursed in his heart and turned around and walked back.

On the Cadillac parked nearby, Edward took a camcorder and took pictures of Daniel Richard's every move.

Daniel Richard got in the car and waited for Hawke here.

Edward turned the camera and guarded Daniel.

Inside the club, Hawke met Caroline.

Miss Mee was wearing a newly bought Chanel windbreaker, holding an LV bag with an eye-catching lettering, and shiny diamond-inlaid high heels on her feet.

She doesn't look like a PR manager, she looks more like a fashion model.

Hawke pointed to her newly left bangs: "The wool droops too much, and the sheep's face can't be seen clearly."

Influenced by Hawk's last words, Caroline's little ewe slapped her face with light makeup. She said, "As long as her face looks small, she will be beautiful no matter how you look."

Hawke walked forward: "Where is Mrs. Ste?"

Without waiting for Caroline to answer, the door of the business private room in front opened. Steve Nat quickly stepped out to greet him and took the initiative to move forward and shook hands: "Long time no see."

Hawke smiled, "Old friend, don't be so polite."

Steve took Hawke into the private room and asked someone to send coffee.

Caroline closed the private room door.

Agent Byles and Steve's wife Daisy didn't come.

"I have been following Josh Hartnett's dynamics during this period." Steve really admired: "You actually used this strange way to bring his collapsed career back on track."

Caroline is like a promotion: “I told you that you can always trust Hawke in unconventional PR and strategic planning.”

"Something is wrong, I want to ask you for help." Steve was a little embarrassed, as if he didn't know how to speak.

Hawke suddenly remembered what he said when comforting him. Could it be that his black teammate Wilson's wife is pregnant? However, the probability of black and white is far higher than that of white.

The problem is not serious.

Steve hesitated a little and said, "Since you helped me settle those bad things last time, I quickly became one of the opinions leaders of the Los Angeles chapter of the NAACP."

Hawke is good at talking: "You are on the right path."

"In recent times, after experiencing the climax of the previous stage of equal rights, Los Angeles has gradually become quiet." Steve realized the benefits of the equal rights movement and couldn't stop at all, and he didn't want to stop.

He said: "I always feel that this is an indispensable movement for America to become a beacon of liberal, democratic and civilized civilization. It should not be calmed down, but should be carried out more vigorously."

Hawke understood that this man was dissatisfied with the status quo and wanted to continue to carry out the equal rights movement.

Steve asked, "You are very insightful in this regard. Can you give me some guidance?"

Hawke didn't speak, but thought about it. At this stage, zero yuan purchase is not suitable for Steve. Kneeling on one knee or the like, and there is still a dead old black.

Make an old man and let LAPD kill him? Obviously not suitable.

Hawke has a good relationship with LAPD. It is not cost-effective to do this and it is easy to cause trouble.

Seeing Hawke remained silent, Steve immediately followed up: "You don't have to worry about the cost, I have a sufficient budget."

"Are you anxious?" Hawke asked.

Steve said, "Before October."

Hawke nodded slightly: "Give me some time, I will make a complete plan."

He created such a statue-like figure, which he had used in other plans, and it is very likely to be used again in the future. He cannot let the statue collapse for the time being.

Judging from the current situation, we can still get a long-term profit.

Hawk thought, "Although I don't have a specific plan yet, there is one thing I need to go ahead with you, Steve, the new round of equal rights movement is better to be more peaceful, operate in a non-sharp and non-violent way, and take the initiative toward California. The mainstream is closer, rather than becoming a destroyer of social order."

"I'll listen to you." Steve tasted the sweetness of equal rights. He may not listen to other people's words as a long-term career, but he can think about Hawk's words one by one.

He said, "I'll give you everything."

Hawke stood up and shook hands with him, saying goodbye and leaving.

Caroline said something to Steve and followed.

Hawke listened to the familiar sound of his high heels falling to the ground and said, "Your portion is indispensable."

"I came here just to ask you, do you need me to do anything?" Caroline was very enlightened: "What if I don't participate, what if you only give me five percent?"

Hawke said, "Wait, I'll call you if you need it."

The two came to the front hall of the club, and Caroline was still following.

Hawke ignored her, took out his cell phone, called Edward, and asked, "Is the man still outside?"

Edward said, "It's still guarding outside, on the south side of the door, the Honda Accord under the lamp pole."

Hawke hung up the phone, found a location, pointed to the Accord outside, and said to Caroline, "Did you see that car? There is a **** inside, I have been following me today, you can go find a few Eggs, throw them on his windshield.”

Miss Me was stunned, pointed to her Chanel windbreaker, then shook her LV bag, and said, "You let a fashionable female elite like me do such unpolite things?"

Hawk couldn't help but shake his head: "The little ewe really has nothing to expect."

"I'd better help with advice, contact the media, and write copywriting." Caroline was worried about being abandoned by Hawk and would not take her to make money: "I'm better at these."

Hawke responded and prepared to go out.

Caroline asked, "What should I do with that bastard?"

Hawke said: "The person in the car is a paparazzi. He doesn't know that he has been exposed yet, so he is not in a hurry to get rid of him. Paparazzi follows me with people who are not famous for news, and 80% of them are instructed to me. I will find a suitable opportunity to get him ruthlessly. Yes, you are responsible for spreading it so that paparazzi in Los Angeles can learn from their lessons.”

Caroline hurriedly said, "I am good at spreading this kind of thing."

Hawke went out to get in the car, slipped around for two laps, came to West Los Angeles, and went to the Atel Hill shooting range to practice guns.

Erica is already waiting here.

Edward then came in and took the course exam for the concealed gun license.

...

Hollywood area, Ackerman Charity Relief Station.

Eighty-year-old Urban drove an old Dodge pickup and after several hours of trek, he finally arrived in Los Angeles from Chula Vista, a small town adjacent to Tijuana.

He drove past the door of the rescue station, turned left at the front intersection, and turned into the parking lot behind the rescue station.

The sun shone on the front windshield at noon, and Urban's eyes were a little blurry, so he slowed down his car and slowly stopped in an empty parking space.

He turned off the engine and pulled out the key, and like last time, he put the key in the back of the blindfold and clamped it, opened the door and got out of the car, and walked towards the distance.

On the other side of the parking lot, a Mexican boy ran to the shade and said to Campos, "A car is coming again."

Campos, who was eating, put down his food and came to the hidden place of the dilapidated building. He took out his telescope to observe the parking lot. He first saw the old Dodge pickup, and then the old man slowly walked out of the parking lot.

The old man was very old and his legs seemed to be very straightforward.

Campos took Nokia in his exit pocket. It was just charged last night and it will last long.

He took out the car keys from his pocket and told the Mexican boy: "You go back and stay safe. If it's dark, I won't come back yet, then go to the road ahead and find the three black uncles."

The Mexican boy is a teenager and sensible person, and he can speak simple English: "I understand."

Campos took advantage of no one's attention and quickly walked into the parking lot and got into a car sent by Da Chou.

He put the seat down so that people outside could not notice anyone in the car, but he could observe the situation of the Dodge himself.

Not long after waiting, a Mexican bald man entered the parking lot, walking towards the old Dodge like a normal person coming to drive.

But the bald man walked around and observed it, confirming that there was no abnormality, opened Dodge's door, found out the key, fired the ignition, and drove out of the parking space.

Campos did not move.

The bald man drove out of the parking lot, turned to the main road, suddenly stopped the car, and turned to look at the way he came.

After waiting for a few minutes, no cars came over in the parking lot.

There were no followers in the cars around him. He felt relieved, started the car again, and walked north.

After a while, Campos drove out slowly and turned to the main road and looked to the side of the road.

A Mexican homeless man pointed at the direction where the Dodge car left.

Campos chased after him and soon found the old Dodge in the traffic.

When he was in Mexico, he did this kind of work, and he could always use traffic to block it properly to avoid being discovered by the car in front.

Dodge went around in North Hollywood, then headed south, and finally passed through West Los Angeles, entered the seaside town of Venice, came to a parking lot, changed to a Mercedes-Benz G, and drove into an open single-family villa. district.

Campos saw the Mercedes-Benz G slowing down its speed, and stopped the car from a distance, watching the G drive into a villa with red tiles and yellow walls.

The car went in and didn't come out again. Campos waited for a while, drove by the door normally, turned around and saw the door number clearly, and drove away from the community.

A few minutes later, he parked his car in a parking lot on Abbott Kinney Avenue and pulled out his cell phone to call Hawke.

No one answered there for the time being.

Campos immediately changed his number and called Edward, which was connected this time.

He quickly told the situation here.

...

At the Atel Hill Shooting Range, Edward ran out of the indoor venue and came to the outdoor venue of No. 3 and found Hawk and Erica who were practicing their hunting rifle.

The security officer did not allow Edward to enter the shooting range, so he could only wave his hands repeatedly.

Hawke noticed, immediately put away his gun, gestured to Erica, who was wearing earplugs, and walked out of the field first.

Erica followed her with her gun at the sky.

Hawke asked, "Is there anything wrong?"

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

Edward said, "Butterfly."

This is not a place to speak, Hawk waved to Erica, returned to the room, and found an uninhabited rest room.

"A few minutes ago, Campos called and found the mule gang transporting goods." Edward repeated it and said, "He followed him to Venice and was waiting on the Abert Kinney Avenue."

"It should be a stronghold or a stronghold hidden in the wealthy area," Hawke said.

Erica analyzed: "I know that villa area in Venice has been sold by the development company. The villa price is very expensive and the rent is not cheap. It is impossible for ordinary people to live there. They must be the leading figure of the Mule Gang in Los Angeles."

"Now we've caught their tails," Hawke said.

"Let your people wait first." Erica's first consideration is not to bring people to justice, but how can one's own side, including Hawk, maximize its interests: "If it's really like what I said, This requires a good idea to improve it."

She started to pull again: "I report it, but how can you benefit from it?"

Hawke gently pressed his fingers on the armrest of the sofa chair, pondered for a moment, and said, "Your words are right. First of all, we must guarantee our interests in this matter, and then consider other things."

He had a preliminary idea: "As far as I know, LAPD has suffered a loss of reputation in the past two years, and the amount of fundraising received has not increased significantly every year, right?"

"Yes, there have been too many scandals from Parker Center to local branches in the past two years." Most of the scandals have been widely reported, and Erica said directly: "Parker Center is willing to push me out, although my family is there. The factor, but the key is also to reverse the image of LAPD.

Hawke continued, "How effective? Are you adapting personally?"

Erica could guess that he had a plan and answered seriously: "The effect is very good. How do I say it? Actually, it feels good. The important thing is to get promoted."

A celebrity police officer with achievements and background, and is also a strong star policeman who is highly praised by LAPD. As long as there is no major problem, the future can be imagined.

Hawke confirmed that the feasibility is very high, and said, "I have an idea to build this arrest operation into LAPD's image public relations and creation plan, mobilize the elite of SWAT, and use the momentum to destroy the whole group of people. We used cameras to shoot the process and released it to the public through cooperative media, allowing the public, taxpayers and donors to see the power and determination of LAPD."

There are some things he can't say to the LAPD executives, but Erica can speak.

Hawke said again: "Crime has penetrated into the rich areas, and LAPD has shown its determination and ability to crack down. After the incident fermentes, it will definitely be very effective to hold a fundraising or other party in the name."

Erica looked at Hawke: "You think more comprehensively than me, but don't talk about me about this, my immediate boss can't make the decision."

Hawke suggested, "In this way, let's go and see the scene first, and then you contact your boss."

"Let's go." Erica packed her things and went out.

The two of them have similar thoughts. If they don’t get enough benefits, they would rather treat them as if they don’t know and look for opportunities in the future.

Hawke said to Edward again, "You drive Cadillac to the side door and we get in from there."

Erica heard something: "What's going on?"

"There is a tail behind me. I don't know who hired a paparazzi." Hawke said as he walked, "There are many victims of these things I have done recently."

Erica thought for a moment: "It won't be a too high-end opponent." She has always been decisive: "If LAPD takes action, I will let someone drive him to attack the police and obstruct official duties to detain him, and find out what is behind. Who is the person?”

Hawke thought to be the number one armed violent organization in Los Angeles. The LAPD these days is much more wild than in more than ten years later.

Think about it, two LAPDs can fight on the street.

He asked again, "Don't get you into trouble."

Erica smiled and said, "A little thing."

Hawke is not a rigid person, so I won’t say more.

The two left the side door, got on Edward's Cadillac, and headed straight to Venice in the southwest.

After joining Campos on Abbott Kinney Avenue, the latter was put on Cadillac, and under his guidance, Edward drove into the community for a walk.

The villa has two doors, one front and one rear, and the rear door has a not-wide driveway that leads directly to the Binhai Highway.

Like many medium and high-yield suburban villas, the houses have no walls, most of the courtyards are lawns, and beautiful floral wooden fence walls are built on the outside.

Erica started making phone calls in the car, making several calls in a row, and then asked Edward to go to the police station.

Soon, the car stopped at the door of the detectives.

Hawke, Campos and Edward entered a lounge, waiting for news from Erica.

Edward couldn't hold back and stood up to take a look from time to time.

Hawke asked Campos: "Can you use a camera?"

"I know how to use it, and I'm quite proficient," said Campos. "When I was training, I received this training. At that time, the instructor asked us to find the goods and take photos immediately to prevent anyone from…"

At this point, he couldn't continue talking, and these were useless in Mexico.

Hawke knew it.

After waiting for more than an hour, the lounge door was pushed open from outside, Erica came in and said to Hawk, "Let's go upstairs."

Hawke followed her out of the lounge and asked, "What do you mean?"

"I did the report, they discussed it and thought the plan was very executable, but in terms of details, I want to know more."

The two came to a conference room on the second floor, and Erica knocked on the door and went in.

There are only three people in it, one of which is Susie, who Hawke has dealt with twice, and the head of media PR at LAPD.

The other two are Chief Johnson of the Detective Department, and the other is Deputy Chief Superintendent Evans from Parker Center.

This matter is related to the image of the entire LAPD, and everyone seems extremely serious.

Hawke calmly said the more detailed plan.

Evans made a point: "You mean we work with your studio and then you can communicate with the TV station?"

This gave him a lot of outsourcing.

Hawke was prepared: "If the TV station is allowed to enter directly, it may become an uncontrollable factor. First of all, it is confidentiality. The TV station is mixed with fish and dragons. Once the action is too big, it is easy to alarm the gangsters. Secondly, if the action is not smooth, the TV station will still insist on playing. , will be very passive; another point is that during the yacht incident, I cooperated with LAPD and cooperated with each other. "

Everyone here knows what kind of virtues are those media reporters.

If LAPD's success is a headline news, then LAPD's failure is an explosion of news.

If you stop it then, it will be troublesome.

You can't kill those reporters and videographers by random shots.

Evans was a little confused and looked at Susie, who explained briefly.

Here he asked Hawke for more specific questions and then asked him to leave temporarily.

Susie elaborates on two informal collaborations between Hawke and LAPD.

Robert Downey Jr. and the yacht incident, Hawke's handling was unanimously praised by LAPD.

Erica talks a bit about West Coast Studio’s recent operational case about Steve Natter and the Selfie Door.

The result of these two public relations was even eyeing several senior executives of LAPD.

Most people can't even think about it, let alone doing it.

Not only did the black ones wash into white, but the black ones even turned purple.

In the end, LAPD decided to adopt this PR and image creation plan.

Susie and Hawke are in charge of the media level, while the Detectives Department and SWAT are in charge of the operation.

Then Susie finds Hawke and chats alone.

The two sides tried to cooperate for the first time. The video shooting and processing must be carried out by LAPD's Media and Public Relations Office, which is actually supervised by Susie and handed over to the West Coast Studio to contact the media for processing.

But the outsourcing fee for this incident is only US$100,000.

Hawke doesn't mind, which benefits long-term strategy.

Erica came over and Susie left to leave to leave room for the two of them to speak.

Hawke said, "How should I thank you? You must have done a lot of work in it."

"The biggest benefit is LAPD. To be precise, it will fall on the people on my line." Erica closed the door and said, "You found the clues, and you provided the news informant, and you can't. Let you go home empty-handed.”

She looked at her watch and said, "It will take action soon. A tail is not followed by you? Take this opportunity to get rid of him."

Hawke has never been a conservative person: "Yes, it's better to find out who is instructing him."

Erica said: "Just use a little trick, don't forget that Los Angeles is LAPD's territory."

(End of this chapter)