The Young Lion

In the 1994 World Cup, England stopped the qualifiers, which made the whole of England very quiet when the World Cup was coming. Even if the mainstream media still had to focus on reporting the World Cup, before the World Cup officially started, it was obvious that the domestic people were not concerned about the World Cup. topic.

Manchester United, who successfully defended their title, was only one step away from achieving the domestic treble, but it was a pity that they lost to Aston Villa at Wembley.

Blackburn, which was built with a lot of money, has achieved great results. After finishing second, they have ambitions for the championship in the coming year.

The Newcastle United team trained by Keegan is a beautiful landscape in the Premier League. Under the pleasing offensive football, striker Andy Cole scored 41 goals in the season, and the league goal is a terrifying 34. It is only rumored that Ferguson has something for him thought.

Swindon only won 5 games this season and conceded more than 100 goals...

Arsenal clinched European Cup Winners' Cup...  

The news of the Premier League has passed, and Millwall lost to Derby County in the promotion play-offs. The big news that the family will be in charge next season deserves to be written about by journalists because they can see that the Millwall manager looks dazed.

In England, the authority of the head coach, or traditionally the role of the Manager, is protected and respected.

If the team owner changes, but the head coach is kept in the dark, this is definitely big news.

Especially when the person who shocked the Millwall dressing room from the inside to the outside was just a young man who had just turned 18, the reporters flocked to such news.

Aldridge ignored the torrential flood outside, he sat quietly in his study at home, he could imagine that the Millwall club was already under earthquake.

The team had just lost hope of returning to the top league, and then, a new boss came to power. This is related to everyone's future and destiny, and naturally no one can calm down.

bang bang

There was a knock on the door.

Please come in.

Aldrich got up to greet him. The group of people who entered the study were led by Andrew and Barnett, and behind them were several middle-aged men in suits and leather shoes. They seemed to be staff members who came with Barnett.

Barnett first turned his head and cast a glance at the accompanying people, then walked towards Aldrich with Andrew, and the three of them came to the window, talking in a low voice.

Barnett said helplessly and complainingly: Aldrich, I am your brother, we are all members of the Hall family, if you want money, just ask how much you want, I can give you a hundred, just I won't give you ninety-nine, although thirty million pounds is not a small amount, but give me some time, I can still make it up, you take it, don't say borrow it, it will hurt our feelings.

Barnett's net worth now exceeds 200 million pounds, but Aldrich needs 30 million pounds, so he needs to provide working capital. Naturally, to raise funds in the short term, he has to cash out stocks or sell investment properties.

Although they were not impoverished in the past, they were not rich after all. In eight years, the Hall family has soared into the sky, but the family relationship between the family has not been polluted by the smell of copper. Aldrich was very moved by this, but he still said seriously: Brother , this is different.

Barnett stared at him with a frown, hoping for a reasonable explanation.

Millwall Club in your eyes, perhaps a toy given to me,

No matter how much money you spend, you only need to achieve one goal: to be happy. However, in my eyes, this is a club. It is a football club that needs to be invested today, and will be needed tomorrow. Ten years later, I need start-up capital to get the club on the right track. My brother will lend me 30 million Pound sterling, I will repay you 35 million pounds within five years. This is also a kind of pressure on me. If I can’t pay back after five years, then I will sell the club to avoid burning money and wasting money. If I can Repaying it to the elder brother means that I have succeeded, elder brother, don't you want to see a successful Aldrich?

Barnett stared at Aldrich for a long time, finally nodded, then nodded to the accompanying men, then turned back to Aldridge and said: There is no need for interest, and there is no need for a five-year period, just sign Just a contract.

The people he brought were naturally lawyers and business assistants. A loan contract was placed in front of Aldrich, and he signed his name without hesitation.

Barnett finally expressed some regrets to Aldridge, because he also hoped to give his brother a birthday present to a team that could win the Premier League. Unexpectedly, the success fell short, and Millwall still stayed in the League One.

After Barnett got married, he lived with his wife Leah in West London. After all, his company headquarters is there, so he quickly left with someone, leaving only a middle-aged man.

The man looked dignified and elegant, and he took the initiative to introduce himself to Aldrich: Hello boss, my name is Adam Jane, and I have been the chairman of the team for the past two years. I'm taking care of it.

Aldrich looked Adam up and down, then formally shook hands with him, and then extended his hand to invite them. The two sat down on the sofa next to the wall in the study, and Andrew brought two cups of coffee knowingly.

In terms of club management, Aldridge does not intend to intervene, but he wants to clarify his position with Adam.

Within the team, as long as there is anything related to the players and the game, he must be consulted.

Facing Aldridge, who was twenty years younger than him, Adam felt like being reminded.

Adam, what are your thoughts on the future development of the club?

Holding the coffee, Adam put it down again, and said solemnly: The plan for the new stadium that has been shelved, I think it should be put on the agenda as soon as possible. Having a better and bigger stadium will have a great impact on the club's income.

Aldridge nodded approvingly, but he still said: There is no rush, I mean business strategy, first of all, I have a question, if you find you have been offended, please forgive me. Do you understand commercial football? ?”

Adam was in a daze, frowned tentatively and said, Is the club listed as a stock like Manchester United?

Aldrich shook his head and said lightly: You have worked in the club for two years, so you must have a general understanding of football, but let me ask you, which club in England is the most successful?

Manchester United.

The past thirty years?

Manchester United.

Why is Manchester United the most successful club in England when Liverpool are kings of Europe after Real Madrid and Manchester United are relegated to the second division?

Adam frowned, seemingly unable to answer.

This is a very strange phenomenon. In the era when Liverpool won the European Champions Cup four times, fans of the Red Army admitted that Manchester United was more favored by the outside world, and even Manchester United was relegated. Manchester United was still an invincible Manchester United.

It seems that Manchester United has a kind of temperament, a kind of attitude that their players and coaches are the best, and they should be the best, arrogant and not humble, which makes Manchester United an alternative in European and even world football.

The Manchester United that the Edwards family has tirelessly built is a commercial Manchester United, not Manchester City's Manchester United, but the world's Manchester United.

It is even more puzzling when it is reflected in the commercialization process of later generations. At the beginning of the 21st century, why Manchester United, which has only two Champions League champions, can be compared with AC Milan and Real Madrid, which have brilliant European records?

Even in the first two years when Real Madrid implemented the superstar policy, Manchester United's jersey sales profit was still ten times that of Real Madrid!

Manchester United is on the pinnacle of the commercial value of sports clubs.

Seeing that Adam was deep in thought, Aldridge said softly to him: The commercial marketing of football clubs is based on performance. Currently, the team is only a team in England's second-tier league next season, so I won't give you The pressure, however, is that you will play a big part in my team becoming a high-profile side in England's top flight. Until then, you will have a leisurely time managing the club. Learn, learn Manchester United, learn all the business operations of Manchester United, and that's it.

When Adam left, he took a deep look at the handsome and refined Aldridge, and the fluke thoughts of contempt before he came had long since dissipated.

Aldridge asked Adam to steal a lesson from Manchester United, and he didn't think there was any problem with it.

After Frentino took charge of Real Madrid, he learned Manchester United's commercial marketing methods. In the end, he found that he was only one Beckham away after learning, so he brought Beckham to Madrid. Since then, the commercial value of Real Madrid has increased day by day. , Gradually began to rival Manchester United.

When sending Adam away and returning to the study, Aldrich found that Andrew was flipping through his notebook. Andrew lowered his head and glanced roughly. The densely packed tactical notebooks on it were filled with Aldrich’s experience. Then he put the notebook away and turned around with a solemn expression. Said: The club is going to be turned upside down, and some players have even submitted transfer applications.

Aldridge was not surprised at all, sat down and said: It's normal, maybe many people think that the 18-year-old boss will only treat the team as a toy. I have just given Adam a list. There are two people left, a left back, a goalkeeper, and others, those who are over 22 years old are listed, those under 22 years old want to leave without blocking, and those who don’t want to leave go to the reserve team.”

Aldridge studied the team's line-up specifically, leaving goalkeeper Caserly Keller, 25, and a 17-year-old Australian full-back Lucas Neal.

The other main players are either old, or Aldridge thinks there is no potential to tap.

He wants to take over the team, starting with the locker room.

An 18-year-old young man who wants to be listened to by a group of players with an average age of 25 and over in the dressing room?

dream!

Therefore, Aldrich used the simplest means to pave the way for himself.

Sell ​​away everyone who won't listen.

He doesn't have time to test the players' reactions, this summer, he is bound to be very busy.