This AD is too stable

The MSI Mid-Season Invitational is the most critical world competition in the first half of the year.

Riot also attaches great importance to this competition and has spent a lot of effort to promote it.

This is the case in major competition areas around the world.

E-sports, a not-so-new "competitive" sport, has entered thousands of households in 2019.

The world's largest live broadcast platform, TW, comes from the total live broadcast account of Riot, and the number of followers has reached 20 million+ so far.

This live broadcast room is aimed at audiences from all over the world.

At this moment, there are also nearly 5 million real-time online viewers in the live broadcast room.

On the other side, EDG E-sports Club, the base camp, and the team operations department.

General Manager Abu is watching the display in front of him, and the content on it is all in English.

With the gradual popularization of 5G mobile Internet around the world, the first shot is the concept of "universal live broadcast" that has been repeatedly touted by capital.

But it was not until this year that 5G was truly popularized that this concept was truly implemented.

The first one to be launched and achieved great commercial success is "e-commerce live streaming". The relationship between 5G and live streaming is actually very simple. If the network speed is not fast enough, there will definitely be delays in live streaming.

Not to mention 4K and 8K live streaming, it would be great to have a 1080P picture quality.

But now the speed of the Internet is already able to support the implementation of "national live streaming".

As a competitive event that runs and is displayed on the Internet, e-sports has naturally become a hot commodity.

With large traffic, sufficient viewing value, and catching up with the development of technology, it is expected that it will take off.

The director of e-sports events at Riot has even used the league to benchmark football events.

And they are also trying to start a plan called "creating gods" internally.

Lu Ziang is one of the selected players. He is young, has a good image, strong skills, no negative news, and is diligent and hardworking enough.

A perfect high-quality idol.

Even if it is taken to the beacon country where Riot originated, it can be promoted.

Riot also communicated with EDG, trying to create an "international e-sports superstar" who can break through the circle globally.

What EDG has to do is to help Lu Ziang register a series of certified accounts, and then promote them on the entire network.

This kind of thing can benefit everyone. Lu Ziang will not get any actual benefits for the time being, but he has the opportunity to show his face to the world.

No one knows whether it will succeed, but Riot is ambitious, and its target is traditional sports superstars like Ronaldo.

Lu Ziang also acquiesced to this. Anyway, it is clearly written in black and white in the contract that his only task is to play well in every game.

Any other business needs to seek his opinion, and he has absolute right to speak.

EDG has always treated him sincerely, and only charges 10% of the docking fee for any business share, which is similar to the original signing of the Shark platform.

After all, personal power is limited. He was able to get an eight-digit live broadcast contract at the beginning. If it were not for the EDG club to mediate, he would not be able to get 500,000 yuan if he went to talk to the Shark personally.

In the eyes of capital, no matter how popular a public figure is, as long as he is not the same kind of person as him, he is just a fat sheep waiting to be slaughtered.

"I feel that the promotional expenses spent by Riot are indeed very effective. This year, the online peak value in the official live broadcast room of LOL on the TW platform has exceeded 5 million, which is more than doubled compared to the data during the MSI mid-season last year. The number of online viewers in South Korea and Sakura has also more than doubled."

The head of the operations department explained to Abu.

"Not bad, how about Lu Ziang? How is the data performance of the account?"

Abu asked tentatively.

"The speed of increasing fans in China has been relatively stable. After all, the e-sports market is so small that it has basically reached its ceiling."

"But as long as we maintain the current trend of stable increase in fans, it is only a matter of time before it breaks through the circle. Of course, the premise is that Lu Ziang creates enough topics."

"On our side, LPL and various platforms have passively participated in this god-making plan, and everyone can be said to be mutually beneficial."

"Foreign countries, the data performance is very good. Lu Ziang's IG certified account fans abroad have exceeded 50w."

The person in charge was excited.

IG is the most used picture and text sharing social platform in the world, similar to Weibo in China.

But the daily active users are close to 2.5 billion, covering almost all users in the world.

Equivalent to a dozen WeiboInfluence.

The more fans.

It can also prove from the side that this person is more famous worldwide.

"As expected, being handsome is an advantage." Abu said in surprise: "Meiko's account seems to have only more than 200,000 followers, right?"

"Yes. Faker has the most fans among the e-sports players on IG, but he only has 2 million fans. 500,000 is not a small number for e-sports players."

The person in charge said with a smile.

Abu looked at another huge monitor, which was the opening match of the MSI Mid-Season Invitational group stage tonight.

"Zi'ang is really hidden, with a record of 8-0 in 15 minutes... This kid knows how to create topics. This mid-season tournament may allow him to capture a large number of fans abroad!"

"I'm excited just thinking about it. The future world-class e-sports superstar will be born from our EDG club..." Abu looked at the OB screen and started dreaming.

The person in charge of the operations department did not say anything to break his fantasy, but just laughed along.

What Abu said, even if it was just a dream, was indeed a good dream.

At the same time, in South Korea, Incheon Stadium, the opening match of the group stage was still in full swing.

After the previous wave of defeat, DWG began to shrink its tactics, switch from offense to defense, and became conservative.

But the problem is that after returning to the city, Lu Ziang's Yasuo directly touched a [Bloodthrower], and added attack speed shoes and half an armor-piercing bow.

Close to a three-piece set.

Development, equipment, level, number of last hits, number of heads, and almost all visual data, leading the whole field.

What made Xu Xiu speechless was that this guy didn't forget to last hit when he killed people just now, and even last hit, he was ahead.

The cruelty of the game was once again vividly reflected, and the atmosphere of powerlessness and depression enveloped the entire DWG team.

One step slow, every step slow, one step wrong, every step wrong. Especially in the collision of top teams, both sides will be extra cautious to avoid mistakes.

Therefore, it is very difficult for DWG to find opportunities for EDG, unless EDG takes the initiative to give them opportunities.

Of course, this is just an unrealistic fantasy.

DWG team voice.

Xu Xiu's voice is already a little tragic: "Brothers, we definitely can't fight in team battles, at least we can't fight at the moment."

"Yasuo has made [Bloodthirster], it's as difficult as ascending to heaven to kill him, our output is not enough."

"Focus on defense."

No one else has any objection.

Everyone in DWG knows that everyone is responsible for the current situation.

The performance of the bottom lane, jungle, top lane, and every position in this game does not seem to be eye-catching.

Especially the bottom lane combination, which directly contributed more than half of the kills in this game.

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