This AD is too stable

However, if we only talk about commercial value, Lu Ziang alone enjoys the traffic of the entire e-sports circle, which is not comparable to traffic stars.

There are so many people in the entertainment industry sharing a piece of cake, and now, looking at the entire e-sports circle, purely from the perspective of popularity, no one can rival him.

The key is that

Lu Ziang has kept his own wealth.

Others may become the club's cash cow and make money for others, but Lu Ziang has already sat at the table.

However, Lu Ziang himself does not feel this very clearly.

In just over half a year.

From a monthly salary of 3,000 to the current conversion, the income has increased by at least 10,000 times, that is, a monthly salary of 30 million yuan.

The supplementary contract that EDG renewed for Lu Ziang was also adjusted from the original annual salary to a monthly salary, which has now exceeded nine figures.

It's just that not many people know about this matter. In addition to Lu Ziang, only several core management members of the EDG club and important members of the board of directors know about it.

If we look back in time, half a year ago, even senior practitioners in the e-sports industry did not think that e-sports, a new thing, would become popular all over the world in such a short time.

And it set off rounds of capital games. Just this one item indirectly led to a nearly 40% increase in the stock price of the company behind it.

Nowadays, at home and abroad, any online game, even if it is not competitive, will choose to hold various events as soon as possible, and even directly form a league.

Take LOL, a terminal game that has been online for nearly ten years. The revenue growth in the past six months has reached a terrifying 500% compared to its peak popularity.

Although there is still a slight gap compared to the King of Glory, from the current situation, I believe it will not take long to catch up.

You must know that LOL has been online for nearly ten years and has been popular for ten years. According to the life of a game, this is almost close to the end.

However, LOL has been slightly impacted by PUBG in 2017 and 2018, but it has started to recover rapidly this year, and its popularity has reached a new peak.

Recently, the LOL mobile game has been launched overseas. Now the number of users and reputation are very good, and the national server is about to be launched.

Judging from the current situation... everything seems to be heading in a better direction.

The reason why the big boss Penguin behind it chose to invest heavily in EDG is not because EDG's current performance is so good, but because EDG has Lu Ziang, the cash cow.

It is very important to seize the opportunity.

In recent years, they have missed several good opportunities, and the result is that they have been left far behind.

So this time.

They must seize the opportunity no matter what.

They must be the track, the referee, and the contestant!

In short:

I am afraid, and I can't be soft anymore.

E-commerce lost, short videos lost, e-sports... I can't lose again.

…

As a professional player, Lu Ziang.

The only thing he can do is to play every game seriously.

As for things outside the court.

He always adheres to the principle of "doing one's best and leaving the rest to fate".

On the court, he is an undefeated god of war, a Lu Shen who fights for every ounce of his energy, but outside the court, he is quite Buddhist.

Otherwise, he would not have left his Weibo account with millions of followers without posting a single update.

Otherwise, with his qualifications, he would not have worked diligently in the RNG Youth Training Camp for two years with a monthly salary of 3,000.

…

With the Tianchao team shutting out the Sakura team, the entire Internet was completely in an uproar, and the Sakura team's announcement of withdrawal added fuel to the heat.

This is the Asian Games.

This game is destined to be completely different from the MSI Mid-Season Invitational, and the meaning contained in it is extraordinary.

What it represents is also completely different.

Netizens seemed to be celebrating the New Year. With this "lucky start", the popularity of the entire Asian Games also rose.

One netizen commented: "I'm afraid the Olympics won't be discussed this much, right?"

"Esports itself is a sport for young people, and almost all of the one billion netizens in our country who like to surf the Internet, express their opinions, and contribute to the popularity are young people."

One netizen hit the nail on the head.

There is a reason for capital to pursue it. The high popularity of esports itself is due to the audience behind it.

Most of these people are students, or young people who have just started working and are not married.

The characteristics of this group of people: not much money, not much work, and a lot of spending.

This is the most high-quality consumer group. Knowing their preferences is easy.They can get their own benefits from it.

The reason why the century-old Mercedes-Benz sponsors LPL every year is to sow a tiny seed in the hearts of these young people.

Maybe they can't afford it now, but it doesn't mean they can't afford it in the future. And when they can afford it one day, Mercedes-Benz may occupy a considerable weight in their hearts.

That's enough.

Cars are the most expensive items in the field of civilian goods, unlike other consumer goods.

Its brand influence and its marketing methods must have a very long cycle and take a long time to ferment.

Asian Games scene.

The competition is still in full swing.

The withdrawal of the Sakura team forced the subsequent schedule to be shortened accordingly.

If nothing unexpected happens, the final team of the LOL e-sports project of this Asian Games has been born.

They are the Chinese team and the South Korean team.

Because the game has been played so far, both teams have not lost a single game and each is leading the way.

The strength gap between the other teams is quite huge, and only the Sakura team is slightly better.

However, now that the Sakura team has withdrawn, the biggest suspense and the biggest highlight is the final between the Chinese team and the South Korean team.

In this game, the champion team will win the gold medal!

And the losing team will participate in the silver medal competition.

However, judging from the current results, this game can actually be regarded as a "gold and silver battle".

The winner will win the gold medal, and the losing team will definitely be able to win the silver medal.

...

"Hero!"

"Beautiful!"

Qijiang looked at the players returning to the reserve seat, her face full of relief, and the corners of her mouth that were raised could not be suppressed at all.

No one knows.

How much pressure Qijiang is under.

Lost.

That would really be a sinner.

If they lose to the South Korean team, they might just be criticized, but if they lose to the Sakura team, then there will be no place for him as the "head coach" in the entire e-sports circle.

Several players were also a little excited. There was no way. In such an environment, it was hard not to be infected.

The cheers at the scene have never stopped since they blew up their noise-canceling headphones.

The capacity of Hangzhou Stadium may not be as good as that of Shanghai Stadium, but there are more people coming to watch the game today than inside the stadium.

There are huge crowds of people outside the stadium, and the number of spectators is several times that of the inside stadium.

Lu Ziang rubbed his palms to dry the sweat, and smiled modestly: "Everyone played very well."

"Modest!"

"Ziang, I have to praise you. Even if your ears are calloused from listening, I still have to praise you."

Chen Dong came over, patted Lu Ziang on the shoulder, and said seriously: "Without you, the Sakura team would not lose so quickly."

He finished.

He turned his head and looked at the other players of the Celestial Team, his face full of respect: "Today, each of you players is a hero!"

Although Lu Ziang was used to being praised, he couldn't stand it in such an open venue, and there were other teams around.

The South Korean team sat above the Celestial Team, looking down and seeing clearly.

The head coach Kouma's face was solemn, and there was even a bit of disdain at the corner of his mouth: "It's too early to be happy."

"Xianghe, did you see how ecstatic they were?"

Kouma glanced at Li Xianghe next to him.

"I see."

He nodded, his expression showing no emotion.

"What do you think now?" Kouma asked.

"Coach Kouma, don't worry."

"This may be their last smile in this Asian Games."

Hearing these slightly arrogant words, Kouma's confidence increased and he also laughed:

"In that case. Let them laugh enough!"

Bang, who was sitting next to Faker, also nodded and agreed: "Laugh, they will cry by this time tomorrow."