This Star is Legal But Sick
Chapter 390: Charge for five minutes
Chapter 390 Charging for five minutes
For example, when planning this variety show, Yu Wei also asked a team specifically responsible for advertising business to do the advertising business.
How to write advertisements, shoot advertisements interspersed between programs, design advertisements, etc., all of which have professional teams.
Yu Wei knows how to shoot variety shows and how to deal with sponsors, but she doesn’t know how to shoot commercials.
As for what Xu Ye said about giving away an advertisement, Xu Ye had talked with her about this before posting on Weibo.
Yu Wei thought the proposal was interesting at the time, so she agreed.
But she realized it later and agreed too hastily.
Being able to make movies and TV series does not mean that you can make commercials.
When doing business, many conditions cannot be met verbally.
In life, many people regard the promises they make as farts.
But in business, especially this kind of business involving millions and tens of millions of dollars, promises must be written in black and white in the contract.
Like Xu Ye said, if you give an advertisement as a gift, you will also write it in.
Party A is not stupid either.
The current situation is that many sponsors are indeed coming because of what Xu Ye said.
There are two sponsors who have signed contracts with the program team.
Just like the mobile phone manufacturer represented by Zhao Xinzhu in front of us.
"Advertising is a test of creativity. There are so many advertisements to do at one time. How can Xu Ye do it and how can he ensure the quality?" Yu Wei thought to herself.
She sighed inwardly.
But Xu Ye has already put his words out, and Weibo has been screenshotted by a marketing account. Even if he deletes Weibo, it is too late to regret it.
But generally speaking, it is difficult, but if you want to complete it, it is not particularly difficult.
After all, a variety show can only have a dozen sponsors at most.
At present, the variety show "Happy Departure" has only two signed sponsors.
If each advertisement achieves a score of 60%, there will be no problem at all.
But it is difficult to make every advertisement stand out.
Just as Yu Wei was thinking about it, her cell phone rang.
The person who called was Xu Ye.
After speaking to Zhao Xinzhu, Yu Wei got up and went out to answer the phone.
When she came back, she smiled and said to Zhao Xinzhu, "Xu Ye will be here soon."
Zhao Xinzhu nodded slightly and said, "It doesn't matter. Just wait a little longer. Don't be in a hurry. This time you can finally meet Xu Ye."
Zhao Xinzhu is not a patient of Huohuayuan, but a pure fan of Xu Ye.
Those who work in her profession have come into contact with many celebrities.
Her mood was a bit more stable when she met other celebrities, but it was really different when she met Xu Ye.
"I read that people on the Internet said that Xu Ye is very handsome. He is even more handsome than in the video and photos. This time he must get an autograph and take a group photo!"
Zhao Xinzhu said in his heart.
As for what netizens said about Xu Ye being sick?
It doesn't matter, she and Xu Ye are just a deal. No matter how sick Xu Ye is, he will always be handsome.
It will not affect taking photos and signing autographs at all.
Just as Zhao Xinzhu was thinking, a staff member knocked on the door.
“Please come in.” Yu Wei said.
With that said, Yu Wei had already stood up.
Zhao Xinzhu guessed that Xu Ye was here, and stood up immediately. He also took a photo of her face with the screen of his mobile phone to see if there was anything inappropriate.
The phone screen reflected her face, and there was nothing unusual on it. Zhao Xinzhu felt relieved, and then looked at the door with a smile on her face.
At this time, the door slowly opened.
A figure appeared in Zhao Xinzhu's eyes.
Zhao Xinzhu was stunned the moment he saw this figure.
Who is this person?
I saw this man wearing a striped brown POLO shirt on his upper body and a pair of black trousers on his lower body.
The key point is that the hem of the POLO shirt is still tucked into the waistband of the trousers, revealing the black belt.
What Zhao Xinzhu couldn't stand the most was that there was a bunch of keys hanging on his belt.
This outfit exudes a strong sense of the times.
This is what an old man in the park wears, right?
This kind of dress, even no one in our company wears it like this, right?
Why does it appear in companies in the entertainment industry!
Shouldn’t people in entertainment companies be very fashionable?
Zhao Xinzhu's eyes slowly moved down and saw the shoes on this man's feet.
On her feet was a pair of black leather shoes, but they were of a style with holes, and the white socks inside were already exposed from the holes.
Zhao Xinzhu’s toes began to dig into the ground in embarrassment.
She can't change her embarrassing habit.
How much courage does it take to go out wearing such clothes?
When her eyes moved up, the man also took off the sunglasses on his face.
Zhao Xinzhu was stunned.
Xu Ye!
Is this person Xu Ye? !
You are really sick!
Could you please stop dressing like this?
Are you worthy of your appearance?
Zhao Xinzhu's heart was roaring crazily.
She thought that meeting Xu Ye would bring her a surprise, but unexpectedly, Xu Ye gave her a big one.
At this moment, Zhao Xinzhu even had the idea of leaving here immediately.
Boss, I want to go home!
Let alone Zhao Xinzhu, even Yu Wei couldn't hold back.
In the moment just now, she almost thought it was her father coming.
After seeing clearly that it was Xu Ye, Yu Wei felt a little relieved.
Not surprising at all.
The staff member who brought Xu Ye over was already trying to hold back her laughter. She brought Xu Ye in just to see the reactions of Yu Wei and Zhao Xinzhu.
When I met Xu Ye just now, the group of staff below them had already been tortured once, and it was time for a change of leadership.
Xu Ye's outfit made Yu Wei hold back all the pleasantries she had prepared.
Yu Wei asked helplessly: "Why are you dressed like this?"
Xu Ye said with a matter-of-fact expression: "Didn't you say that if I want to meet Party A today, I should dress less casually and be more mature? Isn't this immature?"
Yu Wei raised her hand and rubbed her temples.
This logic is really reasonable.
Invulnerable.
What can be done?
Xu Ye is such a person.
Yu Wei took a deep breath and adjusted herself.
Just think that Xu Ye's clothes are normal.
Yu Wei said: "Xu Ye, let me introduce you first. This is the marketing manager of halo mobile phone, Zhao Xinzhu."
Zhao Xinzhu stretched out her hand with an awkward smile.
The two shook hands lightly.
The little girl following Xu Ye said: "Teacher Xu, what are you drinking?"
“Drink pure water that has been cooled down again after high temperature treatment.” Xu Ye said.
The little girl immediately said: "Understood, cool for free!"
Zhao Xinzhu was stunned for a while.
“I’m only thirty years old, why can’t I understand young people talking nowadays?”
How did this little girl understand it in seconds?
Yu Wei said helplessly: "Manager Zhao, just get used to it."
Zhao Xinzhu smiled and said, "It's understandable."
Actually in my mind: I can’t understand. The little girl poured a glass of water for Xu Ye and replaced it with a new fruit plate. Then she said: "Director Yu, I'll go and get busy first. Call me if you need anything."
Yu Wei said: "Go and do your work."
The little girl immediately closed the door and left.
She has only one idea in her mind right now, which is to tell her colleagues about Yu Wei and Zhao Xinzhu’s reactions!
As far as Xu Ye is dressed like this, no one will be confused when seeing him.
After the three of them sat down, they chatted casually for a while.
Don’t worry about running out of topics to talk about, Xu Ye is full of topics.
Zhao Xinzhu looked at Xu Ye's outfit and couldn't help but ask for a photo.
It was really a bit embarrassing for her to take a photo with Xu Ye who was wearing this kind of skin.
“Forget it, we won’t take a group photo today.” Zhao Xinzhu said in his heart.
After chatting for a while, Yu Wei naturally brought the topic to business.
"Xu Ye, Manager Zhao wants to know your general thoughts about advertising. We have already hired someone to do the advertising embedded in the variety show. What she wants to know is the one you gave away. If you haven't thought about it well, don't worry. It’s better to have a finished product plan.”
This last sentence, Yu Wei is reminding Xu Ye.
She just told Xu Ye the general situation of the halo phone a few days ago, and Xu Ye probably hasn't figured it out yet.
It doesn’t matter if you can’t think of it, you can still put it off for a while.
Xu Ye also heard the meaning of Yu Wei's words, but he was already ready.
Halo Mobile, the title sponsor of the variety show "Happy Departure", is also the party that paid the most.
Xu Ye definitely needs to do a good job.
This is good for both the program and the brand.
Not to mention the benefits to him.
Xu Ye smiled and said: "Manager Zhao, halo mobile phone has launched two new features this year, one is fast charging technology and the other is cloud service technology. These two technologies are your current promotion points, right?"
Zhao Xinzhu nodded.
It is almost the same as the development history of mobile phones on earth.
Mobile phones in this world today are in a stage of vigorous development, and various technologies are far from reaching their bottlenecks.
Fast charging technology is a new breakthrough point and publicity point found by domestic mobile phone manufacturers.
After all, the two foreign brands of mobile phones are notoriously slow to charge.
As for cloud service technology, it is a technology that synchronizes some key data on the mobile phone to the Internet and stores it.
This way, whether you change your phone or lose it, you can download these key data back from the Internet, which is convenient and fast.
This technology is already very mature on the current earth, but it has just begun to take off in this world.
Fast charging and cloud service technology are the two main selling points of halo mobile phones this year.
Xu Ye has naturally done his homework.
After seeing these two selling points, Xu Ye had two thoughts in his mind.
Xu Ye continued: "I can't show these two selling points in one advertisement."
Zhao Xinzhu immediately said: "It doesn't matter, as long as it can reflect a selling point."
For free advertising, the requirements shouldn’t be too high.
Anyway, in the variety show's feature film, Xu Ye will definitely broadcast their advertising slogans.
Yu Wei heard what Xu Ye meant. It was obvious that Xu Ye could say such things because he must have had something in mind!
At this time, Xu Ye picked up the paper and pen on the table.
He said: "You had an advertisement before that said halo mobile phone, charging is fast. I think this advertising slogan is OK, but it is not enough."
Zhao Xinzhu originally wanted to say that our marketing department people came up with this after discussing it for a long time.
Xu Ye's next words reached her ears.
“The advertisement I shot can only promote the selling point of your cloud service. As for the selling point of fast charging, I will give you an advertising slogan.”
Zhao Xinzhu was stunned for a moment.
Advertising slogan?
Why does he think his advertising slogan is better than theirs?
Xu Ye has already started writing on paper.
After writing, he tore off the paper and handed it to Zhao Xinzhu.
Zhao Xinzhu immediately took it and looked at the two sentences above.
“Five minutes of charging, two hours of talk time.”
She read the slogan on the paper again.
After finishing reading, her expression became solemn.
This sentence sounds a bit smooth and catchy.
And this advertising slogan is indeed consistent with the characteristics of their mobile phones.
Five minutes of charging will give you two hours of talk time.
Zhao Xinzhu repeated this sentence several times. The more he said it, the more smoothly he felt it read.
And it’s very memorable!
Previously, when the marketing department was thinking about advertising slogans, they always wanted to tell users about fast charging.
This brings everyone into a dead end.
However, in the slogan written by Xu Ye, there is not a word in it that says charging is fast, but the meaning is that charging is fast.
Absolutely awesome!
Zhao Xinzhu was already thinking about how to use this sentence.
Advertising is to spread the word widely. This slogan must be spread out across the board. It must be on posters and in the voice.
Let everyone know it is a halo phone as soon as they hear this advertising slogan.
Halo mobile phone is fast and can be deeply rooted in people's hearts.
As long as this impression is established, even if other manufacturers follow up on fast charging technology, users will still think of Halo mobile phones first when they think of fast charging technology.
“Charge in five minutes and talk for two hours. This slogan is so appropriate.” Zhao Xinzhu said excitedly.
She can’t wait to send this sentence to her colleagues and ask them to quickly create new promotional posters and advertising videos.
The shopping mall is like a battlefield, you must race against time.
This surprised Yu Wei on the side.
She just thinks this sentence is very smooth, nothing else, but looking at Zhao Xinzhu's look, it is obvious that she is very satisfied with this slogan.
Xu Ye smiled and said: "As long as it's suitable, do you believe in my strength now?"
Zhao Xinzhu said: "I believe it, but if we take this slogan for free, it would be really embarrassing."
She could foresee the impact of this sentence.
If this sentence is really taken away from Xu Ye for free, netizens will definitely say that Halo mobile phone is really stingy in the future.
This also has a negative impact on the brand.
"I'll go back and apply to the company. We'd better pay for it." Zhao Xinzhu said.
Xu Ye doesn't care about this.
He doesn’t expect to make much money by shooting commercials, which are just for fun.
Since the other party wants to give money, he will not refuse.
Then, Zhao Xinzhu asked: "Xu Ye, can you tell me how you promote the selling point of cloud services?"
“Do you believe me?” Xu Ye asked.
Zhao Xinzhu now naturally believes in Xu Ye.
Being able to write this slogan shows that Xu Ye understands communication.
Xu Ye said: "If you believe me, don't ask. I will show you the finished film after I finish filming."
Zhao Xinzhu smiled and said: "That's okay, then we won't interfere with your creation."
Zhao Xinzhu is now completely relieved.
It is rare to see such a reliable Party B.
With Xu Ye’s serious and responsible attitude, the commercials produced will definitely be good.
halo mobile phones are really going to be popular now!
That day, Zhao Xinzhu directly held a video conference with the company.
When she took out the slogan written by Xu Ye, there was a burst of exclamation in the conference live broadcast room.
The company's executives did not hesitate at all and directly made a price, asking Zhao Xinzhu to sign a contract with Xu Ye immediately and buy the sentence.
This sentence was written at noon, and the contract was signed in the afternoon.
After the contract was signed, Zhao Xinzhu immediately started arranging publicity activities.
It’s still early for the program to be aired, let’s put out the ads first.
(End of this chapter)
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