This Star is Legal But Sick

 Chapter 690 You are celebrating the box office championship, here are my tips for popular science life

 It is quite common for films to be screened in the film market, but screenings like "Kung Fu" are less common.

After reviewing multiple data, some marketing accounts suddenly discovered a fact.

That is, the box office of "Kung Fu" is already the highest box office in the history of Chinese movies.

“The box office for select screenings is higher than other movies’ regular releases!”

"Did you have such a point?"

"There's something wrong. Even if there are many shows, it shouldn't be this kind of box office."

Various discussions about "Kung Fu" have already started on the Internet.

Before the screening, everyone only speculated about the content of the movie. As the two-day screening ended, at least hundreds of thousands of people had watched the movie, and most of them were fans of Xu Ye.

As long as one-tenth of the people post a discussion online, that's more than 10,000 people.

The evaluation of "Kung Fu" can only be described in four words, that is, rave reviews!

When veteran directors like Tang Zhirong also posted praises for "Kung Fu" on Weibo, some people in the film industry put aside their prejudices.

There is a huge mountain of prejudice in people's minds, and many people in the film industry wear colored glasses when looking at Xu Ye.

But traditionalists like Tang Zhirong have turned to Xu Ye, which shows that Xu Ye's movie really conquered him.

"Is Kung Fu really that amazing?"

"I'll also buy a movie ticket and go see it. Good guy, there's a queue of 30,000 for tomorrow!"

"In this day and age, do kung fu movies really have a future?"

Many people in the film industry have bought tickets and are going to watch "Kung Fu" in the cinema to see what is going on.

On the third day of screening, the number of screenings for "Kung Fu" doubled, and the screening rate further increased.

Even with an increase in film schedules, the attendance rate of "Kung Fu" remains above 50%.

After today's audience watched "Kung Fu", the discussion on the Internet was completely detonated.

The reason is that some of the people who go to the cinema today are either film critics or industry insiders. These people have more fans on the Internet and have greater say.

The voices of these people gathered together, and their momentum was not small.

These film critics were very confused after watching the movie.

For some film critics who have a lot of fans, in the past, the film's promotion team would specially invite them to watch the film at the premiere, and they would have to pay for travel and writing fees. Finally, they would write a film review online to say good things about the film.

Xu Ye has never done such a thing.

The problem is, they still have to write reviews of Xu Ye's movies.

Xu Ye's movies are so popular that if you don't write about them, other people will write about them, and all netizens will read are other people's movie reviews.

If they don’t write, the loss will only be theirs.

After watching "Kung Fu" today, everyone felt the same way.

It’s impossible not to write!

The artistry of this movie is so high, and many places in it are worth talking about.

And now on the Internet, the discussion of "Kung Fu" has soared rapidly, and many netizens want to see everyone's comments.

In the end, this group of film critics came out and cheered for "Kung Fu".

The discussion online exploded.

The next day, marketing accounts also released a piece of news that shocked people in the film industry.

The total box office of "Kung Fu" screenings exceeded 100 million!

This is the first movie in China to have a box office of over 100 million during the screening period.

This box office really stunned many directors.

"Can this still be done?"

"Then do you want to do the same thing in my next movie?"

"The box office for the select screenings has exceeded 100 million, so how much will the box office be after it is officially released?"

Although these directors were also eager for the box office of "Kung Fu", they gave up after thinking seriously for a while.

Definitely not everyone can try large-scale screenings. The requirements for movies are too high.

For example, if "Shanghai Fortress" had not been released directly, but had been screened first, its reputation would have collapsed in advance, and it would not have earned as much box office when it was officially released.

Some directors are still a bit obsessed with the quality of their films, and there is no need to screen them on a large scale in advance, giving up the opportunity to make a lot of money for a small amount of money.

These days, the work of the "Kung Fu" publicity team can be said to be very easy. They don't need to do anything at all. The Internet is overwhelmingly filled with news about "Kung Fu".

The publicity team also communicated with the starring actors of "Kung Fu" to prepare for the publicity activities after the film is officially released.

On the fourth day of screening, the single-day box office of "Kung Fu" reached 98 million, just shy of breaking 100 million.

There was also a strange scene in the single-day box office rankings.

"Kung Fu" ranks first in the single-day box office list, but what follows is not currently in theaters, but on demand.

This can be said to be particularly eye-catching among many summer movies.

Marketing accounts are also promoting it crazily online.

This kind of scene has never been seen in the history of Chinese film.

Obviously, if nothing else happens, "Kung Fu" will achieve an achievement during the screening period.

During the screening period, the single-day box office exceeded 100 million!

By 8pm on the fifth day of screening, the real-time box office data has been released.

"Kung Fu"'s single-day box office exceeded 100 million, ranking first in the single-day box office!

For a time, the whole network was shocked.

Some netizens who have watched "Kung Fu" also commented on these Weibo posts.

"This is called professionalism!"

"The box office of a single-day screening exceeded 100 million? Is there still a royal law? Is there still a law?"

"Azhen, are you serious!"

Some viewers who had not seen the movie were confused after reading these comments. After learning that these comments were lines from the movie, everyone found it quite interesting.

On the other side, Chen Feifei, the manager of the brand marketing department of Yuluhua Cosmetics Company, was a little confused.

Their Yu Luhua is one of the sponsors of the movie "Kung Fu" and is the largest sponsor.

When the contract was signed, it was stipulated in the contract that the Yuluhua brand would be featured in close-ups in the movie, and that it would appear at least twice, and that the close-up shots would be longer than three seconds.

There are too many discussions about "Kung Fu" on the Internet, but there is almost no discussion about Yu Luhua.

This made Chen Feifei a little confused.

After the production of "Kung Fu" was completed, the clips containing the advertising parts were shown to them, and they were all performed in accordance with the contract requirements.

How could I not notice such a big brand?

Chen Feifei finally decided that she would take time to watch the movie in the cinema to see what was going on.

The next night, Chen Feifei made an appointment with two friends to watch "Kung Fu" in the cinema.

Today is the last day of screenings for "Kung Fu". The theaters have already scheduled a lot of films for "Kung Fu", with a total of 60,000 screenings, which is more than most movies currently in theaters.

This makes it relatively easier for everyone to buy tickets.

In the cinema, there were a lot of posters about "Kung Fu". Many people were discussing the movie, and several people were obviously here to watch it.

Chen Feifei has not forgotten what she came here for. She is not here to watch a movie, she is here to work.

After entering the theater, the lights were turned off and the movie started playing.

Then, more than an hour later, the theater lights came on.

Chen Feifei still had a smile on her face.

Her good friend said: "Let's go, it's over."

After the words fell, the smile on Chen Feifei's face froze.

"I came to see an advertisement sponsored by the company. The movie was so good that I didn't even notice where the advertisement was!"

Chen Feifei tried her best to recall the scenes she had seen in the movie and the commercial clips sent to her by the "Kung Fu" team at the time.

Finally she remembered it.

Yu Luhua Cosmetics has several advertisements embedded in the movie. For example, there is a Yu Luhua store in the Pig Cage Walled City, but the Yu Luhua brand is perfectly integrated into the background of the Pig Cage Walled City.

If they didn't know Yuluhua, many viewers might have thought that this was an original store in the movie.

As for the special close-up shot, it is the billboard that the charter woman bumped into when she was chasing the star boy.

The huge billboard reads "Yuluhua Beauty" in large characters, as well as other graphic and text introductions.

This close-up is definitely more than three seconds long.

Xu Ye kept his word, and the implants he gave them exceeded their expectations.

"As a person in the Yuluhua brand marketing department, after watching the movie myself, I have no impression of the advertisements in the movie, let alone other viewers."

Chen Feifei was completely speechless.

"Xu Ye, how on earth did you put the advertisement in front of the audience's eyes, so that the audience didn't realize it was an advertisement!"

After she came out of the cinema, she took out her mobile phone and opened her friends list.

When discussing cooperation before, she even added Xu Ye as a friend.

Chen Feifei wanted to think about her words and talk to Xu Ye about this matter.

You can't waste money because the effect won't be achieved.

But after thinking for a long time, she didn't know what to say to Xu Ye.

You said that Xu Ye didn't do what he was asked to do. You can say that he overfulfilled the task.

At that time, more than half of the entire big screen was occupied by Yuluhua's advertisements.

But you said that the advertising effect has been achieved, but it has not been achieved.

In the end, Chen Feifei had no choice but to give up and tell Xu Ye directly.

Chen Feifei first sent a long message to congratulate Kung Fu on its box office success, and then changed the topic to advertising.

"Director Xu, why do I feel that this advertising placement did not achieve the effect we wanted?"

Soon, Xu Ye replied.

"Don't worry, this is just the beginning."

Chen Feifei was a little confused.

Not long after, Xu Ye sent her another message.

"My Kung Fu official account and I have posted on Weibo. You can forward it."

Chen Feifei quickly opened Weibo and entered Xu Ye's personal homepage.

Just now Xu Ye posted a new Weibo post.

"In the movie "Kung Fu", there are several little easter eggs hidden, such as advertising placement. A total of six brands have embedded advertising. You can look for the location of the advertising in the movie. We will select the correct answers among the netizens One hundred people will be drawn and will receive a gift box prepared by the creative team of "Kung Fu"."

"The gift box contains one wave candy of the same style, ten curling irons of the same style as the housewife, an axe-help ax mobile phone case, a pair of slippers of the same style as Fire Cloud Evil God, a secret book of the Tathagata Palm, a commemorative photo album of kung fu highlights, and a mobile phone Shells and slippers available in phone models and sizes.”

Looking at the contents in the gift box, Chen Feifei was a little tempted.

What’s all that stuff in your gift box?

What the **** is the Ax Gang Ax phone case?

If anyone uses this kind of mobile phone case, they may be taken away directly when passing through the security check, right?

There are also slippers of the same style as Fire Cloud Evil God, who would wear them!

As for the secret book of Tathagata Palm, I really plan to let people practice it!

As for the last commemorative photo album of kung fu highlights, it is a limited edition.

When filming this movie, there were so many interesting things that happened on the set. I made a photo album and gave it away for free. It will be valuable for collection in a hundred years.

Chen Feifei opened the comment area and took a look.

"Huh? I've read it twice. Is there any advertising embedded in it?"

"These prizes are interesting. It seems that I want to see them again!"

"I remembered, the shop signs in Pig Cage Walled City seem to be advertisements!"

"Don't fight me, I'll buy the earliest show tomorrow right away, I want the gift box!"

Chen Feifei's eyes widened when she saw the reactions of netizens in the comment area.

Can you still play like this?

In the past, advertisements in movies were disgusting, but Xu Ye asked netizens to look for advertisements in movies themselves.

If the movie is not attractive, doing this is just disgusting.

But "Kung Fu" is different. Many viewers are still unsatisfied after watching it once and plan to watch it again and again.

Now it's time to find something to do while watching a movie. The publicity effect will definitely come!

Soon Feifei Chen found comments about the Yuluhua brand in the comment area.

A netizen commented in the comment area where the advertisement he saw was located.

The discussion was quite enthusiastic.

Chen Feifei also made arrangements immediately.

Now that Xu Ye and Kung Fu Official Weibo have started a lottery, they will also hold a lottery.

Not long after, Yuluhua’s official Weibo also posted a Weibo post.

"Watch Kung Fu and use Jade Dew Flower. Did you find the Jade Dew Flower advertisement in Kung Fu? Comment on this Weibo and give away 100 Kung Fu movie tickets!"

On the Internet, Kung Fu is already very popular.

After doing this, more people discussed it.

Everyone who has seen the movie has the same reaction.

And what about advertising? Where are the ads?

Wait until the next day for the premiere of "Kung Fu" to officially begin!

On the first day, the kung fu filming schedule reached 40%.

With the glorious record of early screenings, all theaters have fully booked the film schedule and promotion for "Kung Fu".

As of 10 p.m., the first-day box office of "Kung Fu" had reached 450 million.

After this number came out, the entire film industry was completely shocked.

"No. 1 in the single-day box office in Chinese film history!"

There is no way not to be excited, and there is no way not to publicize it.

Currently, the movie with the highest box office in a single day in Chinese film history is a fantasy-themed movie released last year, with a maximum box office increase of 410 million in a single day.

However, the film's final box office controversy was very controversial, and many people said that there was a lot of water in the box office.

"Kung Fu" is different.

The film schedule rate, attendance rate, and audience reputation are all here.

With this kind of data, it’s surprising that the box office is not high.

Kung Fu’s official account also quickly posted the celebration poster.

In the group chat of Kung Fu's main creative staff, the chat is also in full swing.

"Director Xu, you are so awesome!"

"The trick of spotting is really amazing."

Wu Tai and Wen Jin both kept sending messages in the group.

The two of them have not released a good work for many years. For them, the box office success of "Kung Fu" can be regarded as the fulfillment of their wish.

Tang Siqi said in the group: "Dean, please come out and say something!"

She then clicked twice on Xu Ye's profile picture.

A prompt popped up immediately: "You patted Xu Ye's tonsils and said it was your turn to speak."

At this time, Tang Siqi was sitting on the sofa at home. After seeing this prompt, she raised both of her feet and lay on the sofa with her feet in the air, laughing.

An actor like Wu Tai, who has always been very serious, didn't hold back.

He seriously suspected that Xu Ye had predicted everyone's operations and changed the suffix like this.

Otherwise, how could it be such a coincidence.

Soon Xu Ye came out.

He directly sent a red envelope.

After everyone grabbed the red envelopes, they all said, "Thank you, Director Xu!"

Xu Ye then sent an exclusive red envelope to Tang Siqi alone.

Tang Siqi was very excited when she saw the red envelope. After accepting the red envelope, she sent a few emoticons to thank Xu Ye.

Wen Jin suddenly became unhappy.

She said in the group: "Why doesn't sister Siqi have her own red envelope and I don't?"

Xu Ye said unceremoniously: "Because Siqi is good-looking."

He and Wen Jin often bickered with each other on the set, and it became a habit for both of them.

Wen Jin said: "When I was eighteen years old, I looked the same as Siqi."

Although she plays a housewife now, she was also very beautiful when she was young, okay?

Wen Jin thought this would shut Xu Ye up, but he didn't expect Xu Ye to reply immediately.

"Siqi, after seeing this, do you still want to grow up?"

Wen Jin didn't hold back immediately. She felt that Xu Ye was beaten less on the set.

Tang Siqi was lying on the sofa at home, already laughing loudly.

Mother Guo Yao looked at this scene and just reminded: "Don't play too late, go to bed early."

Guo Yao has long been satisfied. Now everyone on the Internet calls Tang Siqi goddess.

The role of the mute girl in "Kung Fu" is enough to protect Tang Siqi's prosperity for twenty years!

Wait until the next day, and the first-day box office of "Kung Fu" will be officially released!

The box office on the first day was 480 million.

The main reason for this is that the number of moviegoers has increased, and another reason is that the ticket price of Kung Fu is higher than that of Xu Ye's two previous movies.

After all this is a 3D movie.

For the same number of moviegoers, if the ticket price is higher, the box office will naturally be higher.

On the other hand, "The Guardian" has been released, and the final total box office was 3.3 billion.

If overseas box office is included, the total box office of this movie is equivalent to 4.86 billion Chinese dollars.

The first place in the Chinese summer season was still temporarily taken away by Piazza.

It's just that Piazza has been panicking because he has been paying attention to "Kung Fu".

A few days before the screening of "Kung Fu", most of the films that theaters cut off were "Kung Fu" and moved this part of the film schedule to "Kung Fu".

In the morning, Piazza woke up from the big bed and immediately turned on his phone to check the box office news.

There are also news reports about the box office performance of "Kung Fu" abroad.

After seeing the box office data on the first day, Piazza's eyes narrowed and he got up from the bed immediately.

"How can it be so high?"

He seemed to have seen the final outcome.

It seemed to be the same situation last year. Xu Ye's movie was obviously released after his, but it surpassed him in the final box office.

In particular, the box office of "Kung Fu" is getting higher and higher, and the online reputation is getting better and better. On the contrary, the ratings of "Kung Fu" are getting lower and lower.

Many viewers have realized that this group of foreign directors say they want to spread Chinese culture, but they are actually just trying to make money.

The plot template of "Guardians of the World" is also the standard template of foreign Hollywood. The protagonist first discovers something magical, and then accidentally gets involved in danger. He finds companions to form a team to solve the crisis, and there are also obstacles in the process. The crisis was finally resolved, but it still failed.

After that, the protagonist group failed to recover. At this time, an elder came out and gave the protagonist group courage and strength. The protagonist group started again, and finally saved the world this time.

It was quite refreshing for the audience when they first watched it, but it became stale after watching it for too long.

The same story will look different in the hands of different creators.

The story of "Kung Fu" is also very simple, but every step in the movie is unexpected, and you won't get tired of it after watching it several times.

Piazza looked at all this and had no choice but to pray silently in his heart.

Another day passed, and "Kung Fu" had a box office of 530 million in a single day.

The single-day box office record for Chinese movies just broke, and it was broken again just a day later.

Another incident occurred during this period. A professor from a music school went to the theater to watch this movie and was shocked when he came back.

The professor publicly stated directly on Weibo that the soundtrack in "Kung Fu" is top-notch in the music industry.

Everyone said that you are making too much of a fuss.

Didn't you see that Xu Ye put all the famous international songs as background music in "Tom and Jerry"?

It has become commonplace for him to use top-notch soundtracks in "Kung Fu".

But the audience also suddenly realized that no wonder these music sounded so comfortable when watching the movie. It turns out that these soundtracks are so awesome.

Shadiao netizens went to Xu Ye’s Weibo.

"Dean, the total box office has exceeded one billion, let's put on a show for everyone."

"Xu Huohua, I would like to call you the king of comedy!"

"The King of Comedy is a good title, and the movie Kung Fu deserves to be the King of Comedy!"

"Congratulations to the director for completing the third film in the five-year plan. Come on, there are still two films to go!"

At this time, other actors also reposted the celebration posters on Weibo and talked about their feelings.

Breaking one billion at the box office is a major life event for any actor.

But Xu Ye's side is different.

At noon, Xu Ye posted a Weibo message.

"It's been too hot these days. Let me give you a little life tip: make a homemade mobile phone cooler."

Shadiao netizens were filled with questions after seeing this Weibo post.

No, buddy, your teammates are celebrating the one billion box office hit, and you are putting this homemade mobile phone cooler on!

But the curiosity of netizens defeated their reason and they still clicked in to take a look.

In the video, Xu Ye is sitting at the table with a mobile phone case in his hand, and an empty drink bottle next to him.

"First we cut off the bottom of the beverage bottle and used hot melt glue to stick the bottle to the back of the phone case."

Xu Ye started to operate.

Soon, the empty bottles were glued together.

He brought his phone case to the faucet.

"Fill the bottle with water, screw the cap on, and place it in the refrigerator overnight."

Shadiao netizens were speechless after seeing this scene.

Sure enough, at the end of the video, Xu Ye took out the phone case from the refrigerator, and the water in the bottle had been frozen into ice cubes.

He put the mobile phone case on the mobile phone and said: "Such a simple mobile phone cooler is ready. If this is not enough, you can add a piece of antipyretic medicine to the water, which will be more effective."

The video has also finished playing.

Some honest netizens posted a handsome photo of Xing Zai from "Kung Fu" in the comment area and asked: "Everyone, tell me, are the person who posted this video and the person in the picture the same person?"

This is not a painting style at all!

"Dean, I have a little question. Will the phone get moisture if I do this?"

"The one upstairs, you can just cup the phone."

"Huh? But I bought a cooling patch for my phone."

"I think it's better to put mung bean soup instead of water. You can still have a sip after playing the game."

“Don’t your phones have a cooling mode?”

“It’s so practical, my phone is saved!”

"Isn't there something called a mobile phone cooling clip now?"

In the afternoon, someone actually posted his homemade cooler in the comment area.

This made a group of people in the film industry anxious and envious.

Obviously, there is great hope that the total box office of "Kung Fu" will exceed that of "Kung Fu".

But the director and starring actor actually went crazy on Weibo, so why don't you come out and show off!

The time soon came to August 15th.

Half a month after its release, the total box office of "Kung Fu" exceeded 3.4 billion, ranking first in the summer box office!

"Guardian of the Reverse" ran to second place.

At this time, Kung Fu’s official Weibo also posted a Weibo post.

"At nine o'clock tonight, the second promotional song for the movie "Kung Fu" will be released."

(End of chapter)