Top of the big era

With the development of the times, the combination of football industry and technology is getting closer and closer. The 2011 movie "Moneyball" moved sports data analysis to the big screen for the first time, and it touched many coaches, and more and more teams set up data teams, which gave birth to digital business.

At the forefront of the times is Barcelona, ​​which has made a drastic transformation to a digital strategy. For example, an exclusive column in social media costs £2.29 a month. Under the competition, Real Madrid immediately followed up and launched a monthly subscription service of 2.49 euros in a learned manner.

Barcelona even wants to create a global membership program similar to Amazon, provide innovative solutions for club e-commerce and ticket sales, and even launch its own OTT streaming platform "Barcelona+", and become the world's first self-owned audio and video platform. A club of content production studios...Under various plans, Barcelona's annual income not only leapt to the top in the world, it even surpassed Real Madrid by 200 million euros.

This is too risky.

With the financial resources of a club, it is difficult to independently support such a huge digital business. It must be admitted that Barcelona has far surpassed all clubs of the same era in terms of club strategic development.

It's a pity that they made big mistakes in transfer transactions one after another, and lost 500 million euros in vain. Coupled with the epidemic crisis, the club's finances collapsed.

Benefits and risks go hand in hand.

The higher the return, the greater the risk.

In contrast, Real Madrid's digital transformation path is more stable, and the risks are relatively small. Across teams in the Premier League, there is scoffing at this digital transformation.

Manchester United is like that.

The main reason is that Ferguson has too much influence. His coaching philosophy is "believe your own eyes, not numbers." It is not advisable to use data analysis to guide tactical changes popular in football. Human data teams are bloated and inefficient.

There are only two teams that can barely keep up with Real Madrid and Barcelona in terms of digital business development-Liverpool and Manchester City.

Then, the amazing scene appeared. When Real Madrid and Barcelona were in trouble and could not reach the top of Europe, Liverpool and Manchester City seized the opportunity to take the opportunity.

Under this general situation, a large number of technology-based football companies will appear in the football world in the future, including data analysis, video playback, online live broadcast solution providers, VR experience for watching football on the spot, and crowdfunding. The platform... has a large number of homogeneous companies, weak and fierce competition.

The main reason is the lack of giants to join.

Let this industry become too fragmented, and the variety of companies is dazzling. Small companies do not have the strength to complete industry integration, and large companies in Silicon Valley have not been able to pay attention. For example, Google, at most, attaches great importance to the field of sports content, and has specially set up subscription columns customized for football clubs on YouTube.

Zhou Buqi wants to unify the industry to a high degree. There are too many small companies in the market, and there is a lot of competition and chaos. There should still be an authoritative giant to dominate the market, and then a large number of small companies will appear to fill in the gaps and improve the shortcomings of the giant companies. The development of the market will be sound and complete.

I had some communication with the people of the goal company and determined the direction for the next step.

It is necessary to buy 4 football companies in one go and complete the integration of data and various resources. Professional data analysis companies Opta and RunningBall, match guide portal Soccerway, and famous data analysis software system ProZone.

These four companies are all industry leaders.

In particular, Opta and ProZone have been around for many years and are very powerful. One is a data collection and statistics company, and the other is a company that specializes in analyzing data applications... One has data, and the other is for analysis, which can be completely integrated.

It would be too much trouble for the club to purchase two products at the same time, and then independently integrate and analyze them. The emerging coaches are okay, like the famous coach Martinez, who is a data maniac. His nickname of "Tactical Master" is the detailed analysis of various data by ProZone software, so as to find out the weaknesses of the team and improve them. But how do they deal with an aging coach like Ferguson?

For example, the VAR technology that will dominate football in the future is an extremely small function in ProZone, which has long been applied in football.

Many assistant coaches have downloaded the ProZone software on their terminal devices, and connected with the live broadcast of the game for real-time analysis, so they can grasp the referee's misjudgment in the first place, inform and apply pressure immediately.

It doesn't take much money to do all of this.

A well-known data company like Opta has an annual profit of only 1 million pounds. If you want to acquire it, 20 million pounds is almost enough.

The total cost of buying all these companies that have done better is not more than 50 million pounds.

This little money is not worth mentioning to Ziweixing.

It doesn't matter if you lose before you win.

In the evening, go back to the hotel and communicate with Lu Qi and Chen Tong first. They are about to take off and will arrive in London at noon tomorrow. At that time, the strategic plan will be finalized.

Overall it's almost the same. First, through a series of toC and toB services, go deep into all levels of the football industry and build a huge database.

In the future, the online broadcast of sports events will be an important industry direction. Ziweixing can do it by itself or follow the "Netflix model" to help others do it, which is firmly stepping on the trend of the industry.

"Go, go, what are you doing here?" Ning Yaxian pushed Zhou Buqi out of the bathroom door, "Girls go to the bathroom, what are you looking at?"

Zhou Buqi was dissatisfied, "They are all my women, what are you afraid of?"

Ning Yaxian said angrily: "That's not okay, this is privacy."

Ning Yameng held the pregnancy test paper in her hand, her face flushed, "You go out, or I won't be there. Sister, you...you go out too."

Ning Yaxian pushed Zhou Buqi away, fearing that he would mess around, so she changed to lead in another direction, "By the way, is the football data you mentioned really so useful?"

"certainly."

"Then... how can it be useful for all industries?"

"Data analysis."

"But what you collect is not all football data, but also some cross-industry data."

Ning Yaxian was a little out of ideas, she was afraid that this villain would be curious and sneak in to watch her sister go to the toilet, he could do such a thing.

Zhou Buqi took her back to the bedroom to lie down, and said with a smile: "Cross-bank data is useful, for example...For example, Berbatov of Manchester United, this investment is really a loss. His weekly salary at Manchester United is 9 Ten thousand pounds, second only to Ronaldinho and Ferdinand, tied for third with Rooney and Carlos Tevez. The performance is too poor."

"Can it be solved through data analysis?"

"Yes, such as Google search data. If a certain player's data is very high, it means that he is well recognized by the market, which means he has great commercial value. After buying it, the commercial value of the player can be developed and realized. Even if the players do not perform well on the field, the investment of the club will not lose money."

Kaka's name soon appeared in Zhou Buqi's mind.

Ning Yaxian shook her head lightly, "This is using non-football factors to interfere with the transfer. No wonder Ferguson doesn't like it."

Zhou Buqi said: "This is the correct way to operate. Professionals must obey the corporate strategy. Just like Ziweixing's technical committee, scientific research must not be for scientific research, and scientists can't do whatever they want. It must be Enterprises discover needs based on market analysis, and then make research direction choices based on this demand. For example, in the operating system, in the market... In fact, ordinary people do not have this demand at all. They are used to the Windows system, even if they make a domestic system, They won't use it either. Only military agencies or some official agencies that are involved in secrets have demand, and they are worried that there will be backdoors in the Windows system."

"Just like domestically produced office software, it is actually some secret-related official organizations that have this demand."

"Yes, that's pretty much what it means. But there are only a few secret-related official agencies, and their procurement funds can't satisfy the appetite of the project development team. In order to pursue profits, they can only kidnap public opinion and try to push such products to the private market. But ordinary people don’t need it at all. WPS is so good, it’s enough to have this. The emergence of this kind of domestic office can’t shake the territory of Microsoft Office, it can only encroach on the WPS market, and it’s our own people beating their own people.”

Ning Yaxian said softly: "History has proved countless times that if you don't follow the laws of the market, you will be ashamed. But many people are very superstitious about the power in their hands, thinking that they can subvert the market and guide the people in a planned way. feet."

Zhou Buqi smiled and said, "That's right, it's like the national football team."

The two lay on the bed and chatted for more than half an hour before Ning Yameng finally came out of the bathroom sullenly.

"no response?"

"Um."

Ning Yameng is not very happy, she is not pregnant yet.

Zhou Buqi smiled and said, "What's the hurry, let's work hard slowly, with your sister helping me, sooner or later I will be able to conceive, it's only been a few days."

Ning Yameng sighed softly, "Brother-in-law, I want to get pregnant quickly and then go back to China to help. The blind box business is busy right now."

Zhou Buqi said: "It's okay, Shi Jinglin is here to help. Well... you can continue to work in England!"

"How to do it?"

"Market research! You can launch a football version of the blind box. Those fanatical fans can't wait to buy all the products of the home team. A worn-out jersey costs tens or hundreds of pounds, and they have to buy new ones every year."

"Football blind box?" Ning Yameng's beautiful eyes sparkled, "Make Manchester United players dolls and sell them to fans? That's right, brother-in-law, you are so smart."

Zhou Buqi said with a smile: "Now is the 08-09 season, and a batch can be produced. Next year, there will inevitably be a change of personnel, and the appearance and number of the players may also change, so another batch can be produced. Every Are you afraid that you won’t be able to make money when you release a batch this season? Well, the industry is relatively large, and it’s best to cooperate with local sporting goods companies to bring in Arsenal, Liverpool, Chelsea, including AC Milan, Real Madrid and Barcelona. Are you having trouble with money?"

"Brother-in-law, do you think our future children will be as smart as you?"

"That's enough."

Ning Yameng rolled his eyes at him, "Ignore you."