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In the evening, when Zhou Buqi held a meeting with the domestic team, he said that this relationship between personal needs and innovation enthusiasm has been recognized, but it is not suitable for large-scale popularization.

This kind of differential treatment that varies from person to person can easily lead to unfairness within the company and is likely to cause new troubles. However, it can be applied to some special projects of special importance.

Then, Fu Sheng reported on the current chaos in the domestic security market.

The traditional anti-virus manufacturers in the past have all made their products free of charge, arrogantly trying to regain their lost ground. However, these traditional software vendors don't stand a chance.

Free means playing with the traffic model. Traditional software companies do not have this ability and do not have this thinking concept.

The two major rivals in the Internet industry are very powerful, Baidu and Penguin.

The vicious competition that Zhou Buqi least wanted to see has emerged.

Fu Sheng said: "Penguin is okay, well... I mean, Penguin's security products are strategically friendly to Ziweixing, but they are trying to kill Baidu."

Zhou Buqi said with a smile: "Once bitten by a snake, I will be afraid of well ropes for ten years."

Meng Houkun said happily: "This is right! Competition should be like this. If you don't show your muscles, people will think you are easy to bully!"

It is said that in order to launch Helo, Ziweixing faced strong pressure from QQ and played many tricks.

The most classic trick is to use the influence of the clown internet celebrity "Sister Feng" to have Sister Feng constantly praise QQ and say that Helo is not good, so that the majority of netizens are fed up with Sister Feng and thus engage in adverse selection.

In fact, this move was not fully used at that time, only half of it was used. Penguin couldn't stand it anymore and gave in. QQ and Helo got along well, and Helo took advantage of the situation and launched a "tens of billions subsidy" plan, seizing the opportunity to develop in one fell swoop.

Boss Zhou doesn't like vicious competition.

It's not that he doesn't want to, it's that he's tired of playing and wants to clear his name.

Penguin clearly had concerns.

It can be seen that the effect is coming.

Fu Sheng continued: "But Baidu is different. Whether it is towards traditional anti-virus manufacturers, Ziweixing or Penguin, they have the same attitude. They block, threaten and intimidate, induce uninstallation, and force redirect."

"Forced jump?"

Zhou Buqi is quite familiar with the previous methods of vicious competition. Helo and QQ had encountered them when they competed. This is still relatively new.

Fu Shengdao: "When users search for security products on Baidu, whether they are searching for Micropoint antivirus, Rising, Kaspersky, or other antivirus software, almost all of the pages that pop up on the homepage are Baidu antivirus web pages. . If you find some websites marked with products such as 'Micropoint Antivirus' and 'Kingsoft Antivirus' and click on them, you will be forced to jump to the download page of Baidu Antivirus."

Zhou Buqi gritted his teeth and said: "If anyone dares to say that China's innovation ability is poor, I will fight with him!"

Fu Sheng sighed, "I'm very passive now."

"how?"

Zhou Buqi was a little puzzled. At the last decision-making committee, he had made concessions and accepted the opinions of the majority, which meant that Ziweixing would not be merciful when competing.

Fu Sheng complained somewhat, "No one cooperates with me."

At the other end of the video conference was a small conference room. Wang Xiaochuan raised his hand to speak and said seriously: "That's right. Using the forced jump of search engines can indeed be very effective against competitors. But I don't think this is decent. Choice will seriously affect the user experience of Weidian search. This method adopted by Baidu is hurting users. Weidian should not follow up. On the contrary, we should provide fairer and better services and create the best users for users. experience.”

This is the strategic difference between different business lines.

As far as the software business group is concerned, they hope that the search business can cooperate. Like Baidu, they also use forced jumps, so that when users use micro-point searches, they must be forced to jump to the micro-point anti-virus page, which can ensure that micro-points are The market share of Dot Antivirus and Micro Dot Security Guard has increased.

For the sake of its own business, the searchable business cannot adopt such behavior that seriously harms users. With Google withdrawing from the mainland market, the domestic search industry is basically the duo of Baidu and Weidian.

In order to make a safe product, Baidu uses the search platform to force redirects. Weidian should do the opposite and provide users with the best quality services, so as to gain favor and win the first place in the search market!

From a grand strategic point of view, Zhou Buqi can quickly make a judgment and support Wang Xiaochuan in this matter!

How much money can I make from safe products?

Once the search is done, this is the real money maker.

In the first quarter of this year, Weidian Search’s revenue broke a record, reaching 840 million yuan, a year-on-year increase of 478%! At the same time, net profit reached 370 million yuan!

What is this concept?

Friends.com, which has dominated Ziweixing's largest business unit for three consecutive years, had a profit of only 240 million yuan in the first quarter. The second-ranked media business group headed by Guo Pengfei had a net profit of only 170 million yuan.

In other words, in the first quarter of this year, the search business group, which was once relatively peripheral within Ziweixing, was like a rocket. It suddenly became the largest business of Ziweixing, ranking first in terms of profits. More, almost equal to the sum of the first and second places in the past!

Why does this happen?

In fact, Zhou Buqi had psychological expectations as early as November last year.

Because Google is leaving!

This is a landmark event.

Google search actually has a very low market share in China, reduced to less than 3%. However, Google is a flag. Even if its share is small, it is a reference that is placed in front of all other search platforms.

When Google quits, the flag falls and the reference is gone.

In fact, it is the same not only in the Internet industry, but also in any industry.

The deeper the participation of foreign companies in an industry, the more formal the operation, and the more benefits the people can get; if it is an industry that foreign companies cannot participate in, it must be full of problems and complaints; if it is an industry that even private enterprises cannot participate in, what is the best thing to do? Don't say anything. Talking too much can easily cause trouble.

The most typical example is the automobile industry.

When private companies were not allowed to build cars, a Santana that cost US$5,000 overseas was sold for 200,000 yuan domestically. Later, a few well-connected and courageous guys started private car companies, and the price of cars plummeted. , middle-class families can buy cars; when Tesla came to China to build a factory with 100% foreign investment, the first car in history with the same price at home and abroad finally appeared in China.

In short, Google's withdrawal is like having its anklets taken off for domestic search platforms, and they are suddenly light and airy. Anyway, the foreigners have been driven away and the wall has been built. There are no international competitors to act as catfish, so you can make money with confidence.

Not only Baidu, but also other domestic search platforms such as Weidian, Soso, and iAsk have increased advertising since January.

This is the consensus in the industry.

Under the economic crisis, life is difficult for everyone. In the past, when Google was around, everyone could only bite the bullet and endure it. They had to exercise restraint and not embarrass themselves in front of foreign companies, let alone let foreign companies steal users away. Now that Google is gone, we can spread the word.

Even Wang Xiaochuan, who has always been very restrained, has completely adjusted Weidian's business strategy starting this year and begun full commercialization. The advertising scale is more than three times that of the same period last year.

But even so, it still can't compare with Baidu.

Baidu's revenue in the first quarter exceeded 1 billion yuan, and its net profit reached 460 million yuan.

Wang Xiaochuan is in the stage of success. He is too lazy to talk to Fu Sheng, an M6 executive at the same level. He is thinking of further surpassing Baidu, but he is not in the mood to participate in the small fights of anti-virus software. Go to play house.

Zhou Buqi can feel through the video that the domestic team is basically supporting Wang Xiaochuan.

There is obviously a difference in priority!

Search is the core business, and anti-virus software is inherently a traffic product. Moreover, the financial report of Weidian Search in the first quarter is so impressive, who dares not to give Xiaozhou face at this time?

However, Fu Sheng was a confidant promoted by Boss Zhou, and it was hard for everyone to express their opinions. Fu Sheng was an employee of 360 back then. Later, Ziweixing acquired 360, and Zhou Buqi began to promote Fu Sheng step by step, from project director to business group vice president, then executive vice president, and now business group president.

Zhou Buqi was very decisive and expressed his position: "Xiaozhou did the right thing in this matter!"

Fu Sheng was disappointed.

Micropoint Antivirus and Micropoint Security Guard are now the number one security products in the market, with a share of 85%. If under the impact of Baidu and Penguin, the market share plummets...who will bear the responsibility? Isn’t he President Fu?

Zhou Buqi said: "In the past few years, Ziweixing has been going very smoothly. You guys...competition requires open thinking and innovation. You don't have to have vicious competition to win, and you don't have to constantly lower the limit to defeat your opponents. It’s no longer five or six years ago, and the media nature of the Internet has become more and more powerful. Weibo has been subject to such strict control by the authorities, haven’t you felt it yet?”

"Weibo?"

The people who attended the meeting were all smart people, and they immediately understood what the big boss meant from his words.

Use the public opinion effect of the media to attack competitors?

Depend on!

Isn’t this called vicious competition?

He Yang immediately took control of the situation and said in a deep voice: "Using public opinion to discredit your competitors is worse than forced redirection. Black public relations is the worst form of competition. There is no bottom line, no lower limit, no rules and no ethics. Even if you win, It’s easy to get poked in the spine.”

Zhou Buqi thought what he said made sense, "Well, let's be polite first and then fight. Tell Baidu, including Penguin, that everyone should be more aboveboard when competing. We don't care what happens between them, but we can't play tricks on Ziweixing's products. . Otherwise, they won’t be able to withstand Ziweixing’s counterattack. Well, design a plan and tell them our counterattack, don’t hide it. Absolute strength does not need to be hidden.”

In terms of its ability to incite public opinion, Ziweixing is stronger than Baidu and Penguin combined. Weibo, Toutiao, Friends.com, Xiaonei.com, Weizhi, these are all powerful weapons.

There is even Helo’s smart assistant Rokid, which is even more powerful. It can directly send users text messages to remind users not to download certain rogue software.

Who the hell can compete with this?