Top of the big era

Zhou Buqi generally doesn't pay much attention to the gossip in the entertainment industry. This is a hype industry. As long as he doesn't provoke his people, then do whatever you want!

However, a recent turmoil made him unable to help but pay attention.

Because Lao Zhang was involved and was the focus.

The cause was a wedding. A low-profile young man from mainland China married a well-known female star from Taiwan. The two went to Hainan to get married together, and many people from the entertainment industry were invited to participate.

Because it was a private occasion, it was stated that it would not be open to the public, and guests were prohibited from taking photos to reveal privacy.

But Lao Zhang didn't care about this.

He also received the invitation, and then he was not afraid of losing his identity and actually went. However, he did not go alone. He brought a team there and then broadcast the wedding live.

Because it was a celebrity wedding, it immediately set off the Internet and became the most watched entertainment event in society recently.

Zhou Buqi made an appointment with Lao Zhang to meet at the OCT hotel. Lao Zhang was late, so he told Gu Xinyuan, the human resources director of Ziweixing Pengcheng headquarters, about the matter.

Gu Xinyuan said with a smile: "I didn't believe what I heard at first, that Mr. Zhang would do such a thing. Later, when I asked about it, I found out that he was also doing it for publicity."

"Hype?"

Zhou Buqi specially arranged this social event today. After Lao Zhang came over, he would drink tea and chat first, then have lunch together in the hotel, and then continue the conversation.

The main target is not Lao Zhang, but Ren Yuxin, the person in charge of the Penguin game business that Lao Zhang will bring with him. For this purpose, he also brings a professional HR here.

Gu Xinyuan said: "Yes, Mr. Zhang is marketing his Sohu Weibo. Weibo is now the most important section in the social field, and Sohu Weibo is doing quite well. In order to attract more users, Mr. Zhang chose Live broadcast on Sohu Weibo, only registered users of Sohu Weibo can watch this live broadcast."

"Is it really a live broadcast?"

Zhou Buqi was a little surprised. It was only 2011, and it was difficult to create a good live broadcast environment whether it was shooting equipment or network signals.

Gu Xinyuan gave an affirmative answer, "It's live broadcast, live broadcast on mobile phone."

"This Lao Zhang..."

Zhou Buqi felt a bit dumbfounded.

In order to develop the Sohu Weibo business, Lao Zhang personally went into battle and led his team to secretly photograph celebrity weddings, thereby attracting the attention of netizens and increasing the activity of this business.

There is one way to do it, which is to be a bit petty.

Boss Gu Xinyuan seemed to disagree and said seriously: "I don't think this is necessarily Mr. Zhang's problem. If you are interested, you can ask him when Mr. Zhang comes later. I feel... this wedding is a meticulous one." The hype arranged was not at all like they said at the beginning that photography and leakage were not allowed."

"Ah?" Zhou Buqi doesn't pay attention to such trivial matters at all, "Really?"

Gu Xinyuan said: "It seems that it is difficult to say how popular Sohu Weibo is. Anyway, the most popular topics on Ziweixing's Weibo are all around this wedding. At the wedding, someone came up to the stage to give a speech... Gao You know, Komatsu, right? He is the author of "My Deskmate"."

"The one who was caught drunk driving."

"Yes, that's him. He's very talented. He made a movie called "Da Wu Sheng". When he came to the stage to give a speech, he spoke for more than ten minutes. He kept talking about "Da Wu Sheng" and what he said about "Da Wu Sheng". The crew... simply used this wedding as a promotional platform for the movie."

"One promotes movies and the other promotes Sohu Weibo. It's really the same routine."

Zhou Buqi couldn't help laughing.

From this point of view, this wedding might really be a joint hype.

Gu Xinyuan continued: "This is not over yet. There are more powerful people waiting behind, playing a game of mantis stalking cicada and oriole behind. I have discussed this matter with the marketing department in the past few days. , it’s really wonderful.”

Zhou Buqi was curious, "What is it?"

Gu Xinyuan said: "This kind of Internet marketing... Mr. Zhang and Gao Xiaosong are both public figures after all. Although they have done some things, they still can't let go. If they are dignified, the marketing effect will definitely not be very good. If you want to use WeChat To use blog marketing, young people are required. The marketing strategies he adopted were not very successful, because the most popular topic surrounding the wedding on Weibo is 'Two Kings scolding each other'."

"who?"

"The eldest son of the Wang family, the one from Wanda."

"Oh! It's him!"

Zhou Buqi suddenly realized it and suddenly remembered.

Gu Xinyuan said: "Yes, he used to study in the UK, and he may have to prepare to take over when he returns... I don't know the specific situation. Anyway, he registered on Weibo a long time ago and posted many posts, but there was no response. This time The wedding suddenly became the hottest topic on Weibo, so he got involved. When someone got married at the Wanda Hotel, he posted a thank you on Weibo to Wanda. However, the young master of the Wang family stepped in and scolded her, becoming a topical figure. Now, he has become the biggest beneficiary of the wedding’s hype and his fan base has grown by millions.”

Zhou Buqi nodded, "That's how marketing on Weibo is. You have to be able to ride the heat, find gimmicks, and create topics. It's not important whether it's true or not. What's important is to create a focus atmosphere, just like the old street performances. If you want to perform, you have to do it. First, beat the gongs and drums to attract people to watch, and capture the curiosity in human nature."

Gu Xinyuan admired him deeply and said with a smile: "Yes, the marketing department held a meeting a few days ago and comprehensively analyzed this case, which is similar to what you said. The essence of Weibo marketing is to sensationalize. The more shocking and sharp the title, the more attractive it will be. people."

"Well, Lao Zhang's marketing strategy is still more traditional. In the new era, young people have to play the Internet. So the company must also focus on recruiting people. Every era has different business ideas. , only young people will never go out of style. Youth is everything, and the heroes of every era can only be young people."

Zhou Buqi couldn't help feeling a little emotional. He didn't expect that the eldest nephew of the Wang family would grow up under his own hands. It seems that I need to communicate with Wanda's old brother Wang later and ask him to discipline his son well.

It's okay to go to others to gain popularity, touch base, expose, abuse, etc. Don't bring the flames of war to your own side, including Yang Mi, Jiang Bingjie and the others.

After a while, Lao Zhang came.

As expected, there was a person beside him. Briefly introduced, he was Ren Yuxin, the president of Penguin Game Business.

Zhou Buqi originally wanted to joke with Lao Kaifeng and tease him a few words. No matter what, it's not very honorable to secretly take photos at other people's weddings and broadcast them live.

However, having outsiders present would not make Boss Zhang lose his face.

Then we got down to business.

It can be considered a simple interview.

There is definitely no problem in terms of ability. The most important ideological examination is probably - you are doing well at Penguin and have become the president of the game business. Why are you thinking about changing jobs to Changyou?

Ren Yuxin looked very nervous. He didn't even dare to touch the cup of tea handed over by Boss Zhou. He sat upright and seriously listed the three major reasons for changing jobs.

First, international market planning.

Changyou has been developing overseas markets and has achieved great results. The recently popular multiplayer competitive game "Dota 2" is a game produced, sold and operated by Changyou.

It can be called the light of domestic games!

This is all thanks to Boss Zhou, who made a global industrial plan for Changyou and insisted on starting early. Taking advantage of the opportunity of representing "World of Warcraft", he obtained the Dota map copyright from Blizzard.

Second, the game development ideas.

The ability to play freely is very strong. "Dragon Babu" is a purely domestic online game, which is not an ordinary game.

Penguin Games has also developed rapidly in recent years, but it does not adopt this kind of thinking. It developed "QQ Dance" after seeing the success of "Audition", and developed "QQ Dance" after seeing the success of "Bubble Hall". "QQ Hall"... Although the game they revamped will be more fun than the original version, this mode is too offending.

It has been criticized verbally and writtenly by the entire industry, and has even become a cancer in the industry among players. These games were all led by Ren Yuxin, which put him under tremendous pressure from public opinion and moral pressure.

At Ren Yuxin's level, he is not short of money at all and has passed the stage of working for money.

Work is to find something happy to do.

There is no need to bear such groundless accusations.

Third, the business philosophy of the enterprise.

This is the most critical point.

Among domestic Internet companies, Ziweixing, Baidu, Alibaba, and Penguin are all top-notch giants, but their business philosophies are different.

In the past few years, Baidu had the best reputation, but now it has changed. Ziweixing has the best reputation.

The one with the worst reputation...

It is really uncontroversial. A survey of 10,000 netizens almost all gave the most uniform answers.

Especially the "Area 51 War", a major event that just happened in the domestic Internet circle.

"Battle at Area 51?"

Zhou Buqi was slightly startled. He had never heard of such a major event in the domestic Internet industry.

what does this mean?

Looking for UFOs?

Fight aliens?

"Well……"

Ren Yuxin was a little embarrassed and couldn't say much.

Zhang Chaoyang said with a smile: "This is the biggest thing in the Internet circle recently, don't you know?"

Zhou Buqi said angrily: "Where can I go? Now that Changyou's share price has been cut in half, I can't go to New York to deal with the China Securities Regulatory Commission and those investors? And the New York headquarters plan..."

"Okay, okay," Zhang Chaoyang quickly interrupted him when he saw him complaining, "I know you have worked hard and achieved great results, okay? How about I abdicate now and give you the position of Chairman of Changyou?"

"Let's talk about it in a few months," Zhou Buqi waved his hand, "The economic crisis in the European and American markets is coming again. Let's survive it for a few months. You have to bear the bad reputation of the stock price crash."

"Depend on!"