Top of the big era

"Solve it all at once?" Zhou Buqi thought it was a bit exaggerated, "How to solve it?"

Xu Baihui said: "You know about crowdfunding, right?"

"I go!"

Zhou Buqi is angry and funny.

"What's wrong?" Xu Baihui was a little surprised, "Do you know?"

Zhou Buqi said speechlessly: "Why don't you know what you are doing? I still have a chance to participate!"

Xu Baihui didn't understand, "Participate in what?"

Zhou Buqi said: "Do you know where the concept of crowdfunding comes from?"

"It seems to have come from the United States..."

"Yes, there is a startup company in the United States that has built a crowdfunding website. Someone originally approached me and asked me to invest in this project, but I didn't agree."

"That's it."

Seeing that he was so familiar with him, Xu Baihui stopped doing whatever he wanted to do. It can be seen from his attitude that he seems not to be optimistic about this model.

Zhou Buqi said: "You need money to do things. The traditional way to get money is to borrow money from banks. Later, venture capital appeared in Silicon Valley. But after the subprime mortgage crisis in 2008, money tightened and there was no money in the market. Many projects Since we couldn’t get the money to operate it, some people came up with the wonderful idea of ​​raising money through crowdfunding.”

Xu Baihui said: "That's right, isn't this model good?"

Zhou Buqi said: "Theoretically it is possible, but the implementation level is too difficult. First of all, the crowdfunding targets are ordinary people. What money do these ordinary people have? It's like you want to crowdfund for a movie. Filmmaking is inherently risky, and people don’t have much money left in their hands, so asking them to invest... What’s the difference between this and cheating people?”

Xu Baihui twitched her lips and said, "It's not that serious. The concept of crowdfunding was introduced to China last year and it became popular immediately. Baidu seems to have launched a dedicated crowdfunding platform."

Zhou Buqi said rudely: "It's even worse in China. Investment is risky... Crowdfunding is more risky than normal investment because you have to bear an additional part of the platform operating costs and run away with the money." , misappropriation of funds, and various risks from lack of supervision. This model simply doesn’t work. It doesn’t work in China, and it doesn’t work in the United States.”

Xu Baihui did not expect that as soon as she proposed a concept, she would be rejected mercilessly by Boss Zhou. She regretfully said: "The combination of crowdfunding and movies has a really good effect. Those investors who participated in crowdfunding , will become important promoters for the movie. In order to make the investment successful, they will spare no effort to help promote it. If it attracts 20,000 or 50,000 crowdfunding investors, through their publicity and promotion on social media, then the movie The project can get twice the result with half the effort when it comes to marketing.”

Zhou Buqi glanced at her and said, "How much trust does it take for movie fans to invest in your movie? Is such precious trust all wasted on a crowdfunding project?"

"Well……"

Xu Baihui was stunned and speechless.

Zhou Buqi said: "Even if you are attracted by celebrities, many fans will participate in crowdfunding for celebrities, which is just drinking poison to quench their thirst. It works once, it works twice, and if you lose two or three times in a row, then the fans will have a good impression of the star." It might just disappear and the gain would be more than worth the loss.”

Xu Baihui nodded lightly, "Yes."

Zhou Buqi said: "Movie crowdfunding is only one aspect. The reason why I don't recognize the crowdfunding model is because for ordinary people, they have an insurmountable information gap barrier. If you find some big bosses to invest in movies, this It is a matter of course that the more you look for, the better; if you look for ordinary people, it is a bit bullying, just leading them astray. In terms of protecting personal rights and interests, they are not on the same level."

First of all, the big boss is rich, and if he loses money when investing in movies, the impact on him will not be too great.

Secondly, there is information gap.

The big boss can have more connections in the industry and can learn about the film project from more diverse channels, thereby making the most accurate judgment.

How can ordinary people have such an advantage?

If ordinary people are allowed to participate in crowdfunding, they are running into bad luck and investing money in a confused manner without any reference, and the risk of loss will be greatly increased.

There is a more important point, which is personal energy.

There is a lot of chaos in the film and television industry. Many producers, directors, and leading actors on the production team are ruthless and unite to deceive investors... To buy a prop computer, spend 30,000 yuan; to buy a prop watch, spend 300,000 yuan.

Once a movie or TV series has been filmed, it’s hard to say whether it will be released; and once it’s released, it’s hard to say whether it will make money.

But one thing is certain.

As long as the project is launched, the producers, directors, production directors, and core starring actors of the crew can make a lot of money. The salary for a film can easily be tens of millions, or even hundreds of millions...

Where did all this money come from?

Either they were found from lay investors, or they were crowdfunded from ordinary people.

For serious good projects, the pay is relatively low.

Sometimes when encountering a money-stealing project, investors can react quickly and stop the loss in time and withdraw their investment midway. If your own rights and interests are seriously damaged, you can also sue the other party.

But crowdfunding doesn’t work.

Ordinary investors do not have any say or are even completely kept in the dark, and their legitimate rights and interests will be seriously infringed.

From a theoretical point of view, crowdfunding is indeed a new way of raising funds and can become an important auxiliary tool in the financial market.

In actual operation, it is really a surprise.

Jieyu Media is a well-run film company, and there is no need for any heresy. Xu Baihui's idea of ​​relying on publicity from crowdfunding shareholders to build momentum for the film is actually right, but various problems will inevitably arise during the execution stage.

Zhou Buqi said: "The best business model is to guide wealthy people to invest and ordinary people to consume. Don't do it the other way around. Let ordinary people invest. How can they understand?"

Xu Baihui said softly: "Some people will have this kind of interest."

"That's not interest, that's impulse." Zhou Buqi doesn't think so, "It's like buying stocks. How difficult is it to buy stocks? How can ordinary people clearly see the quality of a company? The United States also had this a few decades ago. Many retail investors participated. Later, these retail investors were wiped out by capital giants, and the market became more and more mature. Now American investors buy funds and let professional fund managers pick stocks."

"Um."

Xu Baihui nodded.

Zhou Buqi said: "Movies are indeed a good investment direction. If you have a good vision, the rate of return is extremely high. But how can ordinary people have such a vision? If they are allowed to directly participate in the selection of projects in the form of crowdfunding, they will definitely be disappointed in the end. You’ll lose all your money. If you really want to do crowdfunding, that’s fine, but don’t give the option. Just like buying a fund.”

Xu Baihui asked: "How to operate?"

"Jieyu Media bundles all film and television projects into one package, and allocates a certain share of investment to allow ordinary people to participate in crowdfunding." Zhou Buqi glanced at her, "Is this possible? Would you be willing?"

Xu Baihui laughed and said, "I don't want to."

it's out of the question.

Jieyu Media has dozens of film and television projects, many of which are zero-risk, low-risk high-quality projects, such as Lao Mouzi's movies and platter investment projects in cooperation with Hollywood.

Including the just-released "Painted Skin 2"

With "Painted Skin 1", this movie stood out from a relatively niche field and became an excellent movie with strong topicality and made a lot of money.

In "Painted Skin 2", great progress has been made in all aspects, and it has become more topical.

This is a very low-risk project.

The reason for finding others to invest in a movie together is because you are worried about the movie losing money in the future, so everyone comes to bear the risk of loss together and share the benefits of success together.

There are no risks in this movie, so why share the profits with others?

Jieyu Media can just invest and run it itself.

Even if you have to share a part of it, it will be of great help in project production and provide a lot of industry resources to help in the project release process.

How can it be the turn of ordinary people?

In other words, only those film projects that are not optimistic about the industry and have great investment risks will enter the crowdfunding platform for ordinary people to participate.

There are really high-quality projects that are not available to ordinary people at all. How many people are waving their money and rushing to invest.

Xu Baihui also understood what Boss Zhou meant, and waved her hand, "Forget it, if you don't want to do it, we won't do it."

Zhou Buqi said: "Now that the Internet has entered the film industry, there will definitely be a lot of messy new theories and new models. But one thing will never change. The most popular ones in the market will always be those that are wonderful, Good-looking film and television works. Only when the content of movies and TV series is well done can other new tricks be effective."

Xu Baihui sighed softly, "I know, content is king, we have said it so many times. I just think that the crowdfunding model can take some risks for some of Jieyu Media's less reliable film projects, while reducing future risks." Investing in marketing has huge benefits.”

Zhou Buqi shook his head and said earnestly: "As I said before, a good business must attract wealthy people to invest and ordinary people to consume. Investments may succeed or fail. This is normal. But consumption is different. You can’t let people spend money to feel angry. Ordinary people are positioned as consumers. When we do business, we should never make consumers sad.”

Xu Baihui nodded, "I understand, then I won't engage in the Internet."

Zhou Buqi smiled and said: "It can be done, then work on your ticketing system. When there is feedback from the United States, you can also order a batch of self-service ticket vending machines here. It is best to first get the ticketing system from major cinemas." Take the territory!"

Xu Baihui's beautiful eyes lit up, "Well, I've thought about it all!"

"What have you thought about?"

"I can provide self-service ticket vending machines to major movie theaters, and at a fraction of the cost or even at no cost, the movie theaters can provide self-service ticket sales to movie fans. Most of the upfront costs will be borne by Jieyu Media."

"ah?"

Zhou Buqi was a little surprised.

Xu Baihui chuckled and said: "But there are three additional conditions. The advertising space of a self-service ticket vending machine belongs to Jieyu Media. Secondly, the online platform can only be linked to Jieyu Media; thirdly, in the cinemas that get our machines , ticket vending machines from other ticketing platforms are not allowed to be placed.”

Zhou Buqi couldn't help laughing, "This idea is so Internet-worthy!"