Top of the big era

Zhang Yiming pondered slowly and said: "Indeed, the Weibo model is very likely to make this product a channel for users to vent their negative emotions."

Zhou Buqi waved his hand, "If you want to vent your negative emotions online, it doesn't matter whether it's a forum or Weibo."

Zhang Yiming shook his head and said with a smile: "It's really different. Weibo is a big circle for all users. Our interest circle is divided according to interests. The traffic is divided by different small circles. Each The small circle of users has a limited scale, so it will not form too serious cyber violence."

Zhou Buqi accepted his point of view and nodded, "Well, that's right."

Channel Chen: "I've been studying Twitter and Facebook recently, and a social phenomenon is becoming more and more obvious. When users use these two products, they often only care about the dynamics of the people they follow, which will give people a sense of The illusion of 'what I focus on is the whole world' has caused limitations in thinking. Including the recommendation algorithm we made for Toutiao, they are essentially the same. They are all a narrow and filtered way of reading."

Zhou Buqi couldn't help but wanted to applaud him.

This is probably the crime of capital.

For the sake of profit, it is necessary to constantly cater to the tastes of users.

Whether it's Weibo, Moments, Toutiao, Douyin, it's basically the same. Only in this way can we stand out from the fierce competition and succeed.

Show the user what he likes.

Don't educate users, but please users.

Even if the user likes bad things, such as pig food, it is necessary to continuously push pig food to further strengthen the user's love for pig food. The more users like it, the longer they will stay in this product, and the more advertising fees the platform will earn.

In self-media, short videos, including literary creation, the key to success is to cater to the tastes of users. If you don’t cater to it, even if you provide some correct and profound content that challenges users’ cognition, it will be difficult to get good grades. Even writers like Mo Yan, Wang Anyi, and Jia Pingwa are paid less than an online writer.

At the beginning, Zhou Buqi was quite sentimental.

I want to make some content products that help improve the quality of the whole people. But as time went by, his understanding of the Internet became deeper and deeper, and this idea became weaker and weaker.

Feelings cannot be eaten.

The company needs to survive, there are still thousands of employees to support, and it must make money.

If you want to make money, you must raise pigs.

Zhou Buqi is considered to be rich and powerful now, and the people who come and go are either rich or high-ranking officials. But the higher social level did not bring him self-confidence. Instead, he became less and less confident. He felt more and more that his knowledge of the world was too shallow, and he felt more and more that personal power was limited.

The only thing he can do is to keep Weizhiwang unchanged, insist on the invitation-based registration system, and keep it open.

Like Zhihu in the previous life, its early work was amazing, and it can be called the first-class content information platform in China. Later, when it was commercialized, it was opened up, and the quality of the content declined rapidly, and I slowly learned to raise pigs.

Fortunately, the mode of the forum, even if it puts pig food, is relatively limited.

"Because the forum is a long-form content, the amount of content is far less than that of Twitter and Facebook. This makes it possible to recommend artificially. It may go from shallow to deep, from attracting attention to attracting ideas, and gradually guiding users from browsing to reading , until participating in the valuable link of interaction.”

Chen Tong seems to have a soft spot for forums.

It's not surprising, he was the one who started the Sina blog, but he didn't make any amazing results, so he was dug into Ziweixing.

Zhou Buqi shook his head, "That's the positioning of Weizhi, not the interest circle. The interest circle is a public platform, and it must have a large amount of traffic. This large amount of traffic includes Youyou.com and Weidian. Large traffic means that the content is impossible. It’s too profound. It’s important to attract attention and attract thought... This kind of popular profit-making product can’t do it.”

Chen Tong nodded and said with a smile: "This may be the attitude of product marketing. When it comes to the advantages of the forum, I think there are three points besides the points just mentioned. First, the fun of voyeurism; Second, the pleasure of watching; third, the vanity of pointing out others."

Zhou Buqi: "..."

Tang Binchen: "..."

Zhang Yiming was very calm, objective and calm, and said calmly: "Yes, successful Internet products that can make money are to satisfy certain low-level interests of users. Forums have such functions."

Channel Chen: "The Internet is an extension of real life. People in the real world will also join small groups and pay attention to topics and news they care about. On the Internet, this feature will be further strengthened."

Zhang Yiming is very smart, his eyes suddenly lit up, and he immediately turned this understanding into a business opportunity, "Compared with Baidu Tieba, the interest circle has one of the biggest advantages-the interest circle is backed by Moments. Like-minded friends in the interest circle can directly join For the friends of Friends.com, a product combination of 'content circle + human circle' is built to make it easier for users to find good content, friends and enemies..."

Combining with Moments in depth, the interest circle is equivalent to having a basic guarantee.

At least the source of the content is there.

It's not like search bar, no one uses it.

You can open an icon for the circle of interests on the left column of Friends.com, and then open an icon on the Weidian search platform. It is equivalent to closely linking Youyou.com and Weidian through the interest circle product.

Users enter the circle of interests through Weidian, and once they are added as friends, they can become users of Friends.com.

This is very important, it is the drainage of friends!

For example, at the beginning of this month, an organization made statistics on domestic space blog websites in the first half of this year, among which there are two A+-level websites, one is Qzone and Friends.com. There are also two A-level websites, one is 51.com and the other is Baidu Space. Sina Blog and NetEase Blog only gave B+ rankings.

Baidu space is such a bad product, why is it ranked so high?

It is because of the linkage between Baidu Space and Baidu Tieba.

Users post on Baidu Tieba, and if they share the same goals, they will add friends and visit each other's Baidu space.

There is a lot of traffic, so the ranking is high.

In this regard, Friends Network has a huge advantage. Coincidentally, Friends.com can be connected with the social software we are working on.

Xiaonei can also add interest circles.

Looking at it this way, through a circle of interests, several core products can be effectively linked more closely to create a highly sticky ecosystem.

I have something to do recently, let's be the 2K Klan for a few days. When I get back, I will... cough cough, try to post a few more.