Treasure Hunt America

"I told you before that it is not true that no one in our country has developed new drugs, and we have had a history of developing new drugs, and the new drugs we have developed have shown effects when they are clinically applied. It's also quite good. But the new drugs we developed have encountered great difficulties in the market promotion. To put it bluntly, the market does not recognize our new drugs, and why does the market not recognize our new drugs? The reason is very simple. First, we In the past, the technology was backward, and in the past few decades, the impression our country has left on the world is that it is a big cottage country, and people can't trust our products. Therefore, when we develop new drugs, when we promote them, people can't believe you or admit it. You. Coupled with the Western media, who now hold the mainstream voice in the world, they have smeared our country for many years, causing the world's perception of our country's image to collapse, resulting in the arrival of any good products and new products. When promoting in the world, there will be obstacles to acceptance. For example, in the past two years, we have promoted China's high-speed rail technology all over the world, but how many cases have been really successful? In the end, it is often due to political factors, or factors of discrimination and prejudice. , and lead to failure.”

When Wang Xueming said this, both Jin Muchen and Jin's father understood. The first difficulty he mentioned was indeed because our country used to launch some copycats and shoddy products, which left a bad impression on the people of other countries in the world. , so when you say that you have developed a new drug or a new medical device for a certain disease ⌒ long ⌒ wind ⌒ text ⌒ science, ww⊥w.cfw≈x.n△et disease, or a new medical device Of course one wonders if you are exaggerating.

"The second factor is because of the obstacles of those large medical device companies and large pharmaceutical companies abroad. In fact, they are very afraid of us Chinese. Because they know that once we are on the right track in research and development, we will A steady stream of new drugs are being promoted, and their market will be crowded out. Therefore, they will try their best to nip in the bud the strength of our domestic pharmaceutical research and development and medical device research and development. For example, they When we promote this new type of medical device, they will set up a lot of obstacles for us, and even fight with us on price? Anyway, even if we lose both in the end, it will not benefit us. This is the group of foreign giants. The conduct of the company, about their virtues, no one knows better than me."

It can be said that Wang Xueming's remarks are quite sincere, and Jin Muchen and the others also know that Wang Xueming will never tell lies.

Although China's pharmaceutical market and medical device market are clearly dominated by many domestic pharmaceutical and medical device companies, if you look closely at the background of these companies, you will find that these companies are not dominated by those large foreign companies. The holdings of pharmaceutical companies and medical device companies are entirely their domestic agents.

Anyway, there are very few domestic pharmaceutical companies and medical device manufacturing companies that really master core technologies, and they are basically all under their control.

And this kind of bone and joint replacement is indeed a good thing, but even when it is promoted in the United States, it will encounter so many obstacles. Until now, there are only about 100 patients in the United States who have used this product. Not to mention the promotion in China.

Where is it considered a forbidden area by many large foreign pharmaceutical and medical device manufacturing companies, it is impossible for us to rashly enter and promote our good products.

What's more, it will also involve the interests of many second-generation and leading parties? It is even more difficult to make these good products bigger and stronger.

So how do you find a breakthrough?

When Wang Xueming said this, he smiled slightly: "Actually, it's not that there are no successful precedents to follow? In our country, in recent years, there have been so many examples of successful breakthroughs. I think we can learn from it."

"Oh? What company are you talking about?"

Hearing what Wang Xueming said, Jin Muchen and his father became interested at the time. Are there still such well-run enterprises in China?

"Haha, it's very simple, is that the king of coarse grains?"

Wang Xueming laughed and told Jin Muchen and his father that when Jin Muchen and his father heard the name of this company, they were all stunned, the king of coarse grains?

Of course, they have heard of this company. It has only been five or six years since it emerged, but now it seems to be very popular in the international capital market, and it is very sought after by those large investment institutions.

Although it has not been officially listed yet, even so, the valuation of this company in the overseas market has already reached 50 to 60 billion US dollars, and its brand power is quite good. Although their products, although due to some patent reasons, It is not widely accepted in some European and American countries.

However, it is still very popular in many third world countries, and it has also caused quite a stir in China. Although their products are now in the market because of product power and patent issues, their share is declining continuously, but they It has become a large and well-known brand, and its products are not only limited to the mobile phone industry, but have spread to all aspects, so the operation is still very successful.

"This company, I think you should have heard, although their products are not sold in the United States, they are still quite popular in China and in many third world countries, and even some Americans will specially commission them. Some people come to China to buy their products. Of course, their most popular products are mobile phones. When their founder, Thor, re-created this company, he relied on the concept of hype. I have to say, this The guy is a genius, a genius who is very good at hype, and he is also a master of operations. His judgment on the market is very accurate. The domestic smartphone industry was just emerging at that time, and domestic mobile phones were smart phones at that time. It can be said that There is a blank space, and everyone's products can't keep up. The domestic smartphone market is basically dominated by Samsung and Fruit. And he was the first person to announce his entry into the domestic smartphone industry with a high profile, and he was also the first He has created a precedent for online business, and he also uses the concept of high configuration, enthusiasts and other concepts to stir up feelings, and attract customers with a low price of 2,000 yuan, coupled with high configuration, there is no doubt that his strategy is successful. He earned huge profits for his coarse grain king, and quickly made the following Chinese companies follow suit. It can be said that it is the model he created that has made China's smartphone companies where they are today, and also created a Chinese unicorn. era."

After Wang Xueming said this, Jin Muchen basically understood that the feeling guy, after thinking about it for so long, didn't care about anything at all, how this research institute develops, and how to introduce the products of this research institute into China.

His ambition is really not small. He never planned to do it small from the beginning. From the beginning, he thought about turning this research institute into a unicorn company.

However, this idea is obviously not a bad idea, because Jin Muchen also occasionally had such an idea before. It seems very good to turn this scientific research into a unicorn company.

After all, this way of combining capital and entities to operate is very popular, and it can even be said that it is the mainstream operation mode of the combination of large companies and venture capital in the market.

"And the reason why I want this company to use this method is mainly because this path is the most feasible right now. Imagine if we launch such a product, it is equivalent to moving the cake of those large pharmaceutical companies, they It will definitely set up many obstacles for us. In the face of these obstacles, if we want to pass the customs on our own, it must be very difficult. But if more large capital institutions are introduced into this enterprise, That's much simpler. For example, when Coarse Grain King ran his brand back then, he was very smart. Instead of releasing products, he first set a release date, and then announced the configuration of the product, making the topic hot. You must know that when he wanted to make a domestic smartphone, he was ridiculed and looked down upon by many people, and Samsung and Fruit set up a lot of obstacles for him. There are not many companies that can produce high-end accessories for smartphones. These accessories can only be imported, and most of the suppliers of these accessories also buy Samsung and fruit machines. In a word, Samsung and fruit machines, these suppliers It will reduce the supply of accessories to the King of Coarse Grain, but this Thor relies on hot speculation, making the topic of domestic smart phones hot for you, so that young people regard this as a feeling and a trend, and the goods have already started before they are on the market. After accepting the sky-high advance payment, will those suppliers still pay attention to the threat of Samsung and fruit machines? Of course, they are open to supply them. Once their products start to go on sale, this crazy performance will immediately disappear. It attracted the pursuit of crazy capital, and after these capital stepped in, many of the original obstacles were immediately swept away, and then his brand became…”

What Wang Xueming said is quite equivalent to giving Jin Muchen and his father, two financial idiots, the most vivid course on the combination of capital and brand operation.

After that, things became much simpler. More and more venture capitals were added, and the King of Coarse Grain did not go public. They were just in the circle of capital and took turns financing.

More and more venture capital institutions came to participate, and evaluation institutions became more and more authoritative, and the final valuation became sky-high. Billion, or dollars... (To be continued.)