Through discussions with New Line Films and Warner Bros., it was announced that all Warner theaters in Los Angeles will watch Escape from the Dead for free for three days.

Warner Bros. owns three large movie theaters in Los Angeles, of which the big screen arranged for Escape from Deadly Town occupies about a quarter of the share.

For three days, it means a loss of hundreds of thousands or even millions of dollars.

However, in order to escape the ferment of word-of-mouth in Deadly Town, and to attract more blacks into the theater as quickly as possible, Warner still agreed to this publicity request.

Chapter 38 Word of Mouth Survey of Escape from Deadly Town

Of course, the actual loss may not be that large.

The biggest source of income for theaters is actually food.

As it turns out, there's no one who doesn't like free stuff.

Starting from May [-]nd, you can watch movies for free, which is the new work of directors like Steve Kevin who are quite famous in Hollywood.

Instantly attracted the active participation of countless people, including black people and white people, the common thing is actually people who like to take advantage of it, and movie lovers.

Among the three movie theaters, the scenes of escaping from Jueming Town were occupied by crowded crowds.

New Line Films and Warner each sent their own investigators to investigate the moviegoers who escaped from Deadly Town.

...

Ronan De is a Warner Bros. investigator who specializes in film audience and quality surveys. He has a fat body unique to the lower class of the United States.

Of course, Ronande is not that exaggerated, but there are still some in the early [-]s.

On the outside, he looks like a fat middle-aged white man with a little sense of joy.

But today's errand, he is not very willing to come, but there is no way.

As a good guy among the investigators, he, an old guy who is close to 40 years old, was forced to come here in the end when other investigators were unwilling to come here.

As a dead white person in the black population, seeing the strong black people coming out of the movie theater in groups, Ronande couldn't lift his footsteps to approach them.

In his inherent impression, black people are sometimes unreasonable.

Once, he invited black people to eat watermelon and fried chicken, which were his two favorite foods, and he wanted to share them with his black friends.

Unexpectedly, after his friend learned of his actions, he was furious, beat him up, and broke up with him.

Although he knew afterwards, if a white person invites them to eat these two kinds of food, it means racial discrimination.

But after that, he also didn't want to make friends with black people.

No one knows when they will violate the taboo of black people, so they will be beaten innocently.

Watching batch after batch of black people leave, Ronande knew that today's task would not be completed if he did not investigate.

Suppressing his inner worries about the unpredictable behavior of black people, Ronande stopped several black people who seemed very happy.

Of course, the main reason is that these black people don't look that physically strong.

Ronan reckoned that even if he was beaten, it would be lighter.

"Wait a minute, everyone. I'm an employee of Warner Bros. Our company is the producer of the movie Escape from Deadly Town. Can you cooperate with me in this investigation?"

Several black people looked at each other, and it seemed that the strongest black person who was the leader came out.

"can!"

Only then did Ronan show a smile, took out a pen and paper, and asked directly.

"How should Escape from Deadly Town be ranked among the movies you have watched, the highest is S, and the lowest is E."

"S!"

"It must be S!"

"..."

Several black people spoke enthusiastically.

Although this is not the only movie with a black protagonist, it is the only commercial blockbuster with a black protagonist.

They look very cool, the cool point in the front is the white girlfriend and the protection of them by the white girlfriend.

And in the back, the protagonist killed these bad white people who wanted his body.

"Then would you recommend friends and relatives to watch this movie?"

Ronald asked again.

"of course."

Several black people replied in unison.

Ronan carefully recorded this information, and all the data will eventually be gathered at the decision-making level of Warner Bros., which will determine whether to increase the publicity for escaping from Deadly Town or stop the loss in advance.

But based on Ronald's experience over the years, he has already smelled a big explosion.

In one day, he questioned hundreds of black people and some white people.

Among them, blacks scored the film consistently between S and A, while whites hovered between A and C.

Obviously, this is a movie whose primary audience is black people over the age of 16.

At the same time, among the other theaters, the investigators belonging to Warner have also collected their own information.

Bring all the materials and gather towards Warner Pictures.

..

The president's office, several senior leaders of Warner's decision-making team, and the president are watching the investigation data about the escape from Deadly Town.

"Did the box office come out on the first day?"

Jeff Robinov glanced at the data and asked directly.

A staff member next to him quickly took out the data sheet in his hand and said:

"It has already come out. The number of screenings in 1000 movie theaters, the ranking of 4000 big screens, and the box office on the first day have exceeded [-] million."

"The detailed data is the total box office of 82 million."

A high-level executive who didn't know the information about Escape from Deadly Town first took a look at the production cost and publicity cost of "Escape from Deadly Town" displayed in front of him.

This is unbelievable:

"President Robinov, according to this statement, wouldn't the work directed by Kevin be able to recover all the production and marketing costs in two days?"

The other senior executives also showed joy.

"Yes, that's right!"

"Director Steve Kevin, who is only 24 years old, has great potential."

"The two films that have just debuted have shown a situation of small and big, which have brought huge benefits to New Line Films and us."

Although the first movie, Chainsaw, has nothing to do with Warner, the overseas distributor that New Line Films cooperates with is Warner.

Through overseas distribution, Warner also shared part of the profits.

This is the second movie, the reason why Warner took the initiative to come to cooperate with Kevin.

However, the success of two consecutive films is bound to boost Steve Kevin's reputation in the circle.

I'm afraid Kevin's next movie will have countless investors coming to him.

They Warner Bros. must maintain a good relationship with Kevin.

A successful big director also has a very important position for a film company of their size.

However, how to win over the director Kevin, and what price should be paid, still need to be considered.

"Kevin's matter will be discussed later. Have you all read the information in hand?"

"seen it already."

Everyone nodded.

Robinov then continued:

"According to these materials, there is still a lot of potential to escape from Deadly Town, especially affected by the riots in Los Angeles. At this time, black people are full of dissatisfaction with white people."

"Although the riots have stopped due to military suppression, they lack a place to vent their emotions."

"The escape from Deadly Town seems to be at the right time. This can be seen from the data and the unanimous praise of the black people."

Chapter 39 The Oprah Show

All the high-level officials nodded repeatedly.

Robinov then said:

"Based on this situation, I think Escape from Deadly Town is expected to have a box office of over [-] million in North America."

"However, because it is a black-oriented film, the overseas box office may be much less."

"Of course, generally speaking, North America is actually our biggest source of income, so it's not a big problem."

"My opinion is to increase the publicity investment for Escape from Deadly Town in North America, and at the same time discuss with those movie theaters to increase the number of movie theaters and make films."

"What do you guys think?"

"agree!"

"agree"

"..."

The box office of Escape from Deadly Town is about to explode. At this time, these executives will not be stingy with this investment. This investment will get more than ten times the return in the future.

Unless they are spies, no one will stop this from happening.

.......

Warner Bros. Pictures and New Line Films have taken measures to promote Escape from Deadly Town.

The content includes asking Will Smith to call on everyone to go to the movies in the vicinity of major African-American communities, and to promote the content of the movie on TV shows.

Inside Kevin's villa.

There was a small party going on.

The people in the field included Kevin's team, as well as some nearby neighbors and friends of neighbors.

Among them, Tom Cruise and his wife appeared here.

As an important client of CAA, and at the same time there is no competition for resources, it is impossible for Tom Chris to show hostility to him foolishly.

Seeing that Kevin was grilling, Cruise approached with a glass of wine.

"Congratulations, Kevin, you have successfully escaped from Deadly Town again."

Cruz smiled.

"Cruise, your Ambition of the Earth will be released in two weeks, I wish your new movie a box office explosion!"

Although he knew that Tom Cruise's new movie would hit the street, Kevin definitely couldn't say it directly.

And it's a good thing for him.

Although the conflict between the two is not so intense, the release of Ambition of the Earth will definitely seize the number of big screens belonging to Escape from Deadly Town.

The direct consequence is the lower box office.

However, if Dadi's ambitions are on the street, the impact on escaping from Jueming Town will be very limited.

After listening to Kevin's congratulations, Cruise also raised the wine in his hand and toasted Kevin before participating in the party.

...

Nicole Kidman took Cruise's hand, wondering:

"Cruise, isn't he your competitor?"

"Your Great Earth will be released in two weeks. Escape from Dead End is the movie that threatens you the most during this schedule."

Cruise was smiling, but there was a hint of disdain for Nicole Kidman in his eyes.

The combination of him and Nicole Kidman is definitely not the so-called love.

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