After buying Marvel, I became the king of Hollywood

The movie starts soon.

In the front of the movie, at a very fast speed, the reason for the birth of Batman in the comics is quickly interpreted.

Immediately afterwards, Bruce Wayne, the real king of Gotham City, appeared.

···

More than an hour passed quickly, and the screening of the first movie ended.

Everyone's expressions were cloudy and uncertain, and at the same time they cast doubtful eyes on Steve Kevin who was sleeping soundly beside him.

Compared with Steve's previous movies, this movie has an extremely artistic picture, as well as the shaping of Batman and the characterization of the Joker.

As far as the storyline is concerned, it is a very general Batman work.

Make money, but you can make money.

But it can only make a small profit, which seems a bit inappropriate for Kevin's identity.

At the critical moment, it was Robinov who stopped these criticisms.

Robinov never believes in a movie that can make Steve Kevin so confident, only to such an extent.

Well, the best part of the movie must be the second one.

At the end of the first part, the clown's smile and words are obviously foreshadowing that he and Batman will have a wonderful battle of wits and courage in the second part.

With everyone agreeing that they wanted to see a great showdown between the Joker and Batman, the second movie started playing seamlessly.

The second movie, from the beginning, pointed out the nature of Batman and the Joker.

If Batman is the emperor of Gotham City on the bright side, then the Joker is the evil king of Gotham City, the embodiment of chaos.

The movie has gone through several fast and majestic bridges, and it has a good grasp of the audience's G-spot.

Keep everyone's eyes firmly fixed on the screen.

A battle with outlook on life, values, and worldview as the main theme has begun.

Under the clown's persecution step by step, Batman witnessed the death of his girlfriend and the fall of his friends, gradually transforming Batman into the next clown.

All this even makes the audience sympathize with Bruce.

People watched Bruce being played by the clown, and they were looking forward to Batman's final lore.

Yes, superhero movies, the main character superhero is impossible to fail.

Therefore, everyone present knows.

Batman will definitely be able to win in the end, but this victory is so cruel.

···

The movie came to an end quickly.

"Clap clap clap!"

The applause resounding in his ears woke Kevin up from his sleep.

Everyone looked into Kevin's eyes without any doubts.

A product produced by Kevin must be a high-quality product, such a concept is firmly imprinted in everyone's heart.

Kevin stood up with his usual expression, looked around for a while, and then asked leisurely:

"What do you think of this Dark Knight?"

"God's work!"

"There is no doubt that this is a masterpiece among masterpieces."

Among the viewing managers, a very senior manager stood up and said loudly.

After a few movies, the viewing manager has completely become Kevin's flock, and he has become superstitious about the quality of Kevin's movies.

Chapter 108 Film Critic Under Capital

"We also believe that this is a masterpiece, which is perfectly integrated ideologically, artistically, and commercially."

The rest of the viewing managers expressed their opinions one after another.

Listen to the opinions of the film managers.

Robinov and several executives shared a smiling face.

Big companies have a lot of background, and film managers are undoubtedly a vital part of these big film companies.

They are the gatekeepers, and each invests in each movie that Warner invests in or is responsible for distributing from different professional fields.

Generally speaking, a B-level rating is a movie that can make money.

As for earning more and earning less, this point, even professionals, has no way to judge.

But if a movie is rated as a masterpiece, then the upper limit is suddenly high.

Judging from Warner's internal settings, it is at least aiming to go to the top five at the North American box office of the year, and this can already guarantee that the film company will make a lot of money.

Therefore, after hearing these words, this kind of smile appeared on their faces.

Robinov walked up to Kevin, smiled and said:

"Kevin, congratulations, Chen Xi and Warner seem to be making a fortune again."

"Leave the publicity in advance to us. We will arrange the specific schedule and the premiere in advance. Just take a good rest for a few days."

Kevin nodded, and did not refuse Warner's kindness.

These are adept processes that large companies have gone through countless times.

"The publicity fee, or the amount of 2000 million U.S. dollars?"

Kevin asked directly.

Kevin has never believed that the smell of wine is not afraid of deep alleys. Now that the Internet age has not yet fully arrived, the cost of publicity is unknown.

Only the top 2000 million US dollars can guarantee the release of Batman and The Dark Knight, which can be seen by all Americans.

His dark knight is able to achieve the best results.

On the whole, the style of Batman The Dark Knight is dark, but the IP of Batman saved this dark style.

Let people, through this IP, calm down and appreciate the deep meaning in it carefully.

That's why the original Batman, The Dark Knight, was so successful.

If it is a simple crime film, it can be a good work, but it is difficult to be a masterpiece.

Robinov nodded. He has already invested so much money. Now that he has seen the harvest time and the crops are growing well, he will naturally not save the money.

"The publicity standard is still based on 2000 million."

Speaking of this, Kevin briefly discussed with him about the movie's publicity plan.

Compared with the family carnival of Pirates of the Caribbean, the audience of the Dark Knight is actually much smaller, but on the other hand, the Dark Knight also has the IP blessing of Batman, the number one IP in the United States.

This is doomed, the attention of the Dark Knight is much higher than that of Pirates of the Caribbean.

Therefore, what the Dark Knight needs is strong praise from film critics and unanimous praise from fans.

It is necessary to establish an absolute good reputation in public opinion, otherwise.

Even with polarizing reviews, it's hard to say whether The Dark Knight's box office will suffer.

After listening to Kevin's opinion, Robinov nodded confidently and responded:

"Don't worry, leave it to us. We are Warner Bros. Pictures, a big company that already existed when Hollywood appeared. Warner has done this kind of thing countless times."

"There's nothing wrong with it. You can put it down and deal with other things. We will invite you when the movie premieres."

Kevin nodded.

Batman and Pirates of the Caribbean target different audiences, so the roadshow promotion similar to Pirates of the Caribbean cannot be directly applied to Batman.

To be honest, in the non-Internet era, the propaganda method that Kevin knows about inviting troopers in the Internet age has not yet caused a storm.

At present, when it comes to publicity methods, Kevin is far from being able to compare with Warner's experience summed up over the years.

Maybe some people are omnipotent after rebirth, but Kevin knows very well that he is not.

Professional things are entrusted to professional people, and he only needs to do his best as a director.

The next schedule is very simple, Kevin goes to deal with his own affairs.

On Warner's side, they started promoting Batman.

Word-of-mouth is built from among film critics, therefore, a large-scale screening is essential.

...

A few days later, within Warner, more than 20 well-known film critics in the industry, and many lesser-known film critics, adding up to a total of hundreds of film critics, came to a movie theater under Warner.

A Warner executive stood up with a warm smile on his face and said:

"Welcome all film critics to the Batman Dark Knight preview. We have prepared some gifts for all film critics. After watching the film, you can take them away."

"Now, please watch the Dark Knight Two Parts, and then give the movie a proper review."

Obviously, money was not mentioned between the lines, but the film critics below all smiled knowingly.

Generally speaking, film companies hold trial screenings for two purposes. One is to create a good reputation for bad films when they are released, thereby deceiving audiences into the cinema.

Although in this case, generally speaking, the subsequent drop in the box office will be very exaggerated.

But no matter what, it is much more than the money paid to film critics.

It's a lucrative business.

The other is a really good movie, but they just need to build a good reputation for the movie in advance to make the premiere box office more beautiful.

These two purposes are actually easy to distinguish.

Just look at the screening and see if the most famous film critics in the industry are invited.

Generally speaking, these famous film critics earn a lot of money, relatively cherish their reputation, and will not advocate for bad movies.

Otherwise, the reputation will be rotten and the loss will be even greater.

Unless... the film company is willing to pay a huge price for it and increase the money crazily, it is possible to make an exception and advocate once or twice, and this can barely be explained.

After all, whether a movie is good or bad is sometimes a very subjective thing.

Of course, everyone in the industry knows that in this case, most of them are due to the collection of money.

Just like in the previous life, that famous movie, A Murder Caused by a Steamed Bun, was frantically praised by many film critics as a good movie when it was just released.

I don't know how much the producer behind the movie contributed to that movie.

It's a pity that the audience's eyes are sharp, and if a movie is not good, it is not good.

As soon as the executive's voice fell, film critics took their seats one after another, and began to watch the film that Warner spent so much public relations expenses on. What kind of high-quality film is it?

Chapter 109 Batman Spotlight

Before the movie started playing, hundreds of film critics chatted with the film critics they knew well.

Among them, a gray-haired film critic who looks like a stubborn old white man uttered nonsense about Batman and The Dark Knight before watching the movie:

"I think, at most, this is a commercial blockbuster with deep artistry, even if you think about it, you know it's impossible."

"Look at the movies made by Steve Kevin, Saw, blood horror movies, there is no artistic connotation at all."

"Mission: Impossible, secret agent action movie, also has no art at all."

"And last year's Pirates of the Caribbean, which was also half-artistic."

"I also escaped from Deadly Town and discussed the discrimination faced by black people in the United States, but in essence, it is just a commercial film."

"I admit that he is obviously very good at making commercial films. Unfortunately, to be honest, these films are a bunch of rubbish in my opinion."

"···"

The old white man's words obviously attracted the approval of those well-known film critics.

A director who focuses on commercial blockbusters is a treasure in the eyes of Hollywood studios, but in their eyes, he is rubbish.