After buying Marvel, I became the king of Hollywood

"The most worth-watching horror movie of the year, I promise in my name, it will be comparable to the Silence of the Lambs released in February this year, a more classic horror movie, you will definitely regret it if you don't watch it."

Kevin smiled slightly, the Silence of the Lambs, the investment capital of about 100 million US dollars is not as high as his chainsaw investment.

However, the cost of publicity is estimated to be similar to him.

There are always people who believe that a good movie will have a box office. In Kevin's view, this is bullshit.

The Shawshank Redemption Classic, with an investment of 2500 million US dollars, only barely recovered 1600 million US dollars. In the end, it barely relied on word of mouth to counterattack, and finally recovered the cost slowly in the DVD market.

Chapter 14 Halloween

Not to mention Black the Witch's pseudo-documentaries that rely entirely on marketing to get their box office.

As for why he didn't choose to shoot the witch Blake, the reason is simple, that kind of movie is useless in the eyes of an insider.

The box office is completely inflated by marketing. This kind of movie does not do any good for the director.

People will only feel that the director has deceived them. This situation is very unfavorable to other works of future directors, and only the film company will benefit.

What was destroyed was the entire future of a director.

It is naturally impossible for Kevin to choose this kind of movie.

Of course, saying so much is actually to illustrate the importance of publicity.

At the same time, in movie promotion, it is very important to pull other movies. In simple terms, it is to rub the heat.

It is also necessary to pay attention to skills to be popular. Of course, there is no need to say more about the classics of Silence of the Lambs. Of course, the chainsaw is not inferior to it.

After the word-of-mouth of the silent lambs has been verified, rub its heat.

It will attract audiences who have watched The Silence of the Lambs, but both are horror films, and their audiences largely overlap.

As long as the quality of the chainsaw is high enough, then these people will be able to spread the word of mouth of the chainsaw to the outside world.

Of course, if the quality of the chainsaw is not good, the consequences will be equally serious, and they will become the biggest fans of the chainsaw.

However, Kevin has confidence in the quality of the chainsaw.

This kind of movie that does not involve off-site factors and is of sufficient quality has already proved itself in Kevin's memory. As long as the publicity keeps up, it has no reason to pull the crotch.

Salma Hayek glanced at Kevin charmingly, licked the white milk from her mouth with her tongue, picked up a bottle of pure milk from the bed, and gulped it down.

Only then did they lean to Kevin's side and read the newspaper together.

Seeing that the newspapers were all exaggerations about the chainsaw, Salma Hayek couldn't help but smile.

As the titular heroine, even if the most attractive character in this movie is Jigsaw, she can still get some credit.

As long as the film is successful, she will no longer be unknown in Hollywood.

"Kevin, there isn't even a single bad review for Chainsaw in this newspaper. Are we going to succeed?"

Kevin grinned.

"That's for sure, how could a genius director fail, right, my heroine."

"How can you thank me?"

Kevin said deliberately.

Salma Hayek on the side gave a blank look. During the past few days of getting along, she was subdued by Kevin. As soon as Kevin spoke, she knew what he wanted to do.

Obediently bow their heads.

·······

A feeling of comfort came, and Kevin enjoyed the service of Salma Hayek, and put down the newspaper in his hand.

Time flies fast.

Soon, it will be the day before Halloween, which is Halloween.

Americans dressed as ghosts and ghosts are everywhere on the road, and pumpkin lanterns are also hung in the shopping mall.

Kevin stood on the square stage of the shopping mall. This is a small square that can accommodate hundreds of people.

Tonight at 12 o'clock, Kevin's Chainsaw will be screened in the cinema.

The purpose of his coming here is to warm up and convey the release of Chainsaw to the students in advance.

The number of universities in the United States is about 2500, and the theaters that New Line Films is most familiar with are also theaters near these universities. For this reason, they won 800 yuan for the big screen of the chainsaw.

Fully accounted for one-fifth of the share of colleges and universities.

Of course, this contract is only valid for three days. After three days, the theater has the right to increase or decrease the number of big screens according to the performance of the chainsaw.

The North American box office share is often divided into steps.

In the first week, the producers can take 60% or even 70% of the revenue from the box office, and then increase or gradually decrease according to the specific sales of the movie.

Of course, generally speaking, it is gradually reduced.

Therefore, the data of the first week is very important, which will determine the attitude of the theaters towards the movie.

"Hi everyone, I'm Kevin, have you heard of me?"

On the stage, Kevin yelled at the students who were most likely his juniors.

As a famous figure in the school, Kevin's words immediately made the juniors below turn into fanboys and girls to shout for him.

Kevin skillfully followed the requirements of the opening ceremony of the film to the students below and started the promotion.

As a movie with a small investment, holding a screening is actually equivalent to the opening ceremony of the movie.

The real star-studded opening ceremony is actually not what Kevin can hold now.

Through the propaganda of the paper media, some people who like to watch horror movies have become potential audiences of the chainsaw, and these students are the basic disk of the chainsaw.

By the way, the rating of Chainsaw is unsurprisingly assigned to R-level, which is a movie that must be watched by parents under the age of 17.

Except for some banned films, the higher NC level is actually generally unattainable.

What's more, behind the death in the chainsaw, there is also the connotation of persuading people to cherish life, coupled with the efforts of New Line Films.

That's why it's rated R.

This is also the reason why Kevin has always been prepared to seek cooperation with large companies. In fact, the investment is actually more off-site funds, but if the source of this money is not raised through the film companies in the industry.

There will be a lot of trouble when it is released.

From grading to publicity, to theaters, every step is a problem.

People in the entertainment industry on Hong Kong Island have the best experience of Hollywood's trapping of foreign funds.

.........

Twelve midnight.

Countless ghosts and ghosts haunt the cinema in search of excitement.

"Kayla, let's go see Saw, I think the critics have rated this horror movie very highly."

Kayla, a caucasian blond chick, is very sexy in her clothes, making her tall white boyfriend want to move.

Trying to take their relationship a step further through horror movies.

"I'm a little scared, or else, forget it..."

Keira said in a tone of refusal.

The tall white boy beside him became even more excited.

Patted his chest and said:

"With me here, don't be afraid, I will protect you."

Only then did Keira pretend to be convinced by him, and walked into the cinema with him.

Obviously, their purpose is not to watch movies.

In the current colleges and universities, doing something for adults in the movie theater is a great way for them to seek excitement.

And among them, those movies above the R rating are undoubtedly a great dish for them to add to the fun.

Chapter 15 First Day Box Office

There are naturally many people like the couple like Keira. Similarly, there are also a lot of viewers who are influenced by the comments of film critics and choose the chainsaw among many movies.

Of course, in Kevin's base camp, the movie theater near the University of Southern California is needless to say.

The attendance rate has reached more than 70%. As for other theaters, there are also numbers ranging from 20% to 40%. Before the word-of-mouth is fermented, the ability to achieve such an attendance rate is enough to show that New Line Film Company has Really put in a lot of effort in publicity.

.....

After staying up late to promote until 12 o'clock, Kevin had long since lost his mind to watch movies, and went back to the hotel early to rest.

He was tired and didn't have much interest in looking at the data.

After one day, life or death will be clearly laid out in front of him.

...

A day later, at New Line Films, Dean was walking around anxiously in the production department, waiting for the specific first-day box office of Saw.

If it was only an investment of 130 million US dollars at the beginning, even if it failed, it would not hurt the bones.

Then 800 copies, plus the cost of publicity, fully consumed 4 to 5 times the production cost of the film, which is the total cost of 500 million US dollars.

Once it fails, even he, an executive, cannot bear the loss.

Of course, the chances that he, Shay, and all the viewers, including the film critics, will fail are not high.

So Dean is somewhat confident.

It's just that before he heard the specific numbers, he felt a little uneasy in his heart.

Soon, the staff with the specific box office from each theater returned to the company, and calculated the total box office of 800 movie theaters in front of him.

The bright office was filled with a tense atmosphere, and Shay walked in with steady steps.

Unlike the nervous Dean, Shay is very stable, and his confidence in the chainsaw is obviously more sufficient than Dean.

"How much was the box office on the first day of Saw?"

Shay asked calmly.

Just at the end of the calculation, the staff said with a slightly shocked expression:

"800 screens, 30/40% occupancy rate, 16 people on average, different rankings for each cinema, 5 to 6 shows on average..."

Shay interrupted his various statistics calmly, and asked directly:

"How much is the total box office?"

The staff just said directly:

"A first-day box office of $843 million!"

Shay and Dean's calm or nervous faces suddenly turned into pleasant smiles.

As a movie with an investment of only 130 million US dollars, the box office of 843 million US dollars on the first day means that it is absolutely profitable.

You know, the North American box office champion, which has been booked in advance this year, is the second part of the Terminator, which is the sequel to the blockbuster movie.

Even so, its first-day gross was only $3000 million.

Yep, Shay is getting a little bloated.

"Call Kevin, and I'll take him to a fancy party in a week."

"Also, discuss the investment of his next film with him in advance. Such a talented director must not let him fall into the hands of others."

After talking to Dean, Shay said to the secretary beside him:

"Order the finance minister to add another 200 million... no, 300 million US dollars in publicity funds. I want the name of the chainsaw to resound throughout the United States."

............

"Beep beep beep beep beep!"

Kevin, who was squeezed dry by Salma Hayek, stood up with a weak body.

Under the sun, his strong body is as beautiful as the flesh of Apollo, the god of war.