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When the game Plants vs. Zombies was officially released, there was not much investment in advertising.

In addition to having no money, it is also because Wen Ming has a good advertising channel.

Wen Ming's more than 5 million fans on Facebook, and James's more than 3 million fans on Facebook, even if there is a possibility of repeated attention between the two, they are all real fans after all, and there is no water in the slightest.

At this time, Facebook users still tend to be young people, and there is still a long way to go to cover almost all age groups in Western countries. And the way these young people use Facebook is on the computer.

Young and with a computer, these two conditions fully meet the main customer groups of Plants vs. Zombies.

When Plants vs. Zombies was officially released, Wen Ming and James advertised it on their respective Facebook pages. In addition, hundreds of students from Harvard, MIT, and Boston universities also gave this game a very high evaluation after the trial.

They also have Facebook or other social tools.

In one hour, the number of downloads has exceeded 100,000.

Inside Apple, 10 employees and Wen Ming are all here to pay attention to the downloads of the game.

The download of Plants vs. Zombies developed by Wen Ming is free of charge, and the first few levels are also free to try. However, if users want to play more interesting levels later, they must pay a fee.

The way to pay is to purchase an activation code on Apple's official website, or you can purchase an activation code on Amazon.

Founded in 1995, Amazon is the largest online e-commerce company in the United States. By 2009, its user base and payment channels had matured. Wen Ming, a newly established Apple company, was able to connect with Amazon not because of any relationship, but because of a very pure business relationship.

The number of downloads is not equal to the number of paid payments. Wen Ming sat up straight and asked, How many paying users are there now?

The employee in charge of statistics replied with some excitement: The number of activation codes sold on our official website has reached 9,756, which is about to exceed 10,000. Amazon has sold more than 50,000 activation codes.

As soon as the voice fell, almost crazy cheers sounded inside Apple.

In the 1,200-square-meter empty workshop, the cheers of 14 people went on and on because of the echo.

Because so far, the sales data of the game Plants vs. Zombies is really too successful.

100,000 downloads, within an hour, the number of paying users has exceeded 60,000. This ratio and the time it took to decide to pay are simply unbelievable.

Even Wen Ming, who is very confident in the game Plants vs. Zombies, couldn't help cheering when he heard this result. Because for him, it is no longer a matter of doubt whether he can succeed in bringing the products of his previous life to this world.

After cheering, James suddenly asked loudly: So how much money have you earned in total now?

This question did not affect the cheers of Apple employees, and the person in charge of statistics replied excitedly: Our price is 2.99 US dollars, 60,000 times of payment, we can earn a total of about 180,000 US dollars.

In one hour, I earned 180,000 US dollars, which is nothing to those who are only modest about 500 million yuan. However, for this group of students who have just started working, it is an incredible achievement.

Moreover, all of them know that the future of this game is definitely more than this one hour.

When Wen Ming heard the $180,000, his excitement instantly diminished a lot, because it was far from his goal of investing in the mobile phone industry.

Still very, very far.

However, the smile on Wen Ming's face never stopped.

Today I invite you to a big meal. Do you want a Chinese meal, or a French meal? Or, do you want everyone to have a Big Mac?

The main reason for the success of Plants vs. Zombies is of course that Wen Ming has played Plants vs. Zombies. He has a clear understanding of all the structures and designs in it, and he also has all the technologies to develop this game.

However, it is impossible for him alone to complete the development and testing of this game, and the subsequent promotion, release, and maintenance of this game within a week.

When dealing with his employees, Wen Ming felt that he should not be too picky, otherwise, who would want to follow him in the future?

The employees began to discuss what to eat, and at this time, the download data and sales data in the background were also constantly improving. Moreover, the speed of improvement is very fast.

...

Donalds, a senior engineer at Microsoft, has been obsessed with Wen Ming ever since his self-confidence was affected by Wen Ming last time.

Originally, he had already regarded Wen Ming as a small person, a Harvard dropout who was destined to disappear from everyone in the future, but he inadvertently saw that Wen Ming had published a novel.

When he heard the news, Wen Ming's Robinson Crusoe had already been on the New York Times weekly bestseller list.

Since then, Downes has followed Wen Ming, and even secretly followed Wen Ming's Facebook account.

For Wen Ming, the number of his fans has exceeded 5 million, and it is impossible for him to be clear about one more person and one less.

But for Downers, although his own technology is very powerful, because of his position in Microsoft and his status in the circle is also very high, but he is not a public figure after all.

Therefore, Downers doesn't have many followers on Facebook.

After Wen Ming posted the advertisement of Plants vs. Zombies on his Facebook, Donalds saw the post immediately.

By coincidence, Downers actually downloaded the game openly during working hours, and started to try it out.

In ten minutes, Downers passed all the free levels. Subconsciously, he followed the prompt of the game client and chose the option to purchase the activation code.

Is this... is that why you once asked me if Microsoft has any idea of ​​developing mobile games?

Downers is almost in his thirties. It stands to reason that he is past the age of playing games, but he is still attracted by the game Plants vs. Zombies.

In addition to the playability of the game, he also found a very important problem, that is, this game is really suitable for playing on mobile phones.

The design of this game is destined for the client of this game, it will not take up too much storage space. The game method determines that the game will not occupy too much running memory when running on a mobile phone.

More importantly, the operation method of this game is very suitable for the touch-screen mobile phones that are already popular now.

It's a pity.

After looking through the game related information, Downers sighed. Because on the list of developers, Wen Ming has a position in every link, and it is a very important position.

Such a genius was tricked by fate.