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Because the preparations for the release of the iPhone are about to start, the number of Apple employees has once again increased.

Although so far, none of the employees of Apple's mobile phone division have seen what Apple's mobile phone looks like, but the preparations have already begun in full swing.

The United States has a total of 50 states and 35,000 cities, while the total population of the United States is just over 300 million, which makes the population density of major cities in the United States very low.

There are only nine cities in the United States with a population of more than one million, namely New York, Los Angeles, Chicago...Dallas in Texas.

Peter is the new head of Apple's mobile phone division. He previously worked for Motorola in charge of marketing in Asia. Due to family reasons, he chose to return to the United States. Originally, it should be possible to get a good arrangement in Motorola, but because of Nokia's strength, Motorola's market share is getting lower and lower, so it was recruited by Wen Ming with a high salary.

If you want to set up our Apple ... experience store, then these 9 cities must be selected.

In Apple's internal conference room, Peter stood at the front of the conference table, pointed at the map of American cities displayed on the projector with a laser pointer and said: Except for these 9 cities, among the top 50 cities by population, The fiftieth place is Cincinnati, Ohio, with a population of only 320,000 people.

In my opinion, if our funds are not sufficient, we can completely give up cities with such a population. I suggest that we choose cities with a population of more than 500,000 to set up experience stores. According to the population ranking, we should end at No. 27 Name, that is, Tucson, Arizona with a population of 503,151.

Regarding the idea of ​​the Apple Experience Store, Wen Ming had already told Peter in advance, and Peter had already made a plan for the location a day later.

Wen Ming, who was sitting next to the conference table, his first reaction at this moment was that he was really in the United States, not China.

If it was in China, the 27th most populous city, how could it have only 500,000 people?

There is one more question to consider.

Wen Ming sat at the bottom and said: Although the population in the city is small, there are many people with spending power in the suburbs around these cities. If we don't set up an Apple experience store, then what will these people do?

Hearing Wen Ming's question, Peter laughed helplessly, and said, Boss, if I wasn't in charge of the business in Asia before, I would definitely think you were joking with me now.

Peter introduced: The United States is different from China. Many people may never leave the state where they were born. Of course, this situation may change with the development of the times. But now, this situation is very universal.

We have a lot of towns in the United States, that is, the kind of suburbs you mentioned. Why don't these people choose to live in cities? In addition to the high cost of living in cities, it is also because of the perfect infrastructure. In our United States, There are movie theaters in every town, even if the town has only a few thousand people.

There is also a store. Do you know why Wal-Mart can become the third place in the world's top 500? Among the top seven companies, except for the retail industry, all other companies are oil refining companies?

Wen Ming understood what Peter meant. The suburban towns in the United States are very well-equipped, and people living in the towns don't need to go shopping in the cities.

In this case, let's set up our Apple experience stores in these 27 cities.

Peter changed the contents of the projector and displayed some specific street coordinates.

Boss, according to your request, the locations we screened out are almost all the places with the most traffic in a city.

In a city like New York with a population of more than 8 million, we selected three locations.

Of course, the most expensive of all our experience store investment budgets is Manhattan in New York.

As the most prosperous district in New York, the most prosperous city in the world, Manhattan's rent is naturally very expensive.

Wen Ming smiled and said, Don't care about the money, because this is what I told you about the high-end atmosphere.

Peter shrugged and said, Well, now the whole world knows you are rich, boss, the youngest member of the $1 billion club ever.

Because the negotiations with Facebook have reached the point of delivery of acquisition funds and stock warrants, this matter has been jointly announced by Facebook and Apple.

Not to mention Facebook, which has more than 1 billion registered users, even Apple's current number of users is more than 50 million.

Ins users can still be regarded as Apple's in the past few days, and Talking Tom Cat has become popular all over the United States in this week, and the number of downloads has exceeded 20 million.

A small game has gained more than 20 million users in a week. It is not enough to describe it as popular, but it can be described as phenomenal.

The $1 billion four-way merger was completed, including 2.1% of Facebook shares. Not to mention a place like Wall Street that focuses on finance, even those entertainment newspapers are known as the youngest members of the $1 billion entertainment department in history Come to report Wenming.

19 years old and $1 billion, the combination of these two adjectives has made Wen Ming the idol of many people, and of course, he has also become the dream diamond king of many opposite sexes.

After talking about the location of the experience store, Peter said: We have negotiated with some agents, and they don't mind selling our Apple phones. However, in terms of payment methods, they generally believe that replenishment settlement should be implemented.

That is to say, they don't need to pay any money, they can get a certain amount of Apple mobile phones from us. And when these iPhone phones are sold, they will settle the previous payment with us when they need to replenish the goods. .”

Wen Ming frowned. There are a total of 36 Apple experience stores in 27 cities. Naturally, it is impossible to create the sales that Wen Ming expected. And those agents can help Wen Ming sell Apple mobile phones to places that Apple Experience Stores cannot cover.

The method of replenishment payment will undoubtedly increase Wen Ming's financial pressure. No matter how good the sales of Apple's mobile phones are, it cannot withstand the time difference of this periodic payment.

I think this should continue to be negotiated with them.

Wen Ming is not afraid that the agent will not pay for the goods. The laws in the United States are very sound, and the strength and reputation of the agent will be evaluated by Apple.

Peter shook his head and said: Boss, there is not much hope of getting them to pay the deposit, because our Apple mobile phone is not well-known. To be honest, our company's reputation is not very helpful to the mobile phone business. .”

So far, Apple has produced games except for one ins, and after the ins was sold, Apple became a game company again, and it was still a small game company.

Wen Ming agrees with Peter's words very much. In his previous life, before Apple launched a mobile phone, it received the support of ATT, the second largest telecommunications company in the United States, as well as major agents. technology and user base.

The well-known Apple company does not have this kind of technology and user base.

After being silent for a while, Wen Ming said: If that's the case, then don't let them sell it for us. I believe that the sales brought by the 36 Apple Experience Stores will definitely make them chase us with a check.

Peter said with a smile: Boss, although I haven't seen our Apple mobile phone, but from your confidence in it, I think it will be successful.

This sentence is naturally flattering, and Wen Ming doesn't care. The number of engineering machines for Apple mobile phones is very small. Wen Ming has arranged for Cage to take people to the certification agencies of various countries. Only after passing the certification can they be used in the future. It is also sold in other countries, including the United States.

The real reason why Wen Ming made such a decision is because the shipments of Apple mobile phones are too low, even with the 400 million US dollars in cash that he is about to receive, it can't increase much. One or two million Apple phones, and the city where 36 experience stores are located, can naturally be fully digested.

It's time to meet Teresa Roy.