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On September 12, 2017, at 8:00 a.m. U.S. time, 36 Apple experience stores across the United States officially launched the first-generation iPhone. At the same time, ATT Communications Services, which has thousands of stores, also began to sell the first-generation iPhone. iphone.

Outside the Apple Experience Store in Cambridge, Boston, the line of consumers buying first-generation iPhones stretched a block away. In Times Square, the most crowded place in New York, Apple spent a lot of money to lease and decorate the entrance of the Apple Experience Store, and consumers queued up to form a long queue.

The New York Times headline on the front page - The Smartphone That Drives Consumers Craziest Ever.

If we didn't pay, would they put the photos of consumers queuing in front of our company's experience store in the early hours of the morning on the front page?

Wen Ming didn't go to his own experience store to observe the grand event today, because the experience of being surrounded by crowds at the experience store yesterday made him a little scared to go out now. Being famous is a good thing, but if he feels surrounded by hundreds of people without bodyguards, he doesn't want to try again.

Sith was also at the company headquarters today, looking at the New York Times that Wen Ming put aside, he picked it up with a smile and flipped through it while saying, Of course it's impossible, you have to know, normally in the early morning , Their newspaper layout for the day has been determined, and printing has already begun.

Wen Ming shrugged and said, Then give them overtime pay. After all, this front page headline can bring us a lot of help.

Fast-moving consumer digital products, such as personal devices such as smartphones, are definitely not the kind of wine that is not afraid of deep alleys. The first reason why consumers buy this product is the popularity of the product.

After gaining popularity, consumers will know about this product, and then they will consider its appearance, performance, price and other factors.

Wen Ming's first-generation iPhone was so popular not only because it was good enough, but also because of Facebook's promotion to all users. Because the site of the press conference is in English, Facebook only pushed users who use the English interface during the live broadcast, but after the live broadcast ended, Apple immediately organized personnel to translate the conference site.

After the translation was done, Facebook ran a second rollout, reaching nearly all of their users, which total more than a billion people.

It's a pity that Facebook at this time, like Facebook in another world, failed to enter the Chinese market. Instead of discussing whether Facebook can succeed in China, just saying that it has not been able to directly cover the Chinese market makes Wen Ming feel a little regretful.

Unfortunately, our certification has not passed, otherwise, the advertisements we arranged in China should have already started to affect the market in China through China's media.

Wen Ming is not particularly worried that the first generation of iPhones will not be able to enter the Chinese market, because sooner or later the iPhone will be able to enter. As a Chinese, after creating a miracle in a foreign country, he was rejected by his own country. How could it be possible?

He was just a little unhappy because of this sooner or later problem.

Sith comforted: Our people have already communicated with Huaxia's certification agency, and we will be able to hand over the patch to them for certification tomorrow. If everything goes well, the certification should be passed soon.

Wen Ming nodded and said, I hope so.

There was a knock on the door of the office, and without waiting for a response, James, who is currently working in the marketing department, rushed in and said excitedly, Guess how many iPhones we have sold so far?

Wen Ming asked with a smile on his face, 500,000?

How is it possible? We've only been on sale for an hour, okay? James was instantly embarrassed,

In an instant, he realized that Wen Ming was joking with him, and said, However, if you count the 300,000 scheduled orders, our sales have really exceeded 500,000?

Sith asked in disbelief next to him, You mean, we sold 200,000 iPhones in the first hour of the sale?

Not all American Apple Experience Stores have long queues of consumers, and even if those who lined up successfully bought iPhones, it is impossible to sell 200,000 units. There are 36 iPhones in the United States. Apple experience stores, and 200,000 units are evenly distributed, and each store must sell at least 5,555 iPhones, which is equivalent to selling two iPhones every three seconds.

Not to mention that the iPhone still needs to be activated, and how to guide users to register and use it, even if it is too late to collect money.

Even Wen Ming was quite surprised, the sales of 200,000 units did not reach his expected goal at all, but this goal should be achieved in a day today, not in two hours.

Did you include the orders placed on our official website?

Wen Ming's reaction was quick, and while being surprised, he already figured out what was the main reason for this unbelievable sales.

James laughed happily and said, Why, didn't you expect to sell 500,000 units in an hour? Why were you so surprised when you heard 200,000 units? Yes, I did count the orders placed on the official website. .”

Sith also laughed and said, Yes, there is also our company's official website.

Apple's official website also has the business of selling iPhones. Online shopping in the United States developed very early. Amazon has become a giant at this time, and online trading markets such as ebuy have laid a solid foundation for Apple's online sales. established a solid foundation.

But before, Wen Ming didn't have much expectations for the sales of Apple's official website. It is true that Apple's official website is strictly designed according to Apple's official website in another world. Ming's Apple official website can definitely be called unique.

But the iphone has not experienced a real market test. So far, no real Apple users in the world have expressed their feelings about using it. For a brand new product, no matter how well it is advertised, it is impossible for consumers to place an order directly from the Internet.

More importantly, iPhones are not cheap. Although the per capita monthly income in the United States has already exceeded 2,000 U.S. dollars, and the price of an iPhone at only 499 seems to be only a quarter of the average income, Americans are not as good as many other countries. As rich as people imagine.

Wen Ming asked: How many orders have the official website received?

James replied: When I came to your office, it had already reached 137,839 units. In addition to the shipment record of our experience store intranet, the total has been infinitely close to 200,000 units. So far, the 30 units that have placed orders before 10,000 customers, not one cancels the order.”

Sith couldn't help applauding. This achievement is absolutely unprecedented. If it is Nokia's annual flagship phone, it has achieved sales of 200,000 units within an hour of its launch, and there will be absolutely no celebrations.

But for Apple, which is making a mobile phone for the first time, selling on the first day, and having very few stores, this achievement is definitely a miracle.

Wen Ming was also a little excited when he heard the news. Now it seems that the miraculous sales of the iPhone today will definitely make those media report it. Of course, the premise is to give money. And those reports can definitely trigger a new round of sales surge.

James added: The people who buy now are almost all consumers who went to our experience store to experience the iPhone a few days ago. They already know the procedures of iPhone activation, account registration, etc. Performance is what they need. By the time this group of consumers has completed their purchase, I think sales may slow down.

Wen Ming laughed and said, It doesn't matter. After these 500,000 people start using iPhones, they will advertise for us for free.

Wait. James suddenly said with a sad face, I have some bad news for you.

Wen Ming already had a premonition and asked, You mean... our inventory?

James nodded and said: We only had 1 million units in stock before, and 500,000 of them were sold to ATT. Last night, the three-day assembly volume of Foxconn arrived, which is 450,000 units. The next batch, It may take three days to wait, and the number is about 450,000.

But judging from our current sales speed...we don't buy or sell at all.