What’s Wrong With Me Being a Rich Man?

Chapter 105 Confrontation (5k)

Yu Xing attaches great importance to the meeting with Capital Today.

Therefore, Bai Xiaosheng's senior management was dispatched collectively on the morning of the 10th. Second-in-command Lu Haiying, third-in-command Zhong Zhiling, chairman Song Yufeng and Kong Huilin, who is also the assistant to the chairman, all took the subway to their destination together.

Zhong Zhiling just came back from another place yesterday. Today, he caught up with this activity that is most likely a historic moment in the company. He is both excited and embarrassing.

He whispered to his senior brother: "Brother Xing, should we rent a car? Why doesn't we feel like we are going to negotiate a million-dollar business..."

"Zhiling, such a high cost means of transportation can't satisfy you?" Yu Xing smiled, "We are grassroots entrepreneurs, so there is no need to pay attention to those aspects."

Zhong Zhiling nodded convincedly, but his senior brother is still at a high level and has a clear understanding.

Yu Xing thought for a while, "What should I buy the first car of the company? Or, let's make a whole A6."

Zhong Zhiling looked at his senior brother in surprise: "Uh..."

"When we raise money, we will be grassroots entrepreneurs with funds." Yu Xing smiled, "Look at our chairman, he is hanging his arms. I can't bear to squeeze out another problem when squeezing the subway. ah."

Zhong Zhiling pursed his lips and said sincerely: "Brother Xing, he can't squeeze out the problem. Just don't let him get beaten out the problem."

Yu Xing shook his head: "Sometimes this kind of thing really depends on luck. If I hadn't run fast last time, I might have hung my arms with him."

Zhong Zhiling said carefully: "Well, Brother Xing, I heard from my colleagues describe your style of confrontation with Li Song."

Yu Xing smiled, I really don’t know how my colleagues talk about this in private.

Zhong Zhiling said again: "If the financing is successful this time, the company will have a very stable development time."

After a while, Yu Xing responded to this sentence: "A big feature of the Internet industry is that it is making a fortune very quickly. We cannot save money. If we can raise money, Bai Xiaosheng will fight high."

Zhong Zhiling hesitated and asked, "What does it mean to fight high?"

Yu Xing smiled slightly: "That's, spend money quickly."

Zhong Zhiling asked again: "How fast?"

Yu Xing said vaguely: "It's almost time for us to be able to come to our B round of financing."

Zhong Zhiling didn't understand much, but he felt that since he started his business, he had to learn more and more things.

At 8:40 in the morning, a group of five arrived at the conference room of Capital Today.

The conference room was extremely distinct, with a suit and ties looking extremely professional, and a little messy, and a backpack on her backpack.

The two sides exchanged greetings. Today, the capital leader was Liu Jiankai, vice president. Yu Xing thought that today was just a communication with this person, but he didn't expect that after a while, the head Xu Xin came.

"Mr. Yu, there are about four or five problems today." Xu Xin said hello, sat down and got straight to the point, but took a look at the injured Chairman Song Yufeng. This should not be the one who beat her husband and others. .

"Mr. Xu, say it." Yu Xing likes such quick words.

"I see that the revenue direction provided by your letter of intent is in advertising, recruitment and other fields, but it has not yet been launched." Xu Xin asked, "Will there be a plan to start? Bai Xiaosheng's attribute is positioned as 'working social and workplace topics Platform', do you think this is a sustainable road? "

"We originally planned to try to accept advertisements after 50,000 users, but the user growth rate exceeded our imagination. In addition, we are now in contact with you, so we consider the easiest advertising business to consider after the financing is in place and spend a part of it before we spend it. Expand. "Yu Xing replied, "About recruitment business, this is a relatively traditional direction. It will definitely not be able to be launched this year, but it will be a business that will inevitably appear in the medium term."

"This is a proven business, and our user groups naturally overlap. In addition, we have initially studied brands such as Qiancheng Wuyou on the market, and there is no difference in the inner essence. This is not a field with a high threshold."

"We have explained it in the letter of intent to Bai Xiaosheng's positioning, social interaction and topic complement each other. Just saying that theory will not have more things, it's better to practice. Practice will produce true knowledge, and new knowledge may be produced."

Yu Xing's answer was not too fast, and this attitude also successfully slowed down the mood of his colleagues.

Liu Jiankai quickly followed up and said, "Mr. Yu, your Bai Xiaosheng's mechanism has initially achieved results, but it is not complicated and has not established a moat. The entire platform needs more time and resources."

"Yes, so we need financing." Seeing this, Lu Haiying knew that the other party was increasing the value of funds and responded with help, "Bai Xiaosheng has taken the lead. As long as the funds are in place, our ecosystem will mature rapidly, once it is truly Running up reduces the possibility of competitors."

She said again: "Besides, we do not advertise, we have created the current number of users based on word of mouth alone. I believe everyone can see the highlights."

Lu Haiying used the accent on the word "天天", which obviously refers to more investment institutions.

Although "everyone" has not really seen the highlights except for today's capital, we believe "everyone".

Liu Jiankai asked a question studied by the team: "Mr. Yu, you should know that the revenue of the recruitment business is for B-end companies. From the current observation, Bai Xiaosheng's topic mechanism, including your anonymous measures, What is easier to bring out is negative news from the company."

"This is actually not conducive to the revenue promotion of the recruitment business, and it is difficult to receive money on the C-end."

"This is an essential conflict. Have you considered how to resolve it?"

Bai Xiaosheng's position is more about workplace employees, while the recruitment business collects money from the company's perspective. The contradiction between the C-end and B-end exists.

It is impossible to say that if the news about Zhenai or Xiecheng was exposed today, we can successfully receive money from them to develop their business tomorrow.

Bai Xiaosheng must want to develop rapidly, so how can he be fast?

What is being put forward now is to attract the C-end with topics, but the better this aspect, the more difficult the recruitment business of the B-end will inevitably be. In addition, the competitiveness of the workplace platform is low, and there is a lot of competition in the recruitment field.

This kind of medium-term revenue cake seems to be not full enough.

Lu Haiying was stumbled by this topic, and the company had not discussed this before.

She couldn't help looking at her senior brother.

The office was quiet for a few seconds, and Xu Xin and Liu Jiankai were observing the performance of the core team opposite.

Song Yufeng instinctively felt that this situation could not continue like this, and he pondered: "Mr. Liu, you can't say that, let's..."

Yu Xing waved his hand, interrupted the chairman's speech, and admitted generously: "Mr. Liu said this very well, which we did not consider before, after all, it has not yet reached that point."

He did not deny the question that sounded reasonable.

This is also unrecognizable. Everyone's instinctive reaction is already in the eyes of the other person.

There is no need to deny it either.

"Fortunately, the recruitment business is not the core business in our plan." Yu Xing said seriously, "The job fair is an important part of the future and will be a powerful supplement. In addition, the conflict between the B-end and the C-end is not so irreconcilable, as long as it is The number of users on the C-end has increased, and this part naturally has the value of the B-end, it just depends on how to do it."

"The role the industry plays for Bai Xiaosheng, whether it is a revelation or supervision, is very unfamiliar with it now, which means it needs to adapt."

"We received two lawyer letters in two months after we went online, which I believe is also very rare."

"However, the industry will not be unfamiliar. When companies become familiar with or adapt to Bai Xiaosheng's ecological niche in the industry, I believe that the conflict will not be so fierce and there will be room for communication between them."

Xu Xin and Liu Jiankai couldn't help but nod in their hearts, and Yu Xing's response was very appropriate.

The founder of Bai Xiaosheng is indeed more than one level higher than the four people next to him, and the face-to-face comparison is particularly obvious.

Liu Jiankai said "yes", without much agreement, but said, "This issue still needs attention. After all, if the contradiction is difficult to resolve and can only be eased, Bai Xiaosheng's future ability to make money will not be sufficient."

This is a euphemistic version of "You are not making money enough."

Yu Xing also replied tactfully: "The concept of social interaction and the concept of workplace are easy to understand and accept both at home and abroad. We hope that Bai Xiaosheng will become a listed company in the US stock market in the near future. It can leverage more money from the capital market to develop itself.”

There was a smile in Xu Xin's eyes that was fleeting, and it was hard not to admit that some people were very smart.

Whether it is a smart career, a smart technology, or a smart means, it can help the institution make money.

Liu Jiankai shook his head slightly: "Of course it's good to go public, but it's not that easy to go public."

He had browsed and investigated Bai Xiaosheng before, and also watched the peace talks with Yu Xing. However, when he saw him today, he met him, and he was indeed extraordinary.

But today is largely a negotiation.

Liu Jiankai felt that he had to suppress this person's "arrogance".

He asked a question: "Mr. Yu, what plans does Bai Xiaosheng have for the money he raised?"

This time, Yu Xing replied by himself: "We plan to use most of them to advertise and expand the user base first." This is also written on the letter of intent.

Liu Jiankai nodded slightly and threw out a number: "Bai Xiaosheng's A-round financing must be above tens of millions of Chinese coins."

He closely watched the reactions on the other side. Lu Haiying and Zhong Zhiling were happy on their faces, Song Yufeng and Kong Huilin both smiled, but Yu Xing's expression was very calm.

For startups, tens of millions are already a lot of money.

Liu Jiankai continued to ask, "How long does Bai Xiaosheng plan to spend this money?"

He was going to ask Bai Xiaosheng to spend the money within one year and show his courage.

As for the entrepreneurs Liu Jiankai met who wanted to raise funds, almost everyone would be very careful about the money they came in.

Yu Xing replied without hesitation: "The spending half a year."

Liu Jiankai: “…”

Damn it... the family must be very good!

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

Just plan to spend half a year on tens of millions of dollars? ?

Xu Xin said at this time: "If I remember correctly, what you called out last time was $5 million. Did you spend $5 million in half a year?"

"I plan to spend all the money that capital can invest today in half a year." Yu Xing was very serious, "Bai Xiaosheng is racing against time now. The more money, the shorter the time, the better we can gain is the advantage we can gain. The bigger it seems to cost a lot, but in fact it is the least the price of competition."

"I can't spend this money for half a year, and I will spend exponentially in the next year or two."

He asked back: "I believe that Xu always has such courage and will not mind my spending method, otherwise JD.com would only have $2 million, and you gave it $10 million at once."

When Liu Qiangdong met Xu Xin for the first time, he only dared to ask for $2 million, but Xu Xin directly stuffed $10 million.

Xu Xin said calmly: "You know a lot."

She continued without comment: "The number of US$5 million is unrealistic. US$5 million is only 20%, and the company's valuation is 200 million Huaxia coins. Do you think a company that has been established for less than three months is worth so much Is it? Who can vote like this?”

Yu Xing did not hide the lion's intention of opening his mouth, and did not intend to implement this number. He asked directly: "How is the capital willing to invest today?"

Xu Xin shook her head, the topic was not over yet.

Seeing this, another employee of Capital Today asked the question studied in the team: "Bai Xiaosheng plans to use offline promotion as an important promotion method? How is the work in this regard determined and carried out?"

Yu Xing gave Zhong Zhiling a look.

Zhong Zhiling is responsible for this aspect now. He has been traveling in the two cities of Yangcheng and Lin'an for a while. At the beginning, he did it on the front line, and now he answered very smoothly.

Regarding the consideration of targeted ground push, Zhong Zhiling and his senior brother had a deep conversation, and their strategic intentions were completely clear.

He talked freely, targeting and targeting the promotion plans of five cities, namely Beijing, Shencheng, Pengcheng, Yangcheng and Lin'an, both with strategic considerations and front-line experience.

Liu Jiankai felt that this person's performance was pretty good, and asked another targeted advertising question: "What is the charter for you to promote with money?"

Kong Huilin was assigned to this aspect of work, and there were also early drills. She gave a discussion answer: "We plan to focus on advertising offline."

This counterintuitive answer made Xu Xin and Liu Jiankai look at each other.

"Our website focuses on vertically segmented workplace users, but online advertising is difficult to promote accurately." Kong Huilin said, "For users who do not have social needs in the workplace, even if we spend a lot of money on it, we can make it happen. If they register, they will not use it in substance, and may even bother other normal users."

"So, Bai Xiaosheng is not suitable for online advertising promotion."

"Mr. Zhong just talked about offline targeted ground push. I won't talk more about it here. What I want to talk about is the brand of the website."

"For workplace social and topics, users' trust is very important, and the best way to build a sense of trust is to build a brand."

"If you want to establish a brand, offline hard advertising is actually better than online advertising."

"So, we will target buses, subways and other scenarios in five cities."

Seeing Kong Huilin's answer end, Yu Xing added: "Hard advertising is also a factor in our quick spending. Since it is investing in offline hard advertising, it is still the same thing. We must understand it at one time, otherwise we will scratch the surface. Instead, it's even more expensive."

“We have a preliminary look at advertisers in this area.”

Yu Xing said this and took a sip of tea: "For example, Focus Media has strong commercial advertising. We hope to buy long enough advertisements in the elevator instead of being broadcast once in a long time."

"The screens in office buildings have high priority, and combined with the combination of subways, buses and other scenarios, this is our ideal plan."

Xu Xin nodded in approval. It costs a lot of money in the short term, but this should be spent. Although Bai Xiaosheng has not been online for a long time, the mechanism is stable and a competitive threshold is needed.

She signaled the vice president to quote the price.

Liu Jiankai closed the notebook and said, "Mr. Yu, we think it is reasonable for Bai Xiaosheng to get 30% of the shares in the A round for US$2 million."

According to the current exchange rate, the company's valuation of about 45 million yuan and a Series A financing of about 13.6 million yuan.

To be honest, Bai Xiaosheng's number of users is 100,000, and each user's value reaches 450 yuan.

He continued: "In addition, today's capital will have two seats on Bai Xiaosheng's board of directors and set up an office. We will dispatch personnel to witness the use of the company's funds."

"After entering our funds, our funds will help Bai Xiaosheng sort out the current business and promotion, establish a performance appraisal process and management mechanism, and shape a more reasonable corporate culture."

Liu Jiankai looked at Yu Xing and said, "Bai Xiaosheng has no financial director yet. We can also help find suitable candidates. Well, marketing should also be paid attention to."

$2 million has met expectations.

But Lu Haiying, Zhong Zhiling, Song Yufeng and Kong Huilin didn't have time to be happy. When he heard the following words, he couldn't help but burst into tears. No matter how he felt he wanted anything.

Xu Xin also made a request at this time: "Mr. Yu, Bai Xiaosheng should still handle the relationship with the company more gently. It is not possible for you to receive lawyer letters like this now. The revenue of the website must be done, relying solely on advertising. It's very difficult."

Yu Xing's expression did not change much, but just said, "Mr. Xu, I am a bit critical of being Bai Xiaosheng."

He slowed down his speech and talked about the price: "$5 million may be a premium, but your $2 million 30% is really underestimated, regardless of whether it is the pioneering industry or the effect we have made, such a workplace social networking There is greater potential as a workplace topic platform.”

Xu Xin didn't answer.

Liu Jiankai shook his head repeatedly: "Mr. Yu, the price is not low, and it was not something I said casually. I will show you our valuation method. This is reasonable calculation."

Yu Xing waved his hand and signaled Vice President Liu to stop his movements, continuing, "In addition, when it comes to setting up an office, I think this is worth discussing. Let's not talk about the price for now, let's consider it."

He stood up, and Lu Haiying, Zhong Zhiling and others also stood up.

Liu Jiankai was a little surprised, don’t talk about the price? Is it because I don’t like the intervention of the organization?

Xu Xin did not try to keep him, but nodded and said, "Okay, you think carefully, Mr. Liu, you send them off."

Yu Xing shook hands with Mr. Xu with a smile before taking the people away.

After a while, Liu Jiankai returned to the office and asked the boss for his opinion: "Mr. Xu, do you think it is a price or operational factor?"

"Yu Xing wants to bargain." Xu Xin affirmed this and said, "But there are both."

Liu Jiankai said "tsk": "He is quite tempered."

Xu Xin was not too surprised: "After all, she is a young man, and she has a normal temper."

Liu Jiankai shook his head: "He will figure it out, and Bai Xiaosheng's mechanism is already very transparent."

There is some deep meaning in this sentence.

Xu Xin nodded slightly. Institutional investment sometimes requires both soft and hard work.

(End of this chapter)