What’s Wrong With Me Being a Rich Man?
Chapter 31: Use the brand
Chapter 31 Use the sign
NetEase is a threat.
But, maybe it is also an opportunity.
Is NetEase a big company?
Of course.
But, specifically when it comes to marriage and love business, is it still?
Of course not.
Yu Xing was not too panicked after receiving the call from reporter Song Yufeng. He still further checked the relevant situation after finishing his work for a day.
He remembers that Netease had vaguely had a marriage relationship, but it was definitely not as present as Century Jiayuan, Baihe.com, and Zhenai.com in the industry.
In other words, NetEase did not make this part.
As expected, NetEase even entered and paid more attention to this area than Yu Xing imagined. It opened the "NetEase City Dating Channel" in 2006, and now it has an independent "City Dating", "V Dating Center" and " Very male and female” these three marriage and love businesses.
As for why three...
Yu Xing guessed that it was doing internal competition, similar to the model of raising a Gu.
However, judging from the current business performance, this Gu has not been raised.
Large companies are not omnipotent. NetEase has developed to this day with its portals and games. This does not mean that it can be successful even if it is involved in the marriage and love business, but specifically its threat to Guiai.com...
Yu Xing thought about the time for supper and paced by the lake for a long time. In the end, he felt that this time it seemed that there was a greater chance.
At 10:30 p.m., Yu Xing called Zhong Zhiling and called him out of the dormitory to inform him of the possible threat of innovation from NetEase.
"What??"
"How can they do this??"
"Grass! What do they want to do?"
"Isn't this bullying?"
Zhong Zhiling jumped three feet high, but never expected that a news interview would bring a huge threat.
"Brother Feng himself said that there is no good thing in a big company." Yu Xing was very calm, "It's good if you see too much. If you don't bully you, you won't give it money to spend. If you bully you, you may have money. ”
Zhong Zhiling's face turned red. The company's initial development has just improved, and in a blink of an eye, he encountered a giant!
What kind of company is this NetEase?
It is an old Internet company!
The city deserves 20 to 30 billion!
When Zhong Zhiling thought about this, he felt dizzy in his mind. Damn... What is the concept of such a large company?
As he frequently mentioned to interns this week, "Do you know what 10 million is the concept?" He himself has no idea about 10 million, and he has no idea about the size of a company like NetEase.
Zhong Zhiling was stunned for a long time, and two words came to his heart.
Spicy pills!
If a company like NetEase is competing, what else can Guiai.com play?
He sat on the grass, and the first thing he remembered was that he was sitting in the bureau lonely and cold...
After a long time, Zhong Zhiling suddenly realized that his senior brother seemed to be in a hurry.
This was a call in the morning, but my senior brother was still doing business today and he was not panicked at all when he spoke just now.
"Brother Xing, what should I do?" Zhong Zhiling raised his head and asked the senior brother standing next to him.
Yu Xing talked about his analysis of the situation slowly, and mentioned that NetEase's own unsmooth development in marriage and love business has tear open the dazzling halo of large companies.
Zhong Zhiling was sad first and then happy, and asked with some disobedience: "Then is no problem? NetEase, can't NetEase win like this?"
"NetEase did not do well in marriage and love, which does not mean that it was not good in our small track." Yu Xing said carefully, "I simply read NetEase's three marriage and love websites, they are all aimed at social or company employees. If they don’t dislike our lack of meat and directly target the college student group, Century Jiayuan, Baihe.com and Zhenai.com will definitely be fine, but we…”
Yu Xing shrugged. He didn't know what NetEase was thinking, so he could only think about the different possibilities.
Zhong Zhiling stared at his senior brother and asked, "What will happen to us?"
Yu Xing walked two steps to the lake, and after a while of silence, he said, "Even if NetEase directly entered the college student group, I don't think we don't have a chance." Zhong Zhiling was excited: "Brother Xing, what do you say?"
Yu Xing turned around and said, "When you first heard me mention NetEase, you can do that again."
Zhong Zhiling was confused, what was his reaction?
"That's that." Yu Xing pointed out, "that angry reaction."
Zhong Zhiling tentatively said with some uncertainty: "What? How can they do this? Cao, what do they want to do? Isn't this bullying?"
Yu Xing nodded repeatedly: "Yes, yes, that's it."
Zhong Zhiling: “…”
"Is reputation important? Look at Penguin, it's doing this and that now makes many industries complain, but it doesn't delay making money." Yu Xing continued to say his thoughts, "But what group are we mainly facing now? ? He's a college student."
He smiled and said, "At this time, fame is important again."
A very empathetic group.
A very sensible group.
Yu Xingchen also said his point of view in the morning that college students understand college students the best. Love and love breakup in similar states can impress each other, which will have the basis for building brand culture and company marketing.
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
Similarly, the timeline of Guiai.com's operation is very clear, and NetEase's reporting time will be very clear. If it also enters the college student group in the future, this kind of joint innovation is obvious at a glance.
If you are a person who has been working hard in society for a long time, you may become numb if you see all kinds of bullying and current situations.
But the founding team of Guiai.com is also a college student.
Zhong Zhiling’s reaction is the most direct and realistic.
Therefore, Guiai.com was filled with indignation, slapped the table and angrily criticized the evil dragon. This was the reaction that was most in line with the attributes of the entrepreneurial team, and it was the most empathetic to the client group of college students.
Yu Xing told the story, which made Zhong Zhiling dumbfounded.
"The school network is a good thing. As long as NetEase dares to innovate together, we have the opportunity to ferment this matter. If it becomes famous and hype, the traffic will be greater and the cake will be greater." Yu Xing shook his head slightly. , "We can eat more naturally."
Zhong Zhiling digested for a while and said sincerely: "Brother Xing... you are really incisive..."
"This is linked to our customer base, so we can naturally think about this." Yu Xing was still calm, "and we have another advantage."
Zhong Zhiling held his breath and listened attentively.
Yu Xing said proudly: "We don't make money."
Zhong Zhiling: "?"
Well, don't make money...
"As long as things can make a big difference, the background of our company will be easily revealed. However, a order of only 299 yuan is only 200 yuan for our employees, and there is an additional team commission." Yu Xing smiled slightly, "This company is just to ensure the most basic operating costs."
This is Guiai.com’s current expansion strategy and the ultimate strategic guidance for selling itself.
Guiai.com doesn’t make money, it just wants to expand its scale and sell the company.
Yu Xing looked at his junior brother and smiled and said, "A company under the name of social investigation, we can write some black materials first to arouse everyone's anger and doubts, and then let people dig it out, 'Oh, this company is like this Conscience, what will our customer base think?”
Super conscience!
Because, I really distributed most of the money to the employees!
I felt very empathetic!
A super conscientious grassroots company finally found a large company to report, but the backhand was innovated by the large company. Somehow, it was inexplicably smeared...
Zhong Zhiling imagined the possible situation and felt goosebumps suddenly.
He said with some difficulty: "Then...will NetEase come here?"
"I don't know." Yu Xing looked at the lake and said quietly, "I hope I can come. If you come, then I will borrow the sign to use it."
(End of this chapter)
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